Winx Club

NETWORK LAB 2013

WINX CLUB – Case study

RAINBOW & WINX CLUB

WINX CLUB, GLI ASSETS:

• 5 Serie TV, 130 episodi e 4 TV movie

• 2 Film cinematografici

• 5 Live shows e 1 Parco a tema

• Oltre 130 emittenti televisive WW

• Oltre 500 licenziatari WW

• # 11 licensed property nel mondo

Rainbow è una content company indipendente, focalizzata nella creazione, distribuzione e licensing di produzioni animate televisive, cinematografiche e cross-mediali per bambini e teenager.Il Gruppo conta oltre 300 dipendenti e 11 sedi nei principali mercati mondiali. Nel 2011 Viacom (MTV, Paramount, Nickelodeon, etc) è divenuto shareholder dell’azienda.

IL NOSTRO TARGET (bambine, 4/12 yo)I nativi digitali nel mondo

7 bambini su 10 sotto i 12 anni usano l’Ipad.

(MDG Advertising)

L’utilizzo di tablet tra i bambini 4-14 anni è

cresciuto del 13% dal 2011 al 2012.

(NDP Group, US)

Oltre il 50% dei bambini di 11anni ha una profilo sui socialnetwork e il 94% ha unproprio account su Facebook(Ipsos, US)

Nelle case con bambini tra i 4 e i 14 anni c’è una media di

10 diversi device (console, tablet, smartphone, portable

game system).(NDP Group, US)

Oltre il 60% dei bambini legge o ascolta storie su dispositivi touch.

(OPA)

Tra i bambini che utilizzano dispositivi mobile, il 60% usa

le applicazioni più di 4 volte/settimana bambini

(OPA)

Il 39% dei genitori ha oltre 10 applicazioni per i propri figli

sul telefono cellulare(OPA)

«MOBILE» È … LA RIVOLUZIONE NELLA FRUIZIONE DEI CONTENUTI

NEW MEDIA

www.winxclub.com

VIDEO

GIOCHIPUBLISHING

MUSICA

http://www.google.it/url?sa=i&rct=j&q=FACEBOOK&source=images&cd=&cad=rja&docid=tAVboSTEZzKtUM&tbnid=u7iVmFR5v2DEOM:&ved=0CAUQjRw&url=http://paidtobeonfacebook.it/il-blog/&ei=syM3UZP8E4PZPNCpgVA&psig=AFQjCNEdUfMoHNIGWJ5w4u6YDMZbv4ckTg&ust=1362654509518587

http://www.google.it/url?sa=i&rct=j&q=YOUTUBE&source=images&cd=&cad=rja&docid=c4owT-xJ2nZ0-M&tbnid=XGesZ26hf8TgZM:&ved=0CAUQjRw&url=http://www.agendageek.it/come-ottimizzare-un-video-per-youtube-update/&ei=0SM3UZDxCYPtOoHJgKAH&psig=AFQjCNG7jfKNHVYdoap5cwgiqQd-lw_Xlg&ust=1362654538875781



http://www.google.it/url?sa=i&rct=j&q=iphone+winx+club&source=images&cd=&cad=rja&docid=fW7GNfEVR2oMJM&tbnid=miLAZvR_t90Y5M:&ved=0CAUQjRw&url=http://www.italiamac.it/appstore/2012/03/il-mondo-di-winx-club-in-unapplicazione-per-iphone-e-ipad/&ei=Xr40UZqrKMjAtAbr24GQAQ&psig=AFQjCNGHSNYcFqPSy6LVyEOtwa5U7cjmMQ&ust=1362497483168972

http://www.google.it/url?sa=i&rct=j&q=LIBRI+RCS+WINX+CLUB&source=images&cd=&cad=rja&docid=AZuyRX3VMCb_LM&tbnid=VH657EfwcDrbWM:&ved=0CAUQjRw&url=http://libreriarizzoli.corriere.it/Il-libro-gioiello-Enchantix.-Winx-Club/_uKsEWcW3mgAAAEpaBRgjK6e/pc?CatalogCategoryID=TsKsEWcWBjsAAAEpoXIfmqGA&ei=UMY0UcXcOYjmswbzjYCYCg&psig=AFQjCNF5yWg3cSjW2h4xaS_Ga23RxnLjNw&ust=1362499533800014

