RICCARDO GUALANDI DESIGNER0 7 4 . 0 7 4 . 9 6 . 4 0 9 | r i c c a r d o . g u a l a n d i @ l i v e . i t

cvArmed with five years’ experience interacting closely with clients for the design and

realization of their ideas, I take the lead in graphic design projects, guiding a creative team

to meet objectives in line with corporate marketing strategies. Working closely with

several design studios, I am equally adept at collaborating with others or working

one-on-one for the realization of their vision. I currently work as the head graphic designer

for Challenge Advisory, overseeing the re-imagination of their corporate brand, including

the design of their website and marketing documents, as part of the overall

marketing strategy.

Education and Qualifcations

2005-2007 - Diploma Graphic Designer, Aldrovandi Rubbiani Bologna ( IT )

2007-2008 - Foundation, Aldrovandi Ribbiani Bologna ( IT )

2008-2011 - BA Graphic Design, Aldrovandi Ribbiani Bologna ( IT )

Reference

If you would like a reference, please don’t hesitate to ask.

Skills

Creative programs include:

Indesign

Illustrator

Photoshop

Extensive knowledge of both PC and Mac platform

Word, Excel and e-mail applications

Knowledge and interest in contemporary art history and design

Work skills include:

Creativity and imagination

Team management

Drawing skills an ability to find practical solutions to problems

Knowledge of printing techniques and photography

Ability to manage your time

Meet deadlines and work within a budget

Understanding of current trends and styles

Excellent communication skills

Riccardo Gualandi

Graphic Designer

cvChallenge Advisory / Head Graphic Designer / 07.2014 -

Challenge Advisory is a consultancy company that aims to promote efficiency in

governments and global business. As Head Graphic Designer for two years, I am

responsible for Challenge Advisory’s creative team, which is made up of two graphic

designers, a content writer and two web developers. I have worked on a variety of

products and activities, such as websites, advertising, magazines, posters, product

packaging, exhibitions and displays, corporate communications and corporate identity.

www.challenge.org

Puntato LTD / Owner / 06.2014 -

Puntato LTD is an app that facilitates and increases the efficiency informational flow

within the Italian police force. As owner, I developed all of Puntato’s branding, from logos

to media marketing, and I am proud to say that Puntato has been downloaded over 50,000

times by law enforcement members since its inception two years ago.

www.Puntato.com

BSMT School of Theatre / Freelance Graphic Designer / 8.2013-

The Bernstein School of Musical Theatre (BSMT) is based in Italy and internationally

renowned since its establishment in 1993. As a graphic designer, I have been been

responsible for an inside-out rebranding of their design in collaboration with the school’s

communications, working to produce dynamic adverts, brochures, billboards and festival

decorations. My work was carried out in order to make the school more attractive to

younger generations and to raise awareness on an international scale. After three years,

the school’s enrolment tripled, encouraging a restructuring of the school’s admission

structure in order to cope with increased demand.

www.bsmt.it

Priynka / Freelance Graphic Designer / 11.2013 - 10.2014

Priyanka is a London-based jewellery brand, and as their Graphic Designer, I have been

dealing with the company’s visual presentation of the product to sponsors and their clients. I

have also been working on banners and graphics for the Priynka website.

www.aamayapriyanka.com

TCO international / Freelance Graphic Designer / 03.2013 - 12.2013

TCO International is a Professional Training & Coaching Company that is based in the

United Kingdom but operates internationally. My duty as Graphic designer was to create

brochures in line with the company brand, complete with infographics and interactive

elements.

www.tco-international.com

Habla Communication / Junior Graphic Designer / 11.2011 - 04.2012

Habla Communication in an advertising agency based in Italy that develops advertising

campaigns for clients in a wide range of industries. As junior graphic designer, I worked as

part of the graphic design Team to develop various types of advertising campaigns, such as

brochures, logo designs and marketing material.

www.habla.it

Other creative positions:

Hillery & Son / Freelance Graphic Designer

Packaging design, label design

Majestic / Freelance Graphic Designer

Logo and brand design

Riccardo Gualandi

Graphic Designer

Challenge Advisory / Web Design / Challenge Advisory is a consultancy company that aims to

promote efficiency in governments and global business. With a largely Business-to-Business (B2B)

perspective, I set about rebranding Challenge Advisory to market to these organisations. The first in

rebranding was to completely redesign the Challenge Advisory website from the ground up.WEB DESIGN

As thought leaders and global advisors, the Challenge Advisory website is designed to invoke trust

and expertise, as well as to illustrate the overall mantra of efficiency. This is demonstrated by the colour

scheme I chose, which consists of plenty of white to provide an emotional response of efficiency, and a

wide range of blues to fully illustrate the trust and intelligence that Challenge Advisory is known for.

