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RESOLUTION NO. 2015-29112

A RESOLUTION OF THE MAYOR AND CITY COMMISSIONOF THE CITY OF MIAMI BEACH, FLORIDA, APPROVING

AND AUTHORIZING THE ACCEPTANCE OFSPONSORSHIPS VALUED AT $ 10, 650 FOR THE 2015ANNUAL FAMILY SERVICE . DAY, THE 2015 ANNUAL

VETERANS DAY PARADE, AND FOR ONE MONTHLY FOOD

TRUCK AND MUSIC FESTIVAL, AS WELL AS AN IN- KIND

SPONSORSHIP VALUED AT $ 60, 000, MADE TO THE CITY

FOR A ONE YEAR SUPPLY OF DOG WASTE BAGS.

WHEREAS, the City of Miami Beach hosts an Annual Family Service Day, anannua Veterans Day Parade, as wel as a monthly Food Truck and Music Festival; and

WHEREAS, these events bring hundreds of volunteers together to engage thecommunity in proects that promoe recycling and the enhan cement of local parks, tohonor our nation s military veerans, and offer free outdoor entertainment to our citizensin North Beach; and

WHEREAS, City staff has worked diligently to identify funding sources to off-setthe costs of producing these events and has secured partnerships through donationsand sponsorships for these events at varying levels of support from the Mami BeachMedical Group, Shake Shack, Happy Kids Childcare and School, the Children' s Trust,

RDP Agency, and State Farm Insurance; and

WHEREAS, the Administration recomm ends the acceptance of donations andsponsorsh ps from the above- referenced sources in the total amoun t of 10, 650 tocover the cost s o the Annual Family Service Day, the annual Veterans Day Parade,and the monthly Food Truck and Music Festival for one mont h and

WHEREAS, each year, the Cty orders and distributes approximately 600 cases ofdog bags throughout the City for pubic use at a cost of approximately $ 60,000; and

WHEREAS, the City will receive a full year supply of dog bags sponsored byDogbag Realty, LLC, which will have a Cty- approved advertisement for Dogbag Realtyprinted on the bags; and

WHEREAS, the City Administration recom mend s that the City Commissionauhorize the Cty Manager, or his designee, to make any necessary reimbursementsand/ or expend tures of the aforest at ed donations, in furtherance of, an d consistent with,

the aforest at ed event s.

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NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY

COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and CtyCommission hereby appr ove and auhori ze the acceptance of a total of 10, 650 insponsorsh ps made to the Cty by the Miami Beach Medical Group, Shake Shack,Happy Kids Childcare and School, the Children' s Trust, RDP Agency, an d State FarmInsurance for the 2015 Annual

FamilyService

Day, the annual 2015 Veterans DayParade, and for one monthly Food Truck and Music Festival, as wel as appr ove andauhori ze the acce pt ance of a one- year supply of dog bags va ued at 60,000 as an in-kind sponsorship made to the Cty by Dogbag Realty, LLC.

PASSED and ADOPTED this 2nd

day of September, 2015.,

Philip Lev - /orb

ATTEST: f

l warm,,, APPROVED AS TOI

Raf: el E. Granad ' C'' Clerk 1 \ V 4FORM & LANGUAGE

Al FOR EXECUTION

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COMMISSION ITEM SUMMARY

Condensed Title:

A Resolution approving and authorizing the acce pt ance o sponsorshps va ued at 10, 6 50 g iv en to the City for familyserv ce day, annua Veterans Day Parade, Food Truck and Music Festival and in- kind sponsorship vauedat 60, 000 for

dog bags throughout the City.

Key Intended Outcome Supported:N/ A

Supporting Data ( Surveys, Environmental Scan, ec.): The 2014 Community S atisfactionSurvey reported two out ofthree res dents( 67%) believed the City ofered the ri gh amoun t o cut ura acti vti es, whle 27% said there were too few. In2005, 34% o res dents thought there wer e too few cutura acti vti es, and in 2009 the figure decreased to 24%. Residents of

North Beach ( 30%) and South Pointe( 31%) were more likely to say there were too few cultural activi ties .

Item Summary/ Recommendation:Each year the City o Miami Beach hosts vari ous event s and pr ogr ams throughout the City. These events engage and

educate the community and offer an opportunity to give back.

The City wll be hosting the Annual Family Service Day on September 26, 2015. This event will b ring hundreds ofvolunteers together to engage the community in projects that promote recycling and enhance local parks, which offer freeoutdoor entertainment to our citizens. Thisevent is open to the general public at no charge. Each month the Cityalso hoststhe Food Truck and Music Festival in North Beach.

The City aso hosts an annua Veterans Day Parade. Staff continue to identify sponsors for this event and all futuresponsors wll be presented

atthe

October commss onmeeting. Sponsors currently securred for this event include MiamiBeach Medical Group.

