Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online...
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Transcript of Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online...
Web monitorInternet key numbers
March 2013
March 2013: highlights
A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni nel mese, con un incremento del 6% rispetto all’omologo 2012. I target maggiormente in crescita sono i bambini e gli over 65 (2-11 y.o. +16%; +65 y.o. +15%). La penetrazione si attesta al 53% della popolazione, con un picco del 72% sui 18-24 così come sui 35-44.
il tempo speso cresce significativamente vs periodo omologo 2012 sia su base mensile (+16%) che nel giorno medio (+13%). Gli utenti 18-24 dedicano il maggior volume di tempo alla rete con 1 ora e 48 minuti, registrando anche l’incremento più alto (+17%), seguono i 55-64 (+16%).
Resta elevato il volume di utenti connessi ai Portali (25,2 mio), alle Communities (24,7) e al mondo dell’Entertainment (25,6 mio) dove si continua a registrare un trend positivo in termini di Tempo Speso (+15%), soprattutto grazie alle sottocategorie Video (+44%) e Music (+25%).
La categoria News & Information caratterizzata dall’elezione di Papa Francesco (13/03) e dagli eventi politici seguiti alle elezioni politiche di fine febbraio, raccoglie 23,3 milioni di utenti (+7% vs. 2012), con un tempo medio di permanenza di 1 ora e 40 minuti mensili, in crescita del 32%.
Leader di categoria si conferma La Repubblica con 10,2 mio utenti (+15% audience), seguito da Corriere della Sera 9,1 mio utenti (+9% audience; +15% tempo). Per i due quotidiani si registrano performance positive anche per quanto riguarda l’ambito video con audience e tempo speso in crescita sia per La Repubblica TV (+11% audience; +31% tempo) che per Corriere TV (+8% audience; +53% tempo).
In generale crescono tutti i principali player di News (top 10 siti), tra cui Libero News (+21% audience); Blogo (+15% audience); TGCOM24 (+37% audience; +10% tempo speso); Quotidiano.net (+9% audience; +11% tempo) e La Stampa.it (+42% audience; +16% tempo speso).
A partire da giugno 2012 all’interno del Web Monitor è disponibile anche un’analisi di Audiweb Object Video, l’estensione del sistema di rilevazione che consente di misurare la fruizione dei contenuti video presenti su internet (vedi metodologia pag. 33) .
Agenda
1. Quanti sono i surfers?
2. Quanto tempo passano on line?
3. Target diversi, consumi diversi
4. Che cosa fanno i surfers in rete?
Dec 09Jan
10Feb
10
Mar 10Apr 1
0
May 10Jun 10
Jul 10
Aug 10Sep
10Oct
10
Nov 10
Dec 10Jan
11
Feb 1
1
Mar 11Apr 1
1
May 11Jun 11
Jul 11
Ago 11
Set 11
Ott 11
Nov 11Dic 1
1Jan
12Feb
12
Mar 12Apr 1
2
Mag 12Jun 12
Jul 12
Aug 12Set
12Ott 12
Nov 12
Dec 12Jan
13Feb
13
Mar 13
18,000
20,000
22,000
24,000
26,000
28,000
30,000
32,000
March 2013 – Key numbersInternet audience and time spent register a relevant growth
MONTHLYMar2013
Var % vs Mar 2012
Active Internet Users .000 29.329 +6%
Time per person (hh:mm) 23:21 +16%
Active Users % pen vs pop*
Tot Individuals +2 53
2-11 40
12-17 58
18-24 72
25- 34 69
35-44 72
45-54 62
55-64 41
over 65 17
Adulti 25 - 54 68
Men 56
Women 51
Women 25-54 67
DAILYMar2013
Var % vs Mar 2012
Active Internet Users .000 14.829 +8%
Time per person (hh:mm) 1:29 +13%
Source: Groupm elaborations on Audiweb data
*Italian Pop. 2+ years (over +74 anni, are considered only if living with at least one person aged between 11-74 years).
Audience Trend .000
Mar 2013: 29.329
March 2013 – Web & App – Audience and Time spentWebsite and applications show a similar performance
Mar 12 Mar 13
27,022
28,663
Audience .000Main Applications
Main Web Sites – apps excluded
5 Source: Groupm elaborations on Audiweb data
Audience .000
Mar 12 Mar 13
22,767
24,168
TOT WEBSITES (app excluded)
28,7 mio Unique Audience (+6% vs March ‘12)
21h 14 min time per user (+17% vs March ’12)
APPLICATIONS24,2 mio Unique Audience
(+6% vs March ‘12)3 h 10 min time per user
(+7% vs March ’12)
March 2013- Audience and time spent per day type and day part During the weekend less users are online; internet prime time confirms all day long
6 Source: Groupm elaborations on Audiweb data
06:00 - 09:00 09:00 - 12:00 12:00 - 15:00 15:00 - 18:00 18:00 - 21:00 21:00 - 00:00 00:00 - 03:00 03:00 - 06:000
2,000
4,000
6,000
8,000
10,000
0:18
0:290:29 0:33 0:32
0:360:31
0:27
Average Day Active Audience .000
mon - fri sat-sun
15.176
12.542
1:30
1:27
Average Day Time per Person h:min Day Type Day Part
March 2013 –Internet Audience CompositionWomen online are increasing; 60% of web pop. Is made of 25-54 y.o.
