UNIVERSITÀ DEGLI STUDI DI PAVIA FACOLTÀ DI LETTERE E FILOSOFIA, SCIENZE POLITICHE,
21
UNIVERSITÀ DEGLI STUDI DI PAVIA FACOLTÀ DI LETTERE E FILOSOFIA, SCIENZE POLITICHE, GIURISPRUDENZA, INGEGNERIA, ECONOMIA CORSO DI LAUREA SPECIALISTICA INTERFACOLTÀ IN EDITORIA E COMUNICAZIONE MULTIMEDIALE SE VINCI SEI VISIBILE, SE PRATICHI…? Il caso della pallavolo Relatore: Prof. Mario Dossoni Correlatore: Prof. Fabio Muzzio Michela Poggi Matr. 367888/29 Anno Accademico 2010-2011
description
UNIVERSITÀ DEGLI STUDI DI PAVIA FACOLTÀ DI LETTERE E FILOSOFIA, SCIENZE POLITICHE, GIURISPRUDENZA, INGEGNERIA, ECONOMIA CORSO DI LAUREA SPECIALISTICA INTERFACOLTÀ IN EDITORIA E COMUNICAZIONE MULTIMEDIALE. SE VINCI SEI VISIBILE, SE PRATICHI…? Il caso della pallavolo. Relatore: - PowerPoint PPT Presentation
Transcript of UNIVERSITÀ DEGLI STUDI DI PAVIA FACOLTÀ DI LETTERE E FILOSOFIA, SCIENZE POLITICHE,
UNIVERSITÀ DEGLI STUDI DI PAVIAFACOLTÀ DI LETTERE E FILOSOFIA, SCIENZE POLITICHE,
GIURISPRUDENZA, INGEGNERIA, ECONOMIACORSO DI LAUREA SPECIALISTICA INTERFACOLTÀ IN
EDITORIA E COMUNICAZIONE MULTIMEDIALE
SE VINCI SEI VISIBILE, SE PRATICHI…?
Il caso della pallavoloRelatore:Prof. Mario DossoniCorrelatore:Prof. Fabio Muzzio
Michela PoggiMatr. 367888/29
Anno Accademico 2010-2011
RECENT SUCCESSES
….NOW?
THE PAST1970- The beginning
1978 - Men’s World Campionship
1989 - Men’s European Volleyball Campionship
1990 - Men’s World Campionship
VOLLEYBALL AND MASS MEDIAIN THE PAST
Audience’s interest
Media’s interest growing
Conflictual relationship
Caused by volley and media
VOLLEYBALL AND ITS PROBLEMS
Matches’ rules
Difficulty in place in the palimpsest
Decrease in volleyball on TV
Decrease in volleyball on media
VOLLEYBALL AND TV
RELATIONSHIP
A few games because of the length of matches
Sudden interruption of the transmission
Low interest
VOLLEYBALL AND NEWSPAPERS
RELATIONSHIP
Volleyball’s news in the linked short
Low interest, only for victories
Megazine (SuperVolley)
VOLLEYBALL AND RADIO
RELATIONSHIP
Few programe deladed with volleyball
Increase only at the victory of European and World '89/‘90
Differences between national radio and local radio
VOLLEYBALL AND MASS MEDIACHANGES
PALLAVOLO AND MASS MEDIACHANGES
Avaibable touch volleyball net
“Libero”’s introduction
Rally Point System
TV AND VOLLEYBALLMiked referees
Miked time-out
Net cam
Technical commentsTechnical board
TV AND VOLLEY NOWADAYS
Declining subscriptions
Help of The Lega denied
THE END OF VOLLEY?
THE RESEARCH• OBJECTIVES:
Evaluate the level practitioners’ search of volleyball’s content
Evaluate the views of practitioners on the volleyball’s visibility on media
• METHODOLOGY:
QuestionnaireUnder 14
Over 15
• RESULTS: Sport loved beyond the professionalsNeed more volleyballProblems at local level (Riso Scotti Volley)
RISO SCOTTI’S CASE
• NEW CLUB’S OBJECTIVES:Increase the society’s knowledge in new types of publicAttract new audenciesImprove the corporate image
Increase the local volleyaball’s movement
• METHODS:Publicity on mass mediaPublic relationsPromotionMerchandising Relationship with sponsors
Apprentices ask volleyball on
media
Volleyball on media attracts
new apprentices
New apprentices
growing
SOLVING
CONCLUSION
MORE VOLLEYBALL AND NOT ONLY VICTORIES
CONTENT FOR FAMILY
INCREASE VOLLEYBALL MOVEMENT
AMPLIFIERSSPORTS ACTIVITIES
VOLLEYBALL
