OGM MEDIA KIT 2016

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MEDIA KIT 2016 ENERGY + CULTURE

Transcript of OGM MEDIA KIT 2016

Page 1: OGM MEDIA KIT 2016

MEDIA KIT

2016

ENERGY + CULTURE

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WHAT CAN THE OGM DO FOR YOU?

ELEVATE YOUR BRAND

INCREASESALES

WINCONTRACTS

MEDIA KIT 2016

COMMUNICATION SOLUTIONS

SHIFT PUBLICOPINION

ATTRACT KEY VENDORS

FORMPARTNERSHIPS

HIREAND RETAIN

$

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AUDIENCE DEMOGRAPHIC

AGE AGE 35 – 49

AGE 18 – 34

AGE 50+

EDUCATION

STATUS

INCOME

COLLEGE

POST-GRADUATE

FEMALE

MALE

MARRIED / PARTNERED

500,000+

100,000+

Average Household Income–$195,000+

EMPLOYMENT

PROFESSIONAL /MANAGERIAL

SELF-EMPLOYED

OWNER /PARTNER

MEDIA KIT 2016

22%

32%

46%

85%

15% 89%

33%

33%

81%

62%

78%

16%

43%

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BREAKDOWNCanada–75%U.S.–20%International–5%

CANADIAN BREAKDOWN: Alberta–34%Newfoundland–28% Ontario–12%Nova Scotia–8%British Columbia–6% Quebec–5%Manitoba–1%New Brunswick–1%Saskatchewan–1%Price Edward Island–0.1%

U.S. BREAKDOWN: California–19%Texas–14%Colorado–12%Illinois–8%Pennsylvania–5%New York–2%

INTERNATIONAL BREAKDOWN AS A TOTAL PERCENTAGE:UAE–90%Australia–8%South America–2%

DISTRIBUTION BREAKDOWN E&P Companies (Shell, Exxon, Suncor etc.), Supply & Service, Engineering firms, Law Offices, Banks and Government–47%Global Energy Conferences and Exhibitions–28%Hospitality Industry – Hotels and Restaurants–14%Oil & Gas – Platforms and Vessels–11% GEOGRAPHICAL BREAKDOWN PRINTThe official newsstand distributor of The OGM is Disticor Magazine Distribution.The OGM is available on newsstands across North America.For specific locations, please call 1-800-668-7724

4 WAYS TO RECEIVE THE OGM• On sale on newsstands across North America with a focus at major International airports.• Subscription–Print + Digital.• 55+ Energy conferences and exhibitions across the globe.• Specific Oil and Gas building lobbies, oil rigs, retail outlets and hotels.

TOTAL OGM ASSETS 700,000+Annually

ANNUAL DISTRIBUTION

MEDIA KIT 2016

The OGM Network

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PRINThe Energy industry is a powerful and dynamic sector that has much to offer in terms of challenges, innovation, learning, growth, and accomplishments, and there has

never been a shortage of content to profile all of this, especially when it comes to technical information. However, as with any industry in the world, the evolution of how people receive and dissect information is rapidly changing, particularly with the onset of the digital revolution. This ever-changing explosion of information technology combined with new realms of social media

and multimedia platforms places us at the most exciting time of energy information in history.

The OGM delivers unique content in such a way that it communicates the way we think about our resources and how we live and operate while developing them. We understand that this concept is crucial to sustain engagement, as we’ve taken great care to ensure our energy information reflects global “pop” culture, as personal and professional mastery of both aspects is critical for the next generation.

OUR OFFERINGS

Double Page Spread • Full Page • Half Page • Sponsored ContentDepartment Sponsor • Presenting Sponsor of One of Four Departments for 1 Year.

OIL + GASAviation

Exploration & ProductionHuman ResourcesJourney to Hebron

LawMarine & Offshore

Oil SandsPipelines

SafetyTech

NEW ENERGYBiofuels

Fusion TechnologyGeothermal Energy

Hydro PowerNew Energy Innovation

Solar SolutionsTidal EnergyWind Power

BUSINESS Business Impact Series

Finance & Banking Global Citizenship

Leadership Mergers & Acquisitions Personal Development

Game Changers Up and Coming

Student Icon

CULTURE Auto

FashionHealth & Wellness

HotelsReal Estate

Culinary AffairSportsTravelTrendSpiritsEvents

DEPARTMENTS

TQUARTERLY PUBLICATION

MEDIA KIT 2016

38+ VERTICALS TO PROFILE YOUR BRAND WITH RELEVANT CONTENT

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SOCIAL MEDIA# WE CREATE CONVERSATIONS

AROUND TRENDING TOPICS EVERYDAY.

OUR OFFERINGSSponsored content

Brand mentionsPress releases

Video interviews

UPDATED DAILY

MEDIA KIT 2016

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THEOGM.COM

OUR OFFERINGSBanner Advertising – Offered on all pages.