2-11 Kids 7%12-17 Teen
7%
18-24 Post Teen 11%
25-34 Young Adult 18%
35-44 Adult 24%
45-54 Ma-ture adult
19%
55-64 Senior
10%
over 65 Silver Surfer 5%
52%
48%
Female +0,3% vs. ‘12
Male -0,3% vs. ‘12
Sex% Composition
Age% Composition
Source: Groupm elaborations on Audiweb data
March 2013 – Unique Users by targetKids and over 65 y.o. register the best performance
Adult 35-44 anni• 6,924 mio UU• +7% vs Mar ‘12• +4% vs Feb ‘13
Senior 55-64 anni• 3,026 mio UU
• +10% vs Mar ‘12• +4% vs Feb ‘13
Young adult 25-34• 5,211 mio UU• +1% vs Mar‘12• +4% vs Feb‘13
Teen: 12-17 • 1,953 mio UU• -6% vs Mar ‘12• +1% vs Feb ‘13
Silver Surfer +65• 1,424 mio UU
• +15% vs Mar ’12• +5% vs Feb ‘13
Post Teen: 18-24 • 3,197 mio UU
• +11% vs Mar ‘12• +2% vs Feb ‘13
Source: Groupm elaborations on Audiweb data – applications included
Mature Adult 45-54 anni• 5,479 mio UU• +4% vs Mar ‘12• stable vs Feb ‘13
Average: +6%
Kids: 2-11 • 2,115 mio UU
• +16% vs Mar ‘12• +1% vs Feb ‘13
Kids: 2-11• 0:50
• +12% vs Mar ’12• -1% vs Feb ‘13
Adult 35-44 anni• 1:31
• +14% vs Mar ‘12• -2% vs Feb ‘13
Senior 55-64 anni• 1:23
• +16% vs Mar ‘12• +1% vs Feb ‘13
Young Adult 25-34• 1:39
• +14% vs Mar ‘12• +4% vs Feb ‘13
Teen: 12-17 • 1:09
• -2% vs Mar‘12• -3% vs Feb ‘13
Silver Surfer +65• 1:05
• +3% vs Mar ’12• -3% vs Feb ‘13
Post Teen: 18-24 • 1:48
• +17% vs Mar ‘12• +2% vs Feb ‘13
Source: Groupm elaborations on Audiweb data – applications included
Mature Adult 45-54 anni• 1:29
• +15% vs Mar ‘12• +6% vs Feb ‘13
March 2013 – Time spent by target on daily averageTime spent register a relevant growth on all targets (a part from 12-17)
h:mm Average: +13%
8,000 13,000 18,000 23,000 28,00012:00:00 AM
01:12:00 AM
02:24:00 AM
03:36:00 AM
04:48:00 AM
06:00:00 AM
07:12:00 AM
08:24:00 AM
09:36:00 AM
10:48:00 AM
March 2013 – Top 10 websites Most top website are increasing their audience and time spent
Source: Groupm elaborations on Audiweb data – applications excluded
Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
Audience .000
Time per Person
TOT WEBSITES (app excluded)28,7 mio Unique Audience (+6% vs March ‘12)21h 14 min time per user (+17% vs March ’12)
0 2,000 4,000 6,000 8,000 10,000 12,000 14,00012:00:00 AM
12:14:24 AM
12:28:48 AM
12:43:12 AM
12:57:36 AM
01:12:00 AM
01:26:24 AM
01:40:48 AM
01:55:12 AM
02:09:36 AM
Series3
March 2013 – Top 10 applicationsWindows Media Player is still leader by Audience, while Skype register the largest Time Spent
Source: Groupm elaborations on Audiweb data
Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
Audience .000
Time per Person
APPLICATIONS24,2 mio Unique Audience (+6% vs March ‘12)3 h 10 min time per user (+7% vs March ’12)
Search Engines/Portals & Communities
Telecom/Internet Services
Entertainment
Computers & Consumer Electronics
News & Information
Multi-category Commerce
Family & Lifestyles
Home & Fashion
Travel
Finance/Insurance/Investment
Government & Non-Profit
Education & Careers
Corporate Information
Automotive
Special Occasions
0 5,000 10,000 15,000 20,000 25,000 30,000
mar 12
mar 13
March 2013– Most visited categoriesConsumer electronics and News confirm a good increase
∆% vs march 2012
Source: Groupm elaborations on Audiweb data
Audience .000 Subcategorie’sweight
Search: 31%Portals: 40%Communities: 29%
Video/Broadcaster/Music: 37%Games/Betting: 18%Sport: 10%Others: 36%
Travel services/info: 63%Holiday Planner: 37%
A partire dal mese di aprile 2012 sono stati introdotti all’interno della categoria Family and Lifestyles alcuni siti
precedentemente inseriti ad altre categorie, come ad esempio Pianetadonna.it e Donna Moderna. A causa di
tale cambiamento non è possibile valutare la performance della categoria rispetto all’omologo 2011, mentre il
confronto è valido per i siti.
5%
5%
6%
7%
7%
7%
N.A.
15%
2%
8%
7%
13%
4%
16%
9%
Average: +6%
March 2013– Time spent on categoriesBetween top 5 categories Entertainment and News show the best performance
∆%
vs Mar 2012
Search Engines/Portals & Communities
Entertainment
Telecom/Internet Services
Computers & Consumer Electronics
News & Information
Multi-category Commerce
Finance/Insurance/Investment
Automotive
Home & Fashion
Travel
Government & Non-Profit
Family & Lifestyles
Education & Careers
Corporate Information
Special Occasions
0:00:00 2:24:00 4:48:00 7:12:00 9:36:00 12:00:00
mar 12mar 13
Source: Groupm elaborations on Audiweb data
Time per Person h.min.sec
A partire dal mese di aprile 2012 sono stati introdotti all’interno della categoria Family and Lifestyles alcuni siti precedentemente inseriti ad altre categorie, come ad esempio Pianetadonna.it e Donna Moderna. A causa di tale cambiamento non è possibile valutare la performance della categoria rispetto all’omologo 2011, mentre il confronto è valido per i siti.
