CANENERO Advertising is an integrated communications agency which combines in depth strategies with superior design and advanced technology.

A complete range of services conceived to build and back communication dynamics throughout all medias.

Strategy. Design. Technology.

Strategy, Design, Technology

Ongoing updating towards new features.

Paying careful attention to details, catching innovations and being ready and receptive in a world where new communication and information technologies bring new uses and further features.

Ongoing research of state-of-the-art tools together with our will to improve our skills have always helped us to offer more and more innovative business solutions and to pick and implement the best technologies for our customers.

Corporate & Product SitesInteractive ApplicationsSocial Media ApplicationsMobile Applications

When tradition meets new media.

View, emotion, knowledge and identification have always been the keywords of design culture applied to advertising.

Ten years of experience taught us how to turn our customers’ needs into usable and approachable solutions, to enhance the quality of products and to combine tradition with new media potentials.

Corporate IdentityGraphic DesignPackaging DesingVideo & Animation

Defining the applications on the market.

Developing a communication strategy means working out the “right” idea, the most incisive and suitable one for the market it is addressed to.

For any kind of media, we back companies throughout all phases of a project development: study of the concrete business opportunities, panning of all actions, definition of the best communication structure, integration of benefits from new technologies.

Brand positioningAdvertising planningWeb StrategySocial Media Marketing

CANENERO Advertising’s strong point is its globalapproach in terms of Strategy, Design and Technology.

The real value of our partnership resides in the opportunity of managing the whole communication process:identification of the most suitable solution, abilityof conveying it in the most effective way, control of the state-of-the art technologies to communicate it.

Portfolio.

Solutions synonym of success. The strong passion for design and the awarded experien-ce in communication strategies let us deliver successful solutions.

The variety of our customers is proof of our ability to under-stand any individual needs in order to offer, each time, the most suitable response.

Here comes a selection of our best works in different areas of application.

A long-standing tradition of ongoing research, a wide and technologically advanced product range and all majorchampions endorsing it. A company winning the podium both in the competition sector and in the fitness and leisure one. CANENERO Advertising created the new Arena website– a “dive” into an involving and technologically dynamic environment.

3D Elements.Website Arena.

Arena revamps its web presence with a new Italian site conceived to highlight the products, in particular those with a high technological content, dedicated to competitions and to the world-famous athletes choosing them for their performances. CANENERO Advertising took care of the website design creating all the interactive modules, videos and 3D graphic animations. Besides creating a strong appeal, up all major international competitors, the aim was to optimize the browsing of a high number of pages in a rationally organized environment.

www.arenaitalia.it

For the website 3D models of all swimsuits collections were created. Particularly detailed those in the racing line, so to allow a 360-degree interactive browsing and highlight the technological plus of each model.

In-store video. Packshot. Radio.

For the radio spot Regenerist presents a 23 second- all woman- comedy: how and why to resist the lifting temptation.

For Olaz (Olay) CANENERO Advertising realised the packshots for Regenerist and Total Effect campaigns, on major women’s magazines.

Total Effect line-up For “The Birthday Cake” tv spot, CANENERO Advertising sees to the “Total Effect” line-up creative direction and photography: from the layout optimisation to highlight each single product and the background choice matching the spot chromatic scale, to the final foto-retouching.

Video made for the presentation of new in-store displaying formats. CANENERO Advertising took care of the concept, shooting (together with a dedicated troupe), editing and post-production effects.

CANENERO Advertising is creative partner also for Olaz brand. Among the latest projects, the presentation of Total Effect line and Regenirist night cream.

Video and Radio.

A mood video telling about Pringles meeting the protagonists of the most popular TV fun shows in Italy.CANENERO Advertising sees to the direction and making of the radio commercial with Zelig comic actors.

On air on the major national radio channels.

CANENERO Advertising extends its partnership with P&G to Pringles brand, on the occasion of the sponsorship of the Italian TV show “Zelig”.