Sponsored Content – Presented By:Department Buyouts – Take over one of our four main departments.

Vertical Buyouts – Take over one of our 38 verticals.Video Buyouts – Engage our readers with a video commercial on any of our pages.Corner Peels – A sleek interactive position on the top right hand side of any page

with a mouse-over fold-down flap for your brand.

A landscape that cultivates a diverse industry mash-up of relevant content that has something for everyone!

Relevant content is vital for any reader since we have entered this technological age where we are inundated with content both online and in print. Finding what you want to read in your specific sector is of value and being

able to navigate to that section is the driving force behind our site departments and verticals.

U-Publish-It The new U-Publish-It portal allows you to submit articles that educate, transfer technology and facilitates business, in your area of expertise. It’s free!

CREATING THE WORLDS LARGEST COMMUNITY OF ENERGY READERS AND WRITERS

MEDIA KIT 2016

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TheOGM.com is now accessible to you in the newest, most advanced and responsive design format available. Whether you visit us from your laptop, tablet, or smartphone, our website will continue to deliver an optimal and complete user experience

that feels like the site was entirely customized for your device of choice. No more trading convenience for content!

MOBILE SITEIt’s no secret that the frequency with which we are accessing website content from our mobile devices continues to grow rapidly. Our desire to have exactly what we want, right when we want it in the palm

of our hands [literally], is why “mobile friendly” websites are in such high demand.

In response to advances in recent technology, to a spike in our mobile users by 25 percent, and to our reader’s demand for diverse and specific content, The OGM has introduced an all-new responsive design: predicated on a platform built to deliver more of exactly what you want when you want it,

directly to your device of choice.

OUR OFFERINGSTop Sponsor Banner – Available on any article page (does not scroll down with reader).

Bottom Sponsor Banner – Available on any department page (follows the reader as the scroll).Video Buyout – Available as a 10-30s commercial on our home page or any department page.

(skip button live after 3s).

UPDATED DAILY, WEEKLY, MONTHLY, AND QUARTERLY

MEDIA KIT 2016

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E-NEWSLETTERStaying on top of trending topics is key to holding high-level conversations and being in the know among peers. Our weekly newsletter gathers the world’s top trending stories in Energy and delivers

them directly to your inbox every week.

We deliver key trending stories to our extensive global database which, is comprised of a broad target demographic. C-suites to field managers our database proves to have something of value for

everyone in our all opt-in rapidly growing network.

With soaring open-rates, week after week, our network values the information we deliver as we raise the bar with thought-provoking, multi-faceted content.

OUR OFFERINGS‘Brought to you by’ Top Sponsor Banner

Bottom Sponsor BannerFeature Story

Dedicated e-NewsletterVideo Buyout

WEEKLY

MEDIA KIT 2016

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BUNDLES

A HOLISTIC APPROACH

DOUBLE PAGE

BUNDLE

FULL PAGE

BUNDLE

1/2 PAGE

BUNDLE

4 SIMPLE OFFERINGS - 12 month campaign

WHAT YOU GET4x Print ads (size depends on bundle option chosen) • 300px X 600px Banner advert online (up to 12 months)

Bottom sponsor banner advert on e-Newsletter (up to 6) • Video - HD 1920 x 1080

Customized bundles available upon request

PRINT + THEOGM.COM + E-NEWSLETTER +VIDEO

PRIN

T THEOGM.COM

V

IDEO

MEDIA KIT 2016

E-NEW

SLETTER

VIDEOBUNDLE

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EDITORIAL SCHEDULEVOLUME 25-1 TECHNOLOGY & INNOVATION

VOLUME 25-2 SUSTAINABILITY & ENVIRONMENT

VOLUME 25-3 SAFETY & HUMAN RESOURCES

VOLUME 25-4 THE SUCCESS EDITION

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PRICING$

PRINT *Per quarter 1x 4xDouble Page Spread $9,000 $8,000Full Page $5,500 $5,000Half Page $4,000 $3,750Front Cover $30,000French Door Cover $25,000Back Cover $20,000Z-Fold Cover $20,000Inside Front Cover $15,000Inside Back Cover $15,000Gate Fold $12,000Belly Band $10,000

THEOGM.COM *Per month Buyout RotationalEditorial Buyout $10,000Department Corner Peel $3,500 $2,500Department 300 x 600px $2,500 $1,500Vertical Sponsor 12 Months $5,000Corner Peel Part of Sponsor $5,000Vertical Banner 300 x 600px $2,000 $1,000

E-NEWSLETTER *Per weekNewsletter Top Premium Sponsor $2,000Newsletter Bottom Banner Sponsor $1,000Dedicated Newsletter $3,000Tradeshow Feature Placement $3,000

MOBILE SITE *Per monthTop Sponsor Banner $1,500Bottom Sponsor Banner $750Video Buyout $3,000

