Truly,thebicycleisthemostinfluentialpieceofproductdesignever.”HughPearman,DesignWeek,12June2008
CLEARLY…DEMANDDRIVESINNOVATION
AVOID THE HEAT
1. ONLY RIDE WHEN IT’S COOL
2. ONLY RIDE WHERE IT’S COOL
3. LIMIT RIDING TIME/DISTANCE/EFFORT
DEAL WITH THE CONSEQUENCES1. CARRY LOTS OF EXTRA WATER2. CARRY LOTS OF ELECTROLYTES
SOLUTIONS3. ALLOW EXTRA TIME FOR
RECOVERY AND REHYDRATION4. SLOW DOWN, LIMIT
TIME/DISTANCE/EFFORT
GET USED TO THE HEAT
1. ACCLIMATEINCREASES PLASMA VOLUME
LOWERS TIME TO INITIATE SWEATING
IMPROVES PERIPHERAL CIRCULATORY FLOW – SWEATING EFFICIENCY
CHANGES SWEAT COMPOSITION LOWER SALT LOSSES
SPRUZZADELIVERSJUSTENOUGHWATERWITHEACHSPRAYTOLOWER
YOURSKINTEMPERATURE15-20+DEGREESWITHOUTWASTINGANYWATERFROMYOURBOTTLE
IT’SNOTANEWIDEAIT’SJUSTAMUCHBETTER
DELIVERYSYSTEM
LOWERFATIGUE
LOWERTHIRST
LOWERHEATINDEX
LOWERPERCEIVEDEXERTION
LESSGIDISTRESS
LOWERRATEOFDEHYDRATION
MyexperiencewiththeSpruzzamistbegunwith
beingskeptical.Iwasn’tsureIwantedtoaddsomethinglikethatonmybikeand
woulditreallywork?AfterbeingaskedseveraltimesIgavein,whathurtcould
comewithtryingit?That’swhereeverythingchanged.
Tryingit.OnceItookacouplespraystomyearsand
mouth,Iwashooked.
"Wowthisreallyworks.It'samazinghowwellitcoolsyoudown.Honestly,intellectuallyitwashardformetobelieveitcouldworkthiswell."
JimT.
Justcamebackfroma40+milerideintripledegreeheat.InotsureIcouldhavedoneitwithouttheSpruzzamist.Itmadeitsomucheasierandit’scoolingspraymadeitfeelsomuchcooler.IwassoimpressedthatIhadtoshowitofftoothercyclistsatthecoffeestop.Thankyousomuchfor
makingthisproduct.
HiDavid!Ijustwantedyoutoknowthat
Spruzzaissoveryhelpfulinthisheat.Myheartratewasevenlowerwith
theSpruzza.AmandaCoker
CurrentWomen’sHAM’Rrecordholderandoncoursetobeatthe
MEN’SrecordbynextMay.Over80,000milesinoneyear.
BRANDAMBASSADORS
DearREIBuyers,IamtheSalesLeadforActionSportsintheFolsomCAREI.IhavebeenwithREIfor6.5years.AfewmonthsagoagentlemannamedDavidCarrozzacameintoREIandapproachedusinActionSports.Hetoldusthathehadanewproductlinehewastryingtogetgoing.TheproductiscalledSpruzza.Itisabikeaccessorythatallowstheusertoenjoycyclingevenwhenitisveryhotoutside.ItsoundedlikeasmartideaandIwas
curioustotestitout.TherereallyisnootherproductlikeitthatIhaveeverseen.Essentiallyitisastreamlinedmister/sprayattachmenttheonespraysononeselfperiodicallytokeepyourtemperaturedown.AtfirstIwasconcernedthatthereservoirwastoosmalltolastverylong.Icommute23milestoworkonmybikeandthatusuallytakesmeaboutanhourandahalf.Ona95+degreedayIwasabletogetabout1hourworthofspraysbeforeneedingtorefillthereservoir.IwasveryimpressedwithhowwelltheSpruzzawasabletokeepmefromgettingoverheated.NormallyonahotridelikethatIwillkeepsweatinglongafteracoldshower.UsingtheSpruzzaIfeltasifIhadonlybeenridingfor20minutesinsteadof1.5hours. MycoretemperaturenevergothighandIwasnotdrainedofenergy.IhaveuseditonmanyhotdaysandIloveit.Ithinkthatourcustomerbasewouldalsogetakickoutofthisproduct.Itspricepointisjustaboutrightforabikeaccessory.ThisproductwillsellverywellinanyREIlocatedinawarmarea.IknowthatifwehadthisproductinmystoreIcouldpersonallysellatonofthem.Heatcanreallydeteracyclistfromgettingonthetrail.Imaginehowmuchitcouldimpactoursummercyclingsalesifpeoplewereabletorideeveryday,andatanytime?IwouldhighlyrecommendasaseasonedREIemployeeandavidcyclistthatwepickupthisproductandputitourstores.Sincerely,BobbyBowerSaleLeadActionSportsFolsomCaREI
THEFIRSTBIKEWITH
“FACTORYINSTALLEDAIR-CONDITIONING”
KEEPSNEARLYTHEENTIREFRONT/WINDFACINGSERVICEOFTHEBODY15-20+DEGREES
COOLER.
ATRANSFORMATIONALGAMECHANGING
REVOLUTIONINHOTWEATHERCYCLING.
“GETTING MORE PEOPLE ON
BIKES MORE OFTEN”
HEALTHYECONOMY
ENVIRONMENTAND
JUST PLAIN FUN
SUMMERISTHEBESTTIMEOFTHEYEARTORIDE:LONGDAYS
GOODWEATHERIT’S JUST
HOT
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