LOGISTICA E DISTRIBUZIONE LOGISTICA E DISTRIBUZIONE INTERNAZIONALE DELLE INTERNAZIONALE DELLE

MERCIMERCI

PALERMO

MARCH 18, 2005

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THE DRIVE FORCES BEHIND THE

LOGISTICS FEVER

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THIS PRESENTATION THIS PRESENTATION WILL BE ON (1):WILL BE ON (1):

THE BEHAVIOUR OF THE 21ST CENTURY CONSUMER AND ITS IMPACT ON LOGISTICS

HOW THE NEW MARKET PLACE IS INFLUENCING LOGISTICS

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THIS PRESENTATION THIS PRESENTATION WILL BE ON (2):WILL BE ON (2):

SOME OF THE PROBLEMS CAUSED BY INCREASING TRAFFIC FLOWS AND LOGISTICS ACTIVITIES

SOME POSSIBLE SOLUTIONS

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DONT PANICDONT PANIC

THIS WILL BE A LIGHT

PRESENTATION

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LA REVOLUTION LA REVOLUTION FRANÇAISEFRANÇAISE

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THE FRENCH REVOLUTIONTHE FRENCH REVOLUTION

THE FACTUAL APPROACH (1)

ON JULY 14, 1789:

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THE PARISIANS REVOLTEDTHE PARISIANS REVOLTED

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THE BASTILLE WAS THE BASTILLE WAS STORMEDSTORMED

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KING LOUIS XVI WAS KING LOUIS XVI WAS GUILLOTINEDGUILLOTINED

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THE FRENCH REVOLUTIONTHE FRENCH REVOLUTION

THE FACTUAL APPROACH (2)

ABOLITION OF THE MONARCHYSEPARATION OF POWERSBIRTH OF THE REPUBLIC

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THE FRENCH REVOLUTIONTHE FRENCH REVOLUTION

THE CAUSAL APPROACH (1)

INCOMPETENT MONARCHY

THE PRIVILEGES OF THE CLERGY AND THE NOBILITY

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THE FRENCH REVOLUTIONTHE FRENCH REVOLUTION

THE CAUSAL APPROACH (2)

THE INDUSTRIAL REVOLUTION

THE INCREASE OF WEALTH OF THE MIDDLE CLASSES

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THE FRENCH REVOLUTIONTHE FRENCH REVOLUTION

THE CAUSAL APPROACH (3)

THE REFUSAL TO PAY NEW TAXES

MAJOR ECONOMIC DEPRESSION 1787-1788

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THE FRENCH REVOLUTIONTHE FRENCH REVOLUTION

THE FACTUAL APPROACH (4)

FOOD SHORTAGES

AMERICAN REVOLUTION

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THE FRENCH REVOLUTIONTHE FRENCH REVOLUTION

BOTH EXPLANATIONS:

FIT REALITY

ARE IN FACT COMPLEMENTARY

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THE FRENCH REVOLUTIONTHE FRENCH REVOLUTION

BUT THE CAUSAL APPROACHALLOWS US TO UNDERSTAND:

WHY A REVOLUTION TOOKPLACE AND WHY IT HAPPENEDPRECISELY AT THE END OF THE

XVIIITH CENTURY

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TIME OF CHANGETIME OF CHANGE

EVERY CHANGE MEANS:

A THREAT

AN OPPORTUNITY

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TIME OF CHANGETIME OF CHANGE

THE THREAT:

TO LOOSE BUSINESS (TRAFFIC)

WHICH WAS CONSIDERED

SECURE

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TIME OF CHANGETIME OF CHANGE

THE OPPORTUNITY:

TO CONSOLIDATE EXISTING

TRAFFICS AND TO ATTRACT NEW ONES

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THE FOUR DRIVE FORCES THE FOUR DRIVE FORCES BEHIND LOGISTICSBEHIND LOGISTICS

THE BEHAVIOUR OF THE NEW CONSUMER OF THE XXIST

CENTURY

THE CHANGES IN THE MARKET PLACE

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THE DRIVE FORCES THE DRIVE FORCES BEHIND LOGISTICSBEHIND LOGISTICS

THE QUEST FOR MORE COMPETITIVENESS

THE NEED TO ACHIEVE A SUSTAINABLE GROWTH

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THE QUESTION:THE QUESTION:

CAN THE WORLD SURVIVE

WITHOUT LOGISTICS ?

