Recruiting con LinkedIn:

come e perché

14 aprile 2015

Fabio Rezzoagli Senior Account Executive

frezzoagli@linkedin.com

LinkedIn Confidential ©2013 All Rights Reserved

Connect the world’s professionals

to make them more productive

and successful

Our mission

Member growth

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

32M

347M

2014 2015

Mobile traffic

50%

<2%

mobile traffic is calculated as a % of LinkedIn member-only unique visitors; calculated using Q4 average for each year

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

For our members

The professional

profile of record

Connect all of the

world's professionals

Identity Networks Knowledge

The definitive professional

publishing platform

LinkedIn is the world’s largest professional network

The biggest global community of professionals!

347M Members worldwide

32%

Growth in monthly users y/y

+2 new New members per second

45M

Students & Graduates Worldwide

Source: Comscore 2014

SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY

57%

of the decision to ‘buy’ is now made before any

commercial contact with your business

are passive and not

looking to move

80%

60%

of them are open

to opportunity!!

THE BEST RECRUITERS

ACT LIKE MARKETERS

SOCIAL MEDIA KEEPS THE CONVERSATION GOING 1

…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE

SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY 2

Build Awareness

Engage

Leads

Sell

Hire

Hire

THE BEST RECRUITERS

SOCIAL MEDIA FUNNEL

WE RECOMMEND

3 SIMPLE STEPS

YOUR FOLLOWERS

& YOUR BRAND

NURTURE YOUR

TARGET

AUDIENCES

DO WHAT

YOU DO BEST

BUILD ENGAGE RECRUIT

ENGAGE

YOUR LINKEDIN JOURNEY

RECRUIT ENGAGE BUILD

ACCELERATE FOLLOWER GROWTH BUILD

TARGETED CAMPAIGNS

Reach your ideal audience

wherever they go on LinkedIn

Recruitment Ads campaign to

drive the growth of your follower

base

RELEVANT MESSAGING Drive traffic to your Career page and increase job visibility

ENGAGE

CAREER PAGES

IMA

GE

VID

EO

≤ 400%

- increases in candidate conversions achievable with targeted content

- 30% of visit to career page convert in a click on Jobs

LEVERAGE YOUR EMPLOYEES BUILD

EMPLOYEE PROFILE

ADS

Recruiters have 10x more traffic than the average member 10x

of page views are members looking at members 76%

LEVERAGE YOUR EMPLOYEES

BUILD

EMPLOYEE PROFILE

ADS

CREATING ‘FOLLOWERS’ WILL

FUEL YOUR SUCCESS

? ? ?

? ? ?

? ? ?

What good is a post on Facebook if you

have no friends?

Followers are more likely to recommend your business 2.5 x

95%

Followers are 95% more likely to respond to an InMail

of members are interested in job opportunities from companies they are following 79%

YOUR LINKEDIN JOURNEY

RECRUIT ENGAGE BUILD

IMPROVE YOUR FOLLOWER ENGAGEMENT WITH

RELEVANT MESSAGING ENGAGE

Page visitors see the content that is relevant to them

≤ 400%

increases in candidate conversions achievable with targeted content

CAREER PAGES

IMAGES

JOBS

VIDEO’S

KEEP YOUR FOLLOWERS

UP TO DATE

Your potential audience

347M

Ensure you are always top of mind

Relevant content Encourages likes & shares

ENGAGE

CONTENT UPDATES

22

347M+ (+2 every sec)

Company’s reach

Sponsored Updates reach the entire LinkedIn network

LinkedIn Member Population

Company Updates only reach your pool of followers

ENGAGE

SPONSORED UPDATES

BUILD THE SAME RELATIONSHIP WITH MEMBERS

OUTSIDE COMPANY REACH

ACCELERATE YOUR

ENGAGEMENT REACH

uplift in click through rates for updates 25%

the usual content traffic 3x

Reach a wider audience before you even have them as followers

ENGAGE

SPONSORED UPDATES

YOUR LINKEDIN JOURNEY

RECRUIT ENGAGE BUILD

PROACTIVELY SOURCE CANDIDATES & CONSULTANTS

RECRUIT

RECRUITER

Increased access to the network

Reach out using InMail

Workflow and Collaboration tools 78%

Followers are

78% more likely to respond to

an InMail

26

Global Talent Pipeline

Supervisor

Recruiter

Recruiter

Recruiter Recruiter

Recruiter

Supervisor can access all

Recruiters activities

Recruiters can

collaborate globally

DIRECT SOURCING PLATFORM MANAGE CENTRALLY & ACT LOCALLY RECRUIT

RECRUITER

PROMOTE YOUR JOBS TO THE BEST

CANDIDATES & CONSULTANTS RECRUIT

RELEVANT JOB POSTS

Only the most suitable candidates will see your jobs

Job posts are a great engagement tool

Job visibility can be increased with Sponsored Jobs

of members are interested in job opportunities from

companies they are following

79%

Follo

we

rs

Time

BUILD, ENGAGE AND RECRUIT FOR SUCCESS

RELEVANT JOBS

CAREER PAGES

TARGETED MEDIA

EMPLOYEE ADS

RECRUITER CONTENT UPDATES

BUILD ENGAGE RECRUIT