Gerardo Sacco & C. srl Via Antonio De Curtis, 2 88900 Crotone (KR) - Tel. 0962-20662/1 www.gerardosacco.com

In copertina:

Maria grazia Cucinotta

foto di Joseph Cardo

1

2 3

4 5

“Artisti o professionisti si può diventare, ma senza la sensibilità

che contraddistingue l’uomo nulla resta e tutto si perde nella

confusione della moda del momento.

Nulla si crea, ma tutto si trasforma.”

Gerardo Sacco

6 7Gerardo Sacco

Gerardo Sacco was born in Crotone in 1940. In his teenage years, he got a job at a small

goldsmith’s workshop and it was there that he found his true vocation in life: to craft and

model gold and silver. After learning the fundamentals of the goldsmith’s art and feeling a

growing desire to express his creativity, he went to Valenza Po to perfect his own techni-

ques and the processes of working gold. He was enriched by this experience that pushed

him, full of enthusiasm and passion, to go back to his native town to establish, in 1969, his

own craftsmanship company.

In his “laboratory-workshop”, he recuperated the craftsmanship techniques from the past,

and specialised in a production dating back to the Magna-Grecian culture and to the Medi-

terranean farming traditions.

During the same year, he produced his first sample products, for which he was awarded

with the 1st prize at the Mostra dell’Artigianato Orafo (Goldsmith’s Exhibition) in Florence

and with the Oscar dell’Artigianato (Craftsman’s Oscar) at the Exhibition of Sanremo.

These early national successes gave Gerardo Sacco a name within the goldsmith’s field

thanks to his original and unique creations, making him the most famous Calabrian

goldsmith throughout Italy and abroad, in virtue also of his particular affinity with the

world of show business and the academic world. In fact, his works have always taken prece-

dence in exhibitions which take people on a historical journey starting from the Magna-

Grecian times and ending with the present day. Other than his works having been exhibited

in the Vittoriano Complex in Rome and in Musei Vaticani (Vatican Museum), Gerardo

Sacco’s works have been exhibited at important events organised by various Italian Institu-

tes of Foreign Culture, such as in Brussels, Lisbon, Copenhagen and Madrid. His jewellery

has also exalted the glamour of various movie stars in many cinema, theatre and television

productions including Liz Taylor, Isabella Rossellini, Monica Bellucci and Elena Sofia

Ricci.

ABOUT GERARDO SACCO

8 9

Gerardo SaCCo, l’azienda orafa

10 11

Gerardo Sacco e un suo collaboratore

THE COMPANY STARTS WITH THE ARTIST

Gerardo Sacco’s has been a Company that for many years has been focused on the

product’s quality, innovation and design. Its new initiatives started in 2001, when Gerardo

Sacco’s three children, Antonio, Viviana and Andrea started to manage the Company. It

was immediately decided to apply the goldsmith’s creative genius to jewellery which is able

to satisfy the expectations of a larger range of customers, without losing the main features

of Gerardo Sacco jewellery: careful stylistic research combined with skilful craftsmanship.

Gerardo Sacco’s trademark is very well known and difficult to confuse. A symbol of class

and uniqueness.

12 13

Viviana Sacco

Andrea, Viviana, Gerardo e Antonio Sacco

14 15

THE WORKSHOP

16 17

Bozzetto linea Vivì

FROM THE DESIGN TO THE MODEL

How an idea takes form…

The making of jewellery is based on Gerardo Sacco’s

inspiration and intuition, who runs the Company’s creative

section. It usually starts with historical-artistic research and

from the desire to create an object which stands for art, culture

and originality! The initial idea for the project is then

developed in a graphic sketch which, at first, is always done by

hand. New technology aids the artists with 2D and 3D

software that allow them to simulate the jewellery in its actual

size and proportion. Once the design has been accomplished,

the actual model is created in wax, either handmade or

prototyped. It is extraordinary to create a jewel which, besides

having a strong visual impact, keeps alive the different phases

of the craftwork which are not automated. The Company’s

most important collections have always been patented as

ornamental or utility models, highlighting the Company’s

innovative aspect.

