Antonio Volpon - Prendi 3, paga 1. Come non perdere clienti in mezzo al checkout
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PaGHI 3, PRENDI 1 MeetMagento ’16 @AntonioVolpon
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Transcript of Antonio Volpon - Prendi 3, paga 1. Come non perdere clienti in mezzo al checkout
68.63% average online shopping cart abandonment rate
http://baymard.com/lists/cart-abandonment-rate
Why do online shoppers leave without paying?
1. Presented with unexpected costs
2. I was just browsing
3. Found a better price elsewhere
4. Overall price too expensive
5. Decided against buying
6. Website navigation too complicated
7. Website crashed
8. Process was taking too long
http://www.worldpay.com/corporate/content/worldpay-global-online-shopper-report.pdf
Why do online shoppers leave without paying?
1. Presented with unexpected costs
2. I was just browsing
3. Found a better price elsewhere
4. Overall price too expensive
5. Decided against buying
6. Website navigation too complicated
7. Website crashed
8. Process was taking too long
http://www.worldpay.com/corporate/content/worldpay-global-online-shopper-report.pdf
Why do online shoppers leave without paying?
1. Presented with unexpected costs
2. Website navigation too complicated
3. Process was taking too long
http://www.worldpay.com/corporate/content/worldpay-global-online-shopper-report.pdf
SUGGERIMENTI, NON REGOLE
1. Semplificare
2. Rassicurare
3. Spiegare
4. Preservare
5. Focalizzare
6. Diversificare
7. Simulare
8. Suggerire
9. Pazientare
10.Incoraggiare
1. semplifICARE
1
2
3
2. RASSICURARE
3. SPIEGARE
4. PRESERVARE
https://www.thinkwithgoogle.com/infographics/multi-screen-world-infographic.html
5. FOCALIZZARE
6. DIVERSIFICARE
7. SIMULARE
8. SUGGERIRE
9. PAZIENTARE
10. incoraggiare
“We didn’t fundamentally change any functionality or page flows at this point. One thing we did change was the login screen after lengthy
split testing; the changes resulted in a 50% decrease in abandonment of the site at this page”
James Hart - Director at asos.com
SUGGERIMENTI, NON REGOLE
1. Semplificare
2. Rassicurare
3. Spiegare
4. Preservare
5. Focalizzare
6. Diversificare
7. Simulare
8. Suggerire
9. Pazientare
10.Incoraggiare
