Marco grasso portfolio

Marco Grasso Graphic Designer

Marco Grasso Graphic Designer

(203) [email protected]

PresentationExperience and Education

01. Crypto Coin Technologies02. Chanibits (CCT)03. Titanium Expos04. Azienda Agricola Grasso Raffaele05. The Iconic06. Freelance Works

45

61022283646

Index

4 Presentation

Presentation

I am a full-time graphic designer, based in New York, with 5 years of design experience. I have collaborated with marketing and advertising executives and led small businesses to create visual content that has received considerable exposure and increased sales. I design for print and web, working across a wide range of disciplines, including user experience, layout, and branding. Having been successful as an independent designer, I have found that it is in a team environment that I have achieved my greatest results.Obstacles such as time management and working under tight deadlines are important in any industry, but the foundations and biggest challenges of Design lie in communication.In all my work, I have relished these challenges and used them to fuel my ambition by constantly raising the bar for myself.

5Experience and Education

Crypto Coin Technologies - Chainbits (New York)Creative Director / January 2014 - July 2015www.cointechs.com

CCT is at the forefront of cryptocurrency, a technological evolution that is sweeping the financial industry and integrating cutting-edge technologies that bring to consumers simplicity, speed, and the highest level of security.I overlooked the creative aspect of the Crypto Coin Technologies for the Chainbits project. Website design and branding were my primary tasks as well as the daily management of company deadlines.

FreelancerJanuary 2013 - December 2013

I worked on a freelance basis for companies such as AirHelp, Gentology, and Az. Ag. Raffaele Grasso.During the year, I participated in and won the sixth edition of the national competition, Pimp Your Coffee Cup, organized by Kenon who are specialists in roasting and distributing coffee. The competition was aimed at designers and architects. Kenon selected me to design a special limited collection, which has been present in bars in Italy since February 2013.

The Iconic, Rocket Internet (Sydney)Graphic Designer / October 2011 - December 2012www.theiconic.com.au

The Iconic is an online fashion retailer based in Sydney. The company was launched in 2011 under the ecommerce incubator, Rocket Internet. In one year, the company reached the lead position as the largest online fashion retailers in the Australian market, winning the ORIA award for Best New Online Retailer. Since its launch date, the brand has become an Australian online fashion retailer that carries over 500 brands. I worked with a creative team that conceptualized and designed immersive campaigns.My first assignment was to optimize the UI and UX for responsive interfaces from the mock-up stage to the online publication. I designed web formats for advertising banner campaigns on GDN and Yahoo circuits, plus daily newsletters aimed at our members.I was in charge of creating concepts for posters as well as packaging and creating advertising pages for major Australian newspapers and magazines.

Leo Burnet Worldwide (Rome)Graphic Designer / January 2011 - September 2011www.leoburnett.it

Leo Burnett is a globally active American advertising company that has a simple and unique approach: put a brands purpose at the center of their ads to truly connect with customers.Clients included Procter & Gamble, Fiat, Philip Morris International, Chrysler Samsung, Jeep, and Coca-Cola. I worked with a creative team on print and brand identity, and also participated in daily meetings with the account team to ensure multi-stakeholder management.

137A (Napoli)Graphic Designer Intern / May 2010 - November 2010www.137a.it

137A is an independent advertising company of designers, architects and strategists that specialize in the creation and management of identity systems. 137A proposes a structured process to add value to the performance of its clients in defining their identity.During my course of study, I was selected by my teacher, Valter Luca De Bartolomeis, to work in collaboration with 137A. During the collaboration, I participated in designing corporate identities and packaging. It was a wonderful experience because it improved my communication skills. I gained valuable experience in advertising that focuses on the conceptual analysis of projects.

EducationOctober 2010

ISD (Istituto Superiore di Design, Napoli) Bachelor of Visual Comunication and Graphic Design.

Awards

2012 - ORIA Best New Online Retailer (The Iconic, Sydney)2013 - Pimp Your Coffee Cup (Freelancer, Napoli)

Experience and Education

6CCT is working on the application of the cryptocurrencies to create fully integrated platforms utilizing cutting edge developments in payment networks and protocols. The company strives to offer a simplistic approach to a highly technical field, providing unprecedented transaction speeds and security. Cryptocurrencies will bridge the financial divide between buyers and sellers, eliminating burdensome and unnecessary expenses for businesses and consumers alike. CCT enable people to easily take advantage of all the benefits that cryptocurrencies have to offer while mitigating the associated risks.

CRYPTO COIN TECHNOLOGIES

.01

Corporate Identity 2015

701. Crypto Coin Technologies

8// stationery

Crypto Coin Technologies .01

9// website

01. Crypto Coin Technologies

10

ChainBits is building a network of regulatory compliant outlets around the world to offer the simplest way to buy or sell bitcoin for cash: choose a store location, place order online, and transact at the store. Chainbits provide the fastest way for clients to cash in or out without linking bank account information or bitcoin wallet.