http://www.google.it/url?sa=i&rct=j&q=libri+winx+club&source=images&cd=&cad=rja&docid=R4Zkap4gEoOuTM&tbnid=J6tZluGBS5vVJM:&ved=0CAUQjRw&url=http://mondomagicwinx.forumcommunity.net/?t=49362070&st=15&ei=Ccc0UYq5OcOXtQbWl4CgAg&psig=AFQjCNFFQcMHDDNFhh90BOPrkptBLBbjFA&ust=1362499702464441

http://www.google.it/url?sa=i&rct=j&q=cd+musicale+winx+club&source=images&cd=&cad=rja&docid=CRG3Oiro9xhi2M&tbnid=MUUrcXrxC8dqAM:&ved=0CAUQjRw&url=http://winxclubdreams.forumcommunity.net/?t=31756722&ei=EqU4UeGmJ42HPd6egegL&psig=AFQjCNFMu6t23CahT5MLfXxRqWI3roipDw&ust=1362753166428309

Visite ultimi 365 giorni: 20MTraffico mobile: 8%+300% di crescita negli ultimi 12 mesi

www.winxclub.com

www.winxclub.com:• In 23 lingue• Visitato da oltre 200 Paesi

:• Canale ufficiale in 10 lingue• Network di 50 canali affiliati worldwide

Facebook: • Fan page internazionale

:Visualizzazioni mensili: 50MVisualizzazioni da mobile: 30%

NEW MEDIAFruizione da mobile in grande crescita!

Trend traffico da mobile (Dic.2012/Feb.2013)

http://www.winxclub.com/

http://www.google.it/url?sa=i&rct=j&q=FACEBOOK&source=images&cd=&cad=rja&docid=tAVboSTEZzKtUM&tbnid=u7iVmFR5v2DEOM:&ved=0CAUQjRw&url=http://paidtobeonfacebook.it/il-blog/&ei=syM3UZP8E4PZPNCpgVA&psig=AFQjCNEdUfMoHNIGWJ5w4u6YDMZbv4ckTg&ust=1362654509518587



VIDEODalla TV tradizionale alle Piattaforme Digitali

PRIMA -> TV 130 broadcaster worldwide Home Video

ORA: Piattaforme digitali: - Social TV (YouTube) - Aggregatori Internazionali - VOD player locali

Apple Store UK, CAN, AUS: 30.000 episodi scaricati in 3 settimane!(Novembre 2012)

http://www.google.it/url?sa=i&rct=j&q=televisore&source=images&cd=&cad=rja&docid=UUPN4KbgfjtFeM&tbnid=-y234y7wP9hc5M:&ved=0CAUQjRw&url=http://www.consulente-energia.com/sv-quanto-consuma-televisore-lcd-plasma-led-pc-computer-stereo-hifi-decoder-satellitare-digitale-terrestre-console-videogiochi-stand-by-kw-kwh.html&ei=Nbw0UebxGsWdtQaJkIGYCg&psig=AFQjCNHD9AkeYKmffhkw1OZCm0qjziqkpQ&ust=1362496936047780

http://www.google.it/url?sa=i&rct=j&q=televisore&source=images&cd=&cad=rja&docid=UUPN4KbgfjtFeM&tbnid=-y234y7wP9hc5M:&ved=0CAUQjRw&url=http://www.consulente-energia.com/sv-quanto-consuma-televisore-lcd-plasma-led-pc-computer-stereo-hifi-decoder-satellitare-digitale-terrestre-console-videogiochi-stand-by-kw-kwh.html&ei=Nbw0UebxGsWdtQaJkIGYCg&psig=AFQjCNHD9AkeYKmffhkw1OZCm0qjziqkpQ&ust=1362496936047780

