20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier
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Transcript of 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier
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Social Recruitning e Personal Branding di Francesco Venier www.twi4er.com/checovenier scarica questa presentazione da j.mp/mibalumnimilano6maggio2015
@checovenier
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Personal Branding
Raggiungere degli obiettivi personali e professionali
differenziandosi ed esprimendo il proprio valore
unico attraverso un messaggio coerente.
@checovenier
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Perchè è importante il Personal Branding Online
@checovenier
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Alcuni dati dalla Social Recruiting Survey 2014
MIB – Manpower
Campione di 127 medie e grandi imprese operanti in Italia metodo cawi
@checovenier
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D.11 La sua azienda usa in qualche modo i social media a supporto delle attività di recruiting e selezione?
Tre aziende italiane su quattro utilizzano il Social recruiting
Utilizza o prevede di utilizzare i social media e i social network nelle attività di reclutamento
SRS 2014 USA (Jobvite) 93%
Si, già oggi
Lo faremo entro il 2015
No
62,99%
Non risp.
24,41%
1,57%
11,02%
74%
@checovenier
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Quale dei seguenti social media usa attualmente nelle sole attività di recruiting/valutazione/selezione?
Come considera le sue competenze oggi rispetto l’uso dei social media nelle attività di recruiting?
SRS 2014, Jobvite: Linkedin (94%), Facebook (66%), Twitter (52%), Google+ (21%), Blog (20%), YouTube (15%)
D.12 D.13
87,50%
37,50%
18,75%
28,75%
15%
10%
1,25%
26,25%
Ottime Scarse Eccellenti
45 %
25%
3,75%
Moderate
Oltre ai principali social network le aziende u6lizzano anche Xing, Viadeo e portali di lavoro come Monster.
@checovenier
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Il 27,50% non ha ancora assunto un candidato dopo aver avuto accesso al suo profilo social SRS 2014, Jobvite: Linkedin(79%), facebook (26%), Twitter (14%),
Blog (7%)
Tramite quali dei seguenti social media ha già avuto accesso a profili che poi ha assunto?
D.14
Il 65% dei recruiter ha già assunto candidati individuati tramite Linkedin, il 13,75% tramite Facebook.
13,75%
1,25%
7,5%
65 %
@checovenier
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Ricerca dei candidati
71,25%
Promuovere employer branding
Esaminare il candidato prima del colloquio 53,75%
Come canale di recruiting diretto
Segnalazioni e referenze personali 33,75%
Job posting gratuito 33,75%
Job posting a pagamento 28,75%
48,75%
21,25%
11,25%
7,5%
23,75%
15%
Ricerca dei candidati
Promuovere employer branding
Job posting gratuito
Esaminare il candidato prima del colloquio
7,5%
11,25%
11,25%
50%
6,25%
3,75%
15%
3,75%
3,75%
12,5%
Quali sono le finalità per cui usa i social media nelle attività di recruiting?
D.15
I recruiter utilizzano i social network in tutti gli step del processo di reclutamento e selezione
Linkedin è il social network più completo ed utilizzato dai recruiter
@checovenier
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In che modo misura gli effetti di un’attività di social media recruiting?
Da quando svolge attività di social recruiting, quali sono stati i principali benefici ottenuti? D.16 D.21
SRS 2014, Jobvite: Qualità delle candidature (44%), Quantità delle candidature (44%), Minori tempi di assunzione (43%), Migliore quantità segnalazioni dipendenti (30%).
11,25%
47,5%
35%
30%
Dal traffico nella Career Web page
Non misura
Numero candidature ricevute
Numero assunzioni realizzate 25%
11,25%
28,75%
35 % Maggiore qualità delle candidature
Minori tempi di assunzione
Non so
Nessun Beneficio
35 % Maggiore quantità delle candidature
6,25%
Maggiore qualità/quantità segnalazioni dipendenti
@checovenier
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Nella fase di valutazione tende a cercare altre informazioni nei profili online dei candidati?
SRS 2014, Jobvite: Sempre (45%), Occasionalmente (25%), Solo se fornite dai candidati (13%), Mai (14%).
