Design di SistemaL’interazione (HCI, tra oggetti, e nelle reti sociali) è la chiave dell’adozione.(e quindi del successo).
I comportamenti sono strategia & business, non solo forma
Digital Design RecapRicordatevi di introdurre il DESIGN dei COMPORTAMENTI nel vostro lavoro, perché quelli che vi ho mostrato non sono canali, bensì tecnologie che ci cambiano.Perché noi non siamo (solo) ciò che pensiamo di essere, ma anche il risultato degli oggetti che usiamo.Per questo non dovreste preoccuparvi delle nuove tecnologie, bensì delle nuove abitudini.
(Thanks to Hugh Dubberly for the video, who helped create it for ex-CEO John Sculley's EDUCOM 1987 keynote in six weeks on a $60,000 budget.)
1987 -> 1995An old -and almost real- science fiction story made by Apple
usabilityIxD
AI, Virtual AssistantInternet of Things
Prototypes
iPhone Eye-TrackingMultimodal UI
UXDesign Strategy
A long trip into the near future
1. Consumerization…
2. IoTH
3. How stories might evolveNew story makers (involuntary stories build by machines) New tools to create and experience stories (gopro, oculus, holographic, etc) The world as ultimate algorithms theatre (Terraforming)
Technology acceleration Touchpoint multiplication
Introducing IoTThe IoTH CasbahDesign Laws for Makers
Every Tool, service, business that jump in the digital technology, start to follow Moore’s Law! Acceleration change everything.
Pete
r Dia
man
dis http://www.youtube.com/watch?v=E9wFXHYJgdo
Acceleration
Pete
r Dia
man
dis
Kodak is best known for photographic film products. During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the US.Kodak invented digital cameras, but because the company culture -for Kodak- was really easy to see an emerging approach and say: "Digital is just a toy”. Trues, but digital means that evolve according Moore Law!
http://www.diamandis.com/the-launch-pad/why-billion-dollar-100-year-old-companies-die/1743/
Kodak missed a 380B/y pictures
Kodak missed a 380B/y pictures
President Obama poses for a funeral selfie ( Nelson Mandela’s) and gets chummy with Danish Prime Minister Helle Thorning-Schmidt but Michelle does not look impressed
Food PornAnimals (cats)
Selfies
They invented the digital camera…
Every Tool, service, business that jump in the digital technology, start to follow Moore’s Law! Acceleration change everything.
Pete
r Dia
man
dis http://www.youtube.com/watch?v=E9wFXHYJgdo
Acceleration
Touchpoints multiplication
Bakery
Baker
spoon
Recipe
Grocery (ingredients)
PackageAdvertising
Fan Group
Social SphereRetail Store
Online store
ProfessionalKOL
Product stories
Specs
Advertising
Social Sphere
Fan Group
Package
Sales Tools
B2C Help
NON digital vs DIGITAL Good
B2B support
Digital, push product extentionUsers/makers will starts soon to co-create touch points
Digital good extendible with physical (printable) objects
Physical good extendible with digital stories
Digital, push product extention
Digital good extendible with physical (printable) objects
Physical good extendible with digital stories
Users/makers will starts soon to co-create touch points
Even if the Internet appears ubiquitous, still the number of connected objects or devices is vastly inferior to those which are not connected. The coming revolution will raise from the necessity of substituting everyday objects with connected ones, making these more intelligent and aware.
This is the
Internet of Things
HUMANS
OBJECTS
2003 2010 2015 2020
IN 2008 THE NUMBER OF CONNECTED OBJECTS HAS EXCEEDED THAT OF HUMANSIn Q1/12 there were more iPhone sold on planet Earth than babies born.
100 'things' are coming online every second.50 Billion connected objects await us on the threshold of 2020, and many of these will necessarily be "autonomous"
Why is important? The number of Theatres or TV is relevant…
Put an OBJECT in the pocket, car, home or office desk of every person, user, customer, partner, affiliate, etc. through which to enter into a dialogue, with bidirectional logic and in a social network.
This is the opportunity.
19
* What: indoor and outdoor wifi camera Year: 2013Price: $199
# CANARY
What: wifi camera to monitor home Year: Spring 2014Price: $239 +z wave pack $359, house kit $649
Note: Piper security and automation device won the international CES award 2014
# PIPER
* Bluetooth Smart
Meat Thermometer Year: Jan 2014Price: $not yet
# iGRILL
What: smart egg tray by Quircky
Year: 2013Price: $59.99
# EGG MINDER
20
*
# EGG MINDER ENTERTAINMENT
Market: B to CSelling channels: company website, Amazon
Note: https://www.quirky.com/shop/619-egg-minder-the-smart-egg-tray
21
* *
What: Smart flexible power strip by Quircky Year: Nov 2013Price: $80
# PIVOT
What: multipurpose sensor: to monitor temperature, humidity, light, sound, motion, by Quircky Year: 2013 Price: $49.99
# SPOTTER
What: smart personal
dashboard + clock by Quircky
Year: 2013 Price: $99.99
# NINBUS
What: smart piggy bank by Quircky
Year: 2013Price: $49.99
# PORKFOLIO
Every object must know STORIESthe History of its past (how it is made, where it was produced, how it is used) and its future (as it is disassembled, valued in its parts, recycled, disposed of).
Every object must be SENTIENT
Every object should know something about the world around it through sensors, or at least know when and where it is used.
Every object must be able to communicate and share its status across social networks used by humans, "participating" in their social relationships.
Every object must be SOCIAL
How stories might evolveNew story makers (involuntary stories build by machines) New tools to create and experience stories (gopro, oculus, holographic, etc) The world as ultimate algorithms theatre (Terraforming)
Any computer, any building, any car leads us to a brand new world crowded by billions of “Autonomous story tellers”
Hyper-connected / hyper-natural
http://www.psfk.com/2012/10/iphone-mini-theater-headset.html#!PRw0vhttp://mikeenayah.com/id28.html
"Designer Mike Enayah has created the concept GrabCAD that mimics the experience of a movie theatre on an iPhone. The set includes a hands-free placeholder attached to quality headphones to immerse the viewer in the on-screen action. The iPhone is embedded into holder so that the screen is scaled to be the same size as a movie theatre screen. The iPhone Theatre could essentially allow viewers to enjoy films on the go without having to lug around bulky equipment.
Stories @Gym Stories for resting calm
Tilting bike uses Google Maps to simulate riding in different parts of the world
When computers helps you to relax
Theatres are often unusual spaces
The best story of last years:- It is real life - It looks like a first person shooter - Take less than 10 minutes- Was consumed by a billion person, using any possible device (TV as second screen)
and - It was not produced by a Mayor (or supported by Nasa)
The Machine to be anotherTRADING BODIES, SEXES WITH OCULUS RIFT http://animalnewyork.com/2014/trading-bodies-sexes-oculus-rift/
Recap
• Experiences are stories. Objects’ behaviours are stories too.
• Digital stories might be powerful enough to effect everything, including the physical world.
• Digital stories might be played in very unusual theatres, including objects or apps.
• Time/size matter. Physical vs Digital lifecycle is an unexplored opportunity.
…
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