Business Model Canvas: nuove strumenti per le aziende
122
BUSINESS MODEL DESIGN NUOVI STRUMENTI PER LE AZIENDE
-
Upload
faberlab -
Category
Small Business & Entrepreneurship
-
view
212 -
download
0
Transcript of Business Model Canvas: nuove strumenti per le aziende
BUSINESS MODEL DESIGN NUOVI STRUMENTI PER LE AZIENDE
Giovanni Caruso"Strategy Designer
Rodolfo Pinto"Business Developer
Giorgio Ferrari"Business Designer
Daniele Radici"Innovation Specialist
BUSINESS DESIGN . INNOVATION . EXECUTION
q u o d ATTRAVERSO IL BUSINESS DESIGN CAMBIARE LO STATUS QUO
PROGETTI
PROGETTI
CON CHI LAVOREREMO OGGI?
AGENDA
09:00 09:30 INTRODUZIONE
09:30 11:00 CONTESTO ESTERNO E NUOVI STRUMENTI PER LE AZIENDE
11:00 11:15 BREAK
11:15 13:00 LABORATORIO PROGETTUALE CON BMC
13:00 14:30 PAUSA PRANZO
14:30 15:30 MM CHALLENGE
15:30 16:30 LE DUE BICI
16:30 16:45 BREAK
16:45 17:30 PERSONAL BUSINESS MODEL CANVAS
SIETE PRONTI?
PERCHÈ?
la concorrenza e le tendenze impreviste stanno rendendo il nostro business obsoleto “
la nostra quota di mercato è in declino e stiamo lottando per mantenere la nostra posizione “
stiamo crescendo in nuovi mercati e abbiamo bisogno di sapere come competere “
abbiamo inventato una nuova tecnologia, ma non abbiamo idea �di come fare soldi “
il futuro del nostro settore è incerto e abbiamo bisogno di sapere dove e quali sono le nostre potenzialità di crescita “
la nostra azienda ha bisogno di raggiungere la redditività, ma stiamo lottando contro lo status quo “
BUSINESS MODEL INNOVATION
innovation, noun in·no·va·tion / i-nə-’vā-shən
the action or process of innovating: "make changes in something established, "especially by introducing new methods, ideas, or products
[Oxford Dictionaries]
CHANGES in something
ESTABLISHED
50 ANNI FA
25 ANNI FA
OGGI
OGGI
SOLO INNOVAZIONE DI PRODOTTO?
BUSINESS MODEL INNOVATION
quo·d © 2015 - tutti i diritti riservati
q u o d
q u o d
@wetpaintmena
q u o d E NEL MONDO DEL RECRUITING
DA QUESTO…
A QUESTO…
"NEW" ECONOMY
V.U.C.A. ECONOMY
V OLATILITY U NCERTAINTY C OMPLEXITY A MBIGUITY
TOOLS SKILLS MINDSET N
EW
BUSINESS MODEL CANVAS
il modello di business descrive la modalità attraverso la quale un’organizzazione �crea, distribuisce e cattura valore “ [A. Osterwalder, Business Model Generation]
MODELLO DI BUSINESS
COSA E’ § uno strumento per progettare ciò
che si desidera sviluppare § un quadro sinottico di sintesi § una mappa di un percorso
evolutivo § un meccanismo di facilitazione
all’innovazione
A COSA SERVE § creare consapevolezza nei
manager e negli imprenditori § (re)agire in modo snello e rapido § mantenere uno sguardo costante
su percorsi evolutivi del business § innovare il modello di business e
non solo tecnologie, prodotti e/o servizi
QUINDI SIGNIFICA SAPER RISPONDERE A…
SAPPIAMO COMUNICARE IN MODO CHIARO E SINTETICO IL VALORE DELLA NOSTRA AZIENDA?
SAPPIAMO QUALI SIANO IN PUNTI CRITICI "NELLA CATENA DEL VALORE?