D.17
22,5%
SEMPRE
23,75% NO
8,75% SI , SE FORNITE DAI CANDIDATI
45% Occasionalmente
Il 22,5% dei recruiter cerca sempre informazioni nei profili social dei candida6, il 45% lo fa più occasionalmente Solo il 23,7% non le cerca
@checovenier
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Quali tipi di informazione sui profili potenzialmente interessanti ricerca sulle diverse piattaforme social? D.18
Esperienze lavorative precedenti
88%
Completezza del profilo professionale
Profilo in linea con la cultura aziendale
61,33%
Durata posizione ricoperta precedentemente
Segnalazioni /Referenze personali 34,67%
Certificazioni di competenze 29,33%
Competenze, capacità e abilità
28%
Post o interventi relativi al settore dell’azienda 17,33%
52%
56%
1. Profilo in linea con la cultura aziendale
4. Segnalazione/ Referenze personali 5. Competenze, capacità, abilità
3. Esperienze lavorative precedenti
2. Post o interventi relativi al settore dell’azienda
I social network offrono informazioni interessanti riguardo la sfera professionale, la cultura e i valori del candidato.
I social media forniscono informazioni complementari.
@checovenier
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Nel valutare il profilo di un candidato sul social media, che reazione avrebbe se scoprisse questo tipo di informazioni?
D.19
Molti recruiter reagiscono negativamente ai riferimenti ad uso di droghe (93,75%),
agli errori grammaticali (86,25%) e
all’uso di linguaggio volgare (95%).
POSITIVA
NEUTRALE
NEGATIVA
Riferimenti ad uso di droghe 0 3,75% 93,75%
Commenti di natura sessuale 0 38,75% 58,75%
Errori grammaticali 0 12,5% 86,25%
Immagini con bevande alcoliche 0 41,25% 57,5%
Volontariato/associazioni benefiche
58,75% 40% 1,25%
Associazioni o partiti politici 6,25% 82,5% 11,25%
Commenti di natura politica 1,25% 78,75% 20%
Commenti di natura religiosa 2,50% 76,25% 21,25%
Numero elevato di contatti/amici/follower
22,50% 70% 7,5%
Linguaggio volgare 0 5,00% 95%
@checovenier
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La tua identità online è importante e va gestita professionalmente
@checovenier
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Concetti principali
1. Il personal branding è una grande opportunità e responsabilità
2. Essere ricercabili e condivisibili fa bene alla carriera
3. Dei principi operativi appropriati sono la chiave del successo
@checovenier
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Primo principio: Il personal branding non è autopromozione ma un insieme di interazioni che si basa sui principi dell’Inbound Marketing
@checovenier
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Alcuni Tipi Di MarkeDng
@checovenier
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Interruption… Ci Fanno Sme4ere @checovenier
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Di Fare Quello Che Vogliamo
@checovenier
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R
Per Venderci @checovenier
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R
Cose Che Non Ci Servono
@checovenier
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Questo è l’ InterrupDon MarkeDng.
@checovenier
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Interrup6on Marke6ng
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Inbound Marke6ng
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Interrup6on Marke6ng
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Inbound Marke6ng
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Interrup6on Marke6ng
@checovenier
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Inbound Marke6ng
@checovenier
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R
@checovenier
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R
Gli Interruption Marketer
@checovenier
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R
Io Gli Interruption Marketer
@checovenier
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R
Io
Pubblicità
Gli Interruption Marketer
@checovenier
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R
Non è così che funzioniamo
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Come scegliamo oggi?
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R
Sentiamo un Bisogno
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R
Esploriamo le Opzioni @checovenier
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R
Chiediamo ai nostri Amici @checovenier
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R
Cerchiamo degli Esperti @checovenier
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R
Troviamo delle Community @checovenier
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R
Indaghiamo su ogni Dettaglio a Disposizione
@checovenier
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R
Ci Convinciamo @checovenier
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R
QuesD Visitatori Non Li Compri. Te Li Guadagni.
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R
In·∙bound Mar·∙ket·∙ing -‐sostan'vo
Qualsiasi taLca che abbia come scopo guadagnarsi l’interesse delle persone, non comprarlo.
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R
Quindi?
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Principi dell’inbound
@checovenier
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Il Contenuto
@checovenier
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Condiziona Tutto
@checovenier
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Senza Grandi Contenuti…
@checovenier
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Non c’è Possibilità di Avere Successo.
@checovenier
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Contenuto può significare:
@checovenier
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“Contenuto.”
@checovenier
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Community
@checovenier
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O Prodotto
@checovenier
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Non Conta Quale Sia la Forma; il Contenuto è la Base di un Eccellente Inbound Marketing
@checovenier
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Ricerca
@checovenier
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La Ricerca è il Modo in cui le Cose Vengono Trovate.
