Analisi Sponsorizzazioni Eventi nautici sportivi

ANALISI SPONSORSHIP EVENTI NAUTICI

Damiano Cori per Sailbiz.it

MERCATO EVENTI NAUTICI

EVENTI NAUTICI

Eventi SAIL

RACING

Eventi MOTOR

Eventi SAIL

CRUISING

Eventi SAIL

EVENTI MOTOR RACING

2 Damiano Cori per Sailbiz.it

EVENTI SAILING

EVENTI SAIL RACING

• America's Cup

• Isaf World Tour

• Match Racing Tour

• Volvo Ocean Race

EVENTI SAIL CRUISING

• Perini Cup

• BMW Sailing Cup

• Rolex Fastnet Race

• Rolex Sydney - Hobart

• Rolex Middle Sea Race

• Caribbean Superyacht Regatta & Rendezvous

• Coppa Europa Smeralda 888

• Dubois Cup

• Loro Piana Superyacht Regatta

• Farr 40 Series

• Mini Maxi Rolex World Championship

• Audi MedCup

• Rolex Swan Cup

• BMW Auckland Regatta

• Giraglia Rolex Cup

• Oyster Regattas

• Rolex Capri Sailing Week

• International Rolex Regatta

• Rolex Big Boat Series


EVENTI MOTOR

EVENTI MOTOR RACING

• H1 Unlimited

• UIM Class 1 World

Championship

• UIM F1 H2O World

Championship

• Powerboat P1


POSIZIONAMENTO SPONSORIZZAZIONI

Damiano Cori per Sailbiz.it 5

Re

spo

nsa

bili

tà

Re

lazi

on

i

Sostegno

Partnership

Sponsorship

Suppliership

EVENTI SAIL RACING


24%

35%

41%

Race

Partners

Race

Sponsor

Race

Suppliers

24%

62%

14%

Race

Partners

Race

Sponsor

Race

Suppliers

EVENTI SAIL CRUISING


17%

69%

14% Race

Partners

Race

Sponsor

Race

Suppliers

EVENTI MOTOR RACING


RACE PARTNER EVENTI SAIL RACING


1

1

2

4 0

0,5

1

1,5

2

2,5

3

3,5

4

America's Cup

ISAF World

Match Racing Tour (WMRT)

ISAF World Tour

Volvo Ocean

Race

RACE SPONSOR EVENTI SAIL RACING


3

7

2 0

1

2

3

4

5

6

7

America's Cup

ISAF World


ISAF World Tour

Volvo Ocean

Race

RACE SUPPLIER EVENTI SAIL RACING


5

3

2

4 0 0,5

1 1,5

2 2,5

3 3,5

4 4,5

5

America's Cup

ISAF World


ISAF World Tour

Volvo Ocean

Race

RACE PARTNER EVENTI SAIL CRUISING


1 1 1

1 2

2

3

5

1

2

1

7

8

1 1 1 1

1 1

0

1

2

3

4

5

6

7

8

Audi MedCup

BMW Auckland Regatta

BMW Sailing Cup

Caribbean Superyacht

Regatta & Rendezvous

Coppa Europa Smeralda

888

Dubois Cup

Farr 40 Series

Giraglia Rolex Cup

International Rolex

Regatta Loro Piana Superyacht

Regatta

Mini Maxi Rolex World

Championship

Oyster Regattas

Perini Navi Cup

Rolex Big Boat Series

Rolex Capri Sailing Week

Rolex Fastnet Race

Rolex Middle Sea Race

Rolex Swan Cup

Sydney-Hobart

RACE SPONSOR EVENTI SAIL CRUISING


8

6

1

14

2

10

12 4

7

11

5 8

3

4

2 1

5

0

2

4

6

8

10

12

14

Audi MedCup


BMW Sailing Cup



Coppa Europa Smeralda 888

Dubois Cup

Farr 40 Series

Giraglia Rolex Cup

International Rolex


Regatta

Mini Maxi Rolex World

Championship

Oyster Regattas

Perini Navi Cup



Rolex Fastnet Race


Rolex Swan Cup

Sydney-Hobart

RACE SUPPLIER EVENTI SAIL CRUISING


1 2

6

6 7

1 0

1

2

3

4

5

6

7

Audi MedCup


BMW Sailing Cup



Coppa Europa Smeralda

888

Dubois Cup

Farr 40 Series

Giraglia Rolex Cup

International Rolex


Regatta

Mini Maxi Rolex World Championship

Oyster Regattas

Perini Navi Cup



Rolex Fastnet Race


Rolex Swan Cup

Sydney-Hobart

RACE PARTNER EVENTI MOTOR RACING


3

3

0

0,5

1

1,5

2

2,5

3

H1 Unlimited

Powerboat P1

Superstock

UIM Class 1 World

Championship

UIM F1 H2O World

Championship

RACE SPONSOR EVENTI MOTOR RACING


16

3

3

2 0

2

4

6

8

10

12

14

16

H1 Unlimited

Powerboat P1

Superstock

UIM Class 1 World

Championship

UIM F1 H2O World

Championship

3

2

0

0,5

1

1,5

2

2,5

3

H1 Unlimited

Powerboat P1

Superstock

UIM Class 1 World

Championship

UIM F1 H2O World

Championship

RACE SUPPLIER EVENTI MOTOR RACING


TOTALE SPONSOR EVENT per SETTORE SPENDER

Abbigliamento

Arredi

Automotive

Distribuzione

Elettronica di

consumo

Enti Pubblici

Finanza Food & Beverage

Green Economy

Luxury

Telecomunicazioni

Turismo

Utilities/ servizi

pubblici

Motor Racing Sail Cruising Sail Racing


ANALISI SPONSORSHIP EVENT per SETTORE SPENDER


11

1

5

30

3

12 14

11

5

28

19

10

21

0

5

10

15

20

25

30

35

CONCLUSIONI EVENTI


TYPE EVENT PARTNER SPONSOR SUPPLIER

SAIL RACING 14,55% 8,57% 33,33%

Tot. SAIL RACING 3,38% 5,06% 5,91%

SAIL CRUISING 74,55% 74,29% 54,76%

Tot. SAIL CRUISING 17,30% 43,88% 9,70%

Motor Racing 10,91% 17,14% 11,90%

Tot. Motor Racing 2,53% 10,13% 2,11%

TOTALE NUMERI 55 140 42

0

50

100

150

200

250 209

63

Motor Racing

Sail Racing

TOTALE SPONSOR RACING TEAM


0

10

20

30

40

50

60

70

80

90

20

1

10 4 5 7 4 2

90

1

49

13

3 6 3 2 1

12

4 1 2

11

3

13

5

Motor Racing

Sail Racing

SETTORE SPENDER SPONSOR TEAM MOTOR RACING vs. TEAM SAILING RACING


SPENDER SPONSOR TEAM MOTOR RAGING


10% 1%

5%

2% 2%

3% 2% 1%

43%

1%

23%

6% 1% Abbigliamento

Arredi

Autovehicle

Editoria e Telecomunicazioni

Elettronica

Enti Pubblici

Finanza

Food & Beverage

Green Economy

Industria

Luxury

Services

Turismo

Utilities/ servizi pubblici

SPENDER SPONSOR TEAM SAILING RACING


9%

5%

3% 2%

19%

6% 2% 3%

17%

5%

21%

8% Abbigliamento

Arredi

Autovehicle

Editoria e Telecomunicazioni

Elettronica

Enti Pubblici

Finanza

Food & Beverage

Green Economy

Industria

Luxury

Services

Analisi Sponsorizzazioni Eventi nautici sportivi

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