Autostop: Communication Strategy

Shabnam Hajiyeva

Project for Mr. Fattoria,CEO of the company

The goal: to limit the application of the future european law in between 12 a.m. and 6 a.m.

00am - 06am

06am - 12pm

12pm - 18pm

18pm - 00am

0

50,000

100,000

150,000

200,000

250,000

Monthly alcohol sales

Stakeholders mapping

• Ad hoc commission(12 members)

• Ministry of Health

• NGO D.F.R.T.V.

• Alcohol supplier

• Customers• Employees

• European Commission

• World Health Organization (WHO)

• NGO F.E.V.R.

Social Weather Conditions This is not an issue for our Country, Dalekii Krai

60%

10%

27%

3%

Incidents Causes

DristractionsMechanical problemsMeteorology ProblemsAlcohol and Drugs

European Comission

European Parliament Policy CycleHow a directive is decided

1

It prepares the Text of the Draft Directive, then

forwards to the Council and the Parliament.

WE ARE AT THIS MOMENT OF THE

DECISION MAKING PROCESS

Council of the EU

2

EU Parliament

Codecision on final legislation; Only guidelines and objectives; in this case the banning of the selling of alcoholic drinks at night in highway catering facilities.

3 Every EU member State has to pass a

TRANSPOSITION LAW to develop the objectives

and pass a more detailed law that will have effects

inside the state.

Dalekii Krai Government

Dalekii Krai Parliament

4 LAW ENTRY INTO FORCE

POSSIBLE STRATEGIESFebruary 2016 February 2018

European Commission

European Council and European Parliament

Dalekii Krai Parliament; Adoption of the Transposition LawPLAN

A

PLAN B

6 months – 1 year 1 year – 1.5 year

• Immiediate action (law can be passed in 6 months and the EU Commission has already sent draft).

• Reunite with all the European highway catering facilities to make a lobbying group to modify the law. Difficult because we may not share the same goals.

• Just entered the European Union; lack of practice in EU policy making and intervention.

PLAN B

PLAN A • Wait until the transposition law.• Our importance as the most important

company in our sector.• Better knowledge of how national

institutions work.• Enter the Commission of the Dalekii

Krai Parliament to coordinate the passing of the transposition law; define «night» and «alcoholic drink».

• The goals will be more personal and more according to the company’s view.

CSR Corporate Social Responsibility

EFRTV

DFRTVObjective

s

•Invite them to partecipate to the Annual Congress

•Finance Road Safety Program

•Sponsor the Annual Road Saftey Congress

•Ingage relevant NGOs (National & International)

Framework measures

Newspapers :- Dalekii Times, Dalekii daily, The Globe

- Weekly and social networks- Front page or second page (Domestic

Policy)- Press agencies

Agenda Setting:- Radio & Tv news

- Talk Shows (The Factor, The Arena)- Entrtainment programs

- Press release

Convention:- Meeting with the D.F.R.T.V.

- Convention with the E. F.R.T.V.

Advertising campaign:- Newspaper and TV (advertaisments)

THANKS!Any questions?