Business model canvas lo strumento più efficace per innovare
Disegnare il proprio business: Business model canvas di Daniele Radici (24 11 2016)
93
-
Upload
faberlab -
Category
Small Business & Entrepreneurship
-
view
302 -
download
0
Transcript of Disegnare il proprio business: Business model canvas di Daniele Radici (24 11 2016)
© Daniele Radici | Innovation-LAB - tutti i diritti riservati
DISCLAIMER
§ il presente documento è stato realizzato da Daniele Radici e la proprietà intellettuale del medesimo è di Daniele Radici
§ il brand "Innovation-LAB" è utilizzato esclusivamente da Daniele Radici e ogni sua riproduzione è vietata
§ le informazioni in esso contenute hanno valore solo con il commento orale dell’autore
§ l’utilizzo, riproduzione e la divulgazione di questo materiale sono consentiti solo con il consenso scritto di Daniele Radici
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
DISEGNARE IL PROPRIO BUSINESS COSA VUOL DIRE, PER VOI?
BUSINESS MODEL DESIGN
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
BUSINESS MODEL DESIGN
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
il modello di business descrive la modalità attraverso la quale un’organizzazione crea, distribuisce e cattura valore“
[A. Osterwalder, Business Model Generation]
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
QUINDI SIGNIFICA SAPER RISPONDERE AD ALCUNE DOMANDE STRATEGICHE…
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
SAPPIAMO COMUNICARE IN MODO CHIARO E SINTETICO IL VALORE DELLA NOSTRA AZIENDA?
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
SAPPIAMO QUALI SIANO IN PUNTI CRITICI NELLA CATENA DEL VALORE?
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
SAPPIAMO RACCONTARE IL “MECCANISMO DI FUNZIONAMENTO” DEL PRODOTTO?
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
SAPPIAMO CHI SONO I CLIENTI DEL NOSTRO PRODOTTO/SERVIZIO?
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
SAPPIAMO COME PARLARE IN MODO MIRATO CON PROSPECT E CLIENTI?
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
BUSINESS MODEL DESIGN
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
search execution
design testing
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
PLAN-DO - PLAN-DO - PLAN-DO
A B
A B
A B
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
…TUTTO QUESTO CON UN SOLO STRUMENTO
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
D’ OH!
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
COSA E’
§ uno strumento per progettare ciò che si desidera sviluppare
§ un quadro sinottico di sintesi § una mappa di un percorso evolutivo§ un meccanismo di facilitazione
all’innovazione
A COSA SERVE
§ creare consapevolezza nei manager e negli imprenditori
§ (re)agire in modo snello e rapido§ mantenere uno sguardo costante
su percorsi evolutivi del business§ innovare il modello di business e
non solo tecnologie, prodotti e/o servizi
BUSINESS MODEL CANVAS
DOWNLOAD
BOOK SOLD
PEOPLE TRAINED
ON LINE COURSES
UNIVERSITIES
BOOK & BMC TRANSLATIONS
CERTIFIED TRAINERS
I NUMERI
@ strategyzer.com - 2015
The Numbers
people trained in Strategyzer’s Business Model Canvas Workshops + Masterclasses around the world
downloads of the Business Model Canvas
Business Model Generation books sold
translations of the book and the Canvas
online courses owned
certified trainers
universities in the USA have adopted the book for at least one course
5,000,000+≈ 1,000,000
2,000+2,000250+
30+30+
98
LA DIFFUSIONE
@ strategyzer.com - 2015
GLI INNOVATORI
@ strategyzer.com - 2015
Business Model Canvas adopters include a wide range of Fortune 500 and FT Global 500 companies, as well as other leading global organiza-tions around the world. They use the Canvas in incredibly diverse ways. Applications span from strategic reorientation and building entirely new businesses at the corporate level, all the way to better understanding of B2B clients and on-boarding senior executives and new employees.
The Who Is Who Of Business Model Canvas Users
1312
Business Model Canvas adopters include a wide range of Fortune 500 and FT Global 500 companies, as well as other leading global organiza-tions around the world. They use the Canvas in incredibly diverse ways. Applications span from strategic reorientation and building entirely new businesses at the corporate level, all the way to better understanding of B2B clients and on-boarding senior executives and new employees.
The Who Is Who Of Business Model Canvas Users
1312
COME CREA VALORE
@ strategyzer.com - 2015
MajorGoodSmallNoneContribution:
3.42
3.5
3.52
1 2 3 4
3.19
3.16
3.01
2.49
Better conversations on strategy
Better teamwork
Creating a shared language
Structured, practical outcomesto implement
Better collaborationacross disciplines
Better collaboration across geographical boundaries
Better ideas put on the table/ better brainstorming
We asked survey respondents to highlight how the Business Model Canvas creates value for them. The main contributions lie in providing a shared language, leading to better strategic conversations and better ideas on the table.