SAPPIAMO RACCONTARE IL "“MECCANISMO DI FUNZIONAMENTO” DEL PRODOTTO?
SAPPIAMO CHI SONO I CLIENTI DEL NOSTRO PRODOTTO/SERVIZIO?
SAPPIAMO COME PARLARE IN MODO MIRATO "CON PROSPECT E CLIENTI?
…CON UN SOLO STRUMENTO
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
The Numbers
people trained in Strategyzer’s Business Model Canvas Workshops + Masterclasses around the world
downloads of the Business Model Canvas
Business Model Generation books sold
translations of the book and the Canvas
online courses owned
certified trainers
universities in the USA have adopted the book for at least one course
5,000,000+≈ 1,000,000
2,000+2,000250+
30+30+
98
DOWNLOAD
BOOK SOLD
PEOPLE TRAINED
ON LINE COURSES
UNIVERSITIES
BOOK & BMC TRANSLATIONS
CERTIFIED TRAINERS
I NUMERI
@ strategyzer.com - 2015!
LA DIFFUSIONE
@ strategyzer.com - 2015!
GLI INNOVATORI Business Model Canvas adopters include a wide range of Fortune 500 and FT Global 500 companies, as well as other leading global organiza-tions around the world. They use the Canvas in incredibly diverse ways. Applications span from strategic reorientation and building entirely new businesses at the corporate level, all the way to better understanding of B2B clients and on-boarding senior executives and new employees.
The Who Is Who Of Business Model Canvas Users
1312
Business Model Canvas adopters include a wide range of Fortune 500 and FT Global 500 companies, as well as other leading global organiza-tions around the world. They use the Canvas in incredibly diverse ways. Applications span from strategic reorientation and building entirely new businesses at the corporate level, all the way to better understanding of B2B clients and on-boarding senior executives and new employees.
The Who Is Who Of Business Model Canvas Users
1312
@ strategyzer.com - 2015!
MajorGoodSmallNoneContribution:
3.42
3.5
3.52
1 2 3 4
3.19
3.16
3.01
2.49
Better conversations on strategy
Better teamwork
Creating a shared language
Structured, practical outcomesto implement
Better collaborationacross disciplines
Better collaboration across geographical boundaries
Better ideas put on the table/ better brainstorming
We asked survey respondents to highlight how the Business Model Canvas creates value for them. The main contributions lie in providing a shared language, leading to better strategic conversations and better ideas on the table.
A Language for Strategy and InnovationHow the Business Model Canvas Creates Value for its Users
1514
COME CREA VALORE
@ strategyzer.com - 2015!
3%Develop understanding of B2B clients
Putting the Canvas to WorkUsers put the Canvas to work in very different areas of their organizations. The majority of our surveyed users apply the Business Model Canvas to develop entirely new businesses, launch new products and services, or revamp their existing business model and strategy.
Our survey research highlighted some of the most common ways that organizations use it.
36%Development of an entirely new business
21%New product/service development within existing business model
15%Renovate old business model
2%Organization expansion
1.8%Manage multi- disciplinary teams
.7%Mergers & Acquisitions
19%Strategic reorientation
.8%Investment research
Reasons for using the Canvas2120
CON QUALE FINALITÀ
@ strategyzer.com - 2015!
100
80
60
40
20
On the RiseA Google Trend analysis shows that the Business Model Canvas is trending upwards together with the Lean Startup.
2008 2009 2010 2011 2013 2014
Blue Ocean Strategy
Lean Startup
Disruptive Innovation
Business Model CanvasThe number 100 represents peak search interest
2524
QUANTO È DI INTERESSE
@ strategyzer.com - 2015!
100
80
60
40
20
2008 2009 2010 2011
Strategic Plan
Business Model Canvas
Disrupting the Strategic PlanAn increasing number of users apply the Business Model Canvas to describe current and future strategy. A Google Trend analysis shows how the traditional strategic plan is losing popularity, while the Canvas is gaining popularity. The latter was coined in 2009, while the former has a much longer track record.
