Innovation Day

Mobilità del Futuro

Danilo Mazzara

30, Marzo 2017

@DaniloMazzara

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Opportunities to catch

The century of smart mobility

Conclusions

Agenda

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In the coming years mobility will be completely changed, innovation is coming outside

the industry

The Game Changer in the Mobility

Stealth startup focused on building a small, all-electric plane that can take off and land vertically.

99-mile system between Dubai and Abu Dhabi, aiming to reduce the two hour trip to a mere 12 minutes

Computer vision dash-cam collects anonymized safety data from its connected camera network

Platform for local delivery powered by a fleet of wagon sized autonomous robotic vehicles

Nexar uses smartphones to create an AI-backed dashcamnetwork that works to predict and prevent accidents.

Source:CB Insight GAME CHANGERS The year’s emerging trends to watch and high-momentum startups with world-changing potential.

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Five major trends are forcing to find new, innovative and sustainable in the field

Key Trends

More than half of the world’s population live in urban areas, this

number is predicted to swell to 66% by 2050

Roughly 2 billion of the world’s young people are digital natives, and

by 2030, 3 billion people are expected to enter the middle class

At the current rate of increasing resource consumption, we will need

three planets by 2050 to meet demand which is clearly not possible

A preference for access rather than ownership is now mainstream,

with more than 110 million people in North America already in the

collaborative economy

8 billion devices are now connected to the internet; by 2030, that

number is forecast to grow to 1 trillion

Urbanization

Shifting global

population

Sustainability consciousness

New consumer

behaviors

The internet of everything

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The impact of innovation in the mobility field is huge, in our recent research we

discover that digitalization in the automotive could unlock $3,8 trillion of value

The impact of Digitalization for Industry and overall society

Potential benefit driven from Digitalization in the

automotive industry (in mln $)

Which are the most promising areas ?

Is there any trends we can leverage to

favor transition ?

Which are the main key enablers ?

How to go there ?

Which will be the key implications in

the future?

1

2

3

Source: Unlocking $100 Trillion for Business and Society from Digital Transformation, Accenture

4

5

3.770

670

3.100

Industry Society Total

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Opportunities to catch

The century of smart mobility

Conclusions

Agenda

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In the mobility space the "Connected Car" shows remarkable growth dynamics with

several technologies that are unbundling the auto value chain

Which are the most promising areas ?: Example Connected Car1

57

77

10

9

34

16

2015

88

6

121

0

+3,2%

Embedded connectivity

Tethered connectivity

Smartphone / Mirroring

Not Connected

2025

New Cars Sold per type of connectivity(in mln units)

Source:CB Insight Disrupting The Auto Industry: The Startups That Are Unbundling The CarSource: Connected vehicle Succeeding with a disruptive technology, Accenture Strategy

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The rising of new consumer behaviors is the trend that can be exploited and leveraged

to favor transition

Is there any trend we can leverage to accelerate transition?: New Consumer Behaviors2

77

61

92

51-70

(Boomers)

36-50

(Gen X)

15-35

(Millenials)

People per Age Group in USA(mln)

Key consumer trends

From product

and services to

experience

From ownership to access

Hyper personalization

Trend Example

Source: Unlocking $100 Trillion for Business and Society from Digital Transformation, Accenture

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Emerging technologies are the key enablers and their continuous cost downsizing

make them cheaper and more affordable

3 Which are the main key enablers ?: Technology

700

2007 2013

-99%

100.000

80

30.000

2009 2014

-100%

0,2

1984

30,0

2014

-99%

Key technology emerging

Source: Circular Advantage Innovative Business Models and Technologies to Create Value in a World without Limits to Growth, Accenture

Big data & Analytics

Cloud

Social Media an platform

Artificial Intelligence

Internet of Things

Mobile-based sensing

location

Robots and Drone

3 D printing

Autonomous vehicles

Electric Vehicles

Data & Platform

Hardware and

Sector-specific

Technology Cost comparison in $ Tesla Model 3

35K $ (1/3 compare to previous model)

400K units ordered as of today

180K orders in the first 24 hours with and

average price around $42k (~$7,5 bln)

Area Technology Drone

Solar

Sensors (3D Lidar)

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The ability to easily connect with external ecosystem will drive future success

How to go there ?: Ecosystem

R&D Crowd Innovation Innovation ecosystem

Inc

rem

en

tal

Wh

at

Dis

tan

za

da

llate

cn

olo

gia

co

re

How to innovateGrado di apertura verso l’esterno

Su

sta

ina

ble

Dis

rup

tive

The Innovation MatrixAutomotive example

ABS

Common Rail

Self-parking car

Self-assembly Car

GPS

Electric Vehicle

Black Box

Self-driving car

+-

4

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Identify new partners in the ecosystem to drive breakthrough innovation

How to go there ?: Example Electric Vehicles Ecosystem

+-

4

Veicoli elettrici Infrastruttura Stazioni di Ricarica

Demand Mgmt. & Home Integration

Fatturazione e

Reporting

Stazioni di

Ricarica

Ops &

Manutenzione

Stazioni di

Ricarica

Sviluppo

Stazioni di

Ricarice

Manutenzione

e Garanzia

ServiziFinanziari

Distribuzione e

Vendita

Produzione

(OEM)

Servizi di Ricarica

Progettazione e produzione deiveicoli elettrici

Marketing e vendita

dei veicolielettrici

Gestionecontratti

di finanziamentoe/o leasing

Manutenzione“ongoing” dei

veicoli e gestione della

garanzia

Investimenti up-front per lo

sviluppo dellastazione di

ricarica

Gestioneordinaria e

manutenzionedella stazione di

ricarica

Fatturazione del “servizio di mobilità” e reportistica

Home services

Va

lue

Ch

ain

Se

rviz

iE

co

sti

ste

ma

Original equipment manufacturer (OEM)

Utilities

Charge Specialists

Products

Nuovi potenziali player

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The rising of new Mobility will generate new issue that we need to manage carefully

Which will be the key implications in the future? : Moral Dilemma5

The self-driving

car with sudden

brake failure will

continue ahead

and crash into a

concrete barrier

Dead: 5 Baby

The self-driving car with

sudden brake failure will

swerve and drive through

a pedestrian crossing in

the other lane:

Dead: 1 Baby 1

Woman 2 Criminals

Uncertain fate: 1 dog

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Opportunities to catch

The century of smart mobility

Conclusions

Agenda

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In the coming years mobility will be completely changed

Emerging trends are forcing to find new, innovative and sustainable mobility way

New technologies are the key enablers to be leveraged, while collaboration across the whole

stakeholders ecosystem is the key accelerator

Conclusions

Danilo Mazzara @DaniloMazzara

Danilo Mazzara @DaniloMazzara