18 19

Bozzetti “Collana Scilla e Cariddi” Bracciali linea “Arbëreshe”

20 21

Stampo di un modello in cera

The lost wax

The wax prototypes are handed over to the workshop, where they are mounted on a “small tree” placed in an appropriate

cylinder, which is then filled with chalk and left to set for at least two hours. Once the chalk is hardened, the whole cylinder is

placed into an oven for thirteen hours: this is what brings about the fusion of the lost wax, which leaves an imprint of the model

in the chalk. Following this, the metal (gold or silver) is melted in the furnace at a temperature of about 1020°C and the cylinder

is placed into the Vacumetal, where the melted metal is poured in to fill the empty holes left by the wax.

22 23

The Workbench

Rifinitura di un anello

Once the metal prototype is ready, the crafting takes place at the workbench, where the chalk is removed, polished and

refined to proceed to its definitive cast, through a rubber mould which is used to make more than one copy. Each creation

is assembled by hand, and for this reason one is never the same as another, making our jewellery unique and distinctive.

Threading the micro-beads one by one around a cameo or a precious gem, putting all of the pieces together to make an

original necklace is a very fascinating operation.

24 25

AN EXTRAORDINARY TESTIMONY

26 27

MARIA GRAZIA CUCINOTTA

THE MOVIE STAR WEARS OUR JEWELLERY

A testimony to beauty and expertise who, thanks to her cultural and artistic

affinities with Gerardo Sacco and his collections, best represents the women to

whom his product is targeted.

28 29

i pezzi uniCi

30 31

Maria Grazia Cucinotta indossa “La Medusa” Maria Grazia Cucinotta indossa “Rinascimento”

32 33

le Collezioni

34 35

THE JEWELLERY

The attraction to Myths and to historical traditions, mixed

with a brilliant artistic intuition, gives Gerardo Sacco

jewellery enduring charm which looks to the

contemporary woman. Gold, silver and precious gems are

moulded in multiple shapes and colours.

36 37

^

Neck lace s

Precious silverworks, dedicated to the woman who loves to create her own look

through original and trendy accessories. A line doted with a meaningful and

innovative design. Jewel sets and half sets to wear and match in a continuous game

of pret-à-porter.

38 39

SILVER

Gerardo Sacco’s silver stands alone in the current market

of ornaments. They actually are inspired by the utensils of

the Mediterranean farming culture; jars, jugs, braziers and

amphoras which are redesigned and forged in silver.

Handmade with the techniques of embossing and chisel,

they maintain all their handmade peculiarities.

40 41

OUR SHOWROOMS

42 43

WARMTH AND DESIGN

Entering a Gerardo Sacco showroom feels like entering a “laboratory-

workshop”. A place where the Company’s artistic past and present are shown,

through well defined expositions where you can see the various lines and collec-

tions. In all our showrooms you can find the same welcoming and elegant design,

which adapts to the different contexts, highlighting the structural features.

44 45

46 47

OUR STAFF

48 49

Any Company’s success depends on the ability to recruit and train its staff and Gerardo Sacco’s can count on its employee’s

rare and precious sense of belonging, with which projects and Company goals are shared. The average length of time an

employee is within the Company is about fifteen years, and the staffs of the creative department in particular have been

working together for over twenty years. This is a testimony that Gerardo Sacco’s believes in the worth and value of its own

humain resources.

50 51

Chi è Gerardo SaCCo 5

Gerardo SaCCo, l’azienda orafa 7

il laboratorio 13

una teStimonial d’eCCezione 23

i pezzi uniCi 27

le Collezioni 31

i noStri atelier 39

lo Staff 45

IndIce

52 53

Progetto GraficoScia Comunicazione - Mi

Art Director Alessandra Macrìsito: www.scia-com.it

e-mail: info@scia-com.it

Le foto di Maria Grazia Cucinotta sono di Joseph CardoLe foto di interni sono di Roberto Carrer

Le foto dei gioielli sono di Angelo Annibalini

StampaRubbettino Industrie Grafiche ed Editoriali

Soveria Mannelli (Cz)sito: www.rubbettino.it

© Ogni diritto è stato riservato - Vietata la riproduzione anche parziale.

54

Gerardo Sacco & C. srl

Via Antonio De Curtis, 2 - 88900 Crotone Tel.: +39 0962 20661/2 - Fax: +39 0962 901479

www.gerardosacco.com info@gerardosacco.com

capitale sociale € 920.000,00 i.v. numero REA: KR - 159682