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THE ANSWER:THE ANSWER:

NO.

DEFINITELY, ABSOLUTELY, POSITIVELY

NO.

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A BET ON LOGISTICS ?A BET ON LOGISTICS ?

IN A GLOBAL WORLD LOGISTICS

IS A KEY FACTOR TO ACHIEVE

COMPETITIVENESS

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THE CONSUMER OF THETHE CONSUMER OF THE2121STST CENTURY CENTURY

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THE CONSUMER OF THE THE CONSUMER OF THE 2121STST CENTURY (1) CENTURY (1)

IS VERY WELL INFORMED THANKS TO THE INTERNET

HAS MORE OPTIONS THAN EVER

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THE CONSUMER OF THE THE CONSUMER OF THE 2121STST CENTURY (2) CENTURY (2)

IS PRIZE AND FASHION DRIVEN

IS UNFAITHFUL AND HAS NO BRAND LOYALTY WHATSOEVER

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THE CONSUMER OF THE THE CONSUMER OF THE 2121STST CENTURY (3) CENTURY (3)

WANTS IMMEDIATE GRATIFICATION

IS NOT READY TO WAIT

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THE CONSUMER OF THE THE CONSUMER OF THE 2121STST CENTURY (4) CENTURY (4)

WILL BUY A DIFFERENT PRODUCT OR WILL BUY IN A DIFFERENT STORE IF THE PRODUCT HE OR SHE WANTS IS NOT ON THE SHELF

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THE NEW MARKET PLACETHE NEW MARKET PLACE

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THE NEW MARKET PLACETHE NEW MARKET PLACE

IS BIGGER: MERCOSUR, N.A.F.T.A., EUROPEAN UNION,...

IS MORE DIVERSIFIED

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THE NEW MARKET PLACETHE NEW MARKET PLACE

SHORTER PRODUCT LIFE CYCLEPRODUCTS BECOME OBSOLETE

AND OUT-OF-FASHION MORE QUICKLY

THE NUMBER OF VARIETIES AND PRODUCTS IS BIGGER

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THE NEW MARKET PLACETHE NEW MARKET PLACE

THE DEMAND GROWS THE DEMAND IS PERSONALIZEDTHE MARKET PLACE IS

FRAGMENTEDTHINK GLOBALLY, ACT LOCALLY

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THE NEW MARKET PLACETHE NEW MARKET PLACE

THE AVERAGE ORDER SHRINKS IN SIZE

THE NUMBER OF ORDERS GROWS

THE FREQUENCY OF ORDERS GROWS

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THE NEW MARKET PLACETHE NEW MARKET PLACE

IN A GLOBALIZED WORLD AND IN ORDER TO COPE WITH A FAST

CHANGING DEMAND COMPANIES HAVE TO BE

(EVEN) MORE COMPETITIVE

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THE NEW MARKET PLACETHE NEW MARKET PLACE

SOME STRATEGIES (1):

CONCENTRATION ANDSPECIALIZATION OFPRODUCTION CENTERS

OUTSOURCING

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THE NEW MARKET PLACETHE NEW MARKET PLACE

SOME STRATEGIES (2):

LOWER INVENTORIES

JUST-IN-TIME SUPPLIES

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THE NEW MARKET PLACETHE NEW MARKET PLACE

CONSEQUENCES (1):

MORE TRANSPORT

LONGER TRANSPORT CHAINS

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THE NEW MARKET PLACETHE NEW MARKET PLACE

CONSEQUENCES (2):

IT IS INCREASINGLY DIFFICULT TO KEEP TRANSPORT CHAINS UNDER CONTROL

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THE NEW MARKET PLACETHE NEW MARKET PLACE

CONSEQUENCES (3):(EXPENSIVE) I. T. ARE

INDISPENSABLE TO ALLOW JUST-IN TIME DELIVERIES AND TO CONTROL LONGER TRANSPORT CHAINS

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THE NEW MARKET PLACETHE NEW MARKET PLACE

CONSEQUENCES (4):

BIGGER INVESTMENTS

CONCENTRATION OF LOGISTICS AND TRANSPORT OPERATORS

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THE NEW MARKET PLACETHE NEW MARKET PLACE

THE SHIPPERS DEMAND:

