Ezio Manzini - Territori innovativi nell'epoca delle reti e della sostenibilità

FWE, Cesena, 23.03.2014

territori innovativi

Ezio Manzini, DESIS Network, Politecnico di Milano / CSM, London

nell’epoca delle retie della sostenibilità

18.11.2013

piccolo, locale,aperto, connesso

uno scenario emergente

Ezio Manzini, DESIS Network, Politecnico di Milano

Ambrogio Lorenzetti,1338 Allegoria ed effetti del buon governo

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Ambrogio Lorenzetti,1338 Allegoria ed effetti del buon governo

un modello di territorio innovativo

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agricoltura multifunzionale

simbiosi tra città e campagna

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attività miste produzione,

servizio, residenza

spazio pubblicoe occasioni di

socialità

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un’idea di futuro

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un sistema resiliente

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un intreccio di reti

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cosa c’è di diverso da 7 secoli fa?

intenzionalità

comunità intenzionali

in luoghi intenzionali

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cosa c’è di diverso da 7 secoli fa?

ogni forma socialedeve essere sceltae progettata da chi

ne fa partecome sceglie?

chi progetta?

cosa fa “il pubblico ”

soluzioni collaborative per la quotidianità

movimenti bottom -up per la democrazia

buone notizie !

nuovi modi di produrre

socialinnovation

“New ideas that workin meeting social goals”

The Young Foundation, 2006

soluzioni collaborativeper vivere e produrre

socialinnovation

“New ideas that workin meeting social goals”

The Young Foundation, 2006

in qusto momento, nel mondo, centinaia di migliaia di persone, gruppi e organizzazioni stanno sperimentando nuovi modi di vivere e di produrre

nuove ideeche rispondonoa delle precise

domande sociali

innovazione sociale

cohousing, elderlymutual-help houseneighbourhoodcare, micro-

nurseries, time banks, car pooling,car sharing, food coop, farmermarkets, community-basedagriculture, 0-mile food, couchsurfing, sustainable tourism,community-based tourism,collaborative craftsmanship, fairtrade organisations, incubators …

nuove ideeche rispondonoa delle precise

domande sociali

soluzioni collaborativeper vivere e produrre

una visione d’insiemesta emergendo

r

una nuova visionedell’agricoltura

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orti urbani

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agricoltura periurbana

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una moltepilcità di iniziative

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una nuova visione della città

una nuova idea di industriosità

fab lab

c

makers movememt

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FabLab , Bologna

artigianato high thech

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FabLab , Torino


PRODUCT SHARING

ACTIVE SHOPPING

LIST

E-STOP

WASHING RESTAURANT

MICRO-NURSERIES


una nuova visionedella produzione in città

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collaborative and social housing

una nuova ideadi abitare

Festa ViciniVicini, Roma, Italyfeste di vicinato

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una nuova visionedell’abitare

Lower East Side, New York

una nuova ideadi welfare

Lower East Side, New Yorkun welfare attivo

pubblico?

pubblicocrescentecomplessitàcoesione sociale, invecchiamento, rigenerazione urbana, mobilità sostenibile, gestione locale di temi ambientali, … nuove sfide

pubblicocomportamenti

emergentiatteggiamenti attivi

e collaborativi, creativitàe imprenditorialità diffuse,

nuove reti sociali …

nuove opportunità

comunità creative

social networks

collaborazione

“il pubblico ”

stimolare

dare il rimo

dare una piattaforma (che significa anche delle regole)

promuovere le capacità

“il pubblico ”

statocome partner

Example 1 - Community Gardens

NYC Lower East Side Community Gardens

vacant properties transformed into attractive green spaces by neighbourhood communities


NYC Lower East Side Community Gardens

come funzionano ?


community activitiescommunity activities

# learning how to garden

# socializing, interacting

# communitybreakfast

# publicmeetings

# personal plots

# collectingfresh food

site support

technical support

material support

rules and directions

public space

standardizedfencing structures

sidewalksmonthly workshop

gardening tools

books

garden manager

online platform

public opening periods

community

public

un ente pubblico sensibile


GreenGuerrillas neighboors

CommunityGardens

C.G.C.G.

C.G.

approved the site for rental[legality]

plot vacant lots [illegally]

participating in gardening

diffusion of neighborhood

gardening

giving spaces, materials, rules, support to community gardeners

more than 50 Community Gardens in NYC,supported and helped by Green Thumb Municiaplity Program

1970 1973 1978 2011

established the Green Thumb

program

[...]