A Language for Strategy and InnovationHow the Business Model Canvas Creates Value for its Users
1514
@ strategyzer.com - 2015
Seduction of the CanvasWhy Users Decide to Adopt the Canvas
…is a visual tool
…is intuitive
…facilitates group discussion
750
…has a practical, simple user interface
719
…was recommended/has good reviews
228
803
…is affordable198
667
Canvas users appreciate the visual, practical, and intuitive aspects of the Business Model Canvas most, leading to better group discussions. We learned that the Canvas is particularly valued in cross-functional teams and especially among users in non-business functions (IT, engineers, scientists, etc.).
1,500 respondents adopted
the Canvas because it…
1716
COSA LO RENDE SPECIALE
CON QUALE FINALITÀ
@ strategyzer.com - 2015
3%Develop understanding of B2B clients
Putting the Canvas to WorkUsers put the Canvas to work in very different areas of their organizations. The majority of our surveyed users apply the Business Model Canvas to develop entirely new businesses, launch new products and services, or revamp their existing business model and strategy.
Our survey research highlighted some of the most common ways that organizations use it.
36%Development of an entirely new business
21%New product/service development within existing business model
15%Renovate old business model
2%Organization expansion
1.8%Manage multi- disciplinary teams
.7%Mergers & Acquisitions
19%Strategic reorientation
.8%Investment research
Reasons for using the Canvas2120
QUANTO È DI INTERESSE
@ strategyzer.com - 2015
100
80
60
40
20
On the RiseA Google Trend analysis shows that the Business Model Canvas is trending upwards together with the Lean Startup.
2008 2009 2010 2011 2013 2014
Blue Ocean Strategy
Lean Startup
Disruptive Innovation
Business Model CanvasThe number 100 represents peak search interest
2524
STRATEGIC PLAN VS. BUSINESS MODEL CANVAS
@ strategyzer.com - 2015
100
80
60
40
20
2008 2009 2010 2011
Strategic Plan
Business Model Canvas
Disrupting the Strategic PlanAn increasing number of users apply the Business Model Canvas to describe current and future strategy. A Google Trend analysis shows how the traditional strategic plan is losing popularity, while the Canvas is gaining popularity. The latter was coined in 2009, while the former has a much longer track record.
2013 2014
The number 100 represents peak search interest
2726
BUSINESS MODEL CANVAS
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
INFRASTRUTTURA[HOW?]
CLIENTI[WHO?]
ECONOMICS & FINANCE[COSTS & REVENUES]
OFFERTA[WHAT?]
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
PARTE DESTRA
Rappresenta la parte di mercato e sintetizza gli elementi necessari per creare e distribuire la propria offerta
di valore.
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
CUSTOMER SEGMENT
Definiscono diversi gruppi di persone o organizzazioni che l’impresa si propone di
raggiungere e servire.
Un'organizzazione deve prendere una decisione consapevole scegliendo quali segmenti servire e
quali segmenti ignorare.
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
CUSTOMER SEGMENT
Identifico diversi Customer Segment se:presentano bisogni e/o comportamenti differenti (a)
sono raggiunti attraverso canali differenti (b)richiedono tipi di relazioni differenti (c)
creano margini differenti (d)sono interessati ad aspetti differenti dell’offerta (e)
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
CUSTOMER SEGMENT
E’ opportuno, soprattutto nel B2B, identificare i ruoli del processo di acquisto: utilizzatore, decisore, buyer,
influencer, etc.
RICEVE
PAGA
DECIDE
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
VALUE PROPOSITION
Descrive il pacchetto di prodotti e servizi che creano valore per il segmento di
clientela.
La proposta di valore è il motivo per cui i clienti si rivolgono a una società
piuttosto che a un’altra.
Di particolare importanza per spiegare "perché" un Customer Segments sceglie
noi rispetto ad un competitor (U.S.P.)
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
VALUE PROPOSITION
Descrive il pacchetto di prodotti e servizi che creano valore per il segmento di
clientela.
La proposta di valore è il motivo per cui i clienti si rivolgono a una società
piuttosto che a un’altra.
Di particolare importanza per spiegare "perché" un Customer Segments sceglie
noi rispetto ad un competitor (U.S.P.)
PRODOTTO
SERVIZIO
PROMESSA
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
Sono gli elementi che rappresentano il denaro che una società genera da ogni singolo segmento di
clientela.
Non è il "modo con cui pago" (PayPal, bonifco etc.) ma è il meccanismo con cui genero "cash-flow"
per la mia realtà.
I ricavi possono essere da transazione o ricorrenti.
REVENUE STREAMS
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
12
3
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
$HOW ME © Daniele Radici / Innovation-LAB - tutti i diritti riservati
THE MONEY!!!
