d e s i g n a n d p h o t o g r a p h y p o r t f o l i o

G I O R G I A R O S S I

resume

design projects

essentia b&m

sup’a’boat

tabula

tastybox

airport family side

uniboint

debo

pimmy by ariete

photography

analog

digital

//

04

06

08

14

18

22

28

34

38

42

48

50

52

4r

es

um

e

september 19th 1994, in bologna, italy

italian (native), english (c1, cae 2013), french (b2, delf 2013)

2013-july 2016 product design student at university of bologna (avg. 28.7/30)

2009-2013 international scientific high school “luigi galvani” (grade 86/100)

dec 2015 - present: internship at “mario nanni virgola”

sep 2015: photographer and graphic for “bologna design week”

photographer, dancer and traveler

freehand sketching, rendering, digital rendering,

analog and digital photography, filming, prototyping

photoshop, lightroom, illustrator, indesign, after effetcs, premiere,

alias autostudio, ptc creo, keyshot, alias vred

b i r t h

l a n g u a g e s

e d u c a t i o n

p r o f e s s i o n a l

f r e e l a n c e

s k i l l s

s o f t w a r e

6

D E S I G N P R O J E C T S

8

e s s e n t i a 1 0 5 4 2 t o t a l b l a c k

june 2015

jewellery design contest

(winner group project)

baume & mercier

mr. alexandre peraldi

(b&m design director)

sketches, concept,

photomontage, render

autocad, hand drawings, photoshop

e s s e n t i ad a t e

t y p e o f w o r k

f o r

r e f e r e n c e s

r o l e

t o o l s

10

in a team of four students,

we were asked to design two

concepts of wristwatches for

the great maison horlogière

baume & mercier.

our brief was about the

theme of luxury: we thought

about luxury experience as a

lifestyle. it’s all about choosing

the best without showing it

off, nurturing not only the

appearence but also the

substance.

in a world where more and

more is mass-produced, only

craftmanship lends objects a

unique disposition.

arts, simplicity, elegance

and tact are our keywords:

our watches offer a formal

minimalism accompanied

by an excessive attention to

details, materials and crafts.

pr

od

uc

t d

es

ign

WINNER PROJECT

12

“apparently invisible,

substantially yourself.

the delicate luxury shields

your essence.”

essentia 10543

the first watch is in step

with the maison’s historical

tradition, since it is inspired

by a model of its collection.

the main time markers were

cut out and with the bottom

in sapphire glass, they show

gears’ beauty and precision.

essentia 10542

for the second one, we

presented something more

refined: cut outs in the

needles make every single

minute precious and unique

showing little by little a new

shade of its essence.

from there essentia originates.

14

d a t e

t y p e o f w o r k

f o r

r e f e r e n c e s

r o l e

t o o l s

february 2016

group exam assignment

university of bologna

engeneer alfredo liverani

research, benchmark,

concept, 3d model, render

ptc creo, keyshot,

photoshop

s u p ’ a ’ b o a t

16 we were asked to offer a

realistic proposal for a racing

boat following r3 classed

centerboards restrictions from

“mille e una vela cup”, a racing

competition among italian

universities.

the biggest restriction was

to conceive it in natural

materials for at least the 70%

of the boat.

we carefully studied our

competitors and finally took

inspiration from 3 existing

boats: “earth sup”, for its

hull shape and materials;

“mirabaud”, for its wings;

“tiwal”, for its simple structure.

the result was a 15ft skiff

(kind of a centerboard) for 2

people in paulownia wood,

cork and bio-epoxy resin.

it is lightweight, cheap and

really performant, but is

a professional boat which

requires an expert team to be

steered.

pr

od

uc

t d

es

ign

18

d a t e

t y p e o f w o r k

f o r

r e f e r e n c e s

r o l e

t o o l s

january 2016 (wip)

group product project

alma mater foundation

archs. sabina betti and

daniele baratta

concept, 3d model,

render, real prototypes

autocad, ptc creo,

keyshot, photoshop

t a b u l a

20

s c a l e 1 : 5

the alma mater foundation

asked us to design a product

inspired by palazzo poggi

museum, in bologna, suitable

for its shop.

the museum hosts the

collections from the old

“istituto delle scienze” and

among the exposed scientists

we focused our interest

on luigi galvani (1737 -

1798), the italian physician

who discovered animal

electricity.

we found really interesting

an experiment by which

lichtenberg figures were

burn into wood through a

transformer and tabula is

the result of the incredible

behaviour of electricity on

wood.