10%
29%
17%
12%
32%
19%
-9%
38%
14%
-4%
11%
N.A.
17%
7%
36%
Average: +16%
-2,000 3,000 8,000 13,000 18,000 23,000 28,0000:00:00
0:14:24
0:28:48
0:43:12
0:57:36
1:12:00
1:26:24
1:40:48
1:55:12
2:09:36
Series3
March 2013 – PortalsThe category confirms a growing trend, especially on time spent
Source: Groupm Elaborations on Audiweb data – applications included
* Il dato di Google risulta più elevato del totale categoria di appartenenza perchè si riferisce al totale brand e quindi comprende la sezione Search, che è esclusa dalla sub category General Interest Portals
PORTALS25,2 mio Unique Audience (+5% vs Mar ‘12)
53 min time per user (+16% vs Mar ’12)
Audience .000
Time per Person
Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
0 5,000 10,000 15,000 20,000 25,00023:31:12
0:43:12
1:55:12
3:07:12
4:19:12
5:31:12
6:43:12
7:55:12
9:07:12
Series3
March 2013 – CommunitiesGood increase in Time Spent; Google+ register a very good performance
COMMUNITIES24,7 mio Unique Audience (+4% vs Mar ‘12)8h 18 min time per user (+12% vs Mar’ 12)
Audience .000
Time per Person Bubble size = Page Views
Google+: +57%Linkedin: +18%
=Audience increase
Audience stable
Audience decrease
0 5,000 10,000 15,000 20,00023:45:36
0:00:00
0:14:24
0:28:48
0:43:12
0:57:36
1:12:00
1:26:24
1:40:48
1:55:12
Series3
March 2013 – EntertainmentTimes spent register a relevant growth
Source: Groupm Elaborations on Audiweb data – applications included
ENTERTAINMENT25,6 mio Unique Audience (+6% vs Mar ‘12)5 h 55 min time per user (+29% vs Mar ‘12)
Audience .000
Time per Person
Bubble size = Page Views
Vevo +9%Rai +14%
=Audience increase
Audience stable
Audience decrease
0 5,000 10,000 15,000 20,000 25,000
0:00:00
0:14:24
0:28:48
0:43:12
0:57:36
1:12:00
1:26:24
Series3
March 2013- Video & BroadcasterBroadcaster and Video register a good increase in audience and time spent
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Time per Person Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
VIDEO (Entertainment’s Subcategory)21,6 mio Unique Audience (+8% vs Mar ’12)
1 h and 46 min time per user (+44% vs Mar ’12)
BROADCASTER (Entertainment’s Subcategory)13,3 mio Unique Audience (+4% vs Mar ’12)
17 min time per user (+7 vs Mar’12)
Rai: +14%Videomediaset: +14%Dailymotion: +184%
18
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
0
1,000
2,000
3,000
4,000
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
March 2013 – Focus on online tv broadcasterRai.TV shows the best performance on audience and time spent
+24% Delta Audience+32% Delta Time
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
0
1,000
2,000
3,000
4,000
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
0
1,000
2,000
3,000
4,000
5,000
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24Audience .000 Time per person h:m:s
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
0
1,000
2,000
3,000
4,000
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
+14% Delta Audience-6% Delta Time
stable Delta Audience-19% Delta Time
+13% Delta Audience-24% Delta Time
Source: Groupm Elaborations on Audiweb data – applications included
500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,50012:00:00 AM
12:07:12 AM
12:14:24 AM
12:21:36 AM
12:28:48 AM
12:36:00 AM
12:43:12 AM
12:50:24 AM
12:57:36 AM
01:04:48 AM
Series3
March 2013 – SportThe category registers a good increase in audience and time spent
Source: Groupm Elaborations on Audiweb data – applications included
SPORT12,9 mio Unique Audience (+10% vs Mar ‘12)
52 min time per user (+7% vs Mar ‘12)
Audience .000
Time per Person Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,0000:00:00
0:28:48
0:57:36
1:26:24
1:55:12
2:24:00
2:52:48
3:21:36
3:50:24
4:19:12
4:48:00
Series3
March 2013 - BettingGood increase in time spent. William Hill, the leader, is still growing
Source: Groupm Elaborations on Audiweb data – applications included
BETTING9,1 mio Unique Audience (+6% vs Mar ‘12)1H e 8 min time per user (+6% vs Mar ‘12)
Audience .000
Time per Person Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
Planet49: +141%BWIN: +33%
0 1,000 2,000 3,000 4,000 5,000 6,0000:00:00
0:14:24
0:28:48
0:43:12
0:57:36
1:12:00
1:26:24
Series3
March 2013 - MusicThe category registers a strong increase in audience and time spent. Spotify is leader on time spent.