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
CHANNELS
Sono i punti tramite cui l’azienda raggiunge e comunica con i suoi segmenti di clientela offrendo
la propria proposta di valore.
Possono esistere canali fisici e digitali e possono rappresentare sia il canale distributivo che
comunicativo.
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
CUSTOMER RELATIONSHIP
Descrive le tipologie di relazioni che un’azienda stabilisce con uno specifico segmento di clientela.
Rappresentano i meccanismi di relazione che vengono valorizzati dal Customer Segment e possono essere di
svariata natura come per esempio il supporto dedicato, una community, un approccio self-service, etc.)
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
PARTE SINISTRA
Rappresenta la parte “interna” del business e descrive gli elementi dell’infrastruttura con i quali l’impresa crea valore.
Tipicamente racchiude il cuore di "ciò che permette l'esistenza” della VP e dei meccanismi che la portano verso i CS
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
KEY ACTIVITIES
Sono le attività principali che la società deve svolgere per far si che il business model funzioni ed operi con successo.
Si tratta delle attività “chiave” che concorrono alla generazione di quei contenuti che popolano la VP, i CH e la parte di CR.
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
KEY RESOURCES
Sono le risorse principali necessarie a rendere funzionante un modello di business.
Le risorse chiave possono essere fisiche, finanziarie, intellettuali, o umane.
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
KEY PARTNERS
Rappresentano la rete di fornitori e partner che permettono di far funzionare un modello di business.
Le aziende creano alleanze per ottimizzare modelli di business, ridurre i rischi, o acquisire risorse.
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
Descrive tutti i costi sostenuti per il funzionamento di un modello di business.
Tali costi possono essere calcolati in modo relativamente facile, dopo la definizione delle risorse chiave, attività chiave, partnership chiave, canali e relazioni.
COST STRUCTURE
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
© Daniele Radici | Innovation-LAB - tutti i diritti riservati
POST-IT®
1 POST-IT, 1 CONCETTO
SINTESI (OBBLIGATA)
MOBILI
COLORATI
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
P. Mondrian - Composizione con grande riquadro rosso (1921)
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
DON'T TRY THIS AT HOME
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
DON'T TRY THIS AT HOME
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
TUTTO CHIARO MA…
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
ESEMPIO
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservatiNESPRESSO
BUSINESS
FAMIGLIE
SINGLE
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservatiNESPRESSO
BUSINESS
FAMIGLIE
SINGLE
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservatiNESPRESSO
BUSINESS
FAMIGLIE
SINGLE
SERVIZIOLOGISTICO GAMMA
STANDING
MAIL BUSINESSCENTER
CRM
SALESDEDICATO
VENDITAMACCHINA
VENDITACIALDE
PRODUZ. DISTRIBUZ
MARKETING
R & D
DISTRIB.
PRODUTT.MACCHINE
PRODUZ. DISTRIBUZ
R & D
CANALIDISTRIBUT.
SALES
TEAM MARKETING
CANALE DISTRIBUT.
BREVETTI
BRAND
HR
MARKETINGOPERATIVO
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservatiNESPRESSO
BUSINESS
FAMIGLIE
SINGLE
GAMMA
QUALITÀ
PULIZIA DESIGN
RETAIL
MARKETING
PRODUZ. DISTRIBUZ R & D
TEAM MARKETING BREVETTI
PRODUTT.MACCHINE
PRODUZ. DISTRIBUZ
R & D
NESPRESSOCLUB
VENDITAMACCHINA
VENDITACIALDE
CAFFÈ
BRAND
HR
MARKETINGOPERATIVO
FORNITORI CAFFÈ
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservatiNESPRESSO
BUSINESS
FAMIGLIE
SINGLE
SERVIZIOLOGISTICO GAMMA
STANDING
MAIL BUSINESSCENTER
CRM
SALESDEDICATO
VENDITAMACCHINA
VENDITACIALDE
TEAM MARKETING
CANALE DISTRIBUT.
BREVETTI
PRODUZ. DISTRIBUZ
MARKETING
R & D
DISTRIB.
PRODUTT.MACCHINE
PRODUZ. DISTRIBUZ
R & D
CANALIDISTRIBUT.
GAMMA
QUALITÀ
PULIZIA DESIGN
RETAIL
SALESMARKETING
PRODUZ. DISTRIBUZ R & D
TEAM MARKETING BREVETTI
PRODUTT.MACCHINE
PRODUZ. DISTRIBUZ
R & D
NESPRESSOCLUB
VENDITAMACCHINA
VENDITACIALDE
CAFFÈ
BRAND
HR
MARKETINGOPERATIVO
BRAND
HR
MARKETINGOPERATIVO
FORNITORI CAFFÈ
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservatiNESPRESSO
BUSINESS
FAMIGLIE
SINGLE
TESTIMON.
