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Mapadore

I viaggi di mio padre...

Le mappe aeronautiche

I francobolli e le lettere Par Avion

Le monete e le banconote dal mondo

Il mitico Atlante De Agostini...

Il mio nonno “Salgari”

I documentari di Folco Quilici

Il gioco de “le capitali del mondo”

Il National Geographic e i Musei Vaticani...

National Geographic e le sue mappe tematiche

Musei Vaticani: la galleria delle carte geografiche (http://immersiva.it/project/musei-vaticani-galleria-della-carte-geografiche/)

Riviste di geopolitica e mappe di Limes

Google Maps intro - Feb 2005

Primo, grande “paradigm-shift”

Digitali, Interattive e GRATUITECloud + “Infinite Scaling”

Interfaccia Utente consumer, NON per addetti ai lavori

Google Maps API intro - Giu 2005

Secondo, grande “paradigm-shift”

Interfacce di programmazione per sviluppatori esterni

Gratuite fino a determinate soglie

Nasce GoCloud - Nov 2009

Inizialmente come partner di Google Enterprise (Google Apps, Maps, Search, Engine)

Prime applicazioni Business Cloud e SaaS su Google App Engine in Italia

Prime sperimentazioni con applicazioni Business basate su Google Maps API

Nasce Mapadore Sales Execution - Mar 2011

Efficientamento operativo di Forze Vendita

Primo abbinamento algoritmico di Google Maps (spazio) e Google Calendar (tempo)

Primi due algoritmi di Geo-Ottimizzazione:- GeoPlan: presa appuntamento geo-ottimizzata- GeoView: vista “Nearby” di clienti e prospects

Appunt. 1 - 12:00

Appunt 2 - 14:00

Appunt 3- 16:00

Agente

Cliente

Cerca

Annulla

Evoluzione Mapadore Sales Execution - Mag 2012

Nuova interfaccia utente

Primo Digital Assistant per la pianificazione di appuntamenti geo-ottimizzati

A “occhi chiusi”, senza dover controllare Calendar, posizioni geografiche e tempi di percorrenza, organizza gli appuntamenti per massimizzarne il numero e minimizzare la strada da percorrere

Primo cliente internazionale: nasce Mapadore Territory Planning - Mag 2013

General Electric Healthcare (GEHC): primo Pilot sulla filiale italiana

Per la sua intuitività e personalizzabilità, si impone su tutti i competitor “incumbent”

Deployment su tutte le filiali mondiali di GEHC, in circa 12 mesi

A.I. e Machine Learning - Giu 2015

Terzo, grande “paradigm-shift”

Analisi territoriale, mobilità e operatività “ASSISTITA”

Primi test interni: Algoritmi di Geo-Ottimizzazione e Assistenti Digitali a supporto delle mappe, basati su A.I. e Machine Learning

Algoritmo “Best Fit” - Machine Learning based - Ott 2016 in General Electric

Digital Assistant alla pianificazione territoriale interattiva

Analisi statistica dello storico di interventi di assistenza tecnica, competenze dei tecnici, coordinate geografiche dei sistemi installati

Suggerisce, su un singolo sistema o su un gruppo di sistemi da assistere, il tecnico più idoneo e profittevole da ingaggiare

Best Fit Algorithm

Elaboration 3 - 10:00Elaboration 2 - 09:45Elaboration 1 - 09:32

“Smart” GeoOptimized appointment planning - su Salesforce.com CRM Feb 2017SFDC-nativeUX Mockup preview

“Smart”Nearby - on Salesforce.com CRM Feb 2017

SFDC-nativeUX Mockup preview

Annexes

Mapadore

Sales rep calendar Customer appointments position

Eliminating “Motion Waste”:before Mapadore...

Low numberof appointments

Scatteredappointments

Too much time spent planning or rescheduling customer appointments for optimal route planning

...after,with Mapadore...

Sales rep calendar Customer appointments position

Up to +200%of appointments = more opportunities, more orders/interventions

Appointments groupedby proximity = least miles/timespent on the road

Happier Sales repsMore results, less milesHigher User Adoption rates

Beyond theRoute Planning “mantra”

A large portion of Motion Waste originates in the traditional Appointment Planning process itself: while calling customers to obtain and arrange appointments, sales reps. are too focused on the call itself to ponder logistical constraints.

The typical result is a quantity of good appointments with bad logistics.And existing Route Planning functionalities just “streamline bad logistics”!

Geo-Optimized appointments feed from different sources, synced in real time!

Sales Reps Self-serviceCustomer Direct websiteExecuting a Geo-Optimized

AppointmentRoute Google Maps

NavigatorCustomers choose from an array of Geo-Optimized appointment slots

with sales reps.

Sales reps SFDC CalendarAlways synced - No conflicts!

Call Center AgentsOffering customers Geo-optimized Appointment Slots with sales reps.

Real Time Sync

Mapadore effect on sales reps’ use of time

Using Mapadore

up to +200% Customer Time

Before Mapadore

Not-selling time

Selling time Selling time Not-selling time

Collecting Mapadore’s unique Analytics

Mapadore in background collects Execution analytics such as Customer Time, Travel Time, #Visits, Visit Results, Travelled Miles, etc.Without additional data input from sales reps.

These Mapadore analytics, blended with SFDC’s own analytics, provide a unique set of KPIs to measure Sales trends in real time.