Source: Groupm Elaborations on Audiweb data – applications included*Rumblefish servizio che consente di inserire una colonna sonora ai video di YouTube
Audience .000
Time per Person Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
MUSIC11,2 mio Unique Audience (+15% vs. Mar ‘12)
16 min time per user (+25% vs. Mar ‘12)
Leonardo Musica: +87%
2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 11,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
Series3
March 2013 – NewsAudience and Time spent are growing. All top player show a positive sign
Source: Groupm Elaborations on Audiweb data – applications included
NEWS23,3 mio Unique Audience (+7% vs Mar ‘12)1 H 40 min time per user (+32% vs Mar ‘12)
Audience .000
Time per Person
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 11
Dic 12
Jan 13
Feb 13
Mar 13
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
23:57:07
0:00:00
0:02:520:05:45
0:08:38
0:11:310:14:24
0:17:16
0:20:090:23:02
Audience .000 Time per person h:m:s
23
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
01,0002,0003,0004,0005,0006,0007,0008,0009,000
10,00011,000
23:52:48
0:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24Audience .000 Time per person h:m:s
March 2013 – Focus on News OnlineAll players register a good performance. La Stampa shows the most relavent increase on audience
+15% Delta Audience-1% Delta Time
Monthly Audience: 10,0 mio Daily Audience: 1,6 mio
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
01,0002,0003,0004,0005,0006,0007,0008,0009,000
10,00011,000
23:52:48
0:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24Audience .000 Time per person h:m:s
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
23:57:07
0:00:00
0:02:520:05:45
0:08:38
0:11:310:14:24
0:17:16
0:20:090:23:02
Audience .000 Time per person h:m:s
+9% Delta Audience+15% Delta Time
Monthly Audience: 9,1 mio Daily Audience: 1,3 mio
+37% Delta Audience+10% Delta Time
+42% Delta Audience+16% Delta Time
Monthly Audience: 6,1 mio Daily Audience: 709 mila
Monthly Audience: 5,5 mio Daily Audience: 509 mila
Source: Groupm Elaborations on Audiweb data – applications included
24
March 2013 – Focus on News OnlineAll players register a good performance. La Stampa shows the most relavent increase on audience
Source: Groupm Elaborations on Audiweb data – applications included
01-03-2013
02-03-2013
03-03-2013
04-03-2013
05-03-2013
06-03-2013
07-03-2013
08-03-2013
09-03-2013
10-03-2013
11-03-2013
12-03-2013
13-03-2013
14-03-2013
15-03-2013
16-03-2013
17-03-2013
18-03-2013
19-03-2013
20-03-2013
21-03-2013
22-03-2013
23-03-2013
24-03-2013
25-03-2013
26-03-2013
27-03-2013
28-03-2013
29-03-2013
30-03-2013
31-03-2013 -
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
Browser Unici giornalieri
La RepubblicaCorriere della SeraTGCOM24La Stampa.it
13/03/2013 Elezione Papa Francesco
0 2,000 4,000 6,000 8,000 10,000 12,000 14,0000:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16
0:20:09
0:23:02
0:25:55
0:28:48
Series3
March 2013 - TravelTravel area register is stable
Source: Groupm Elaborations on Audiweb data – applications included
TRAVEL 18,2 mio Unique Audience (+2% vs Mar’ 12)
39 min time per user (-4% vs Mar’ 12)
Audience .000
Time per Person
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
TripAdvisor: +50%eDreams: +25%
1,000 3,000 5,000 7,000 9,000 11,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24
Series3
eBay Annunci
March 2013 e-CommerceGood performance for the category; eBay is still leader
E COMMERCE20,1 mio Unique Audience (+7% vs Mar ’12)1 H 27 min time per user (+19% vs Mar ’12)
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
Time per Person
eBay Annunci: +20%Trovaprezzi: +41%
500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,00023:55:40
0:02:52
0:10:04
0:17:16
0:24:28
0:31:40
0:38:52
Series3
March 2013 - Finance/InsuranceAudience is increasing, but Time Spent slow
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble size = Page Views=
Audience in crescita
Audience stazionaria
Audience in calo
Time per Person FINANCE/INSURANCE16,8 mio Unique Audience (+8% vs Mar ’12)
46 min time per user (-9% vs Mar ’12)
Leonardo economia: +12%
1,000 2,000 3,000 4,000 5,000 6,000 7,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
Series3
March 2013 - Family and LifestylesPianetadonna is still leader, followed by Alfemminile
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
Time per Person
Leonardo Donne: +9%Lei Web: +13%
A partire dal mese di aprile 2012 sono stati introdotti all’interno della categoria alcuni siti precedentemente inseriti ad altre categorie, come ad
esempio Pianetadonna.it e Donna Moderna. A causa di tale cambiamento non è possibile valutare la performance della categoria
rispetto all’omologo 2011, mentre il confronto è valido per i siti.
