1 1

Italy in the Mediterranean scenario

A poll within the active classes of North Africa and the Middle East

© 2015 Ipsos. All rigs reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.

2

Index

Methodology & Samples 1

The relationship with Italy 2

Interest towards foreign affairs

3

Iran Nuclear Agreement

4

6 5 Europe and Italy in the Mediterranean region

3

METHODOLOGY & SAMPLES

4

Method & Samples

Country Collection method No. of interviews Turkey CAWI 200 Lebanon CAWI 150 Israel CAWI 150 Egypt CAWI 200 Tunisia CAPI 151 Algeria PAPI 162 Morocco CAPI 152 Jordan CAPI 100 Totale 1.265

UNIVERSE: adult population aged 18+ of medium-high and high socio-economical conditions

DATES OF DIELDWORK: 10 September to 10 October 2015

CAWI: Computer Assisted Web Interview CAPI: Computer Assisted Personal Interview PAPI: Paper And Pencil Interview

5 © 2015 Ipsos.

The relationship with Italy

6

Visiting Italy

15%

17%

39%

68%

8%

20%

8%

16%

5%

85%

83%

61%

32%

92%

80%

92%

84%

95%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

Sì No

Have you ever visited Italy?

Base: total sample

7

Reasons for visiting Italy

60%

68%

70%

85%

44%

31%

49%

100%

20%

24%

10%

7%

25%

20%

23%

17%

8%

4%

10%

4%

6%

10%

23%

17%

5%

4%

13%

30%

4%

5%

4%

6%

8%

13%

2%

6%

8%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

Vacation Work To visit friends/relatives Shopping Study Medical purposes (for yourself or relatives)

THE MAIN REASON MENTIONED

Base: ever been to Italy

8

Reasons for visiting Italy

82%

88%

89%

100%

75%

80%

47%

79%

100%

29%

32%

20%

12%

44%

20%

36%

21%

24%

12%

30%

12%

19%

30%

36%

63%

50%

59%

50%

76%

38%

70%

7%

33%

10%

6%

10%

4%

25%

7%

13%

7%

3%

13%

15%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

Vacation Work To visit friends/relatives Shopping Study Medical purposes (for yourself or relatives)

ALL THE REASONS MENTIONED

Base: ever been to Italy

9

Time of the last visit

22%

20%

10%

12%

31%

30%

31%

21%

19%

17%

20%

15%

37%

15%

16%

22%

27%

10%

23%

19%

20%

23%

17%

37%

36%

60%

50%

13%

50%

31%

46%

100%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

Before 2000 Between 2001 and 2005 Between 2006 and 2010 After 2010

Base: ever been to Italy

10

Level of awareness of Italy

7%

2%

4%

5%

7%

8%

14%

12%

3%

42%

26%

42%

42%

55%

46%

36%

54%

29%

42%

65%

50%

50%

34%

34%

29%

26%

37%

9%

7%

4%

3%

4%

12%

21%

8%

31%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

Very well Quite well Not much I don’t know anything about it at all

How much would you say you know Italy…

Base: total sample

11

Intention to visit Italy

30%

35%

48%

53%

32%

10%

28%

14%

8%

52%

53%

48%

42%

60%

64%

45%

43%

32%

18%

12%

4%

5%

8%

26%

27%

43%

60%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

Definitely Maybe, I’m not sure yet No

Base: total sample

Do you plan to travel to Italy within the next 5 years?

12

Intention to visit Italy again

Have you ever been to Italy?

Are you planning to take a trip to Italy in the next five years? Yes No

Definitely 61% 24% Maybe, I’m not sure yet 31% 56% No 8% 20% Total 61% 24%

Base: total sample

13

Reasons for planning a visit to Italy

73%

89%

88%

97%

62%

47%

80%

57%

38%

12%

4%

4%

20%

14%

10%

11%

31%

4%

4%

4%

28%

1%

6%

13%

4%

4%

4%

3%

5%

16%

13%

3%

4%

3%

2%

9%

1%

1%

3%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

Vacation Work Shopping To visit friends/relatives Study Medical purposes (for yourself or relatives)