http://www.google.it/url?sa=i&rct=j&q=netflix&source=images&cd=&docid=ey-X0xWIsJ9I6M&tbnid=NqV9mY-kR0mC0M:&ved=0CAUQjRw&url=http://www.canada.com/entertainment/average+netflix+user+streams+hours+week+cord+cutter+report/8012081/story.html&ei=W840Ue_wCcGPtAal_YAQ&psig=AFQjCNEDeQRA-xEdfAJl_tR1dfuAwSes-A&ust=1362501579175852

http://www.google.it/url?sa=i&rct=j&q=hulu&source=images&cd=&cad=rja&docid=CsjxP8YdjlqysM&tbnid=_zLUPBQ3YhZcLM:&ved=0CAUQjRw&url=http://www.xda-developers.com/android/hulu-apk-modified-to-work-on-all-android-devices/&ei=ss80UYWyIcmRtQaNooCoDg&psig=AFQjCNGtQ_89DfdHwyKlwPxC6pGtVktSyQ&ust=1362501936058170

http://www.google.it/url?sa=i&rct=j&q=youtube&source=images&cd=&cad=rja&docid=rwWZhY4XvdMERM&tbnid=4qS3jxI2DmRIeM:&ved=0CAUQjRw&url=http://cineguru.screenweek.it/2013/02/film-piratati-su-youtube-le-major-non-reagiscono-4211&ei=2880UffYH9CSswbU0oHIBw&psig=AFQjCNG3EcMUz6IxxNmuvM53Ai-5XHu4nA&ust=1362501975315304

http://www.google.it/url?sa=i&rct=j&q=itunes+episode+logo&source=images&cd=&docid=oZG9p7jqV2rytM&tbnid=2ikmymEZQCLc2M:&ved=0CAUQjRw&url=http://www.sivadsolutions.com/2013/01/productivity-tools-to-help-you-and-your-organization-episode-2/&ei=AdU1UcylG8biOtmbgMgI&psig=AFQjCNGJbIZFOjbjvVXJ0L-cl7HR-Vqa1Q&ust=1362568831047790

http://www.google.it/url?sa=i&rct=j&q=cubovision+logo&source=images&cd=&cad=rja&docid=766Q1A-N9TuEzM&tbnid=DEts-mZxJvQhNM:&ved=0CAUQjRw&url=http://sonsofapollo.blogspot.com/2012/12/telecom-italia-e-rai-siglano-un-accordo.html&ei=ItU1Ue2oF4bWPPuZgIgP&psig=AFQjCNGj1O4L5XniE09fssL9ZKA_KzkfoA&ust=1362568859707798

http://www.google.it/url?sa=i&rct=j&q=samsung&source=images&cd=&cad=rja&docid=FLGMDxXmn0ITGM&tbnid=iSR_mwDo39oojM:&ved=0CAUQjRw&url=http://techmoran.com/2012/11/13/samsung-wins-27-ces-2013-innovations-awards/&ei=RtU1UZy1IszEPOz5gNAE&psig=AFQjCNEPOl1MnaBmJjLs1Oui8zGMyPXeQg&ust=1362568900864807

http://www.google.it/url?sa=i&rct=j&q=vodafone&source=images&cd=&cad=rja&docid=4Wr42YhdUBjA9M&tbnid=NfGiE09amftAQM:&ved=0CAUQjRw&url=http://androidstylehd.com/occhio-alla-tariffa-i-tethering-gratis-con-vodafone/&ei=btU1Uc2oJYTbPc2hgJAN&psig=AFQjCNFrt8lchnj21NQZk9kMvGAKJwtCzQ&ust=1362568921711396

http://www.google.it/url?sa=i&rct=j&q=megogo.ru+logo&source=images&cd=&cad=rja&docid=shFXvaqIXjgQHM&tbnid=ULl3Ua8xrOElOM:&ved=0CAUQjRw&url=http://commons.wikimedia.org/wiki/File:Logo_MEGOGO.JPG&ei=wNU1UZuvF8vXPf34gYAK&psig=AFQjCNFmtpm2JZoskbFHxRIxiINqw6krGg&ust=1362568999579406