FAMILY AND LIFESTYLES18,9 mio Unique Audience
38 min time per user
0 500 1,000 1,500 2,000 2,500 3,000 3,5000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24
0:57:36
Series3
Automobile.it
March 2013 - AutomotiveAutomotive category register a relevant growth, especially on Time Spent
AUTOMOTIVE10,5 mio Unique Audience (+16% vs Mar ’12)
43 min time per user (+38% vs Mar ’12)
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
Time per Person
Quattroruote: +24%
0 500 1,000 1,500 2,000 2,500 3,000 3,5000:00
0:14
0:28
0:43
0:57
1:12
1:26
Series3
March 2013 – Audiweb Object Video Audiweb lauched a new measurement, dedicated to video streaming consumption, among considered websites Corriere is leader
Source: Groupm elaborations on Audiweb data – applications excluded
Bubble size = Stream View
s
=Audience increase
Audience stable
Audience decrease
Audience .000
Time per Person
AUDIWEB OBJECT VIDEO – Unduplicated Audience 6,5 mio Unique Audience (+9% vs Mar ‘12)
39 min time per user (+41% vs Mar ’12)
31
Mobile Browsing
La navigazione mobileIl trend positivo continua, quasi la meta dell’utenza mobile lo utilizza per navigare
32
Fonte: Elaborazioni GroupM su dati Mobile Next H2 2012
Q1 2011 Q2 2011 Q3 2011 Q4 2011 H1 2012 H2 2012
7.3 7.5 7.98.9
12.212.873832
+63% vs. Q3 ‘11
+77% vs. Q1 ‘11
Mobile Browsing
H1 2012 - Mio di adultiBase: pop mobile = 26.2 mio
• 12,9 mio di utenti navigano da mobile, pari al 49% del totale• Nel 94% dei casi hanno uno smartphone
H2 2012 - Mio di adultiBase: pop mobile = 26.2 mio
Il profilo del mobile browserStudente o lavoratore under 35, con un livello di istruzione medio alto
33
Fonte: Elaborazioni GroupM su Dati Mobile Next H2 2012
104 95
106 106
110 98
91 75
83 101
104
101 104 102
99 110
69 70
99
MaschioFemmina
DA 15 A 19 ANNIDA 20 A 24 ANNIDA 25 A 34 ANNIDA 35 A 44 ANNIDA 45 A 54 ANNI
55 ANNI O PIU'
Media inferiore o menoMedia superiore
Laurea/Post-laurea
Imprenditore/Dirigente/Libero professionistaLavoratore in proprio (commerciante, artigiano, )�
Impiegato/InsegnanteAltro lavoratore dipendente (operaio, commesso, )�
StudentePensionato
CasalingaIn cerca di occupazione
58.241.8
13.412.5
28.725.6
13.66.2
8.656.6
34.8
11.75.8
38.98.5
20.22.53.7
8.8
% comp; Base: 12,9 mio Index vs tot mobile popMobile Browsing
- Audiweb Object Video: metodologia- Schede categorie
Allegati
Audiweb Object Video – una novità• Il 17 luglio 2012 Audiweb annuncia la pubblicazione dei primi dati relativi alla fruizione dei Video Online
• La rilevazione dei video è il primo step di un progetto che prevede vengano misurati anche altri Object di natura diversa dai video (applicazioni, widget, etc) non misurabili con le classiche metriche di Audience e Pagine Viste
• Il nuovo dato sulla fruizione dei video è disponibile in Aw View, dove in una ‘finestra’ dedicata (sezione Video, separata dalla sezione Internet) sono già presenti le nuove metriche, relative alla fruizione di contenuti Video:
• I dati sono relativi ai mesi del 2012 finora pubblicati (gen-dec) e si riferiscono ad un numero limitato di editori/siti:
SITI EDITORILa Repubblica TV Gruppo Editoriale L'Espresso
De Agostini by Day e Sky Il Sole 24 ore
Rai Tv Rai
Corriere della Sera, Gazzetta dello Sport e Lei Web RCS
• La rilevazione infatti è legata all’inserimento ‘volontario’ di un tag speciale all’interno dei player video, che permette al meter di leggere le metriche di fruizione; al momento hanno aderito solo 7 editori, ma il numero è auspicabilmente destinato a crescere
Unique Audience(contatti netti)
Stream Views(contatti lordi)
Time spent(tempo speso)
Audiweb Object Video - warning• Audiweb comunica in modo corretto il nuovo dato disponibile:
• Tuttavia una tabella come la seguente, pubblicata senza il dettaglio del testo, potrebbe dare adito ad equivoci: il dato definito come All Media è infatti solo il totale parziale, ovvero l’audience netta dei (pochi) siti misurati
Solo 7 siti
Attached – Top 10 Websites and top 10 Applications
applications excluded Applications only
Top 10 Websites Top 10 Applications
Source: Groupm Elaborations on Audiweb
