DigiBIC Award 2011Toulon, June 17

Fabrizio Palasciano

“Creativity: Make new and useful connections beetween existing elements” Henri Poincaré (1906)

Creative Marketing Model developed inCREAMEDIA Creative Industry Business Program BarcelonaActiva (Barcelona)

We build Networks with a creative use of digital resources to

innovate the production processstimulate the birth of new economic models

throughSocial Media Hacking, Systematurgy, Autopoietics Complex Systems

inNew Marketing Scenario for the Innovation Ecosystem: Clusters, Technology Parks, Research Centres.

MEDIA HAKA: A TACTICAL MEDIA COMPANY

With the support of Tecnopolis (Bari)

Education

Multimedia Production Social Media Design

Live Actions Interactive Installations

Digital Network Building and

Dynamization Process

DIGITAL MODEL AND STRATEGIC PROCESS

High Digital Identity Quality Standard

SOCIAL MEDIA: THE DIGITAL IDENTITY QUALITY STANDARD DID (Digital Identity) mesure the degree of maturity and penetration of networks on sharingand connective platforms.DID

DID

++

+ others [ ]or+

+

DID others [DID onlyDID without

others [ ]

]

DID down

Other Case Studies: Wainova, Apte, Sardegna Ricerche, Tecnopolis

DIDTwitter + Facebook + Others

DID

DID

DIDDID

DID

Twitter or Facebook + OthersOthersOnly RSSWithout RSSDown

APSTI DIGITAL IDENTITY QUALITY STANDARDItalian National Network of Scientific and Technological Parks

Area Science ParkParco Tecnologico PadanoVega ParkFriuli InnovazionePST TecnomarchePolo Tecnologico di NavacchioPontechKilometro RossoVeneto InnovazionePST GalileoPST SiciliaSardegna RicercheAPSTI

Environment ParkMolise InnovazionePalmerParco Scientifico RomanoPST KRScience Park RAFServitecStar VeronaTechnapoliTecnopolisToscana Life SciencesUmbria Innovazione

Tecinnova ParmaTecnopolo

Other Case Studies: Wainova, Apte, Sardegna Ricerche, Tecnopolis

DIDTwitter + Facebook + Others

DID

DID

DIDDID

DID

Twitter or Facebook + OthersOthersOnly RSSWithout RSSDown

APSTI: HIGH DIGITAL IDENTITY QUALITY STANDARDItalian National Network of Scientific and Technological Parks

Area Science ParkParco Tecnologico PadanoVega ParkFriuli InnovazionePST TecnomarchePolo Tecnologico di NavacchioPontechKilometro RossoVeneto InnovazionePST GalileoPST SiciliaSardegna RicercheAPSTI

Environment ParkMolise InnovazionePalmerParco Scientifico RomanoPST KRScience Park RAFServitecStar VeronaTechnapoliTecnopolisToscana Life SciencesUmbria Innovazione

Tecinnova ParmaTecnopolo

Connect all the internal nodes of a network among themselves.

Connecting the network with other existing network enabling an autopoietic dynamic

Autopoiesis and Autonomy of living systems Francisco Varela and Humberto Maturana

NETWORK DYNAMIZATION Creating an Autopoietic Complex System

CI-BARIUM: Media Haka + Tecnopolis = Epistemic Incubator (Budapest 2008)A scale free network model for self-organization of start-up clusters.

The cluster could represent a new knowledge system with high complexity and “entanglement” so that becoming a self growing network of know-how and information flow.

MCG NETAGE

CAS C&COIS

MEDEX

WEB SERVICES

KIBS

DIVULGA

E-DIOMS

ORALWEB SUDESTCOM

KTL

E-STRADE

SOLIDALWEB

SAILORWEB

MOW

COMMUNICATION TECHNOLOGY

E-COMMERCE

AGROFOOD

ENTIFERM

PT CORK

SAFEWHEAT

MENSAPULIA

TAF

BIOTECHONOMY

EBIS

UNDERSTANDING

BIOTECHNOLOGY

CULTURAL HERITAGE

OPTIMISATION TECHINQUES

ENVIRONMENT

SOLCOM

AIO

LIPINUTRAGEN

ALDANET

ASFOS

EMISSIONE-

ZERO

LENVIROS

PLASMA SOLUTION

CALCA

PHIDIA

SEIA

PITEA DOMINUS

M-SAICT

MOT

MICROSCAN

SIVAM

BAM

MESTEC

1 TEXTILE

DECORNET

STA

RT- U

P

CLU

STE

RS

BENCHMARKING

FEASIBILITY

PLANNING CONTROL

TUTOR

MANAGEMENT

BUSINESS PLAN

EXPERTISE

DUE DILIGENCE

FUND RAISING

INVESTMENTS

STRUCTURAL PROCESSES

HUMAN RESOURCES

TECHNOLOGICAL RESOURCES

FINANCES RESOURCES

PAR TNERS E NETWORK

DEVELOPMENT OF ENTERPRISE PROJECT

STRATEGIES

ADMINISTRATIVE MANAGEMENT

OPERATIVE PROCESSES

CLUSTERING

RESEARCHERS COMPETENCES PUBLIC FUND

REMIP - RETE MEDICINA INTERNA PUGLIADigital Network building and dynamization

Social Medial Design: Remip on Facebook and Twitter, Stumble, Delicious, Slide Share and Scribd

Multimedia Production: Scientific contents comes from nodes of the network REMIP and from a range of selected sources.- Remip News: articles - Remip Video: constantly updated video archive on Best Practices in Internal Medicine.- Remip Map: Geolocalization Systems

EducationGuides E-books

www.remip.it a platform fully integrated with digital media tools

REMIP - RETE MEDICINA INTERNA PUGLIABenefits

PartnershipsSynergiesExchangeBest PracticesResearch VisibilityProximityDigital identitiesTraining

MEDIA HAKA NETWORK OF NETWORKS

Innovation Journalism / Live Broadcasting / Infodesign / Dynamic Database Building / BuzzReal-Time networking / Low communication Cost / Lectures / Papers / Instant E-book / Instant Blogging / Videotagging / Geolocation /

Interaction Design / Data Art Visualization / Software Art / Web / Performances Social Media Dinamization / Crowdsourcing /Workshops

EVENTS: real time coverage 2.0 and network creation

SOCIAL MEDIA SCULPTUREInteractive Installation

Live Network modeling by tags and Data Art Visualization

User SpecificInfo-Sourcing model

SOCIAL MEDIA SCULPTURE Data Processing

Each user will recive by email the network Url list related to his specific interests (Tags)

Hybrid Social Media TrainingA live networking action that allows the participants to:- Optimize their digital identity- Learn how to use Social Media for their business- Create a Real Time Network- Make a Real Time Social Media Marketing Campaign

Lenght: 4h or 8h

DIGITAL KAMATEEducation Format

OUR NETWORK IS (Y)OUR HOME

Media Haka Gran Via de les Corts Catalanes 556, 3°2°

08011 Barcelona (Esp) +34931782980

www.mediahaka.comEquipe

Fabrizio Palasciano palasciano@mediahaka.com

Monica Mureddu  mureddu@mediahaka.com