Attivita’ della Camera di Commercio

verso gli associati

Il Caso Indesit

Katowice, 9th April 2014Alessandro Menghi

(Consumer Services Manager)

AGENDA

1. The Company

2. New Project (overall, benchmark)

3. Implementation

4. First Feedback

5. Conclusions

INDESIT COMPANY (IN A NUTSHELL)

Founded in 1975

Listed in Milan Stock Exchange in 1987

16,000 employees

Production Facilities in Poland, Russia, Turkey, Italy, UK

Commercial Subsidiaries in 24 countries

Market Leader in UK, Italy, Russia (among biggest)

3 brands: Indesit, Hotpoint, Scholtes

INDESIT COMPANY (POLAND)

Commercial Office since 1992

3 production sites: cooking (Lodz), cooling (Lodz), laundry (Radomsko)

Over 3,000 employees

President of Board is Fabio Pommella

Operate with 2 brands: Indesit, Hotpoint

AGENDA

1. The Company

2. New Project (overall, benchmark)

3. Implementation

4. First Feedback

5. Conclusions

NEW PROJECT (OVERALL)

January - February 2014 …

Create Value for the CCIIP members

Indesit Company produce domestic appliances

Domestic appliances are in every house

Can Indesit create a special proposition for CCIIP members ?

NEW PROJECT (OVERALL)

Direct Sales (Product + Service)

Employees Members of Chambers of Commerce

To be seen as „Benefit Employee System”

EUROPEAN BENCHMARK

PanEuropean Project

Started in Italy (like CRAL)

CompaniesMembers

Extend to 3 big markets (Russia, France, Poland)

EUROPEAN BENCHMARK (RUSSIA)

”Trade Unions”

In progress, platforms Moscow, Lipetzk, …

EUROPEAN BENCHMARK (FRANCE)

„Committee d’enterprise”

Scouting, fair, web activities

THE POLISH CASE (HIGHLIGHTS)

CompaniesMembers

Newsletter

Flow (contact, offer, purchase)

Implementation (home delivery)

AGENDA

1. The Company

2. New Project (overall, benchmark)

3. Implementation

4. First Feedback

5. Conclusions

NEWSLETTER

Special offer for company employees

Contact us (email or phone)

Attractive price, extension of warranty

Italian & Polish

NEWSLETTER

Price comparisons (examples)

On 2 major product lines (WM, CL)

Clear communication (saving, value)

Italian & Polish

NEWSLETTER

Price comparisons (examples)

On 2 major product lines (WM, CL)

Clear communication (saving, value)

Italian & Polish

NEWSLETTER

Average saving 20% (vs internet)

Home Delivery

Value of Extended Warranty

Time Saving & Direct contact

Italian & Polish

CONTACT PHASE (FLOW)

CALL CENTER INDESIT(phone, email)

DIRECT SALES(product+service)

PAYMENT &

HOME DELIVERY

NEWSLETTER

FINAL CONSUMER (employees of members of

Chamber of Commerce)

OFFER

AGENDA

1. The Company

2. New Project (overall, benchmark)

3. Implementation

4. First Feedback

5. Conclusions

FIRST FEEDBACK

• 19th March: Start Project (email sent to all CCIIP members)

• First Distribution among employees ..

Received 70 contacts (infos, offers, sales)

Opened a new channel (B2C)

Excellent Consumer care to your employees

AGENDA

1. The Company

2. New Project (overall, benchmark)

3. Implementation

4. First Feedback

5. Conclusions

CONCLUSIONS

Good opportunity (networking, benefits)

Meetings (1to1, workshops), Promo Update

Web portal coming soon

CONCLUSIONS

This action aim to create:

Networking among members of Italian Chamber

Concrete advantage for members

Develop an innovative channel: B2C

CONCLUSIONS

Help, Suggestions

….

Case of Success

CONCLUSIONS

Grazie

Dziekuje