# Description Audience .000
Time per person
Delta Audienc
eDelta Time
1 Google 26.539 1.54.41 3% 10%
2 Facebook 22.678 8.14.24 5% 12%
3 YouTube 20.149 1.20.53 9% 30%
4 Virgilio 15.516 0.53.04 3% 14%
5 Wikipedia 14.974 0.16.35 13% 33%
6 Yahoo! 14.709 0.31.42 4% 15%
7 Libero 14.328 1.21.00 9% 11%
8 Blogger 12.101 0.12.00 41% 49%
9 MSN/WindowsLive/Bing 11.337 0.43.02 -7% 13%
10 Leonardo.it 10.561 0.10.20 7% 11%
TOT WEBSITES (app excluded)28,7 mio Unique Audience (+6% vs March ‘12)21h 14 min time per user (+17% vs March ’12)
APPLICATIONS24,2 mio Unique Audience (+6% vs March ‘12)3 h 10 min time per user (+7% vs March ’12)
# DescriptionAudience .0
00Time per person
Delta Audience
Delta Time
1
Windows Media Player (App) 12.074 0.52.38 6% -1%
2Skype (App) 9.688 1.53.12 16% 28%
3 Windows Live Messenger (App) 6.138 0.30.53 -26% -33%
4
VLC media player (App) 5.533 1.36.31 4% 5%
5iTunes (App) 4.046 0.40.57 -12% -2%
6
Windows Live Photo Gallery (App) 3.581 0.17.04 67% 12%
7uTorrent (App) 3.458 0.36.50 17% 35%
8RealPlayer (App) 1.815 0.12.48 55% -41%
9Dropbox (App) 1.628 0.01.20 119% 48%
10
iminent Messenger (App) 1.565 0.17.02 418% -34%
Attached – Top Categories Portals and Communities
Source: Groupm Elaborations on Audiweb data – applications included*Google+ lanciato a luglio 2011
PORTALS25,2 mio Unique Audience (+5% vs Mar ‘12)
53 min time per user (+16% vs Mar ’12)
COMMUNITIES24,7 mio Unique Audience (+4% vs Mar ‘12)8h 18 min time per user (+12% vs Mar’ 12)
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 Google 26.569 1.56.28 3% 10%2 MSN/WindowsLive/Bing 15.759 0.49.12 -2% -15%3 Virgilio 15.610 0.52.56 3% 14%4 Yahoo! 14.742 0.33.21 4% 13%5 Libero 14.347 1.21.04 9% 11%6 Leonardo.it 10.561 0.10.20 7% 11%7 Ask Search Network 7.163 0.05.53 7% 102%8 Tiscali 4.010 0.39.16 -3% 7%9 Tuttogratis 2.427 0.03.25 -8% 43%
10 FastWeb.it 2.118 0.16.38 10% -21%11 AOL Media Network 1.630 0.17.20 -10% -32%12 Kataweb tvzap 1.388 0.06.54 -27% -1%13 PaginaInizio.com 1.261 0.16.54 48% -25%14 Freeonline.it 482 0.02.46 24% 82%15 miniportale.it 361 0.06.45 -47% -18%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 Facebook 22.706 8.14.26 5% 12%2 Blogger 12.101 0.12.00 41% 49%3 WordPress.com 5.440 0.04.39 1% 0%4 Virgilio Community 4.652 0.04.19 -30% -12%5 ForumFree 4.289 0.10.18 N.A. N.A.6 Libero Community 3.839 0.07.22 -21% -76%7 Google+ 3.832 0.03.51 57% -17%8 ForumCommunity 3.612 0.10.09 N.A. N.A.9 LinkedIn 3.524 0.11.08 18% 32%
10 Twitter.com 3.349 0.19.42 -12% 16%11 Leonardo Community 2.797 0.12.05 12% 3%12 Badoo 1.470 1.38.57 -32% 40%13 Tumblr 1.466 0.20.00 40% 9%14 ask.fm 1.057 1.10.36 N.A. N.A.15 Vk.com 976 0.22.08 212% -3%
Source: Groupm Elaborations on Audiweb data – applications included
ENTERTAINMENT25,6 mio Unique Audience (+6% vs Mar ‘12)5 h 55 min time per user (+29% vs Mar ‘12)
VIDEO (Entertainment’s subcategory) 21,6 mio Unique Audience (+8% vs Mar ’12)
1 h and 46 min time per user (+44% vs Mar ’12)
BROADCASTER (Entertainment’s subcategory) 13,3 mio Unique Audience (+4% vs Mar ’12)
17 min time per user (+7 vs Mar’12)
Attached – Top Categories Entertainment; Video&Broadcaster
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 YouTube 20.149 1.20.53 9% 30%2 VideoMediaset 3.670 0.12.58 14% -6%3 MyMovies.it 3.317 0.05.04 10% -29%4 Dailymotion 3.307 0.04.44 184% -91%5 Rai TV 2.918 0.11.09 24% 32%6 ComingSoon TV 2.184 0.03.22 36% -32%7 Twww.tv 1.938 0.05.05 187% -22%8 Now Video 1.732 0.28.35 N.A. N.A.9 Italia-film.Com 1.371 0.04.02 21% -15%
10 ViTv 1.299 0.05.23 N.A. N.A.11 CasaCinema.eu 1.253 0.14.26 N.A. N.A.12 CineBlog01 1.219 0.10.39 113% 32%13 Rojadirecta 1.079 0.18.07 37% 9%14 VideoPremium.NET 989 0.11.11 N.A. N.A.15 Ivid 917 0.04.26 -29% 61%
# Description Audience .000 Time per person Delta Audience Delta Time
1 Rai 4.999 0.11.47 14% 12%2 SKY.it 4.066 0.11.04 0% -19%3 Mediaset.it 2.574 0.04.30 -5% -43%4 La Repubblica TV 2.271 0.05.51 11% 31%5 Corriere TV 1.852 0.05.33 8% 53%6 Staseraintv.com 1.302 0.10.19 71% 32%7 Mediaset Premium 1.147 0.11.10 -36% 178%8 Radio Deejay 1.009 0.06.51 37% -21%9 MTV.it 978 0.08.10 24% 10%