http://www.google.it/url?sa=i&rct=j&q=ttnet&source=images&cd=&cad=rja&docid=iiXqsMYQLoaJAM&tbnid=jcAuSE6qZXWJVM:&ved=0CAUQjRw&url=http://www.muhabbetim.com/teknoloji/internet/ttnet-musteri-hizmetleri-numarasi.html&ei=qtY1UeqkDY7DPP7lgaAI&psig=AFQjCNEp9ddMS8hSgRoOn9Ck37DQfoTLHQ&ust=1362569255261065

http://www.google.it/url?sa=i&rct=j&q=ivi+ru+episodes&source=images&cd=&docid=_x2BnOvSwfhVqM&tbnid=07qiZGOMxXzWLM:&ved=0CAUQjRw&url=http://www.facebook.com/appcenter/wwwiviru&ei=gBE2UbbQC8PEPI2zgKAC&psig=AFQjCNHh0JCMY8IbWEuAWZQjxu60qnjOUQ&ust=1362584312414277

http://www.google.it/url?sa=i&rct=j&q=ivi+ru+episodes&source=images&cd=&docid=_x2BnOvSwfhVqM&tbnid=07qiZGOMxXzWLM:&ved=0CAUQjRw&url=http://www.facebook.com/appcenter/wwwiviru&ei=gBE2UbbQC8PEPI2zgKAC&psig=AFQjCNHh0JCMY8IbWEuAWZQjxu60qnjOUQ&ust=1362584312414277

http://www.google.it/url?sa=i&rct=j&q=rai+due&source=images&cd=&cad=rja&docid=0v0dEu6L4SXBQM&tbnid=BXjDEh7-Q2ea8M:&ved=0CAUQjRw&url=http://giovannimapelli.wordpress.com/2012/02/20/rai-due-la-porcheria-di-trasmettere-tutte-le-sere-dei-telefilm-una-serie-infinita-di-violenza-sparatorie-sangue-e-morti-in-prima-serata-alle-2100-nonostante-bambini-e-adolescenti-nessuno-dic/&ei=fDE3Ua7fF4mkPcDagcAJ&psig=AFQjCNHTJNrS34niIb3NlRkyKx822r1-VA&ust=1362658036497066

http://www.google.it/url?sa=i&rct=j&q=rai+gulp&source=images&cd=&cad=rja&docid=vT9MW-6rz7LRfM&tbnid=LteWNR5tSMzvQM:&ved=0CAUQjRw&url=http://raigulp.blog.rai.it/2012/10/26/rai-gulp-arriva-un-nuovo-programma/&ei=kzE3UaL8IM6_POGBgbAC&psig=AFQjCNFMYm77Vm4tsVH5hY_oA12rluSu5A&ust=1362658063450486

http://www.google.it/url?sa=i&rct=j&q=cartoon+network+logo&source=images&cd=&cad=rja&docid=0KvAY4cKT5LZUM&tbnid=YjGdk2ozV4fDFM:&ved=0CAUQjRw&url=http://www.underconsideration.com/brandnew/archives/cartoon_network_enters_the_grid.php&ei=M8U4UYfLIImYPbrigPgD&psig=AFQjCNF3-DwsgDkGGs9sotYAVZ2AIUBpNQ&ust=1362761392608861

http://www.google.it/url?sa=i&rct=j&q=disney+channel+logo&source=images&cd=&cad=rja&docid=AXX8z9K480ndSM&tbnid=xjjxCv-GFHndzM:&ved=0CAUQjRw&url=http://fried-junk.com/2011/08/24/the-secret-about-disney-channel/&ei=aMU4UZzlC4KTOKu-gNAK&psig=AFQjCNHJia7cqTpXIxOp7t-lySfphmcZYA&ust=1362761446357628

GAMINGCome cambia il modo di giocare

L’84% dei bambini tra i 10 e i 15 anni che usano il tablet, lo usano per giocare.???

