AUSTRALIA MARKET ENTRY PROGRAM · PDF fileAUSTRALIA MARKET ENTRY PROGRAM ... effective market...
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AUSTRALIA MARKET ENTRY PROGRAM Torino Chamber of commerce Business Development and Internationalization Department AMEP
Transcript of AUSTRALIA MARKET ENTRY PROGRAM · PDF fileAUSTRALIA MARKET ENTRY PROGRAM ... effective market...
AUSTRALIA MARKET ENTRYPROGRAM
Torino Chamber of commerce
Business Development and Internationalization Departme nt
AMEP
PARTNERS
ORGANIZER
AMEP PROGRAM AT A GLANCE
STEP 1A) FORNITURA DI ANALISI DI MERCATO PERSONALIZZATA PER
PRODOTTO/PAESE
B) CREAZIONE DI UN BUSINESS PLAN SULLA BASE DELL’ANAL ISI DI MERCATO OTTENUTA
STEP 1: BUSINESS DEVELOPMENT
A) company capability assessment
B) customized market analysis based on product/country
C) Business plan based on the customized market analy sis
STEP 2: INTERNATIONAL SALES
A) Business mission to Sydney with B2B agendas
B) Shared promotion space at the 10th World ChambersCongress (Sydney, 17-19 September 2017), Torino CCIinstitutional stand
AMEP: objectives
1
Broaden customers network in Australia, taking advantage of the institutional
umbrella to boost brand visibility
2
Investment risk reduction through an accurate market analysis and the planning of an
effective market entry strategy
3
Acquiring independent business planning skills to rationalize the approach
to the internationational markets
ASSIST INUSA
STEP 1 BBBBUSINESS DEVELOPMENT: ACTIVITYUSINESS DEVELOPMENT: ACTIVITYUSINESS DEVELOPMENT: ACTIVITYUSINESS DEVELOPMENT: ACTIVITY
A) COMPANY CAPABILITY ASSESMENT
Torino CCI staff will assess company capabilities. Product/service attractiveness for the Australian market will be weighed up.
B) MARKET ANALYSIS
Market analysis is conducted by Torino CCI staff on the base of:- Data elaborated from the EUROMONITOR INTERNATIONAL database- Company product analyses (innovation, attractiveness) - Australian market analyses (competitors, economic trends)
C) STRATEGIC BUSINESS PLANNING Company will receive training on how to write a business plan,matching concrete data obtained through the market analyses to the company mission, capabilities, and needs. Training will be provided by an experienced and qualified business planning lecturer.
ASSIST INUSA
INTERNATIONAL SALESINTERNATIONAL SALESINTERNATIONAL SALESINTERNATIONAL SALES: ACTIVITY: ACTIVITY: ACTIVITY: ACTIVITYSTEP 2
A) BUSINESS MISSION TO SYDNEYA business mission to Australia, with customized B2B agendas, will be organized in cooperation with the Italian Trade Agency (ICE) in Sydney.Trade mission will include B2B and company visits.
B) EXHIBITION SPACE AT THE 10° WORLD CHAMBERS CONGRE SSCompanies will have the chance to show their products at the Torino CCI Institutional exhibition space that will be set up in the framework of the 10th World Chambers Congress (Sydney, 17-19 September 2017), fully exploitin opportunities provided by the event in terms of visibility and networking opportunities.
TIMETIMETIMETIME----LINE LINE LINE LINE
STEP 1: BUSINESS DEVELOPMENTSTEP 1: BUSINESS DEVELOPMENTSTEP 1: BUSINESS DEVELOPMENTSTEP 1: BUSINESS DEVELOPMENT
COMPANY CAPABILITY ASSESSMENT
September-October 2016
MARKET ANALYSIS
November- December 2016
BUSINESS PLAN COURSE(step 1)
January 2017
BUSINESS PLAN PRODUCTION(step 2)
February 2017
AMEP
TIMETIMETIMETIME----LINELINELINELINE
STEP 2: INTERNATIONAL SALESSTEP 2: INTERNATIONAL SALESSTEP 2: INTERNATIONAL SALESSTEP 2: INTERNATIONAL SALES
COMPANIES BUSINESS AGENDAS
April – September 2017
EXHIBITION SPACE AT THE 10° WORLD CHAMBERS CONGRESS
May – September 2017
BUSINESS MISSION TO SYDNEY
18-22 September 2017
AMEP
REGISTRATION FEESREGISTRATION FEESREGISTRATION FEESREGISTRATION FEESAMEP
€ 200,00 + VATBUSINESS PLAN TRAINING
€ 800,00 + VATCUSTOMIZED MARKET ANALYSIS
Covered by Torino CCI
COMPANY CAPABILITY ASSESMENT
STEP 1: BUSINESS DEVELOPMENT
STEP 2: INTERNATIONAL SALES
Covered by Torino CCI
10th WCF CONGRESS TORINO CCI EXHIBITION SPACE
€ 1500,00 + VATB2B AGENDAS IN SYDNEY
Single business packages (step 1 or step 2) are ava ilable, according to company needs
ASSIST INUSA
AMEP COMPANIES SELECTION CRITERIACOMPANIES SELECTION CRITERIACOMPANIES SELECTION CRITERIACOMPANIES SELECTION CRITERIA
1) Registered office or legal headquarters in Piedmo nt
2) SME (not eligible: agents, consultants, sole trade r)
3) Required Export Skills:
• Commercial team/dept.
• Fluent English
• A Corporate executive available to follow all progr am steps in coordination with Torino Chamber of commerce staff (preferably sales/export manager)
Minimum number of participating candidates: 5Maximum number of participating candidates: 10
CONTACT
Torino Chamber of Commerce:competitiveness development & internationalization strategiesSonia Naretto ( [email protected] – 011 5716361)Vania Milizia ( [email protected] – 011 5716379)
AMEP
10 LOCAL COMPANIES JOINED AMEP