NYCMunicipality

GreenThumb


more than 400 community gardens in NYC


some of them are more than 30 years old

Example 2 - Circles of care

how do they work?


how do they work?

member and helper


how do they work?

member and helper

social assistant +enabling platform

# help with everyday stuff

# help with transportations

# organizing meetings

# organizingcommunity activities

# help withpracticalproblems

# learning activities (gardening)

# learningactivities(computer)

community activities

# help with everyday stuff

# help with transportations

giving spaces for meetings

# organizing meetings

# organizing community activities

# help with practical problems

# learning activities (gardening)

# learning activities (computer)

providing a calendar of activities

providing funds for special activities

economical support

expert staff

on-line platformspace support

organizational support

public

community


what had beenco-designed?


service idea


main actors’ roles


social activitiesand calendar


digital platformas organisation tool


one of thebest servicedesignagencies

Southwarkcouncil

SouthwarkCircle

250 citizens(older people + family members)

participating

- 4 new circle launched,

- Southwark Circle is auto-sustaining itself

2007 / 2008

D. W&P

D. W&P = Department for

Work & Pensions,

prototype of 50 ideas for new public services

2009

funds and support

fundsfunds

Participate Ltd.

service designcoordination

2011

creation of a membership organization:

Sky


Lower East Side, New York

Example 2 - Circle of care

un grande esempio di design pubblico dove un’agenzia

di design ha avuto la leadership

problemsolving

sense making

design modes

diffuse design

expert design

Design and Technology

Agency

Design and Communication

Agency

Grassroots Organization

Cultural Activists

1

34

2

emerging trends

in the age of networks and sustainability

come aumentare l’impatto?

ruolo del web?

ruolo del pubblico?

problemsolving

sense making

design modes

diffuse design

expert design


Agency


Agency


Cultural Activists

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emerging trends



ruolo del web?

the internet and digital servicesare spreading in the society

unprecedented formsof organization

become possible

a variety of platforms promoting different

kinds of collaboration are appearing

variety of platforms promoting different

kinds of collaborationan enabling ecosystem

an enabling ecosystem

?

events

events

events resulting from people’s active collaboration (in both the digital and physical world).

events

collaborative services

events


services that are co-designed and co-produced by users (who collaborate in both, the digital and/or physical world).

events


enabling systems

events


enabling systems

sets of products, services and information enabling people to meet a specific need (thanks to a collaborative service).

events


enabling systems

digital platforms

events


enabling systems

digital platforms

digital platforms hosting oneor more enabling systems

events


enabling systems

digital platforms

enabling ecosystem

final results

to design in/for the enabling eco -system

problemsolving

sense making

design modes

diffuse design

expert design


Agency


Agency


Cultural Activists

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emerging trends



ruolo del pubblico?

“the public” as partner

triggeringmaking things happen

“the public” as partnerorientating

triggering

synergizing

making things happen

from micro to macro

“the public” as partner

orientating

replicating

triggering

synergizing

making things happen

from micro to macro

“the public” as partnerorientating

replicating

triggeringexperimenting

Collaborative Media InitiativeMalmö University

Example 1

RGRA-Face and Voice of the Streets

• Hip-hop as a pedagogical tool• Kids learn from kids• Music production (Hela världen Malmö)

Herrgårds Women Association• Social integration for recent

immigrants• Valorization of diverse forms of

knowledge• Neighborhood services

design -enabled experiments

small-scale, on the spot initiatives designed to create

favourable conditions for people to propose solutions

and, at the same time,to experiment them

for socialinnovation

experiments

small-scale

design -enabled experiments

small-scale, on the spot initiatives designed to create

favourable conditions for people to propose solutions

and, at the same time,to experiment them

for socialinnovation

working prototypes of sustainable solutions

problemsolving

sense making

design modes

diffuse design

expert design


Agency


Agency


Cultural Activists

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emerging trends


publicInnovation

places ?en emerging proposal

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http ://www.desis-network.org

A program developed by

DESIS Thematic Cluster P&C

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Impossibile v isualizzare l'immagine.

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http ://www.desis-network.org

grazie

Ezio Manzini - Territori innovativi nell'epoca delle reti e della sostenibilità

Presentations & Public Speaking

Transcript of Ezio Manzini - Territori innovativi nell'epoca delle reti e della sostenibilità