BUNDLE OPTIONS *Per month(Print and Online) (+ Video)Double Page Spread $2,700 $3000Full Page $2,200 $2500Half Page $1,800 $2000

Included in the bundles:4x Print ads, size of your choice12 Months online with a 728 x 260px ad6x E-Newsletter bottom sponsor banner 3 to 5 minute corporate video

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SPEC SHEETPRINT

DOUBLE PAGE ADVERTTrim: 16.5”w x 10.75”h

Bleed included: 16.75”w x 11”h

FULL PAGE ADVERTTrim: 8.25”w x 10.75”h

Bleed included: 8.5”w x 11”h

HALF PAGE ADVERT7”w x 4.625”h

THEOGM.COMBanner ad: 300 x 600px

Second banner ad: 300 x 250pxBottom horizontal ad: 728 x 90px

Video frame: 728 x 480pxCorner Peel artwork: 500 x 500px

Sponsorship Corner Peel and Video Buyout are available upon request.

E-NEWSLETTER

Top Sponsor Banner: 600 x 120pxBottom Sponsor Banner: 600 x 120px

MOBILE SITE

Top Banner: 320 x 60pxBottom Banner: 320 x 60pxVideo frame: 300 x 300px

VIDEO

Video - HD 1920 x 1080

DELIVERY INSTRUCTIONS

We prefer to use dropbox – please share folders with the following emails with [email protected]

Artwork for the magazine accepted in high res (300dpi) PDFDigital artwork accepted in .gif or .mp4

MEDIA KIT 2016

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THEOGM.COM WEBSITE

E-NEWSLETTER

16.5 in

10.7

5 in

8.25 in

10.7

5 in

728 px

480

px

600 px

300 px

120

px

600

px7 in

4.62

5 in

PRINT

MOBILE SITE320 px

60 p

x

320 px

60 p

x

300 px

300

px

150 px

100

px

728 px

90 p

x

300 px

250

px

For double page spread and full page print ad sizes that require bleed, please add 0.125 inch on all four sides.

MEDIA KIT 2016

Double Page Spread Ad Full Page Ad

Half Page Ad

Half PageSidebar Ad

Article Photo/Video Ad

Article Bottom Leaderboard Ad

Medium Sidebar Ad

Trade ShowBanner Ad

Sponsor Banner Ad

150 px

100

pxTrade ShowBanner Ad

Home Page Pop-up Ad

Top Department Buyout Banner Ad

Bottom Department Buyout Banner Ad

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ABOUT USENERGY + CULTURE

4 KEY METHODS OF DISTRIBUTION

1. Newsstands across North America with specific target areas and major airports

2. Subscription - Oil and gas operators, major contractors, suppliers, Provincial and Federal Governments and Industry associations

3. Retail distribution at airport lounges, oil and gas building lobbies and premier industry hotels (we are the only industry publication offered in downtown building lobbies: The Bow, Eighth Ave Place, Suncor Centre, Fifth Ave Place, TD Place, Calgary Place to name a few) and oil rigs in Eastern Canada.

4. Trade Shows (we add to our trade show distribution everyday. A full list of current shows is available on our trade show calendar on TheOGM.com)

Not your typical Energy publication:While other energy publications are educating the industry itself, our focus is to educate the energy consumer by dispelling common assumptions, and replacing them with facts, enabling the average person to make informed decisions about his or her own

energy choices.

It became our vision to change public perception about an energy-media brand by overcoming what we perceived to be the industry’s greatest challenge: revealing

energy’s relevance to the public at large (consumers).

We wanted our readers to gain a greater understanding about the importance and relevance of energy in our world today. THE OGM tells that story. It is the first publication of its kind that remains an energy-media brand while being consumer driven. It strives to enhance energy literacy broadly by focusing on content that, ironically, is not solely industry focused. Creating a relevant landscape for advertisers. We ensure our advertisers have a pool of relevant content to surround themselves with so our readers

could make the connection between story and brand.

The OGM redefines energy content through the eyes of other industry disrupters, focusing on highly visual content and a high level of expertise. We get it, the next wave of information dissemination will be integrated with differently. We are proud to bring relevant content to industry through an unprecedented, global “Digital”

distribution network.

ENGAGE . EDUCATE . ENTERTAIN

MEDIA KIT 2016

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SPACE CLOSEDVolume 25 # 1 – March 9Volume 25 # 2 – May 2

Volume 25 # 3 – August 17 Volume 25 # 4 – November 16

MATERIAL DEADLINEVolume 25 # 1 – March 16Volume 25 # 2 – May 9

Volume 25 # 3 – August 24Volume 25 # 4 – November 23

ON SALEVolume 25 # 1 – April 18Volume 25 # 2 – June 6

Volume 25 # 3 – September 26Volume 25 # 4 – January 3, 2017

SAVE THE DATE