PRIMA: Giocattoli Console game Browser/PC game

ORA: Giocattoli interattivi App Board game per tablet/smartphone

“Difficult environment for toys in 2012 resulted from rapid changes in children’s play patterns as tablet and smartphone devices and interactive games and toys have more and more become cornerstones of their play and fun experiences” - Stephen Berman, CEO and president at Jakks Pacific.

http://www.google.it/url?sa=i&rct=j&q=iphone+winx+club&source=images&cd=&cad=rja&docid=fW7GNfEVR2oMJM&tbnid=wgrhIMubtThciM:&ved=0CAUQjRw&url=http://www.italiamac.it/appstore/2012/03/il-mondo-di-winx-club-in-unapplicazione-per-iphone-e-ipad/&ei=T740Ub60C5HXsgbtyIHgCw&psig=AFQjCNGHSNYcFqPSy6LVyEOtwa5U7cjmMQ&ust=1362497483168972



http://www.google.it/url?sa=i&rct=j&q=konami&source=images&cd=&cad=rja&docid=4druzSjzMS4XyM&tbnid=XksujAKnfgQNZM:&ved=0CAUQjRw&url=http://yugioh.wikia.com/wiki/Konami&ei=dpg4UZ2dE4m_PLjzgMAG&psig=AFQjCNEZwrJOzD6kN87TnjEZ_4oL5cwcuw&ust=1362749916930353

http://www.google.it/url?sa=i&rct=j&q=namco+bandai&source=images&cd=&cad=rja&docid=17EWftbJRv5Q-M&tbnid=-srMUJa5r6EOgM:&ved=0CAUQjRw&url=http://multiplayer.it/giochi/archivio/?publisher=namco-bandai&ei=j5g4UcGrK8vbPc_YgLAD&psig=AFQjCNH7yf1ZGHk87sRrDtO8p5_vmBSHFg&ust=1362749962655660

http://www.google.it/url?sa=i&rct=j&q=noviy+disk&source=images&cd=&cad=rja&docid=XZS0X41dKg9PmM&tbnid=elAHA7uFErTVYM:&ved=0CAUQjRw&url=http://www.giantbomb.com/noviy-disk/65-896/forums/&ei=w5g4UdOECcPXPOKIgZgH&psig=AFQjCNET7I4KTQdg4hg-K8WsUUrwhbfcrg&ust=1362750017594948

LIBRI & FUMETTI:Dal Publishing all’ e-Publishing

PRIMA: Libri Magazine Fumetti etc

ORA: E-book App

http://www.google.it/url?sa=i&rct=j&q=LIBRI+RCS+WINX+CLUB&source=images&cd=&cad=rja&docid=AZuyRX3VMCb_LM&tbnid=VH657EfwcDrbWM:&ved=0CAUQjRw&url=http://libreriarizzoli.corriere.it/Il-libro-gioiello-Enchantix.-Winx-Club/_uKsEWcW3mgAAAEpaBRgjK6e/pc?CatalogCategoryID=TsKsEWcWBjsAAAEpoXIfmqGA&ei=UMY0UcXcOYjmswbzjYCYCg&psig=AFQjCNF5yWg3cSjW2h4xaS_Ga23RxnLjNw&ust=1362499533800014

http://www.google.it/url?sa=i&rct=j&q=libri+winx+club&source=images&cd=&cad=rja&docid=R4Zkap4gEoOuTM&tbnid=J6tZluGBS5vVJM:&ved=0CAUQjRw&url=http://mondomagicwinx.forumcommunity.net/?t=49362070&st=15&ei=Ccc0UYq5OcOXtQbWl4CgAg&psig=AFQjCNFFQcMHDDNFhh90BOPrkptBLBbjFA&ust=1362499702464441

http://www.google.it/url?sa=i&rct=j&q=edicart+logo&source=images&cd=&cad=rja&docid=mN7NRR_vKali3M&tbnid=P7WeO3z23P0AhM:&ved=0CAUQjRw&url=http://catalogo.edicart.it/&ei=GZ04UYGcF8GSOLzdgKgL&psig=AFQjCNGOehTj8FNB6Za2VrcPGvVut9dh2w&ust=1362751121547273






http://www.google.it/url?sa=i&rct=j&q=comixology&source=images&cd=&cad=rja&docid=4wDHfTbWV_FEWM&tbnid=2HNn0cPiAgN_QM:&ved=0CAUQjRw&url=http://www.tfaw.com/blog/2011/01/24/digital-comics-comixology/&ei=6544UeqdM4nWPfzYgLAH&psig=AFQjCNGwvH5SxixftnvCEn2gJYuXsNIOXg&ust=1362751572296722