GLOBAL SERVICESSHORTER TRANSIT TIMESMORE FREQUENCY

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THE NEW MARKET PLACETHE NEW MARKET PLACE

THE SHIPOWNERS ANSWER:

MORE SHIPSBIGGER SHIPSFASTER SHIPSMORE FREQUENCY

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THE NEW MARKET PLACETHE NEW MARKET PLACE

CONSEQUENCES (5):

CONTAINER SHIPS ARE BIGGER AND FASTER

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THE 8,063 TEU THE 8,063 TEU OOCL SHENZHENOOCL SHENZHEN

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THE NEW MARKET PLACETHE NEW MARKET PLACE

CONSEQUENCES (6):

LESS PORTS OF CALL

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THE NEW MARKET PLACETHE NEW MARKET PLACE

CONSEQUENCES (7):

GROWING COMPETITION AMONG PORTS

GROWING OVERLAND TRANSPORT

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CONGESTED MOTORWAYSCONGESTED MOTORWAYS

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WASTE OF TIMEWASTE OF TIME

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WASTE OF (SCARCE) WASTE OF (SCARCE) ENERGYENERGY

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ENVIRONMENTAL ENVIRONMENTAL PROBLEMSPROBLEMS

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A BET ON LOGISTICS ?A BET ON LOGISTICS ?

LOGISTICS:ARE A DEMAND OF THE

MARKET ARE HERE TO STAY AND GROW

BIGGERARE A MUST FOR SUSTAINABLE

GROWTH

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SOME POSSIBLE SOME POSSIBLE SOLUTIONS (1):SOLUTIONS (1):

RIVER (BARGE) TRANSPORT, WHEREVER POSSIBLE

RAILWAY TRANSPORT

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SOME POSSIBLE SOME POSSIBLE SOLUTIONS (2):SOLUTIONS (2):

MORE INTERMODAL TRANSPORT

INTER EUROPEAN COASTAL TRANSPORT (SHORT SEA SHIPPING)

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SOME POSSIBLE SOME POSSIBLE SOLUTIONS (3)SOLUTIONS (3)

A EUROPEAN NETWORK OF

LOGISTICS AND DISTRIBUTION

PLATFORMS TO RATIONALIZE

THE FLOWS OF TRAFFIC

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SOME POSSIBLE SOME POSSIBLE SOLUTIONS (5)SOLUTIONS (5)

POSIBLE SOLUTIONS DEMAND

CLOSE CO-OPERATION

BETWEEN PUBLIC AND PRIVATE

SECTORS

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SUMMARY REVIEW (1)SUMMARY REVIEW (1)

THE FOUR BIG DRIVE FORCESBEHIND LOGISTICS ARE:

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SUMMARY REVIEW (2)SUMMARY REVIEW (2)

THE BEHAVIOUR OF THE 21ST

CENTURY CONSUMER

THE CHANGES IN THE MARKET

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SUMMARY REVIEW (3)SUMMARY REVIEW (3)

THE QUEST FOR COMPETITIVENESS

THE SUSTAINABLE GROWTH

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SUMMARY REVIEW (4)SUMMARY REVIEW (4)

LOGISTICS ARE HERE TO STAY AND GROW BIGGER. LOGISTICSWILL PROVIDE US WITH SOME

BUSINESS OPPORTUNITIES ANDWILL HELP US TO ACHIEVE

SUSTAINABLE GROWTH

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SUMMARY REVIEW (5)SUMMARY REVIEW (5)

LOGISTICS GENERATE COLLATERAL PROBLEMS

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SUMMARY REVIEW (6)SUMMARY REVIEW (6)

PROBLEMS GENERATED BYLOGISTICS HAVE TO BE

ADDRESSED BY THE PUBLIC ANDPRIVATE SECTOR WORKING IN

CLOSE CO-OPERATION

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SUMMARY REVIEW (7)SUMMARY REVIEW (7)

LOGISTICS ARE NOT THE PROBLEM

LOGISTICS ARE THE SOLUTION

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CONSORCIO DE LA ZONA FRANCA

JOSÉ LUIS RODRÍGUEZ RIVERO

MANAGING DIRECTOR

BARCELONA FREE ZONE

jlrodriguez@el-consorci.com

www.elconsorci.net

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www.elconsorci.net

www.bcncl.es

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