@checovenier
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Ricerca = Scoperta
@checovenier
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La Scoperta Porta alla Condivisione @checovenier
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La
Ricerca
Conta
@checovenier
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ed è in crescita Currently, there are more than 4 billion searches/day
on Google
@checovenier
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La ricerca porta Il traffico di maggiore qualità
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Ma indovinate dove cliccano gli utenti…
~20% of clicks
~80% of clicks
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I Social
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I Social Stanno in Cima al Funnel
Awareness
Interest
Desire
Ac6on
@checovenier
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I social sono la scoperta che precede l’interesse
@checovenier
![Page 65: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/65.jpg)
Oggi i Social Hanno un Grosso Peso sulla Ricerca
@checovenier
![Page 66: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/66.jpg)
E i Social Sembrano Frammentarsi in Molteplici Grandi Community
(and migliaia di piccole community )
Users: 500mm 1500mm 500mm 400mm
Users: 14mm Millions 14mm 6.5mm
@checovenier
![Page 67: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/67.jpg)
Il funnel Esiste Soltanto Affinché la Consapevolezza si Possa Trasformare in Adozione/Acquisto
@checovenier
![Page 68: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/68.jpg)
Conversione è attivata dal Brand
@checovenier
![Page 69: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/69.jpg)
Ma cos’è un Brand? @checovenier
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UN BRAND NON È UN LOGO
@checovenier
![Page 71: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/71.jpg)
UN BRAND È UN INSIEME DI
PERCEZIONI NELLA MENTE DI UN
CONSUMATORE
@checovenier
![Page 72: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/72.jpg)
I BRAND NASCONO DALL’ ESPERIENZA E RIFLETTONO LA
REPUTAZIONE
@checovenier
![Page 73: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/73.jpg)
@checovenier
![Page 74: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/74.jpg)
@checovenier
![Page 75: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/75.jpg)
@checovenier
![Page 76: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/76.jpg)
@checovenier
![Page 77: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/77.jpg)
@checovenier
![Page 78: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/78.jpg)
@checovenier
![Page 79: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/79.jpg)
NESSUNA DI QUESTE AZIENDE TRATTA IL
PROPRIO BRAND CON LEGGEREZZA, LO
CONSIDERA PIUTTOSTO UN TRATTO DISTINTIVO
FONDAMENTALE.
@checovenier
![Page 80: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/80.jpg)
…MA QUELLI SONO PRODOTTI DI LARGO
CONSUMO, NON PERSONE.
@checovenier
![Page 81: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/81.jpg)
@checovenier
![Page 82: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/82.jpg)
@checovenier
![Page 83: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/83.jpg)
@checovenier
![Page 84: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/84.jpg)
@checovenier
![Page 85: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/85.jpg)
@checovenier
![Page 86: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/86.jpg)
Se non ti occupi tu del tuo brand, è sicuro che ci
penseranno gli altri a farlo al posto tuo
@checovenier
![Page 87: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/87.jpg)
@checovenier
![Page 88: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/88.jpg)
@checovenier
![Page 89: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/89.jpg)
SIAMO IN UN MONDO IN CUI DEVI CREARE
UN BRAND
DI TE STESSO
@checovenier
![Page 90: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/90.jpg)
ED ESSERE BRAVI NON BASTA
@checovenier
![Page 91: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/91.jpg)
DOBBIMO IMPARARE A CREARE E
VALORIZZARE CONTENUTI
@checovenier
![Page 92: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/92.jpg)
Il punto è… @checovenier
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Sei Fuori dal Comune?
@checovenier
![Page 94: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/94.jpg)
L’Eccellenza è una forma di devianza
FAI ciò che gli altri non sono disposti/capaci
di fare
@checovenier
![Page 95: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/95.jpg)
Datti il permesso
@checovenier
![Page 96: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/96.jpg)
Personal Brand Se non ti scelgono, non
parlano di te, o non pagano un extra per i
servizi che offri, il motivo è che non riconoscono il
tuo valore. (Seth Godin)
@checovenier
![Page 97: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/97.jpg)
Il tuo valore Ciò che sai fare
staordinariamente bene per aiutare gli altri a
occuparsi di questioni o a risolvere problemi che
per loro sono cruciali .