Base: plan to visit Italy

14

The most attractive aspects of Italy

Base: plan to visit Italy

THE MAIN ASPECT

Total Turkey Lebanon Israel Egypt Tunisia Algeria Morocco Jordan Cities 30% 33% 27% 28% 19% 25% 61% 19% 19% Art and culture 18% 24% 48% 22% 14% 8% 11% 17% 13% Business, commercial purposes 14% 3% 23% 16% 5% 36% 19% Seaside 10% 5% 4% 16% 11% 7% 5% 31% Cultural events 6% 17% 3% 1% 3% 2% 2% 6% Food 5% 6% 9% 11% 3% 8% 2% 4% Mountains 4% 1% 3% 9% 5% 3% 1% Sporting events 4% 1% 3% 5% 5% 5% 5% 6% Fashion related events 3% 5% 4% 3% 3% 5% 1% 6% Lakes 3% 3% 4% 22% 1% 11% 2% 4% To practice sports 1% 1% 1% 3% Other 2% 1% 4% 5% 5% 1% 1% 6%

15

The most attractive aspects of Italy

Base: plan to visit Italy

ALL ASPECTS

Total Turkey Lebanon Israel Egypt Tunisia Algeria Morocco Jordan Cities 51% 61% 55% 44% 39% 37% 74% 40% 32% Art and culture 31% 41% 65% 33% 26% 21% 19% 24% 26% Business, commercial purposes 21% 8% 30% 24% 15% 48% 19% Seaside 22% 15% 13% 5% 31% 27% 13% 23% 51% Cultural events 14% 29% 8% 8% 6% 11% 2% 7% 13% Food 13% 22% 25% 35% 5% 13% 8% 8% 7% Mountains 14% 2% 8% 14% 25% 8% 19% 7% 7% Sporting events 10% 4% 8% 12% 13% 20% 11% 6% Fashion related events 10% 10% 13% 6% 9% 11% 7% 15% 20% Lakes 10% 6% 9% 38% 8% 24% 17% 6% 13% To practice sports 3% 1% 3% 3% 8% 2% 7%

16

ITALY: image profile Indexes: 0 = totally disagree to 100 = totally agree

Total Turkey Lebanon Israel Egypt Tunisia Algeria Morocco Jordan It is one of the most important tourist destinations in the world 76 69 84 74 79 59 80 86 66

It is the country of fashion and design 76 72 82 80 73 65 83 84 66 It has one of the largest of culture and monuments heritages in the world 75 69 80 78 74 59 83 92 53

It offers a lot in terms of food 71 65 76 81 66 64 83 80 77 It has a great climate 70 62 67 65 74 63 68 80 70 It is an important interlocutor among the Mediterranean countries 65 66 55 49 70 46 61 69 52

It is an important country for manufacturing 60 55 59 49 63 56 58 65 60 It plays an important role in international affairs 53 51 40 43 52 49 55 60 48 It is an important interlocutor for my country 52 53 36 51 57 44 56 50 15 It’s one of the largest economies in the world 51 47 43 41 56 50 52 56 39

Base: total sample

17

Purchase of Italian products

51%

50%

48%

38%

24%

23%

21%

18%

16%

13%

7%

10%

11%

12%

9%

11%

10%

7%

6%

9%

9%

4%

27%

29%

29%

37%

41%

46%

45%

56%

52%

48%

38%

12%

10%

11%

16%

24%

21%

27%

20%

23%

30%

51%

Italian food

Italian shoes

Italian clothes

Italian leather goods

Lamps/lighting fixtures

Designers objects

Italian jewellery

Italian furniture

Italian kitchen furnishings

Italian cars

Italian motorcycles

I have bought it and I think I will buy it again in the future I have bought it at least once but I think I won’t buy it again in the future

I have never bought it but I think I will in the future I have never bought it and I think I won’t in the future

Have you ever bought or, do you plan to buy …

Base: total sample

18

51%

40%

92%

74%

48%

52%

57%

65%

53%

10%

12%

8%

14%

10%

1%

7%

5%

27%

33%

4%

10%

29%

30%

29%

15%

29%

12%

15%

4%

8%

9%

8%

13%

13%

13%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

I have bought it and I think I will buy it again in the future I have bought it at least once but I think I won’t buy it again in the future I have never bought it but I think I will in the future I have never bought it and I think I won’t in the future