2013 2014
The number 100 represents peak search interest
2726
STRATEGIC PLAN VS. BUSINESS MODEL CANVAS
@ strategyzer.com - 2015!
BUSINESS MODEL CANVAS
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
INFRASTRUTTURA [HOW?]
CLIENTI [WHO?]
ECONOMICS & FINANCE"[COSTS & REVENUES]
OFFERTA [WHAT?]
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
PARTE DESTRA"
Rappresenta la parte di mercato e
sintetizza gli elementi necessari per creare e distribuire la propria offerta di
valore.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
CUSTOMER SEGMENT
"Definiscono diversi gruppi di persone o
organizzazioni che l’impresa si propone di raggiungere e servire.
Un'organizzazione deve prendere una
decisione consapevole scegliendo quali segmenti servire e quali segmenti ignorare.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
VALUE PROPOSITION Descrive il pacchetto di prodotti e servizi che creano valore per il segmento di clientela." La proposta di valore è il motivo per cui i clienti si rivolgono a una società piuttosto che a un’altra.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
Rappresentano il denaro che una società genera da ogni singolo
segmento di clientela."
I ricavi possono essere da transazione o ricorrenti.
REVENUE STREAMS
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
DECIDE
PAGA
RICEVE
PROD /SERV
PROMESSE
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
1
$HOW ME THE MONEY!!!
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
CHANNELS"
"Sono i punti tramite cui l’azienda raggiunge e comunica con i suoi segmenti di clientela
offrendo la propria proposta di valore.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
CUSTOMER RELATIONSHIP"
"Descrive le tipologie di relazioni che
un’azienda stabilisce con uno specifico segmento di clientela.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
PARTE SINISTRA" Rappresenta la parte interna e descrive gli elementi dell’infrastruttura con i quali l’impresa crea valore.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
KEY ACTIVITIES Sono le attività principali che la società deve svolgere per far si che il business model funzioni ed operi con successo.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
KEY RESOURCES "Sono le risorse principali necessarie a rendere funzionante un modello di business." Le risorse chiave possono essere fisiche, finanziarie, intellettuali, o umane.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
KEY PARTNERS "Rappresentano la rete di fornitori e partner che permettono di far funzionare un modello di business." Le aziende creano alleanze per ottimizzare modelli di business, ridurre i rischi, o acquisire risorse.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
Descrive tutti i costi sostenuti per il funzionamento di un modello di business." Tali costi possono essere calcolati in modo relativamente facile, dopo la definizione delle risorse chiave, attività chiave, partnership chiave, canali e relazioni. COST STRUCTURE
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
POST-IT!®!
1 POST-IT, 1 CONCETTO!
SINTESI (OBBLIGATA)!
MOBILI!
COLORATI!
P. Mondrian - Composizione con grande riquadro rosso (1921)
DON'T TRY THIS AT HOME
DON'T TRY THIS AT HOME
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
TUTTO CHIARO MA…
iPHONE
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
1 AFFEZIONATI APPLE
MODAIOLI
NON DIGITALI
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
MODAIOLI
DEVICE iPHONE
STATUS
SERVIZI INTEGRATI
DESIGN
ABBONAMENTO (CON TELCO)
DIRETTA (COMMESSI)
TELCO STORE
DIGITAL
APPLE STORE
PROCESSI IT
BRAND & MARKETING
PROGETTAZ.
