gtConference
Misurare i Social Network MILANO
09 Ottobre 2010
link utili
Indice
-Definizione di Social media
-Esempio
-Panoramica tools
-DAO
-Misurare Social Network
Definizione di Social
"a group of Internet-based applications that build
on the ideological and technological foundations
of Web 2.0, and that allow the creation and
exchange of user-generated content”Andreas Kaplan e Michael Haenlein
BlogsMicroblosBookmarksImagesVideosQuestionsShareNetworks
Definizione di Social
Esempio
http://twitter.com/cesareone
http://www.facebook.com/cesarino
http://it.linkedin.com/in/cesarino
Panoramica Tools
Esempi
http://www.blogmeter.it/survey/
Rispondono alle domande dei clienti sul DIGITALE:
1 - Possiamo misurare i ritorni degli investimenti?
2 - Rispetto ai nostri competitor come siamo?
3 - Ho un dato di sintesi?
Quindi?
YESTERDAY: SEO TODAY: DAO
SEARCH ENGIN OPTIMIZATIONDIGITAL ASSET OPTIMIZATION
SEO TO DAO
DAO PhilosophyMeanings of dao
The word for this concept, dao, indicates a “way” in the sense of a road or a path. Owing to the contextual nature of Chinese languages and depending upon its use in a sentence, dao can function as a noun or a verb. It may indicate the road upon which one travels, the act of wayfaring or traveling down a road, or even the act of way-making by leading someone down or constructing a road. It may also refer to speech, especially in philosophical or moral education.
http://www.britannica.com/EBchecked/topic/582901/dao
Cosa misurare
SEARCH TRENDS
Le parole chiave più cercate dai navigatori negli ultimi 12 mesi
sono:
senza glutinesenza lattesenza zuccherolatte di soia
non vi sono fonti di news
rilevanti
UNIVERSO SEMANTICOmatrici
related
DAO:Global Index
Content
Search
Organic search
SOV
Paid search
- SOV- Coverage
Brand protection
- Alert service
Video- SOV
- Liking- Comments
Images
SOV
DAO GLOBALINDEX
Social Media
Conversation
News
SOV
Passion Reach Strenght Volume Sentiment
DAO Social
-Share of Voice Social: percentuale di visibilità video della “campagna” rispetto ad un determinato set di parole chiave.
-Strenght numero di conversazioni nelle ultime 24h
-Reach numero di autori che citano “argomento”
-Volume numero delle citazioni dello “argomento”
-Passion numero di hotspot dove si cita lo “argomento”
-Sentiment ... tba valutazione tra le citazioni positive e negative
DAO Cruscotto
link utilihttp://www.digital-pr.ithttp://www.web-live.it/WebLiveTech.aspx?pid=26http://www.webtrends.com/Products/SocialMeasurementhttp://www.blogmeter.it/http://www.radian6.com/products/http://us.cision.com/media-monitoring/social-media-monitoring.asphttp://www.reputationdefender.com/myreputationhttp://www.sentimentmetrics.com/ http://www.cymfony.com/Solutions/Our-Approach/Orchestra-Platformhttp://en-us.nielsen.com/content/nielsen/en_us/product_families/nielsen_buzzmetrics.htmlhttp://www.trackur.comhttp://www.digimind.com/productshttp://www.brandseye.com/http://www.compete.com/http://www.aboutyou.it/http://www.manageengine.com/products/applications_manager/demo.html?sm
http://socialmention.com/http://search.twitter.com/http://www.twilert.com/http://tweetbeep.com/http://www.backtype.com/http://www.trendpedia.com/http://pipes.yahoo.com/pipes/http://www.webseoanalytics.com/free/seo-tools/bookmarks-finder.phphttp://www.google.com/alertshttp://blogsearch.google.com/http://technorati.com/http://www.wikio.it/http://www.cocomment.com/http://www.keotag.com/http://www.jivesoftware.com/solutions/engage-social-mediahttp://www.slideshare.net/jeremiah_owyang/altimeter-report-social-marketing-analyticshttp://www.yacktrack.com/searchhttp://www.boardtracker.com/http://boardreader.com/
Licenza Free
http://www.enquiro.com/whitepapers/index.php scaricatevi la Search Engine Result:2010 trovate il pdf con la spiegazione ed i risultati sulla mappa di calore sulle serp
http://www.clicktale.com/default_b.aspxhttp://www.crazyegg.com/programmi per usare le mappe di calore sui propri siti.
Studio
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