Challenge Advisory / Mobile / Nearly 20% of users on the Challenge Advisory website browsed

on a mobile device, so I designed the Challenge Advisory mobile website with a focus on these

mobile users. Since the mobile site has been live, the bounce rate on mobile devices has dropped

dramatically, from nearly 80% to 35%, which is less than the average website bounce rate of 39%.MOBILE DESIGN

The colour scheme is similar to the desktop version of the Challenge Advisory website, but with a focus

on simplicity, accessibility and ease of use. To this end, certain words were emphasised and

emboldened in order to make sure the most important aspects of the website and the navigation were

easy to identify.

Challenge Advisory / Corporate Materials / The Challenge Advisory corporate branding includes

notebooks, pens, erasers and business cards. These all contribute to the overall corporate face that

Challenge Advisory showcases in each of its offerings.PRINT

Challenge Advisory / Print / Our digital presentation is only one aspect of the Challenge Advisory

offering, and our presentation was completed by the redesign of our print publications.

Another aspect of Challenge Advisory’s service are events that help to cultivate the practices of

efficiency that are the pillars of Challenge Advisory’s client service. This event looked at the

technological advancements in American manufacturing, and the modern colour scheme and

design locale reflects 21st century manufacturing and design principles.

The Industrial Internet of Things fully illustrated the changes afoot in the technology industry, and this

print document gave the reader more information on the industry trends. The hexagonal design scheme

used for the manufacturing event is kept here to signify that the subjects are related, and a lighter colour

scheme allowed for information to be absorbed in a comprehensive manner.

Sinclair Fox / Web Design / Sinclair Fox is an executive search firm, with a focus on the

technological industries that are emerging in the 21st century. The Sinclair Fox corporate look

required a modern, sophisticated look with a precise finish. WEB DESIGN

I designed the Sinclair Fox website with the express purpose of appealing to a target audience of

talented professionals looking for the next step in their career. As a result, I used a colour scheme of

pink, black and white, which had the twin emotional responses of nurturing and speedy efficiency.

Sinclair Fox / Mobile / For executive search on the go, the Sinclair Fox app followed a similar

design to the desktop site, only now with an added focus on the use of panels, for a simplified

mobile experience.MOBILE DESIGN

Following on from the Challenge Advisory mobile site, Sinclair Fox built upon the subtle emphases with

a fresh realignment of the colour schemes to better suit iOS or Android.

BSMT / Billboards / In my native Bologna, I have also worked closely with BSMT, producing a

number of static prints for them. Pictured here, “Love Story” was presented on billboards all over

town, and is 4x6m large.PRINT

Pictured here, “Evita” was presented on billboards all over town, and is 4x6m large.

BSMT / Print / I have also designed other publications, such as

flyers and programmes, pictured above. This required more

subtlety than the billboards, and a colour scheme dominated by

black made for greater sophistication under scrutiny.

My “Love Story” design shown above was also featured in the national

newspaper. Here, the use of red in my design draws the reader to the

corner where my design is situated.

Puntato / App Design / Design and branding for Puntato application (logo, marketing campaign

and social media). The design and goals of Putanto are to facilitate and increase efficiency of flow of

information within the Italian police force.APP DESIGN

Puntato / App Design / Design and branding for Puntato application ( logo, marketing campaign

and social media ). The design and goal of Putanto are to facilitate and increase efficiency of flow of

information within the Italian police force.

All the elements, colours and functions have been studied to allow the user to experience the app in a

quick and user-friendly way.

Riccardo Gualandi

Graphic Designer

© 2016