Conti adi promo-v1

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Continental National Promotional CampaignPartnership with Adidas

PublicSpace for Sender Information

Continental PROMO-Campaign 2015

May 1, 20232Author, © Continental AG

• PROMO-campaign to expand popularity of Continental group and its brands (Continental, Gislaved, Matador)

• Customer acquisition

(30-40 thousand new

customers)

• Main prizes:

cool sports accessories,

clothes and shoes

by Continental’s partner

• Super prizes: 5 trips

for two to Euro-2016

in Paris,

a trip to Scandinavia,

an adventure in Russia


Partnership with Adidas


Continental has a history of long-term successful partnership relations with Adidas.

The story can be presented and developed within the promo campaign.


• Experience of successful partnership in promotional campaigns of Continental in other countries

• Cross-promo for partners

• Cross-sales for partners

• 6 000 participants can getprizes from affiliated partner

• Full media support by Continental


Promotional campaign partnership


Continental Gislaved Matador

Gender Men and women Men and ¼ women,men choose tires (husbands)

Men

Age 25-54 years old 25-54 years old, main: men of 27-35

30-50 years old

Income The upper middle class Middle class Middle and lower

Сlass of vehicle The upper middle classor premium (all classes)

B and С B and С

Price of vehicle From 1 million RUR From 700 thousand RUR From 500 thousand RUR

Budget for tires From 40 thousand and higher

30 thousand RUR 15-20 thousand RUR

Description Value prestige, security and safety

Traditionalists and conservatives, they prefer to choose good quality at a reasonable price

Practical, looking not only for good price but also quality, confident, patriots, like real adventures and worship friendship

Target audience



• Adidas prizes will have one of the most important role in the PROMO-campaign

• Information about our cooperation and Adidas prizes will be:

- on a page of PROMO-campaign site- In promo announcing newspaper- in special PROMO-catalogue

• 20 000 PROMO-catalogues with information about Adidas prizes will be distributed to 200 – 250 trade outlets


Addidas prizes


Geography


• Moscow • St. Petersburg• Ufa• Yekaterinburg• Voronej• Rostov-na-Donu• Kazan• Nijniy Novgorod• Kemerovo• Novosibirsk• Omsk


Very simple for dealers as “one-two-three”




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Register your Trade outlet at promo-site and define sales targets and plan. Get promo-codes from the site and print them. Register all sellers and instruct them about promo-action. Decorate your Trade outlet with promo and pos-materials.

Give a promo-code along with a prize to every buyer with every set of tires he bought. Register all sales at the site and earn points.

Trade these points for Adidas shoes and other cool sport prizes.Most active will win a trip for two to Euro-2016 in Paris!

Very simple for dealers as “one-two-three”


Very simple for consumers as “one-two-three”




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Buy a set of tires and get a promo-code with receipt. Send this promo-code via SMS to a short number to get a prize right in the store right after the buy

Register on promo-site and earn points

Trade points for cool Adidas prizes on the site. Participate in main prize drawing so you can win a trip for two to Euro-2016 in Paris

Very simple for consumers as “one-two-three”


Partnership between Continental and Adidas is always a success

‘Win-win’ partnership extention


Conti adi promo-v1

Marketing

Transcript of Conti adi promo-v1