(Seth Godin)
![Page 98: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/98.jpg)
Come utilizzare i Social media per il Personal Branding?
@checovenier
![Page 99: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/99.jpg)
Web 1.0, 2.0, 3.0
Informativo (motori di ricerca e portali)
Relazionale
(social network)
Anticipatorio? 3 2 1
@checovenier
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One-to-One
@checovenier
![Page 101: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/101.jpg)
One-to-One
One-to-Many
@checovenier
![Page 102: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/102.jpg)
Many-To-Many
Clay Shirky, 2009
Le nuove tecnologie stanno trasformando in modo radicale il modo in cui comunichiamo
@checovenier
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Social Objects: Ciò che alimenta il Many-To-Many Il motivo per cui due persone si parlano I social network si costituiscono intorno ai social objects, non viceversa
Hugh MacLeod
@checovenier
![Page 104: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/104.jpg)
Social Objects • Documenti • Video • Audio • Foto • Presentazioni
@checovenier
![Page 105: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/105.jpg)
Tom Dickson: Si frullerà? @checovenier
![Page 106: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/106.jpg)
Il ciclo vitale di un LINK (il social object condiviso) (source bit.li)
@checovenier
![Page 107: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/107.jpg)
I social object sono più attendibili quando vengono condivisi tra amici
@checovenier
![Page 108: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/108.jpg)
Contenuto + Conversazione= Community
@checovenier
![Page 109: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/109.jpg)
I social objects sono alla base del
permission marketing, attivano la conversione
nel funnel
@checovenier
![Page 110: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/110.jpg)
Crea valore con coerenza
@checovenier
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@checovenier
![Page 112: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/112.jpg)
Hai messo il carro davanti ai buoi?
@checovenier
![Page 113: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/113.jpg)
Lead with Value La tua individualità è la confezione che
contiene il tuo valore, non viceversa
@checovenier
![Page 114: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/114.jpg)
Social Media Devi essere professionalmente personale
@checovenier
![Page 115: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/115.jpg)
Trasparenza
@checovenier
![Page 116: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/116.jpg)
Fatti Trovare
• Compreresti qualcosa da un’azienda che non ha un sito internet?
• Cosa fai prima di comprare? – Una ricerca – probabilmente su
Google – Lo fanno anche i datori di lavoro
• Non essere un Punto di Domanda Digitale
• Vuoi che i risultati siano positivi quando qualcuno digita il tuo nome su Google
@checovenier @checovenier
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Il Tuo Nuovo Biglietto da Visita @checovenier
![Page 118: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/118.jpg)
Migliora il tuo biglietto da visita
1. Associa il tuo nome e il tuo viso al valore che offri
2. Crea contenuti e connessioni che ti faranno indicizzare e classificare per il tuo nome e il tuo valore
3. #Sostenitori del Brand x Livello di Prestigio = ___________________________________________________________
Successo del Personal Brand
@checovenier
![Page 119: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/119.jpg)
MISURA Quanto è facile trovarti?
• Calcola quanto sei visibile su Google
– www.onlineidcalculator.com• La Scala di Valutazione Digitale – A livello digitale sei
– Distinto – Dilettante – Disastroso – Diffamato – In incognito
@checovenier
![Page 120: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/120.jpg)
klout.com kred.com peerindex.com
klout.com Quanto sei influente?
@checovenier
![Page 121: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/121.jpg)
Sii rilevante
Valore Non
Personalità
@checovenier
![Page 122: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/122.jpg)
E COSTRUIRAI IL TUO SOCIAL CAPITAL
• RELAZIONI • FIDUCIA
– ABILITÀ – INTEGRITÀ – INTENZIONI
• REPUTAZIONE – PROFESSIONALMENTE PERSONALE – GIUDIZI (PER ES. FOTO SPAM)
@checovenier
![Page 123: 20150506 Social Recruiting e Personal Branding Intro per MIB Alumni - @checovenier](https://reader037.fdocumenti.com/reader037/viewer/2022110312/55be6cecbb61eb9c288b4578/html5/thumbnails/123.jpg)
CONTROLLA CHI PARLA DI TE
1. www.mention.com 2. www.whostalkin.com 3. www.gofishdigital.com/complaint-search 4. www.mentionmapp.com 5. www.backtweets.com 6. www.hyperalerts.no 7. www.tweetalarm.com 8. www.addictomatic.com 9. www.boardreader.com/
@checovenier
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@checovenier