1. Italian food

Base: total sample

Purchase of Italian products Have you ever bought or, do you plan to buy …

19

50%

33%

77%

47%

43%

58%

77%

73%

64%

11%

13%

8%

13%

13%

10%

2%

7%

13%

29%

33%

11%

29%

40%

24%

15%

15%

15%

10%

21%

4%

11%

4%

8%

6%

5%

8%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

I have bought it and I think I will buy it again in the future I have bought it at least once but I think I won’t buy it again in the future I have never bought it but I think I will in the future I have never bought it and I think I won’t in the future

2. Italian shoes

Base: total sample

Purchase of Italian products Have you ever bought or, do you plan to buy …

20

48%

30%

81%

51%

42%

62%

70%

75%

45%

12%

13%

4%

13%

16%

12%

2%

8%

13%

29%

38%

15%

23%

34%

18%

24%

12%

24%

11%

19%

13%

8%

8%

4%

5%

18%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

I have bought it and I think I will buy it again in the future I have bought it at least once but I think I won’t buy it again in the future I have never bought it but I think I will in the future I have never bought it and I think I won’t in the future

3. Italian clothes

Base: total sample

Purchase of Italian products Have you ever bought or, do you plan to buy …

21

38%

17%

55%

33%

37%

44%

65%

58%

33%

9%

8%

4%

11%

13%

10%

1%

12%

8%

37%

48%

30%

32%

41%

34%

25%

20%

31%

16%

27%

11%

24%

9%

12%

9%

10%

28%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

I have bought it and I think I will buy it again in the future I have bought it at least once but I think I won’t buy it again in the future I have never bought it but I think I will in the future I have never bought it and I think I won’t in the future

4. Italian leather goods

Base: total sample

Purchase of Italian products Have you ever bought or, do you plan to buy …

22

24%

17%

31%

13%

31%

18%

27%

27%

19%

11%

11%

8%

16%

14%

8%

2%

13%

5%

41%

45%

42%

37%

44%

46%

25%

39%

34%

24%

27%

19%

34%

11%

28%

46%

21%

42%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

I have bought it and I think I will buy it again in the future I have bought it at least once but I think I won’t buy it again in the future I have never bought it but I think I will in the future I have never bought it and I think I won’t in the future

5. Lamps /lighting fixtures

Base: total sample

Purchase of Italian products Have you ever bought or, do you plan to buy …

23

23%

23%

32%

32%

20%

29%

29%

8%

10%

9%

4%

16%

11%

8%

1%

18%

3%

46%

47%

44%

30%

52%

46%

32%

44%

45%

21%

21%

20%

22%

17%

28%

38%

9%

44%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

I have bought it and I think I will buy it again in the future I have bought it at least once but I think I won’t buy it again in the future I have never bought it but I think I will in the future I have never bought it and I think I won’t in the future

6. Designers objects

Base: total sample

Purchase of Italian products Have you ever bought or, do you plan to buy …

24

21%

8%

36%

16%

19%

52%

17%

21%

7%

7%

4%

8%

9%

6%

8%

3%

45%

49%

40%

42%

52%

45%

29%

43%

34%

27%

36%

20%

34%

20%

20%

19%

32%

42%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

I have bought it and I think I will buy it again in the future I have bought it at least once but I think I won’t buy it again in the future I have never bought it but I think I will in the future I have never bought it and I think I won’t in the future

7. Italian jewellery

Base: total sample

Purchase of Italian products Have you ever bought or, do you plan to buy …

25

18%

12%

31%

27%

13%

33%

18%

13%

6%

4%

4%

8%

8%

8%

1%

14%

5%

56%

56%

46%

43%

66%

45%

43%

56%

41%

20%

28%

19%

22%

13%

18%

23%

12%

41%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

I have bought it and I think I will buy it again in the future I have bought it at least once but I think I won’t buy it again in the future I have never bought it but I think I will in the future I have never bought it and I think I won’t in the future