CHAINBITS (CCT)

.02

Corporate Identity / Web Design 2015

1102. Chainbits

12

// user interface

Chainbits .02

13

// user interface

02. Chainbits

14

// user interface

// administration interface

Chainbits .02

15

// administration interface

02. Chainbits

16

// demo

Chainbits .02

17

// characters

02. Chainbits

18

// infographic

Chainbits .02

19

US households that

have no bank

account or are

undercerviced.

(FDIC 2011)

29.3%

39%21%

Network computing power reached by

Mining Pool(Federel Reserve}

51 %

Average trasaction

value $1,000Lots of interest

to buy

Repeat

customers 257

// infographic / icons

02. Chainbits

20

$404 billionin remittances were sent back

to their home countries by migrant

workers in 2013 (World Bank)

Coin Source Exchange

1. Order

2. Process

SETTLEMENT

Chainbits fee

Custumer

MSB

KYC / AMLNo banck account necessary

Most payment methods

Wallet Chainbits

TRANSACT

COINS

14.280.600Total Bitcoins in circulation

23.3%Percentage of international

remittances sent by

the United States,

the most in the world.

// infographic

Chainbits .02

22

TITANIUM EXPOS

.03

Brand Identity 2014

Titanium Expos are an italian post rock/electronic music band formed in the winter of 98 in Frattaminore, a village in the province of Naples. Since its inception, the band has gone through several changes, which has influenced the sounds of their productions.

The research, the expression, the contents are resolved in self-reflection, revelation of what we have to say and that the most of the time we forget

2303. Titanium Expose

24 Titanium Expose .03

Vengo da te e

torno a te,

sentimento

nato con la

luce, col

caldo,

battezzato

quando il

vagito era

gioia,

riconosciuto

in Pier Paolo

allorigine di

una smaniosa

epopea:

ho camminato

alla luce

della storia,

ma, sempre, il

mio essere

// poster

25

The garden

Two minutes

My kids

Apnoea

The joes

wander

03. Titanium Expose

// poster / CD

26

Become

Belfast

Papillon

Titanium Expose .03

// poster / CD

28

The Az. Ag. Grasso Raffaele is a family run farm, with a hundred years of history. It is situated in the hearth of Southern Italy, surrounded by the green hills of the Baronia region.Since 1915, they have been producing high quality vegetables and fruits. In 2013, with three generations of experience and the optimization of the farming processes, they started to broaden their market with the conservation and selling of fine foods.From artisanal recipes of more then 100 years, handed down from generation to generation, the Az. Ag. Grasso Raffaele has created a wide range of unique delicacies destined for the most discriminating palates.

AZIENDA AGRICOLA GRASSO RAFFAELE

.04

Corporate Identity 2013

2904. Azienda Agricola Grasso Raffaele

30

// stationary

Azienda Agricola Grasso Raffaele .04

31

Ogni stagione ha il suo sapore.


32

// labels


33

// logo usage and comunication


34



35



36

The Iconic is a Sydney-based Australian, online fashion retailer. The company was launched in 2011 under the ecommerce incubator, Rocket Internet, and is one of Australias largest online fashion retailers, creating a growing home-based fashion community. Since its launch date, the brand has become an Australian online fashion retailer that stocks around 500 brands.

THE ICONIC

.05

Brand Identity / Advertising 2011 / 2012

3705. The Iconic

38

// website

The Iconic .05

39

// website

05. The Iconic

40

// blog

The Iconic .05

41

// newsletters

05. The Iconic

42

// newsletters

The Iconic .05

43

// newsletters // newspapers advertising

05. The Iconic

44

// newspapers advertising

The Iconic .05

45

// newspapers advertising

05. The Iconic

46

The following works are a collection of projects made for different companies as a freelancer. The works include designs of logos, icons, fonts, illustration and posters.

FREELANCE WORKS

.06

2014 / 2015

47

K1 K1

KeyOne / logoguitarists association

06. Freelance Works

48

Meninno / logofarm

MENINNO MENINNO

Freelance Works .06

49

Giacobbe Builders / logoconstruction company

06. Freelance Works

50

Beat Battle / logo / fontbattle rap show

Freelance Works .06

51

Box Express / Iconspackaging company

06. Freelance Works

52

Bimago / Illustrationonline canvas store

Freelance Works .06

53

Poster / metamorphosis

06. Freelance Works

54

Poster / shoah anniversary

Freelance Works .06

55

Poster / italian political history

06. Freelance Works

56

Poster / alcoholism

Freelance Works .06

Marco grasso portfolio

Documents

Transcript of Marco grasso portfolio