Video. Advertorial. In Store. Radio.

Radio spot for the launch of the new two-phase foundation Flawless Perfection. “What better time than Christmas to dream of a perfect world?”

For the new Natural Mineral foundation, CANENERO Advertising creates the counter display and the leaflet. As well as emphasising the product qualities, it is also showed the particular application technique.

The highly appreciated format has been adopted by other European countries.

Beside the creative direction of the telepromotion enbodyed in the programme “Italia’s Next Top Model”, CANENERO Advertising creates a series of advertorials published in all women’s magazines.

Every week Rajan Tolomei. Make-up artist for Max Factor Italia, reports the latest news from the backstage, the emotions and the look planned for the last episode. Many beauty tips for a top-model glamour.

CANENERO Advertising wins the tender for the making of Max Factor tv promotion, within “Italia’s Next Top Model” show, on Sky Tv. Four episodes in which the whole creative part was conceived: subject, screenplay and shooting direction. Starring the official Make-up Artist for Max Factor Italia, Rajan Tolomei, performing himself while revealing the secrets of the perfect make-up.

For Max Factor, CANENERO Advertising works as creative consultant developing press, radio, tv and in-store communication projects.

Santoni creates a line of technological shoes dedicated to speed lovers, in synergy with the Mercedes brand. A luxury shoe designed to drive with improved grip and support, born from the heart of Mercedes-AM sports cars.

www.santoniforamg.com

Website.

CANENERO Advertising developed the related website aiming at highlighting analogies and values joining the two luxury brands. Chrome visual style and ultra-details for luxury and speed lovers.

CorpoOtto. Moment. StillaDay.

Stilladay is the name for the new line of daily lenses and monodose eye drops.

Starting from the concepts of freshness, lightness and wellness, CANENERO Advertising developed the whole communication backing the the launch on the market: packaging, press campaign on magazines, dedicated display and POP materials.

MOMENT, one of top Angelini’s products, is among the best-selling analgesics in pharmacies. CANENERO Advertising designed the creative concept and realised all in-store promotional materials, both for Moment and the new Moment Act.

Combined with CorpoOtto brand extension to new lines of sunglasses and daily lenses, a complete brand restyling was carried out together with all POP materials dedicated to consumer’s communication. A cooperation, over two years long, letting CANENERO Advertising take care through alla details of all project phases.

Angelini represent one of the major pharmaceutical pioneers in Europe. Thanks to a long-lasting tradition, and to successful brands, among which are Tantum Verde, Amuchina, Tachipirina and Moment, it gained great popularity and wide public loyalty. A positive cooperation, year after year riconfirmed, between the company and CANENERO Advertising taking care of the below the line communication for Moment, Moment Act, Stilla and CorpoOtto brands.

Cesare Paciotti Jewels collections are a successful blend of creativity and style, marked by a unique design able to retrace the brand’s distinctive signs. CANENERO Advertising designed and developed the e-commerce website addressed to the international market.

shop.paciotti-jewels.com

Website.

Assalzoo is the National Association of the Italian Fodder Industry, gathering more than 120 companies. Born soon after the war, it has all along played a top role in the economic and productive development of the Italian feed sector. CANENERO Advertising led the restyling process of Assalzoo institutional communication. From the introduction of a new corporate identity and the creation of all informative materials till the website and the new interactive services for the members.

Corporate Identity. Website.

Assalzoo website has been designed to be a real interactive tool. News, documents, events and regulations are constantly updated so to give the members a wholesome updating and training source.

The new corporate communication begins with the logo restyling recalling the original symbolgy and patterns, bringing a new lightness and interpretation through a sober and modern key.

Assalzoo database.

All technical and regulatory documents resulting from over forty years activity, were made available to members through the database created by CANENERO Advertising and made accessible thanks to Google’s searching algorithm in the Google Mini version.

Website.