MANAGER IT
MANAGER MKTG
BREVETTI
BRAND
PRODUTTORI HW
SOFTWARE DEVELOPER
TELCO
MKTG & BRAND
RISORSE UMANE BREVETTI APPLE STORE
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
DEVICE iPHONE
SERVIZI INTEGRATI
ABBONAMENTO (CON TELCO)
NON DIGITALI
SEMPLICITÀ D'USO
ACQUISTO UNA TANTUM
DIRETTA (COMMESSI)
TELCO STORE
DIGITAL
PROCESSI IT
BRAND & MARKETING
PROGETTAZ. UX DESIGN
MANAGER IT
MANAGER MKTG
UX DESIGNER BREVETTI
PRODUTTORI HW
SOFTWARE DEVELOPER
TELCO
MKTG & BRAND
RISORSE UMANE BREVETTI
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
1
DEVICE iPHONE
SERVIZI INTEGRATI
SEMPLICITÀ D'USO
ACQUISTO UNA TANTUM
AFFEZIONATI APPLE
DESIGN
INTEGRAZ. PROD. APPLE
BRAND PASSION
PROCESSI IT
BRAND & MARKETING
UX DESIGN PROGETTAZ.
MANAGER IT
MANAGER MKTG
UX DESIGNER BREVETTI
AUTOMAT. DIRETTA
(COMMESSI)
APPLE STORE
DIGITAL EVENTI KEYNOTE
BRAND
PRODUTTORI HW
SOFTWARE DEVELOPER
TELCO
MKTG & BRAND
RISORSE UMANE BREVETTI APPLE STORE
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !The makers of Business Model Generation and Strategyzer q u o d
CCUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPS
VALUE PROPOSITIONS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
Adattata partendo da Business Model Inc.: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
ACQUISTO UNA TANTUM
INTEGRAZ. PROD. APPLE
BRAND PASSION
AFFEZIONATI APPLE
MODAIOLI
NON DIGITALI
SERVIZI INTEGRATI
DEVICE IPHONE
STATUS DESIGN
SEMPLICITÀ D'USO
ABBONAMENTO (CON TELCO)
PROCESSI IT
BRAND & MARKETING
UX DESIGN PROGETTAZ.
MANAGER IT
MANAGER MKTG
UX DESIGNER BREVETTI
PRODUTTORI HW
SOFTWARE DEVELOPER
TELCO
PRODUTTORI HW
SOFTWARE DEVELOPER
TELCO
PRODUTTORI HW
SOFTWARE DEVELOPER
TELCO
TELCO STORE
DIGITAL
APPLE STORE APPLE STORE
DIGITAL EVENTI KEYNOTE
TELCO STORE
DIGITAL
DIRETTA (COMMESSI)
DIRETTA (COMMESSI) AUTOMAT. DIRETTA (COMMESSI)
MKTG & BRAND
RISORSE UMANE BREVETTI APPLE STORE MKTG &
BRAND RISORSE UMANE BREVETTI APPLE STORE MKTG &
BRAND RISORSE UMANE BREVETTI
DISEGNATE IL VOSTRO MODELLO DI BUSINESS
TOCCA A VOI! FINALMENTE
THE MARSHMALLOW CHALLENGE
PETER SKILLMAN
COSTRUIRE LA TORRE TEAM DI 4 PERSONE
CHE STIA IN PIEDI
DA SOLA PIÙ ALTA
…IN 18 MINUTI
20 SPAGHETTI 1 METRO DI SCOTCH 1 METRO DI SPAGO 1 MARSHMALLOW
http://marshmallowchallenge.com/
https://www.youtube.com/watch?v=H0_yKBitO8M
PROTOTIPAZIONE
[Tom Wujec, Designer]
la prototipazione è la conversazione che si ha con le proprie idee “
TROVARE IL MODELLO DI BUSINESS APPROPRIATO
OBIETTIVO: È NECESSARIO GENERARE PIÙ OPZIONI
PROTOTYPING PROTOTYPING NON È DEFINIRE IN DETTAGLIO LA PROPRIA IDEA PROTOTYPING RIGUARDA L’ESPLORAZIONE DI ALTERNATIVE
if you freeze to an idea too quickly, you fall in love with it “ [Jim Glymph, Gehry Partners]
P R O G E T T A R E MODELLI DI BUSINESS
PROTOTYPING IN 10 MINUTI
A L T E R N A T I V I
UNA BICICLETTA
1.000 €
10 MINUTI PROGETTARE ALMENO DUE MODELLI DI BUSINESS ESTREMAMENTE ALTERNATIVI
NURU ENERGY
PRINCIPI
1 3 2 4 5
RENDETE LA VOSTRA
IDEA VISUALE E TANGIBILE
ABBIATE ANCHE LA MENTALITÀ
DEL PRINCIPIANTE
NON INNAMORATEVI DELLE PRIME IDEE, CREATE ALTERNATIVE
CERCATE DI SENTIRVI A
VOSTRO AGIO ANCHE IN UNO "
«STATO LIQUIDO»
INIZIATE CON UN BASSO LIVELLO
DI FEDELTÀ, RIPETETE E AFFINATE
Questi tipi di prototipi stimolano il dialogo e l’apprendimento. "Non ritornate nella terra del bla bla bla.
