UNIVERSITA’ DEGLI STUDI DI PAVIAFACOLTA’ DI LETTERE E FILOSOFIA, SC. POLITICHE, GIURISPRUDENZA

CORSO DI LAUREA MAGISTRALE INTERDIPARTIMENTALE IN COMUNICAZIONE PROFESSIONALE E MULTIMEDIALE

MOON IMAGES AND SOCIAL REPRESENTATIONS

Relatore: Chiar.mo Prof. Mario Dossoni Tesi di Laurea di Correlatore: Sara BesiaChiar.ma Prof.ssa Federica Da Milano

Anno Accademico 2012/2013

INTRODUCTION

MOON: the natural satellite of the earth, visible by reflected light from the sun.

Religious cults, myths, legends and popular beliefs

DEFINITION of REPRESENTATION

REPRESENTATION: the description or portrayal of someone or something in a particular way. It constitutes the determinant

reference for interpersonal and social communication.

Verbal Symbolic

Social Cohesion

EMILIE DURKHEIM

Individual Consciousness

Collective Consciousness

SERGE MOSCOVICI

A social representation is a stock of values, ideas, metaphors, beliefs, and practices that are

shared among the members of groups and communities.

The purpose of all representations is to make familiar something which is unusual or

unknown

The Moon in the antiquity

Ancient Egypt Mesopotamia Ancient Greece

Ancient Rome Cartagine Japan

The first observations of the MoonGalileo Galilei

Mount Palomar Hale telescope

Giovanni Domenico Cassini

Satellite Lunik III

Moon, Literature and Cinema

Ludovico AriostoGeorge Méliès

Popular Beliefs

The moon landing of 1969

Moon and Advertising

“Everyone is a moon, and

has a dark side which he

never shows to anybody.”

Mark Twain

THE END