8. Italian furniture

Base: total sample

Purchase of Italian products Have you ever bought or, do you plan to buy …

26

16%

12%

31%

24%

14%

11%

26%

16%

9%

9%

8%

13%

10%

10%

1%

12%

5%

52%

49%

46%

42%

59%

46%

49%

50%

39%

23%

30%

15%

21%

17%

16%

39%

12%

40%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

I have bought it and I think I will buy it again in the future I have bought it at least once but I think I won’t buy it again in the future I have never bought it but I think I will in the future I have never bought it and I think I won’t in the future

9. Italian kitchen furnishings

Base: total sample

Purchase of Italian products Have you ever bought or, do you plan to buy …

27

13%

17%

8%

8%

14%

8%

13%

5%

9%

10%

4%

8%

13%

12%

2%

6%

3%

48%

46%

46%

36%

54%

46%

46%

50%

31%

30%

27%

42%

48%

19%

32%

44%

31%

61%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

I have bought it and I think I will buy it again in the future I have bought it at least once but I think I won’t buy it again in the future I have never bought it but I think I will in the future I have never bought it and I think I won’t in the future

10. Italian cars

Base: total sample

Purchase of Italian products Have you ever bought or, do you plan to buy …

28

7%

5%

2%

7%

14%

5%

10%

3%

4%

6%

3%

5%

8%

1%

5%

38%

43%

36%

16%

42%

44%

27%

33%

31%

51%

46%

64%

79%

46%

34%

67%

52%

66%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

I have bought it and I think I will buy it again in the future I have bought it at least once but I think I won’t buy it again in the future I have never bought it but I think I will in the future I have never bought it and I think I won’t in the future

11. Italian motorcycles

Base: total sample

Purchase of Italian products Have you ever bought or, do you plan to buy …

29 © 2015 Ipsos.

Interest towards foreign affairs

30

Level of interest for topics

78%

70%

65%

83%

83%

75%

73%

69%

58%

74%

70%

63%

78%

69%

68%

69%

62%

47%

69%

51%

49%

78%

60%

57%

84%

68%

59%

Local news about my city or the area where I live

Culture and performance arts

International news, politics, foreign events

total Turkey Lebanon Israel Egypt Tunisia Algeria Morocco Jordan

% of interested (scores 6-10)

31

62%

61%

67%

71%

52%

44%

46%

63%

56%

68%

60%

45%

72%

37%

60%

52%

57%

54%

Sports

National politics

total Turkey Lebanon Israel Egypt Tunisia Algeria Morocco Jordan

% of interested (scores 6-10)

Level of interest for topics

32

International news: most interesting topics

75%

73%

87%

84%

63%

74%

89%

75%

75%

71%

64%

69%

61%

64%

65%

64%

57%

50%

Foreign politics

International economics

Total Turkey Lebanon Israel Egypt Tunisia Algeria Morocco Jordan

% of interested (scores 6-10)

33

71%

67%

84%

72%

68%

56%

61%

52%

69%

62%

59%

62%

63%

77%

59%

65%

61%

53%

Culture and performance arts of foreign countries

International sporting news

Total Turkey Lebanon Israel Egypt Tunisia Algeria Morocco Jordan

International news: most interesting topics % of interested (scores 6-10)

