The Evolution of Content Marketing and How to Start with Strategy

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  • date post

    19-Nov-2014
  • Category

    Marketing

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Presentation by Joe Pulizzi that discusses the evolution of content marketing, presents the latest content marketing research, and shares three things that help a marketer get to a documented content marketing strategy.

Transcript of The Evolution of Content Marketing and How to Start with Strategy

  • 1. @JoePulizzi |

2. @JoePulizzi | 3. @JoePulizzi | 4. @JoePulizzi | 5. @JoePulizzi | 6. @JoePulizzi | 7. @JoePulizzi | 8. @JoePulizzi | 9. sodahead.com 10. 38% 11. @JoePulizzi | 12. @JoePulizzi | 13. EffectiveContent MarketersIneffectiveContent Marketers 14. CloselyFollowTheStrategy 15. CRITICAL: Documented ContentMarketing Strategy Follow It Consistently 16. STRUCTURE Independent Unit Separate Department Organized in a Silo 17. EffectiveContent MarketersIneffectiveContent Marketers 18. METRICS: 8X More Successful More Metrics (6 versus 4) Less Emphasis onWeb Traffic 19. BUDGET Effective = 37% Ineffective = 16% 20. BUDGETAll Content Marketers Effective = 37%Plan on Spending Ineffective = 16%More Next Year 21. @JoePulizzi | 22. @JoePulizzi | 23. @JoePulizzi | 24. @JoePulizzi | 25. @JoePulizzi | 26. @JoePulizzi | 27. CMO Gas Station Example 28. @JoePulizzi | 29. @JoePulizzi | 30. @JoePulizzi | 31. @JoePulizzi | 32. @JoePulizzi | 33. @JoePulizzi | 34. @JoePulizzi | 35. Create Your MissionStatement:- Defined Audience- Deliver- [email protected] | 36. @JoePulizzi | 37. @JoePulizzi | 38. @JoePulizzi | 39. @JoePulizzi | 40. @JoePulizzi | 41. @JoePulizzi | 42. @JoePulizzi | 43. @JoePulizzi |