Marketing efforts for these eventsinclude, but are not limited to PSAs e -blasts a n dsocial media. The media p l a nincludesnews and local programming coverage, including MB77,the Miami Beachgovernment channel, City of MiamiBeach e-briefs, as well as television, and newspaper calendars around South Florida.

T h eC i t ys e c u re d th e fo llo w in gs p o n s o r sfor th e s e e v e n tsa tv a ry in g le v e l sof s u p p o r t ;M i a m i B e a ch M e d ic a l G r ouShack, Happy KidsChildcare and S chool, The Childrens Trust, RDP Agency, and State Farm Insurance.

E a c hYear the Cityorders a n ddistributes approximately600 cases of d o gbags throughout th eci tyfor p u b l i cu s e .T h ecosto this program s approximately$ 60, 000.

To assist in funding thisprogram, the Citywillreceive a fullyear supply of dog bags donated b yDogbag R e a l t yL L Cwhichwillhave a city-approved advertisement for Dogbag Realty printed on the bags.

Placement o the donated bags wll begin October 1 2015 and continue for one year or until the bags have ran out.

Advisory Board Recommendation:N/ A

Financial Information:

Source of Funds: Amount Account

1

OBPI Total

Financial Impact Summary:These sponso rs are providing a total

o

70,650 in funding and in -kind contributions to offset the costs for City programs andevents.

Cty Clerk s Office Legislative Tracking:Max Sklar, Tourism Cultural and Economic Development Drector

Sign-Offs:

Department Director Assistant Cty Manager City Manager

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1915. 2015

MIAMIBEACH

City of MiamiBeach, 1700 C o n v e n t i o nC e n t e r D r iv eMiamiB e a c hF l o r i d a33139,www.miamibeachfl. gov

COMMISSIO MEMORANDUM

TO: MayorPhilip Levineand Members o ; the City Com /fission

FROM: Jimmy L. Morales, City Manager

DATE: September 2, 2015

SUBJECT: A RESOLUTION OF THE MAYOR j ND CITY COMMISSION OF THE CITY OFMIAMI BEACH, FLORIDA,

A'

ROVING AND AUTHORIZING THE

ACCEPTANCE OF SPONSORSHIPS VALUED AT $ 10, 650 FOR THE 2015

ANNUAL FAMILY SERVICE DAY, ANNUAL VETERANS DAY PARADE ANDFOR ONE MONTHLY FOOD TRUCK AND MUSIC FESTIVAL, AS WELL AS ANIN- KIND SPONSORSHIP VALUED AT $ 60, 000, MADE TO THE CITY FOR A

ONE YEAR SUPPLY OF DOG WASTE BAGS.

ADMINISTRATION RECOMMENDATION

Adopt the resolution.

ANALYSIS

Each year the City of Miami Beach hostsvarious events and programs throughout the City.These events engage and educate the community and offer an opportunity to g ive back.

TheCity

wll behosting

the AnnualFamily

ServiceDay

on September 26, 2015. This event

willbring hundreds of volunteers together to engage the communityin projects that promoterecycling and enhance local parks, which offer free outdoor entertainment to our citizens.This event is open to th e general public at no charge. Each month the City also hosts theFood Truck and Music Festival in North Beach.

The Cty aso hosts an annua Veterans Day Parade. Staff continue to identify sponsors forthis event and all future sponsors will be presented at the October commission meeting.S ponsors currently securred for this event include MiamiBeach Medical Group. •

Marketing eff ort s for these event s wll include, but a re not limited to PSA' s; e- blasts andsocial media. The media plan includes news a nd lo ca l programming coverage, includingMB77, the Miami Beach gover nment channe, Cty of Miami Beach e- briefs, as well as

television, and newspaper calendars around South Florida.

The City secured the followingsponsors for these events at varying levelsof support:o Mami Beach Medical Groupo Shake Shacko H a ppy K idsChildcare an d Schoolo The Children' s Trusto RDP Agencyo State Farm Insurance

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September 2, 2015

City Commission MeetingPage2o 2

Additionally,each year the Cityorders and distributes approximately600 cases of dog bagsthroughout the city for pubic use The cost o this program s approximately $ 60, 000.

To assist in funding this program, the Citywillreceive a fullyear supply of dog bags donatedby Dogbag Realty, LLC,which willhave a city-approved advertisement for Dogbag Realtyprinted on the bags.

Placement o the donated bags wll begin October 1 2015 and continue for one year or until

the bags have ran out.

CONCLUSION

S taff worked diligentlyto identify funding sources to off-set the cos ts of producing theseprogram s. The Administration recommends the adoption of the attached Resolution

authorizing the acceptance of these sponsorships, their appropriation to cover costs of theAnnual Family Service Day, the Veterans Day Parade, one monthly Food Truck Event and.purchase of dog bags for one year.

JLM/ KGB/ MAS/ TD

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