Truly,thebicycleisthemostinfluentialpieceofproductdesignever.”HughPearman,DesignWeek,12June2008

CLEARLY…DEMANDDRIVESINNOVATION

PROFESSIONAL RECREATIONAL COMMUTER&UTILITY

We’ve all done this on a HOT day.

THETHOUGHTOCCURREDTOUSWHATIFWECOULDTAKETHATFEELING

WITHYOU

“THE HARDER YOUR BODY WORKS TO COOL ITSELF

THE FASTER YOU FATIGUE”

AVOID THE HEAT

1. ONLY RIDE WHEN IT’S COOL

2. ONLY RIDE WHERE IT’S COOL

3. LIMIT RIDING TIME/DISTANCE/EFFORT

DEAL WITH THE CONSEQUENCES1. CARRY LOTS OF EXTRA WATER2. CARRY LOTS OF ELECTROLYTES

SOLUTIONS3. ALLOW EXTRA TIME FOR

RECOVERY AND REHYDRATION4. SLOW DOWN, LIMIT

TIME/DISTANCE/EFFORT

GET USED TO THE HEAT

1. ACCLIMATEINCREASES PLASMA VOLUME

LOWERS TIME TO INITIATE SWEATING

IMPROVES PERIPHERAL CIRCULATORY FLOW – SWEATING EFFICIENCY

CHANGES SWEAT COMPOSITION LOWER SALT LOSSES

YEP,

NECESSITY IS THE

MOTHER OF

INVENTION

I NEEDED

“A COOLER WAY TO RIDE.”

IT’S NEVER BEEN DONE

BEFORE

SPRUZZADELIVERSJUSTENOUGHWATERWITHEACHSPRAYTOLOWER

YOURSKINTEMPERATURE15-20+DEGREESWITHOUTWASTINGANYWATERFROMYOURBOTTLE

IT’SNOTANEWIDEAIT’SJUSTAMUCHBETTER

DELIVERYSYSTEM

DOES IT

REALLY

WORK?

LOWERFATIGUE

LOWERTHIRST

LOWERHEATINDEX

LOWERPERCEIVEDEXERTION

LESSGIDISTRESS

LOWERRATEOFDEHYDRATION

NOADDITIONALAERODYNAMICDRAG

THREE UTILITY PATENTS IN USAONE IN AUSTRALIA

FOLSOM

SACRAMENTO

CHICO

DAVIS-YUBACITY

BRAND

COMPANY

PRODUCTCONCENTRICCIRCLE

MODEL

DIRECTTOCONSUMER– E-COMMERCE- WEBSITE

LOCAL BIKE SHOPS

COACHESANDTRAINERS

EVANHUFFMAN2016AmgenTourofCA

KOMWinner

MyexperiencewiththeSpruzzamistbegunwith

beingskeptical.Iwasn’tsureIwantedtoaddsomethinglikethatonmybikeand

woulditreallywork?AfterbeingaskedseveraltimesIgavein,whathurtcould

comewithtryingit?That’swhereeverythingchanged.

Tryingit.OnceItookacouplespraystomyearsand

mouth,Iwashooked.

"Wowthisreallyworks.It'samazinghowwellitcoolsyoudown.Honestly,intellectuallyitwashardformetobelieveitcouldworkthiswell."

JimT.

Justcamebackfroma40+milerideintripledegreeheat.InotsureIcouldhavedoneitwithouttheSpruzzamist.Itmadeitsomucheasierandit’scoolingspraymadeitfeelsomuchcooler.IwassoimpressedthatIhadtoshowitofftoothercyclistsatthecoffeestop.Thankyousomuchfor

makingthisproduct.

HiDavid!Ijustwantedyoutoknowthat

Spruzzaissoveryhelpfulinthisheat.Myheartratewasevenlowerwith

theSpruzza.AmandaCoker

CurrentWomen’sHAM’Rrecordholderandoncoursetobeatthe

MEN’SrecordbynextMay.Over80,000milesinoneyear.

BRANDAMBASSADORS

LOCALEVENTSANDRACES

DearREIBuyers,IamtheSalesLeadforActionSportsintheFolsomCAREI.IhavebeenwithREIfor6.5years.AfewmonthsagoagentlemannamedDavidCarrozzacameintoREIandapproachedusinActionSports.Hetoldusthathehadanewproductlinehewastryingtogetgoing.TheproductiscalledSpruzza.Itisabikeaccessorythatallowstheusertoenjoycyclingevenwhenitisveryhotoutside.ItsoundedlikeasmartideaandIwas

curioustotestitout.TherereallyisnootherproductlikeitthatIhaveeverseen.Essentiallyitisastreamlinedmister/sprayattachmenttheonespraysononeselfperiodicallytokeepyourtemperaturedown.AtfirstIwasconcernedthatthereservoirwastoosmalltolastverylong.Icommute23milestoworkonmybikeandthatusuallytakesmeaboutanhourandahalf.Ona95+degreedayIwasabletogetabout1hourworthofspraysbeforeneedingtorefillthereservoir.IwasveryimpressedwithhowwelltheSpruzzawasabletokeepmefromgettingoverheated.NormallyonahotridelikethatIwillkeepsweatinglongafteracoldshower.UsingtheSpruzzaIfeltasifIhadonlybeenridingfor20minutesinsteadof1.5hours. MycoretemperaturenevergothighandIwasnotdrainedofenergy.IhaveuseditonmanyhotdaysandIloveit.Ithinkthatourcustomerbasewouldalsogetakickoutofthisproduct.Itspricepointisjustaboutrightforabikeaccessory.ThisproductwillsellverywellinanyREIlocatedinawarmarea.IknowthatifwehadthisproductinmystoreIcouldpersonallysellatonofthem.Heatcanreallydeteracyclistfromgettingonthetrail.Imaginehowmuchitcouldimpactoursummercyclingsalesifpeoplewereabletorideeveryday,andatanytime?IwouldhighlyrecommendasaseasonedREIemployeeandavidcyclistthatwepickupthisproductandputitourstores.Sincerely,BobbyBowerSaleLeadActionSportsFolsomCaREI

RANCHOCORDOVA ROSEVILLE

SACRAMENTO

THEFIRSTBIKEWITH

“FACTORYINSTALLEDAIR-CONDITIONING”

KEEPSNEARLYTHEENTIREFRONT/WINDFACINGSERVICEOFTHEBODY15-20+DEGREES

COOLER.

ATRANSFORMATIONALGAMECHANGING

REVOLUTIONINHOTWEATHERCYCLING.

“GETTING MORE PEOPLE ON

BIKES MORE OFTEN”

HEALTHYECONOMY

ENVIRONMENTAND

JUST PLAIN FUN

SUMMERISTHEBESTTIMEOFTHEYEARTORIDE:LONGDAYS

GOODWEATHERIT’S JUST

HOT