Rutigliano
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Transcript of Rutigliano
Vital Habits: Community Weblogs in Action
Lou RutiglianoPhD Student
UT-Austin School of Journalism
Spectators or Participants?Walter Lippmann-Public Affairs Too Complex for Public-Experts Must Analyze it For Citizens
John Dewey-Passive Audience = Weak Democracy-Role of Press to Provide Public Forum
Dewey’s Descendents: Community Weblogs
Seek Broad Public ParticipationEncourage Conversation and InteractionGive Audience Active RoleCitizen-Driven not Institution-Driven
Four Factors to Monitor• Contributors• Interactivity• Relationship to Institutions• Level of Control
Community Weblog EvaluationLecture Conversation
Contributors Few Many
Interactivity Low High
Institutions High Presence Low Presence
Control High Low
Case Study: UnknownCity.com
Event Coverage:Unofficial SXSW
-high member interest-little information available-informal-varied, unpredictable
Results: 1) Self-Generated Coverage
Results:2) Members Build on Posts
Results:3) Offline & Online Interaction
Results:4) Central Control Critical
Conclusions-Untraditional content for an untraditional
medium-Overlap between online and offline worlds-Media as service rather than product-Centralization: a self-fulfilling prophecy