http://www.google.it/url?sa=i&rct=j&q=comixology&source=images&cd=&cad=rja&docid=4wDHfTbWV_FEWM&tbnid=2HNn0cPiAgN_QM:&ved=0CAUQjRw&url=http://www.tfaw.com/blog/2011/01/24/digital-comics-comixology/&ei=6544UeqdM4nWPfzYgLAH&psig=AFQjCNGwvH5SxixftnvCEn2gJYuXsNIOXg&ust=1362751572296722

http://www.google.it/url?sa=i&rct=j&q=ipad+logo&source=images&cd=&cad=rja&docid=9PvuaJQDKT-mrM&tbnid=OsiLUu3PyoWX0M:&ved=0CAUQjRw&url=http://soccerinfoworld.blogspot.com/2011/08/apple-ipad-logo.html&ei=m8Y4Uc6IKMTcPcmLgKAF&psig=AFQjCNH2aF-p6xDMcMdeEVDQHAliMM-xJw&ust=1362761751297555

MUSICADal supporto fisico all’online store

PRIMA: CD DVD musicali

ORA: Online store (singoli brani, compilation,

suonerie)

http://www.google.it/url?sa=i&rct=j&q=winx+in+concerto+cd&source=images&cd=&cad=rja&docid=0e96kaaL_mLylM&tbnid=DRfNMjrK75QUeM:&ved=0CAUQjRw&url=http://winxforever.forumcommunity.net/?t=26204157&ei=iME0UfOADM_Dswbhj4GYBg&psig=AFQjCNG31zhmfeny9X5AcO8ebiXSHDUV4A&ust=1362498307900257

http://www.google.it/url?sa=i&rct=j&q=winx+magica+avventura+colonna+sonora&source=images&cd=&cad=rja&docid=bTMDh6oa3ZAYPM&tbnid=SWONddxOuRCgSM:&ved=0CAUQjRw&url=https://itunes.apple.com/it/album/winx-club-3d-magica-avventura/id430690810&ei=fKE4UcHhMc3ZPKmngKgF&psig=AFQjCNGJ51ySQvKf0FPxODC6_ImlmCJvWQ&ust=1362752235413486

http://www.google.it/url?sa=i&rct=j&q=itunes&source=images&cd=&cad=rja&docid=jhkI-6jJ1Vn6cM&tbnid=aUol_OU4ODGQvM:&ved=0CAUQjRw&url=http://www.giannivacca.it/2012/10/10/webmarketing-pratico-su-itunes-e-amazon/&ei=URU2UfesG8OqPO-_gMgD&psig=AFQjCNEn8NSDaPUoeONbjk8qlPpFhhzoTQ&ust=1362585291490920

http://www.google.it/url?sa=i&rct=j&q=amazon+music&source=images&cd=&docid=5-TaN-app0F9OM&tbnid=-DHFUrCxiSUF9M:&ved=0CAUQjRw&url=http://itechbook.net/online-mp3-store-and-amazons-library-of-22-million-songs-download-songs-via-iphone.html&ei=chU2UZCVMMmSO53PgPgK&psig=AFQjCNGYaqmCqiVEpHcXnPfY_qkSht_Dvw&ust=1362585319490655

http://www.google.it/url?sa=i&rct=j&q=7digital&source=images&cd=&cad=rja&docid=kpsBqW4pRPq44M&tbnid=kJFkFz9CMmT4oM:&ved=0CAUQjRw&url=http://www.wired.com/business/2009/10/7digital-finally-launches-mp3-store-in-us-hopes-to-compete-on-price/&ei=rRU2Ud_HNMPGPO-igBA&psig=AFQjCNFKFf3AHb-MTeKvYIqA2yeiPXZ4EQ&ust=1362585377991140

