Modelli di interazione tra eSports e Brand

STEFANO CORONAParma, 25 maggio 2017 #esportsrevolution

#esportsrevolution – masterSport, Università di Parma, Parma 25 maggio 2017

Topics

• eSports in the new black?

• Update dalle Sport Franchise tradizionali

• Investimenti dello Sport Pro 2015 - 2017

• Quali obiettivi con gli eSports?

• Modelli di Activation

• Brand nel nuovo terreno di gioco

• Case: Gillette, Casper

eSports is the new black?

Possibilità di attingere da una varietà di revenue stream

Ticket sales per gli eventi live in aumento esponenziale

Audience “high-value”, globale, con numeri tutti in crescita (38% D)

Grandi performance per i brand, ma seguendo giusti “game plan”

Industry ancora “emerging” ma ricca di opportunità ($1B by 2020)

Chiara opportunità di business per le Sport Franchise “tradizionali”

Media Business. “Big Audience and big Sponsorship”

Update dalle Sport Franchise “tradizionali”

LEGHE E ALTRE SPORT PLATFORM

e-LIGUE 1

FIFA 17

NAMING RIGHT

ACTIVATION “The 12th man”

E-Divisie

18 SQUADRE

FIFA 17

YT, TWICH.TV, FOXSPORT

MotoGP

ENGAGEMENT & At Glocal level

BROAD REACHCoverage. Distribution

VISIBILITYMedia Coverage. Content Access

MOTOGP 17

ESCLUSIVA PS4

INCONTRI VIRTUALI E REALI

BRAND PARTNERSHIP

VIDEO CONTENT

PRIZE i20

Investimenti dello Sport Pro

2015-2016

Investimenti dello Sport Pro

Athletic Training Facility - SANDBOX

2000 square foot

$100.000 di investimenti

$500/week per light training

Quali obiettivi con gli eSports?

BRAND&

Quali obiettivi con gli eSports? - Brand

DEMAND GENERATION

ENGAGEMENT

IMMERSIVE EXPERIENCE

CONTENT/STORYTELLING

CULTURE

Quali obiettivi con gli eSports? - Media

INNOVATION

CONTENT

IMPACT

CONNECTION

TARGET AUDIENCE

CONVERSATION

Modelli di Activation

“OLD SCHOOL”VS“DISRUPTIVE”

Modelli di Activation

“OLD SCHOOL”

BRAND EXPOSURE

IMAGE RIGHT

CONSUMER PROMOTION

CORPORATE HOSPITALITY

CONTENT

INFLUENCER MARKETING

E-COMMERCE

“DISRUPTIVE”

Brand nel nuovo terreno di gioco

TEAMATLETIEVENTIMEDIATV

Brand nel nuovo terreno di gioco

GILLETTE VS

CASPER

Gillette “The Pursuit of Precision”

GLOBAL PARTNERSHIPESL, Intel® Extreme Masters (IEM) World Championship

BRAND AMBASSADOREnrique “xPeke” Cedeno Martinez, LoL

CONTENT SERIES“The Pursuit of Precision”

“The commitment to precision and performance

under pressure”

TEAM SPONSORSHIPEDward Gaming, LoL

Casper “Mattresses meet eSports”

TEAM SPONSORSHIPFnatic

ADV CAMPAIGN“Sleep Tips for Gamers”

DATAE-Commerce driven, Direct to Consumer

LAUNCH EVENTFnatic HQ Londra

“Gamers and eSportsprofessionals play for up

to 20 hours a day and need to get a good night’s

sleep to concentrate.”

Casper

Entertainment Manager FUSE ITALY – OMNICOM MEDIA GROU

stefanocorona70@gmail.com

it.linkedin.com/in/stefanocorona

Modelli di interazione tra eSports e Brand · Fnatic HQ Londra “Gamers and eSports professionals...

Transcript of Modelli di interazione tra eSports e Brand · Fnatic HQ Londra “Gamers and eSports professionals...

Modelli di interazione tra eSports e Brand · Fnatic HQ Londra “Gamers and eSports professionals...

Documents

Transcript of Modelli di interazione tra eSports e Brand · Fnatic HQ Londra “Gamers and eSports professionals...

Raphicerus melanotis Cape Grysbok...The Cape Grysbok is endemic to South Africa, and is largely confined to the Cape Floristic Region (Figure 1). It remains widespread and locally

BELLISSIMO FOODS2018/03/03 · rising price spread between retail and foodservice, and (2) reimagine ways to offer “convenience” to our customers and create value in the foodservice

Distributed and Parallel Architecture, from grid to MapReduce, hadoop

How to - Leadership Solutions and Belbin NZ · 2018. 11. 17. · methodology designed to improve processes by streamlining and eliminating waste and defects anything which is unnecessary

GENERAL TERMS AND CONDITIONS OF WAY TO GO SRL

ZAPIMOS H0 200A OPERATING HANDBOOK AND FUNCTION … manual.pdf · - Acceleration stroke programmable - Accomplished in conformity to 86/663 rules referring to points 9.7.3.5.5 and

The Evolution of Content Marketing and How to Start with Strategy

BACK TO OUR SPACES - edilportale.com to Our Spaces.pdf · Aava and Kiik Collections Waiting Area — Now Aava, Cross, Kiik and Paravan Mood Collections Back to our Spaces 2020 Our

Romeing: your ultimate guide to Rome’s cultural scene, events and lifestyle

EASYWIRE - mono-wire machine used to square blocks and cut slabs

Network Intrusion and Detec- tion1175693/... · 2018. 1. 18. · how to bypass SNORT and how to detect attacks are described both theoretically, and practically with experiments.

Notiz 2017 02 bozzafin - CNRMLD and MLQ vary between 0.03 and 0.3 ng/g ww and from 0.1 to 0.9 ng/g ww, respectively. The repeat-ability (intra-day precision) shows RSD from 3 to 13%

Attraverso lo Specchio To User Side and Back

Virtualization technologies from hypervisors to …...Virtualization technologies from hypervisors to containers: overview, security considerations, and performance comparisons Tesi

FreePower Training to evaluate strength and rehabilitation

Parte dall’I.C. Di Prisco la proiezione della pluri ... · because Telethon funds medical and scientific research to find new cures and treatments for these persons. To our readers

Procedure ad evidenza pubblica, efficienza amministrativa ... · continues to apply to certain processes and, therefore, still arouse the interest of economic operators and legal

la divisione del mondo - Opéra national du Rhin · 2019-01-07 · Giovanni Legrenzi (1626-1690) and to admire the stage machinery and artiﬁces unstintingly deployed to bring the

TRANSDERMAL AND TRANSMUCOSAL … · 2.2.5 Determination of microparticle size ... oral mucositis and designed to combine ... if many analgesic drugs and dosage forms are available

ICLP 2010 MONTE CARLO BASED LIGHTNING RISK …(Tank 1), a tank with diameter equal to 10.7 m and height equal to 9 m (Tank 2) and a tank with both diameter and height equal to 7.5