34

Sources of information 1. Foreign Affairs

9%

14%

15%

5%

15%

6%

5%

3%

4%

4%

22%

62%

59%

80%

65%

85%

44%

13%

54%

50%

24%

24%

20%

15%

7%

48%

51%

40%

50%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

Newspapers or magazines from my country Foreign newspapers Internet TV

Base: interested in topic

35

Frequency of update 1. Foreign Affairs

34%

47%

29%

30%

25%

39%

14%

40%

36%

38%

38%

35%

30%

40%

22%

55%

24%

18%

18%

10%

18%

31%

21%

22%

21%

26%

23%

10%

5%

18%

9%

14%

17%

10%

10%

23%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

Every day or almost daily Several times a week About once a week Less often

Base: interested in topic

36

Sources of information 2. International Economy

10%

15%

19%

5%

15%

2%

3%

3%

1%

4%

18%

1%

67%

63%

87%

62%

88%

48%

21%

66%

54%

20%

19%

13%

19%

6%

44%

46%

31%

46%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

Newspapers or magazines from my country Foreign newspapers Internet TV

Base: interested in topic

37

Frequency of update 2. International Economy

23%

21%

18%

10%

22%

18%

34%

30%

37%

44%

35%

19%

32%

19%

52%

31%

26%

19%

16%

23%

33%

21%

24%

16%

22%

22%

21%

19%

24%

38%

25%

24%

14%

13%

22%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

Every day or almost daily Several times a week About once a week Less often

Base: interested in topic

38

Sources of information 3. Foreign culture & entertainment

10%

15%

19%

5%

15%

2%

3%

3%

1%

4%

18%

1%

67%

63%

87%

62%

88%

48%

21%

66%

54%

20%

19%

13%

19%

6%

44%

46%

31%

46%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

Newspapers or magazines from my country Foreign newspapers Internet TV

Base: interested in topic

39

Frequency of update 3. Foreign culture & entertainment

23%

21%

18%

10%

22%

18%

34%

30%

37%

44%

35%

19%

32%

19%

52%

31%

26%

19%

16%

23%

33%

21%

24%

16%

22%

22%

21%

19%

24%

38%

25%

24%

14%

13%

22%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

Every day or almost daily Several times a week About once a week Less often

Base: interested in topic

40

Sources of information 4. International Sports News

9%

13%

13%

6%

13%

6%

4%

2%

3%

9%

17%

58%

54%

75%

63%

82%

44%

21%

44%

42%

29%

30%

25%

25%

9%

44%

47%

51%

58%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

Newspapers or magazines from my country Foreign newspapers Internet TV

Base: interested in topic

41

Frequency of update 4. International Sports News

42%

39%

39%

29%

43%

29%

63%

38%

31%

32%

15%

35%

30%

17%

48%

24%

14%

17%

20%

23%

18%

16%

26%

17%

9%

29%

10%

9%

23%

18%

11%

26%

6%

4%

19%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

Every day or almost daily Several times a week About once a week Less often

Base: interested in topic

42 © 2015 Ipsos.

Iran Nuclear Agreement

Questions were not asked in

Algeria

43

Level of awareness of the Agreement

22%

23%

36%

42%

18%

25%

8%

37%

45%

48%

47%

42%

18%

13%

14%

21%

17%

12%

8%

24%

18%

30%

24%

20%

15%

4%

3%

16%

48%

32%

54%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Morocco

Jordan

Yes, I’m well informed about it Yes, I know about it but I’m not well informed I’ve only heard something about it No, I’ve never heard about it

Base: total sample

This past July, Iran reached an agreement with the United States, Russia, Great Britain, France, China, and Germany regarding their nuclear program. Have you heard about it?

44

Favourability on the agreement

23%

35%

44%

5%

13%

18%

24%

22%

18%

18%

17%

16%

17%

33%

18%

17%

35%

35%

30%

30%

41%

19%

29%

17%

24%

12%

9%

49%

29%

30%

29%

44%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Morocco

Jordan

A lot Quite a lot Not much Not at all

Base: total sample

45

Contribution of the agreement to the peace process in the Arab world

6%

7%

12%

5%

7%

12%

34%

37%

48%

16%

30%

48%

37%

29%

37%

41%

32%

54%

39%

18%

22%

18%

23%

15%

8%

30%

26%

30%

34%

41%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Morocco

Jordan

Absolutely yes Probably yes Probably not Definitely not

Base: total sample

46 © 2015 Ipsos.

Europe and Italy in the Mediterranean region

47

Opinion on the European contribution to the democratic process in the Arab countries

22%

13%

32%

21%

24%

48%

30%

24%

50%

51%

44%

51%

57%

28%

40%

34%

28%

36%

24%

28%

19%

24%

30%

42%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Morocco

Jordan

Positive, Europe is working to support these activities Negative, in reality Europe is doing very little to support these activitiesEurope should not intervene in any way in the affairs of Arab countries