For Elica, global market leader for kitchen exhaust fans, CANENERO Advertising created a website wholly dedicated to its hi-tech top line Elica Collection. www.elicacollection.com

The sober and refined design perfectly matches with the latest technologies of dynamic content management: advanced back-end systems are linked to an interface able to fully convey the collection’s elegance. The result is a dramatic visual impact for a website able to fully render the Elica Hi-Life experience.

Nutrena. Purina.

Purina is the global leading brand in the pet food and pet care market. CANENERO Advertising created the Italian website for the product line dedicated to horse feed.

Quality and prestige prooved by all major riding champions worldwide.

Nutrena is a prestigious American industrial leader with a history of long lasting success. It is also an important international player and the flagship trade-mark of Cargill Animal Nutrition.

CANENERO Advertising was awarded the pet food launch on the Italian market. Inspiration of the creative choice: the company’s professionalism together with the animals’ communicative power.

With its 159 thousand employees in 68 different countries, Cargill is the largest privately-held company in the world and leader in the human nutrition field. McDonald’s, Kraft, Nestlé, Wal-Mart and Unilever are just a few of the prestigious partners to whom it delivers products and services. For Cargill Italia, CANENERO Advertising takes care of below-the-line operations as well as retail and internal communication. Among the latest projects are the launch of Nutrena brand on the Italian pet-food market and the Purina Cavalli website design.

An important tool for the company communication is the monthly newsletter. A regular issue with the latest projects, people involved, and the sharing of the most innovative aspects of the international scene.

The new website strategy was conceived to present varied contents in order to satisfy different users typologies. Diversified in-depth paths proposing business presentations, suggestive video moods, detailed case-histories and reports of the main international events.

The repositioning project also involved operations of print advertising. Therefore a new campaign was born, conveyed throughout the most authoritative trade magazines in order to revive relationships and synergies with partners and attract new clients.

Due to the massive reorganization process, Grottini found it necessary to update its company image to better suit the new business positioning. Starting from the logo restyling, CANENERO Advertising created a new corporate identity reflecting the company strength and the new services delivered by Grottini in order to offer added value to its customers.

Grottini Retail Environment is one the most important international players in the Retail industry. Over time it has expanded its range winning direct placements in UK, UAE (Dubai), Taiwan and India. In 2008 the company underwent a major evolution transforming its role from mere supplier to actual strategic partner during the whole process of planning, development and realisation. It was exactly during this delicate transitional time that CANENERO Advertising took charge of the brand repositioning all forms of communication, integrating different contents in a wide range of supports.

A new corporate identity, more efficient digital tools, interactive multimedia contents, latest generation technological solutions and a new booth to highlight the presence on exhibitions around the world. The constructive synergy between CANENERO Advertising and Grottini led also to the joint management of creative consultancy and communication projects for the point of sale.

Corporate Identity. Advertising. Website. Newsletter.

X X

Website.

CANENERO Advertising designed and developed the website. Strong emphasis on the Upper brand’s values and product centrality.

With over twenty-year activity, Upper is a leading company in the office furnishings sector, specialised in the design of wholly integrated environments as for shapes, colours and modularity.

Website.Advertising.

The press campaign follows Alberto Fasciani new company imagine: same evocative atmosphere and great emphasis on the product.

Also the website comes full of fascination and sophisticated image, perfectly harmonised with the style chosen for other communication channels. A window with refined design able to offer information completeness and browsing easiness.

Handicraft tradition and uniqueness are the inspiring elements of the new imagine created for Alberto Fasciani, brand specialised in luxury riding boots and daywear manufacture. Fog and romantic atmosphere for an evocative imagine recreating the British charm of a timeless place. A project resulting in the conception and realisation of the advertising campaign, website and all below-the-lines materials.

Look Book.

Alberto Fasciani’s look book is a consultation and presentation tool enriched with details coordinated with the overall visual and conceived to highlight every single model.

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