10 LA7 924 0.07.39 13% -24%11 Il Fatto Quotidiano TV 855 0.04.29 N.A. N.A.12 Livestream 845 0.04.17 30% 74%13 Gazzetta TV 837 0.03.28 20% -5%14 Yahoo! TV 740 0.02.12 1% -16%15 Radio 105 537 0.13.59 -16% 57%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 YouTube 20.149 1.20.53 9% 30%2 VEVO 5.352 0.05.28 9% 14%3 Rai 4.999 0.11.47 14% 12%4 iTunes 4.228 0.39.28 -11% -2%5 SKY.it 4.066 0.11.04 0% -19%6 La Gazzetta dello Sport 3.858 0.21.30 11% -9%7 VideoMediaset 3.670 0.12.58 14% -6%8 William Hill 3.377 0.02.16 49% 39%9 MyMovies.it 3.317 0.05.04 10% -29%
10 Dailymotion 3.307 0.04.44 184% -91%11 Leonardo Musica 2.898 0.05.05 87% 21%12 Iminent.com 2.896 0.19.09 212% 39%13 SPIL Games Network 2.720 0.43.22 17% -53%14 Mediaset.it 2.574 0.04.30 -5% -43%
Source: Groupm Elaborations on Audiweb data – applications included
SPORT12,9 mio Unique Audience (+10% vs Mar ‘12)
52 min time per user (+7% vs Mar ‘12)
BETTING9,1 mio Unique Audience (+6% vs Mar ‘12)1H e 8 min time per user (+6% vs Mar ‘12)
Attached – Top Categories Sport and Betting
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 La Gazzetta dello Sport 4.205 0.21.30 11% -9%2 La Repubblica Sport 2.509 0.06.41 -5% -9%3 Yahoo! Sports Websites 1.954 0.11.30 10% 20%4 Diretta.it 1.634 0.55.03 29% 50%5 Sportmediaset 1.543 0.38.17 19% 7%6 Corriere Sport 1.504 0.03.16 -11% -12%7 Corriere dello Sport 1.459 0.19.05 -12% 14%8 SKY.it Sport 1.331 0.09.22 52% -26%9 TuttoSport 1.295 0.19.13 -2% -24%
10 Blogo Sport 1.242 0.02.04 62% 16%11 Virgilio Sport 1.052 0.08.01 -26% -16%12 Libero Sport 1.027 0.05.59 N.A. N.A.13 Fantagazzetta.com 933 0.20.40 33% -24%14 Cittaceleste.it 879 0.05.02 1772% -52%15 Fanpage Sport 854 0.04.40 197% 164%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 William Hill 3.377 0.02.16 49% 6%2 Sisal 1.726 0.17.37 -12% 39%3 888.com 1.364 0.02.54 3% 6%4 Lottomatica 1.361 0.25.44 -30% 22%5 paddypower.com 1.099 0.12.11 2718% 89%6 PLANET49 861 0.02.47 141% 3381%7 bwin 828 0.16.17 33% 12%8 Betradar.com 624 0.21.45 17% 41%9 PokerStars.com 577 4.23.33 70% 38%
10 Superenalotto.com 556 0.03.30 227% -49%11 BetClic 468 0.11.49 -45% 104%12 PlayMillion.com 436 0.00.55 44% 81%13 Gioco digitale 416 0.17.14 -58% 25%14 SNAI 401 1.36.22 -19% 36%15 AspireGlobal 401 0.01.51 N.A. N.A.
Source: Groupm Elaborations on Audiweb data – applications included
MUSIC11,2 mio Unique Audience (+15% vs. Mar ‘12)
16 min time per user (+25% vs. Mar ‘12)
Attached – Top Categories Music and News
NEWS23,3 mio Unique Audience (+7% vs Mar ‘12)1 H 40 min time per user (+32% vs Mar ‘12)
# Description Audience .000
Time per person
Delta Audience Delta Time
1 VEVO 5.352 0.05.28 9% 14%
2 Leonardo Musica 2.898 0.05.05 87% 21%
3 Fanpage Spettacolo 2.217 0.06.55 N.A. N.A.
4 Rumblefish 1.480 0.01.46 N.A. N.A.
5 Virgilio Musica 761 0.02.49 -36% -29%
6 Spotify 627 1.12.23 N.A. N.A.
7 Airdave.it 510 0.01.32 -47% -30%
8 AOL Music 467 0.45.50 -25% -31%
9 CBS Interactive 413 0.02.24 0% -11%
10 Jango Music 385 0.01.34 3% -22%
11 Sony Music 317 0.01.43 18% -56%
12 Play.me.it 298 0.01.42 -23% -14%
13 The Ex Girlfriends 285 0.00.50 N.A. N.A.
14 SoundCloud 283 0.06.34 -25% 111%
15 Dailymotion Music 249 0.02.04 48% 35%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 La Repubblica 10.030 0.29.31 15% -1%2 Corriere della Sera 9.140 0.25.46 9% 15%3 Libero Notizie 6.859 0.14.13 21% 2%4 Blogo.it 6.722 0.04.51 15% 5%5 TGCOM24 6.065 0.15.24 37% 10%6 Quotidiano.net 5.626 0.06.11 9% 11%7 La Stampa.it 5.528 0.10.53 42% 16%8 Nanopress 4.647 0.03.15 22% 3%9 Virgilio Local 4.622 0.02.09 42% 12%
10 Liquida 4.361 0.05.13 34% 24%11 Citynews 3.731 0.06.12 53% 21%12 Fanpage 3.731 0.08.52 62% 104%13 Il Fatto Quotidiano 3.435 0.16.16 99% -3%14 ANSA 3.364 0.17.06 -4% 4%15 Lettera43 3.209 0.05.10 448% 1%
Source: Groupm Elaborations on Audiweb data – applications included
E COMMERCE20,1 mio Unique Audience (+7% vs Mar ’12)1 H 27 min time per user (+19% vs Mar ’12)
Attached – Top Categories Travel and eCommerce
TRAVEL18,2 mio Unique Audience (+2% vs Mar’ 12)
39 min time per user (-4% vs Mar’ 12)
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 Google Maps 12.643 0.12.01 -8% -9%