http://www.google.it/url?sa=i&rct=j&q=cubomusica&source=images&cd=&cad=rja&docid=zD4eHYSt00uExM&tbnid=TSDzE1_54toCEM:&ved=0CAUQjRw&url=http://www.franzrusso.it/condividere-comunicare/cubomusica-la-musica-digitale-di-telecom-italia/&ei=yBU2Ueq5NYjfOYGzgYgD&psig=AFQjCNGOh1HiKasfr7LqtlfaIdcwddlnMA&ust=1362585412933346

http://www.google.it/url?sa=i&rct=j&q=xbox+music+logo&source=images&cd=&cad=rja&docid=td3zWsD378JosM&tbnid=yjX-I3ACDaVIsM:&ved=0CAUQjRw&url=http://techfanatix.com/xbox-music-to-launch-tomorrow/xbox-music-logo/&ei=2Z84Ucb4FMWsO-GjgMAB&psig=AFQjCNGuBDmrexCPhMnFf8dhfIooECFJNQ&ust=1362751829497945

http://www.google.it/url?sa=i&rct=j&q=google+play&source=images&cd=&cad=rja&docid=GgR5_6eNB5bC4M&tbnid=byjPTXF7vghuFM:&ved=0CAUQjRw&url=http://www.androidiani.com/applicazioni/google-play-store-il-21-maggio-cambieranno-i-prezzi-delle-applicazioni-105813&ei=CqA4UZisLIiQOMPRgfgD&psig=AFQjCNH6S0g6QF-qSPjde5_ISv-Ib6u6wQ&ust=1362751875651727

http://www.google.it/url?sa=i&rct=j&q=nokia+music+store+logo&source=images&cd=&cad=rja&docid=u5Zs6W3vHgWllM&tbnid=j_JQcMj9kIGG_M:&ved=0CAUQjRw&url=http://www.gaj-it.com/22306/6-free-nokia-music-apps-from-ovi-store-shazam-spotfiy-and-more/&ei=bKA4UdjyCoHeOf6_gKAI&psig=AFQjCNFhgV3fmtc4axoDFH1hFoa1ljr7JA&ust=1362751973160137

http://www.google.it/url?sa=i&rct=j&q=spotify&source=images&cd=&cad=rja&docid=9GUGna7kswjuFM&tbnid=-9g9l6f2nm7-1M:&ved=0CAUQjRw&url=http://www.videonline10.it/siti-streaming-musica-gratis-come-funziona-spotify-905.html&ei=gqA4UajvDYfZPKOfgZgJ&psig=AFQjCNEM_rk417WbCTSyeqR-rtpHulkAGA&ust=1362751996813978

http://www.google.it/url?sa=i&rct=j&q=MICROSOFT+ZUNE+logo&source=images&cd=&cad=rja&docid=DWMXVaiFLWye3M&tbnid=NHGyIgMggKQE1M:&ved=0CAUQjRw&url=http://www.ispazio.net/256299/zune-fuori-produzione-il-lettore-multimediale-prodotto-da-microsoft-non-verra-piu-commercializzato&ei=pKI4UaCMDMfWPbK8gYAG&psig=AFQjCNG-T0I4d2bYxhmv1zdgIk1sSyXDvA&ust=1362752542212589

http://www.google.it/url?sa=i&rct=j&q=rhapsody+music+store&source=images&cd=&docid=AcpWIW1coq2ZGM&tbnid=Yqe7uT9AgDJnbM:&ved=0CAUQjRw&url=http://chattahbox.com/technology/2008/06/30/rhapsody-embraces-the-ipod-challenges-itunes/&ei=z6I4UcijAsPWPfnPgIAM&psig=AFQjCNHnA-F1XMhFI7tVyKWTPvskcF7VRw&ust=1362752587004400

CONCLUSIONIIl vantaggio di essere “mobile”

Nuove opportunità di business (Video on Demand, apps, E-books, etc.)

Diminuzione di barriere all’ingresso, con crescente possibilità di gestire in

modo diretto l’offerta dei contenuti (es. minor dipendenza da

broadcaster televisivi, etc)

Controllo in tempo reale delle vendite

Engagement degli utenti e costante feedback

User generated contents

Contenuti cross-mediali

Grazie dell’attenzione.Cristiana Buzzelli

[email protected]

Winx Club

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