2011 European Multidisciplinary Cancer Congress
How Health Professionals & Patient Groups Are Using Social Media
2011 European Multidisciplinary Cancer Congress
Why Does it Matter?
1. Your patients and peers
are there
2. Connect & learn from
peers & experts
3. It DOES NOT take much
time
4. You get value
2011 European Multidisciplinary Cancer Congress
How to Do it?•Start slowly one social network at a time•Select carefully who to follow, friend•First listen carefully•Then interact •Engage in conversation with your followers•Behave online as you would offline, with extra care
2011 European Multidisciplinary Cancer Congress
What’s a Hashtag? #
2011 European Multidisciplinary Cancer Congress
Who is There?
2011 European Multidisciplinary Cancer Congress
Meet Dr. Naoto T. Ueno MD, PhD-@teamoncology
2011 European Multidisciplinary Cancer Congress
Meet Dr. Anas Younes, MD PhD
2011 European Multidisciplinary Cancer Congress
Krupali Tejura MD-Radiation Oncologist @krupali
2011 European Multidisciplinary Cancer Congress
Meet Europa Donna @breasthealthday
2011 European Multidisciplinary Cancer Congress
Meet BeStrong.org.gr @be_strong
2011 European Multidisciplinary Cancer Congress
Tendencies • Ιncreased adoption of SM •Participation becomes routine•Multi-platform participation•Need for social engaging environment in healthcare with user defined privacy including PHR
2011 European Multidisciplinary Cancer Congress
Thank you for listening
Kathi ApostolidisBreast Cancer & Patient Rights Advocate
blog: http://epatientgr.wordpress.comtwitter: www.twitter.com/kgapo,
www.twitter.com/#opnHealthfacebook: www.facebook.com/kathiapostolidis www.facebook.com/#opnhealth Linked IN: http://www.linkedin.com/in/kathiapostolidis
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