Post on 13-Apr-2017
Autostop: Communication Strategy
Shabnam Hajiyeva
Project for Mr. Fattoria,CEO of the company
The goal: to limit the application of the future european law in between 12 a.m. and 6 a.m.
00am - 06am
06am - 12pm
12pm - 18pm
18pm - 00am
0
50,000
100,000
150,000
200,000
250,000
Monthly alcohol sales
Stakeholders mapping
• Ad hoc commission(12 members)
• Ministry of Health
• NGO D.F.R.T.V.
• Alcohol supplier
• Customers• Employees
• European Commission
• World Health Organization (WHO)
• NGO F.E.V.R.
Social Weather Conditions This is not an issue for our Country, Dalekii Krai
60%
10%
27%
3%
Incidents Causes
DristractionsMechanical problemsMeteorology ProblemsAlcohol and Drugs
European Comission
European Parliament Policy CycleHow a directive is decided
1
It prepares the Text of the Draft Directive, then
forwards to the Council and the Parliament.
WE ARE AT THIS MOMENT OF THE
DECISION MAKING PROCESS
Council of the EU
2
EU Parliament
Codecision on final legislation; Only guidelines and objectives; in this case the banning of the selling of alcoholic drinks at night in highway catering facilities.
3 Every EU member State has to pass a
TRANSPOSITION LAW to develop the objectives
and pass a more detailed law that will have effects
inside the state.
Dalekii Krai Government
Dalekii Krai Parliament
4 LAW ENTRY INTO FORCE
POSSIBLE STRATEGIESFebruary 2016 February 2018
European Commission
European Council and European Parliament
Dalekii Krai Parliament; Adoption of the Transposition LawPLAN
A
PLAN B
6 months – 1 year 1 year – 1.5 year
• Immiediate action (law can be passed in 6 months and the EU Commission has already sent draft).
• Reunite with all the European highway catering facilities to make a lobbying group to modify the law. Difficult because we may not share the same goals.
• Just entered the European Union; lack of practice in EU policy making and intervention.
PLAN B
PLAN A • Wait until the transposition law.• Our importance as the most important
company in our sector.• Better knowledge of how national
institutions work.• Enter the Commission of the Dalekii
Krai Parliament to coordinate the passing of the transposition law; define «night» and «alcoholic drink».
• The goals will be more personal and more according to the company’s view.
CSR Corporate Social Responsibility
EFRTV
DFRTVObjective
s
•Invite them to partecipate to the Annual Congress
•Finance Road Safety Program
•Sponsor the Annual Road Saftey Congress
•Ingage relevant NGOs (National & International)
Framework measures
Newspapers :- Dalekii Times, Dalekii daily, The Globe
- Weekly and social networks- Front page or second page (Domestic
Policy)- Press agencies
Agenda Setting:- Radio & Tv news
- Talk Shows (The Factor, The Arena)- Entrtainment programs
- Press release
Convention:- Meeting with the D.F.R.T.V.
- Convention with the E. F.R.T.V.
Advertising campaign:- Newspaper and TV (advertaisments)
THANKS!Any questions?