Crowdfunding e Co-Creazione - Supernova Torino 2015

Co-Creation & Crowdfunding

Claudio Bedino Starteed.com

Claudio Bedino ! Starteed.com

FOUNDER AND MEMBER OF

SELECTED AND AWARDED

FUNDING & CO-CREATIONMAKE IT HAPPEN WITH THE CROWD


<< 48 years >>

USING THE CROWD AS AN INNOVATION PARTNER


CROWD+ FUNDING

+ CREATION

is a way of raising finance by asking a large number of people each for a small amount of money.

is defined as the act of involving customers and stakeholders in the innovation, marketing or value creation processes


CF MODELS


+ VALIDATION

+ CO-CREATION

+ OPEN

+ MARKETING

+ LOW RISK

MORE THAN FUNDING

+ 100.000 $ + 5 MONTH + 120.000 DONATIONS + 1884



THE REVOLUTION OF CO-CREATION


+ Reduce market research costs

+ Increase emotional relationship

+ Ask your customers what they think

+ Improve and validate your product

+ Increase customer loyalty

+ Increase brand awareness

Key Benefits of Crowd-creation



WHY CO-CREATION

IS THE FUTURE FOR ALL OF US


+ 1600 ATTENDEES + 150 BIKES SOLD IN 60 DAYS

V

^

#

CO-CREATION

SHARING

EARN DISCOUNT

PRE-ORDERSÅ


The PRODUCT “Life Cycle”

PRE-ORDERS

CO-CREATION

NEW PRODUCT

VALIDATION

` Ã

Å !


DESIGN

RESEARCH ENHANCE

STYLE

NAME PRICE

TAGLINE>u

$\b

J

CO-CREATION PROCESS


+ Define your online co-creation objectives+ Prepare your organization+ Get commitment from the top+ Start small+ Consider your legal framework+ Engage the right audience on the right platform+ Be ready for a conversation

+ Use existing co-creation communities

GET STARTED WITH CROWD-CREATION

REWRITE THE RULES


THANKS!TWITTER : @claudio.bedino

EMAIL : [email protected]

WEB : www.starteed.com

Crowdfunding e Co-Creazione - Supernova Torino 2015

Economy & Finance

Transcript of Crowdfunding e Co-Creazione - Supernova Torino 2015