Create il prototipo di «ciò che non può essere fatto». Non lasciate che le vostre conoscenze pre-esistenti intralcino la vostra esplorazione.
Affinare le vostre idee troppo presto vi impedisce di creare ed esplorare alternative. "Non innamoratevene troppo presto.
All’inizio del processo non è chiaro quale sia la direzione giusta. "È una sorta di stato liquido. "Niente panico: non «solidificate» le cose troppo presto.
È difficile buttar via prototipi rifiniti: manteneteli abbozzati, veloci ed economici. Affinateli quando saprete meglio cosa funziona e cosa no.
PRINCIPI
6 8 7 9 10
ESPONETE LA VOSTRA IDEA PER TEMPO E CERCATE LE
CRITICHE
IMPARATE "IN MODO RAPIDO,
CADENDO PRIMA
CERCATE DI UTILIZZARE TECNICHE
CREATIVE E DIVERSE
SIATE ESTREMI "E SPINGETEVI A
CREATE DEI «MODELLI SHREK»
PRENDETE "NOTA DI
APPRENDIMENTI, INTUIZIONI E PROGRESSI
Cercate di ottenere più feedback possibili prima di iniziare ad affinare. Non prendete sul personale dei feedback negativi. È davvero necessario per migliorare il vostro prototipo.
La paura dell'errore impedisce di indagare. Superatela grazie a una cultura di prototipazione approssimativa e veloce, che mantenga gli errori economici e che velocizzi l’apprendimento.
Utilizzate tecniche creative per esplorare prototipi innovativi. "Osate uscire dai soliti schemi della vostra compagnia/azienda.
I "Modelli Shrek" sono prototipi estremi o scandalosi che molto probabilmente non produrrete. Utilizzateli per infiammare il dibattito e l’apprendimento.
Continuate ad annotare tutti i vostri prototipi alternativi, così come gli apprendimenti e le intuizioni. Potrete usare idee e intuizioni iniziali più avanti nel processo.
BUSINESS MODEL OF YOU
10 SUGGERIMENTI PER IL BUSINESS DESIGN
INIZIARE CON L'AS-IS, MAPPANDOLO SUL BMC
NON FARLO DA SOLO, LASCIA CHE I TUOI COLLEGHI O AMICI TI AIUTINO!
IMPARA DA ALTRI BUSINESS MODEL
APPLICARE I BUSINESS MODEL PATTERN
PENSA COME UN BUSINESS MODEL DESIGNER. NON LIMITARTI A UN SOLO MODELLO, FAI PIÙ PROTOTIPI
GUARDA SPESSO AL FUTURO
SHOW ME THE MONEY!!!
IL DISEGNO È LA NUOVA SCRITTURA
NON FERMARTI ALLE IPOTESI
JUST DO IT!
GRAZIE
// CONTATTI q u o d DANIELE RADICI [email protected]"+39.349.4143.581
www.quo-d.com"Via Tabajani, 4"
24121 - Bergamo
