Nespresso
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Transcript of Nespresso
HistoryCreated in 1986
Subsidiary of Swiss group Nestle
Initially a supplier to coffee machine market
Later repositioned to the high end consumer market
Nespresso Club8 million members
A sense of belonging created to a privileged community that reinforces its rband positioning
We discussed about the following in our presentation :
The brand positioning of Nespresso The products of Nespresso
Marketing Strategies How to tackle loss of market share