The collected analytics feed Mapadore’s Machine Learning-based algorithms, providing continuous performance improvement.

Mapadore’s unique KPIs

These first-time-ever KPIs enable theDigital Transformation of the Field sales process in a

precisely-measured, predictable and scalable process: Sales as a Factory.

Mapadore Sales KPIs

Mapadore unique KPIs for the Sales as a Factory

Customer Time / Work Time

Travel Time / WorkTime

Customer Time / Travel Time

Travelled Km. / Number of Visits

Travel Costs Forecast(on travelled kms.)

Revenues / Number of Visits (/Day/Week/Month)

Revenues / Travelled Kms.

Revenues

Traditional Sales KPIs

Mapadore, the “Sales as a Factory” platform for Salesforce.com

Sales Territory Planning module Maximum Efficiency - Eliminating “Motion Waste”:+80% Customer Time over Travel Time

Smooth process integration of customer’s contact effort between Field sales reps, telemarketing and Web Marketing

Sales Execution for Salesforce.com module

Fantastic productivity tools simplifing sales reps’ life:full User Adoption

Collecting analytics that are ONLY possible with Mapadore, with no burden for sales reps

KPI’s Monitor module The Sales Process like a factory: fully measurable, more predictable, more scalable, with exclusive Mapadore KPIs. For both managers AND sales reps.

a

about us.

Mapadore

Mapadore Customer Base38 countries on 5 continents(as per October 2016)

Mapadore Architecture

Geo Intelligence& Territory Planning

Software as a service client

Sales ExecutionSales Reps

Sales ExecutionCall Center Agents

Sales ExecutionSFDC Native App

Customer DirectSelf Service

Website

MobileApps

Job DispatchingRoute Planning

(Mapadore or 3rd parties)CLOUD API PLATFORM

Geo-Optimization Algorithms Digital AssistantsBusiness Logics

Mapadore on AppExchange

marketplace (Q3 2016)

Tight SaaS-to-SaaSAPI Integration

Appointmentduration

Customer Systems & Data

Who we are

We are an Application, Algorithm and Digital Assistant Development boutique and a Salesforce.com ISV

We design and implement Transformational business applications and solutions to enable process innovation, with a focus on Salesforce and Workforce performance improvement.

We team up with Business Consultants, System Integrators and Salesforce.com Implementation Partners to deliver high-impact Digital Transformation projects. Our specific mix of competences (Algorithms, Operational Research, A.I. & Machine Learning, Big Data, Digital Assistants) and business experiences allows us to rapidly empathize with business users’ challenges and pains, at any level of complexity.

Some of our customers

casestudies& testimonials.

Mapadore

Mapadore Territory PlanningInteractive Dashboard

Mapadore Territory Planning in General Electric Healthcare(Service Optimization)

• World-wide implemented and deployed

Some monitored KPIs• Visit Time vs Travel Time• Visit Efficiency (# Activities per intervention)• Skill & Training Planning Optimization index

Mapadore Territory PlanningInteractive Dashboard

Achievements

● In 1 year it has become GE Healthcare Standard Global corporate application

● User Adoption very high, viral● Next Step: Geo-Optimization Algorithms (Forecasting, Capacity

Planning, etc.)● Next Step: tight integration with GEHC Salesforce.com

Mapadore Territory PlanningOptimization Algorithms

Mapadore Territory Planning in GE Healthcare(Service Optimization)

• World-wide implemented and deployed

Optimization Algorithms• Best Fit Technicians for each Asset• List of Assets Best Fit for each Technician

Mapadore Territory Planning People/Asset Optimization Algorithms

Achievements

● People and Asset Optimization Algorithms● Profit optimization based on historical data analysis with a mix of

Statistical and Machine Learning approach● Next Step: Workload Distribution Planning

Mapadore Sales Execution

Worldwide leader in B2B office products distribution• Italian subsidiary • 100 Field Sales agents• 10 Area Manager - 1 Sales Director• 50.000 customers - 1.000.000 prospects

Some monitored KPIs• Visit Time vs Travel Time• Sales Period Trends (5 weeks)• Average # of Appointments• Revenues & Margins

Mapadore Sales Execution

Achievements

● Since 2013 Mapadore is the standard corporate methodology platform of Sales Execution

● Italian subsidiary: European Top Performer in FY 2014● Very high User Adoption

Mapadore Sales Execution

Leading italian dental systems and products distributor• HQ in Milano• 50 Field Sales agents and Area Mgrs.• Direct and Indirect sales• 15.000 customers• 30.000 prospects

Some monitored KPIs• Visit Time vs Travel Time• Sales Period Trends (4 weeks)• Average # of Appointments• Average # of Conversions/Appt.• Leads/Appts./Convers. Ratio

Mapadore Sales Execution

Achievements (after 3 months since adoption in 2012)

● +27% appointments/day● +11% orders● Appointment Planning real-time integration between Call Center

Agents and Field Sales Reps

Mapadore KPI Monitor

GE Healthcare (Pharma Division*),to be integrated with Salesforce.comcorporate CRM

Some monitored KPIs• Selling Time• Selling Time Balance (per-product, per-specialty # of visits)• To-date Run Rate (Monthly Target Achievement % on Volumes, Revenue & Margin

Mapadore platform& algorithms by

GoCloudVia Copernico, 38

(Copernico Innovation Hub)

20125 Milan, Italy

www.gocloud.eu

info@gocloud.eu

www.mapadore.com