it consists in a set of modular

trays, two made of wood

and decorated through

electrocution and a third one

that contains the others, in

ceramic, following romagna’s

tradition.

pr

od

uc

t d

es

ign

22

may 2015

project management for product

design group exam

university of bologna

prof. davide iannice

project management activities,

concept, render

ptc creo, keyshot,

microsoft project, illustrator

t a s t y b o xd a t e

t y p e o f w o r k

f o r

r e f e r e n c e s

r o l e

t o o l s

24 we had to research, study

and develop a new lunchbox

concept for an exam, following

project management main

rules.

we first built up our team and

decided the roles for each of us:

i was the project manager.

planning is indispensable for

an effective design process: wbs

and gantt scheduling are useful

tools for checking activities

progresses.

of course we had to take into

consideration the project

stakeholders, our target and

benchmark, building useful

matrix and tables.

the most difficult part was to

study the quality function

deployment (qfd house) which

recaps all the assumptions,

risks, requirements and smart

objectives we defined for

our product.

but thanks to this working well

method we finally have our

concept: the “tastybox”.

g a n t t s c h e d u l i n g

s t a k e h o l d e r s m a p

w b s

16 17 18 19 20 21 22 23 24 25 26 27 28 1 2 3 4 5 6

assumptions & risks

smart objectives

qfd

requirements

concept drawings

feb mar

control agencies

shops

students

workers

turists

banks

advertisingagencies

marketingagencies

investors

designers

associates

transporters

other clients

producers

sellers

workers

pr

od

uc

t d

es

ign

tastybox is a good compromise to

make lunch moment special even

if you are not at home.

it is a lunchbox that allows

you to easily bring a complete

meal in a slim space. it is

transportable, modular, ergonomic,

microwavable and efficiently seals

food inside, so you can put it in

your backpack without taking care

of leaks. you can separately buy

each part of the kit and choose

your favorite color or texture for

every single piece.

26p

ro

du

ct

de

sig

n

28

january 2016

service design group exam

g. marconi airport - bologna

arch. francesca rizzo

concept, render, animations,

photography

photoshop, illustrator, indesign,

modeling, after effects

f a m i l y s i d ed a t e

t y p e o f w o r k

f o r

r e f e r e n c e s

r o l e

t o o l s

30

font dk lemon yellow sun

r: 170g: 203b: 231

r: 18g: 105b: 173

r: 255g: 205b: 56

r: 67g: 67b: 67

2 , 5 h

h

family sidewhere time flies

family side

in a situation where space is

precious, family side allows

families to crop a little area for

themselves.

family side is an entertainment

service within airport areas to

handle travelling stress of some

specific passenger categories.

communication

small airplanes draw a long

yellow line that accompanies

families from strategically

located advertising to the family

side zone.

just like a leaving plane, the

signages climb the walls next to

the interactive screens.

foldable flyers are also available

in each airport info point and

hotspot.

interactive screens and mobile app

children of all ages can play

with the interactive screen

and take photos with their

parents, who can find and share

them through the bologna

airport mobile app.

se

rv

ice

d

es

ign

R: 255G: 205B: 56

R: 18G: 112B: 178

R: 170G: 203B: 231

R: 67G: 67B: 67

Font: DK Lemon Yellow Sun

Segnaletica

where time fliesfamily side

h

2,5 h

Una lunga scia gialla tracciata da piccoli aerei parte da poster informativi, situati in punti strategici, e accompagna le famiglie nelle aree Family Side.Proprio come un aereo che sta decollando, anche la segnaletica si alza, arrampicandosi nei muri in prossimità delle pareti interattive.

32

se

rv

ice

d

es

ign

f a m i l y c a s e b a g c l o t h p r o t o t y p e o n s e a t

se

rv

ice

d

es

ign

family case bag

with family case bag it is

possible to dress up airport

seats to satisfy kids’ needs and

entertainment.

available at every family side

point, family case bags are tiny

yellow pursues: some blank

sheets and feltpens are bound

to the external side, while on

the inside there is a folded

envelope to coat the seat and

backrest of airport chairs to

crate a babykeeper.

foldable tables

another innovation are

foldable tables, which

operate by means of a spheric

joint and can be attached to

the armrests. offering two

possible configurations, they

may be employed by both

adults as a support and by

children as a dining table or a

playtime desk.