2 TripAdvisor 4.688 0.07.06 50% -8%
3 Trenitalia 3.593 0.08.07 -5% -29%
4 Priceline Network 3.371 0.16.49 -1% 50%
5 eDreams 2.658 0.06.01 25% -8%
6 Volagratis 1.804 0.07.52 2% -1%
7 Ryanair.com 1.762 0.16.17 -11% 8%
8 ViaMichelin 1.716 0.06.38 -13% 3%
9 Opodo 1.495 0.02.22 70% -13%
10 Expedia 1.435 0.05.52 -16% 12%
11 Google Earth 1.343 0.26.27 -3% -12%
12 easyJet 1.108 0.06.57 3% -9%
13 Alitalia 1.103 0.09.13 -10% -21%
14 trivago 1.061 0.05.38 16% 24%
15 Telepass 1.027 0.06.24 -16% -9%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 eBay 9.214 0.52.31 7% 26%
2 Subito.it 6.473 1.13.39 44% 119%
3 Amazon 6.435 0.13.31 56% 61%
4 Groupon 6.390 0.08.50 -2% 11%
5 eBay Classifieds 5.264 0.17.08 25% 13%
6 Trova Prezzi 4.197 0.03.41 54% 5%
7 Kijiji 3.725 0.11.13 76% 12%
8 Ciao. 2.904 0.05.25 N.A. N.A.
9 Bakeca.it 2.726 0.07.09 32% -25%
10 Lidl 2.471 0.07.56 107% -11%
11 Privalia 2.362 0.14.53 26% -30%
12 IBS 2.359 0.06.41 44% 14%
13 Vivastreet 2.302 0.04.57 14% -11%
14 Media World 2.246 0.07.52 2% -3%15 Groupalia 2.013 0.08.22 -19% -14%
Source: Groupm Elaborations on Audiweb data – applications included
Attached – Top Categories Finance and Family&Lifestyle
FINANCE/INSURANCE16,8 mio Unique Audience (+8% vs Mar ’12)
46 min time per user (-9% vs Mar ’12)
# Description Audience .000
Time per person
Delta Audience Delta Time
1 Il Sole 24 ORE 4.332 0.12.05 7% 18%2 PayPal 2.846 0.07.20 10% 14%3 Gruppo Intesa Sanpaolo 2.689 0.31.47 7% 17%4 UniCredit Banca 2.619 0.24.26 -15% 19%
5 Banco Posta 2.580 0.10.34 -9% -10%
6 Leonardo Economia 2.163 0.02.27 12% -28%
7 SoldiOnline.it 1.541 0.05.07 33% 2%
8 Yahoo! Finance Websites 1.530 0.06.14 16% -49%9 Direct Line 1.513 0.04.17 37% -20%
10 Genertel 1.434 0.01.56 221% -83%11 ING Direct 1.308 0.17.57 8% 5%12 Corriere Economia 1.222 0.03.08 -19% -21%13 La Repubblica Economia 1.112 0.03.25 -32% -34%14 Facile.it 1.033 0.06.07 0% 3%15 CartaSi 998 0.07.23 -1% -8%
# Description Audience .000
Time per person
Delta Audience Delta Time
1 Pianetadonna.it 6.685 0.08.08 41% 62%2 alfemminile.com 5.146 0.05.37 N.A. N.A.3 Donna Moderna 4.893 0.06.17 98% -13%4 Leonardo Donne 3.124 0.05.05 9% 30%5 Leiweb 2.836 0.05.29 13% -47%
6 Nanopress Donna 2.766 0.03.07 40% -12%7 Gioco.it 2.304 0.35.37 13% -46%8 Blogo Donna 2.227 0.02.46 58% 26%9 La Stampa Salute 1.842 0.03.47 N.A. N.A.
10 Style.it 1.814 0.03.49 4% -36%
11 Subito.it – Persona 1.806 0.16.45 91% 99%12 ELLE Network 1.730 0.03.07 84% 58%
13 DiLei 1.654 0.04.39 N.A. N.A.
14 Leonardo Salute 1.651 0.02.50 N.A. N.A.15 Virgilio Donne 1.570 0.07.50 -10% 24%
FAMILY AND LIFESTYLES18,9 mio Unique Audience
38 min time per user
A partire dal mese di aprile 2012 sono stati introdotti all’interno della categoria alcuni siti precedentemente inseriti ad altre categorie, come
ad esempio Pianetadonna.it e Donna Moderna. A causa di tale cambiamento non è possibile valutare la performance della categoria
rispetto all’omologo 2011, mentre il confronto è valido per i siti.
Source: Groupm Elaborations on Audiweb data – applications included
AUTOMOTIVE10,5 mio Unique Audience (+16% vs Mar ’12)
43 min time per user (+38% vs Mar ’12)
Attached – Top Categories Automotive
# Description Audience .000 Time per person Delta Audience Delta Time
1 AutoScout24.it 3.249 0.26.35 72% -6%2 Subito.it - Veicoli 3.209 0.54.43 69% 113%
3 Quattroruote 1.356 0.09.28 24% -22%4 mobile.international 1.094 0.08.28 40% -4%5 Motori.it 1.012 0.03.35 80% -24%
6 La Repubblica Motori 878 0.02.50 -18% -36%7 Virgilio Auto e Moto 863 0.03.44 -14% -35%
8 Trovit Cars 832 0.03.37 -8% 14%9 Blogo Motori 828 0.05.25 -12% -15%
10 Fiat 767 0.08.32 4% 23%11 Leonardo Auto e Moto 749 0.02.25 3% 8%12 Ford 699 0.09.08 18% 58%
13 Opel 692 0.06.44 29% 39%14 Volkswagen 671 0.04.35 10% -34%15 Automobili.com 645 0.04.28 22% -27%
Attached – Object Video
Source: Groupm Elaborations on Audiweb data – Object Video
AUDIWEB OBJECT VIDEO – Unduplicated Audience6,5 mio Unique Audience (+9% vs Mar ‘12)
39 min time per user (+41% vs Mar ’12)
# Description Audience .000 Time per person Delta Audience Delta Time
1 La Repubblica 2.995 0.12.37 12% 60%2 Corriere della Sera 2.409 0.15.16 13% 69%3 Rai 1.911 1.13.50 19% 5%4 La Gazzetta dello Sport 952 0.06.39 21% -14%5 SKY.it 801 0.38.05 19% 334%6 DeAbyDay 360 0.02.07 -7% 63%7 Libero Quotidiano 275 0.07.26 N.A. N.A.8 Il Sole 24 ORE 128 0.03.32 N.A. N.A.
46