STATUS
GAMMA
DESIGN
"TI OFFRO UN CAFFÉ"
MARKETING
PRODUZ. DISTRIBUZ R & D
TEAM MARKETING BREVETTI
BRANDNS STORE
NESPRESSOCLUB
PRODUTT.MACCHINE
VENDITAMACCHINA
VENDITACIALDE
PRODUZ. DISTRIBUZ
R & D HR
MARKETINGOPERATIVO
VISIBILITÀ
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservatiNESPRESSO
BUSINESS
FAMIGLIE
SINGLE
SERVIZIOLOGISTICO GAMMA
STANDING
MAIL BUSINESSCENTER
CRM
SALESDEDICATO
VENDITAMACCHINA
VENDITACIALDE
TEAM MARKETING
CANALE DISTRIBUT.
BREVETTI
PRODUZ. DISTRIBUZ
MARKETING
R & D
DISTRIB.
PRODUTT.MACCHINE
PRODUZ. DISTRIBUZ
R & D
CANALIDISTRIBUT.
GAMMA
QUALITÀ
PULIZIA DESIGN
RETAIL
SALESMARKETING
PRODUZ. DISTRIBUZ R & D
TEAM MARKETING BREVETTI
PRODUTT.MACCHINE
PRODUZ. DISTRIBUZ
R & D
NESPRESSOCLUB
VENDITAMACCHINA
VENDITACIALDE
CAFFÈ
BRAND
HR
MARKETINGOPERATIVO
BRAND
HR
MARKETINGOPERATIVO
TESTIMON.
FORNITORI CAFFÈ
STATUS
GAMMA
DESIGN
"TI OFFRO UN CAFFÉ"
MARKETING
PRODUZ. DISTRIBUZ R & D
TEAM MARKETING BREVETTI
BRANDNS STORE
NESPRESSOCLUB
PRODUTT.MACCHINE
VENDITAMACCHINA
VENDITACIALDE
PRODUZ. DISTRIBUZ
R & D HR
MARKETINGOPERATIVO
VISIBILITÀ
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
COME STATE? D’ OH!
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
AS-IS
COME DEVE ESSERE IL PROCESSO NEL SUO INSIEME
EVOLUTION VALIDATION IMPLEMENT CHECK
BUSINESS MODEL INNOVATION
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
innovation, nounin·no·va·tion / i-nə-’vā-shən
the action or process of innovating: make changes in something established, especially by introducing new methods, ideas, or products
[Oxford Dictionaries]
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
CHANGESin something
ESTABLISHED
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
50 ANNI FA
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
25 ANNI FA
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
OGGI
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
OGGI
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
OGGI
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
INNOVAZIONE…SOLO DI PRODOTTO?
© Daniele Radici / Innovation-LAB - tutti i diritti riservati© Daniele Radici / Innovation-LAB - tutti i diritti riservati
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
© Daniele Radici / Innovation-LAB - tutti i diritti riservati© Daniele Radici / Innovation-LAB - tutti i diritti riservati
© Daniele Radici / Innovation-LAB - tutti i diritti riservati© Daniele Radici / Innovation-LAB - tutti i diritti riservati
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
INNOVAZIONE…DI MODELLO DI BUSINESS
BUSINESS MODEL EVALUATION
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
© Daniele Radici | Innovation-LAB - tutti i diritti riservati
Valutare un modello di business è un’importante attività che permette a un’organizzazione di valutare la condizione della propria posizione di mercato e adattarsi di conseguenza.
S.W.O.T. ANALYSIS
È possibile stimare l’integrità globale del modello di business oppure valutare ognuno dei nove componenti in dettaglio.
Positive Negative
Intern
eEstern
e
COME VALUTARE IL MODELLO DI BUSINESS
BUSINESS MODEL CANVASCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.comTo view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
+/- +/-
+/- +/-
+/-
BUSINESS MODEL VALIDATION
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
GET OUTOF THE
BUILDING!!!
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
CUSTOMER DEVELOPMENTIL CUSTOMER DEVELOPMENT È IL PROCESSO ITERATIVO ATTRAVERSO IL QUALE SI VALIDANO LE IPOTESI, CONVERTENDOLE IN FATTI
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
PROCESSO DI VALIDAZIONE / CUSTOMER DEVELOPMENT
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
TEST CARD & LEARNING CARD
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
AS-IS
COME DEVE ESSERE IL PROCESSO NEL SUO INSIEME
EVOLUTION VALIDATION IMPLEMENT CHECK
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
DANIELE [email protected]+39.349.4143.581
www.danieleradici.comVia Masone, 224121 - Bergamo
GRAZIE