34

may 2015

service design group exam

fam - alma mater foundation

arch. sabina betti

concept, 3d modeling, render

hand drawings, photoshop,

illustrator, autocad, alias autodesk

k n o w l e d g e

f r a m e sd a t e

t y p e o f w o r k

f o r

r e f e r e n c e s

r o l e

t o o l s

36s

er

vic

e

de

sig

n

we were asked to bring

university of bologna

in a new identity position

through the study of its official

merchandising.

unibo’s brand simbolizes

strenght and tradition and

its merchandising should

emphasize those concepts,

bringing awareness to

bologna’s citizens and students.

that is the reason why we

designed our infopoint system:

“knowledge frames” with

informational purposes and

which can also offer users

additive solutions, for example

a little studio office with tiny

tables and sockets.

“uniboint” is designed to

be placed either indoor or

outdoor, since it is composed

in naval plywood, steel and

plexiglass. it is modular and

thanks to the wheels system

beneath it can be easily

transported and closed for

any safety reason.

finally, through a sticker system

that colors the walls, uniboint

can be easily updated when

any new information comes.

1 : 5 0 s c a l e

AA

Sez A-A

c o n f i g u r a t i o n s a m p l e s

38

january 2015

graphic/communication design

group exam

university of bologna product

design course

roberto malpensa graphic designer

research, concept, graphic design

hand drawings, photoshop,

illustrator, indesign

d e b o b r a n d m a n u a l

d a t e

t y p e o f w o r k

f o r

r e f e r e n c e s

r o l e

t o o l s

40 the task was to define our

product design course brand

identity, following university of

bologna tradition and history.

the acronym “debo” merges the

words “design” and “bologna”

and it can be adapted to any

class of the school through the

aid of the payoff.

so we build up debo brand

identity guide, describing every

single section of our research:

we defined our concept and

aims and studied our target,

competitors and benchmark

placement.

through keywords and

moodboards we started our

reflection about logotype and

payoff colors and tipography

and then structure the correct

and incorrect logo applications.

we also thought about the

communication strategies

and the real application on

advertising or merchandising

products.

Apex new thinA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1234567890\ | ! ” $ % & / ( ) = ^ ’ , . - ; : _

type editing

coated 1805 c

uncoated 562 u

solid coated 424 c

uncoated neutral black u

coated cool gray 10 c

solid coated neutral black c

payoff

greyscale logotype

colored logotype

typhography

gr

ap

hic

d

es

ign

communication

minimum without payoffminimumsuggested

dimensions

50 mm

30 mm

15 mm

debomantm

the logotype vertically rotated

reveals a stylized human being.

this figure would be used for

promotional purposes, like

a mascot.

graphic behaviour

since there are many

conferences and events,

organized by university of

bologna professors, “debo”

would be often associated with

different subjects and spaces.

here are two examples where

“de” is textured to refer to

the event subject the school is

partecipating at.

42

june 2015

product study

university of bologna

prof. fausto brevi

measurement, sketches,

2d and 3d modeling, render

hand drawings, autocad,

alias autodesk, photoshop

p i m m y a r i e t ed a t e

t y p e o f w o r k

f o r

r e f e r e n c e s

r o l e

t o o l s

44 i was asked to create the 3d

model of a mini pimmer

produced by Ariete. the aim of

the course was to learn how to

replace a photographed object

with a virtual one.

first of all, we had to study

the object in every single part,

disassembilng each piece and

taking the exact measures of it.

then we transported the

measures in autocad and also

i drew some sketches in order to

simplify the modeling part

but also to explain our

interlocutors how did the

product work.

to realize the model, we used

autodesk alias design, one of the

best programs to work with for

surfaces and curves.

rendering the model has been

really difficult, due to the

reflactive materials th product

was made of and the really

coloured scene where i decided

to photograph my object.

pr

od

uc

t s

tu

die

s

46

48

P H O TO G R A P H Y

50a

na

lo

g

nikon d80

35-70mm

manual

ilford 400 asa

2015

c a m e r a

l e n s

s e t t i n g s

f i l m

d a t e s

52

nikon d3000

18-55mm

70-200mm

manual

architecture

c a m e r a

l e n s

s e t t i n g s

t h e m e

dig

ita

l

54

dig

ita

l

nikon d3000

18-55mm

70-200mm

manual

portraits

c a m e r a

l e n s

s e t t i n g s

t h e m e

dig

ita

l

56

nikon d3000

18-55mm

70-200mm

manual

journey portraits

c a m e r a

l e n s

s e t t i n g s

t h e m e

dig

ita

l

g i o r g i a . r o s s i 2 0 @ s t u d i o . u n i b o . i t+ 3 9 3 4 8 5 6 2 0 7 9 7

1 0 3 , v i a s a n t o s t e f a n o4 0 1 2 5 , b o l o g n a , i t a l i a