THE QUESTION WASN’T ASKED IN ALGERIA

Base: total sample

48

Opinion on the European role in the management of the immigrants flows

33% 12%

48%

40%

35%

52%

53%

42%

40%

67%

88%

52%

60%

65%

48%

47%

58%

60%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

Positive, Europe is doing a lot to assist the migrants Negative, Europe has done very little to help and has taken little responsibility for what is happening

Base: total sample

49

50%

49%

46%

59%

53%

51%

61%

38%

31%

35%

34%

27%

26%

36%

23%

24%

54%

49%

15%

17%

27%

15%

11%

26%

15%

8%

20%

Total

Turkey

Lebanon

Israel

Egypt

Tunisia

Algeria

Morocco

Jordan

Positive, Italy could play an important and useful role

Negative, Italy would not be able to play an effective part in matters of this sort

Italy should not get involved in affairs of this sort

Expected role of Italy in the agreement among the Mediterranean countries against terrorism and in favour of stability

Base: total sample

50 © 2015 Ipsos.

Key points

51

Key points\1 The relationship with Italy Even taking into account that the respondents have a medium/high standard of life and live in large cities, it is nonetheless clear that there is an important relationship with our country. Italy is visited at least once by 15%, it is a destination for holiday but also for business and work, and nearly half of the respondents, including those who have never visited it, declare to know it rather well. The ability of our country to be attractive is confirmed by the fact that more than 60% of those who have already been here have decided to come back and three-quarters of those who have never visited it are thinking to come here (one out of four has already decided). The big cities and the cultural and artistic heritage, the sea and the food and wine are the main focus of attraction, along with fashion and design. However Italy’s economic role is not secondary, as it is a major manufacturing country and its key position in international affairs. It is also considered an important nation for its place in the Mediterranean and an accredited partner for the Mediterranean countries in general and also for the individual nations surveyed, with the exception of Jordan and Lebanon.

Great attention is spotted to products that qualify our country: about 50% of the respondents have made purchases of Italian food, shoes or clothing and will continue to do so, while just less than 30% did not buy these products in the past but they will in the future. Very similar is the propensity to buy Italian leather products. Products with a lower level of purchase are still very attractive: design products and lighting fixtures, jewelry and furniture, cars and motorcycles, see a potential approach to the purchase among 40% and 56%.

52

Key points\2 International politics, Iran, Europe, Italy The focus on international news is very high: an average of two-thirds is concerned. In particular, the respondents pay attention to international politics and economics, with which they keep up to date frequently, several times a week on average. Culture and shows follow close, which also arise a high level of interest. We remind once again that respondents belong to upper class in terms of both cultural and economic asset and do not represent the average population of the countries involved.

Internet is the main media for information, on average it is the preferred source for over 60% of those who are interested in the individual topics, followed by television. Only in Algeria Internet is a totally secondary source. Reading foreign newspapers, although less considerable, still involves about 10% of the people surveyed.

The agreement with Iran has a very diverse level of awareness: it is known at least in outline by an absolute majority in Israel, Lebanon, Turkey and Egypt; it is less known in Tunisia and Morocco (less than 40%); it is little known in Jordan. It is an agreement that raises significant resistances, particularly in Israel (where about 80% rejects it) but also in Egypt, Morocco and Jordan, while more than 50% of the Lebanese, Turkish and Tunisian respondents approve it. The majority of the people surveyed, with the exception those interviewed in Lebanon and Tunisia, also believe that this agreement will not contribute significantly to the peace process.

Europe’s role in supporting democratic processes in the Arab countries is seen in a mainly negative way or otherwise considered as an intrusion. The only exception is Tunisia, where just less than half of the respondents appreciate the work of Europe.

Finally, Europe is considered scarcely active and poorly responsible in the management of migration flows. However, opinions are rather divided: people surveyed in Algeria and Morocco gave mostly positive evaluation, and in the other countries, despite prevailing criticism, positive opinions are quite substantial. Only in Turkey the prevalence of criticism is drastic; there, nearly 90% of the respondents expressed a negative opinion about Europe’s role in this affair.

Expectations for an active role of Italy in the fight against terrorism and in the effort to increase the stability in these areas are nevertheless not secondary. About half of the people surveyed are expecting useful interventions for this purpose, especially in Algeria and Israel. In this case, the most critical countries are Jordan and Morocco.