Le convenzioni dei nativi nello spazio mediato di rete

Fabio Giglietto [@uniurb.it]

http://www.nextmediaandsociety.org

Digital native – Born 1985

Personal computers are

10 years old

Digital native – Kindergarten 1990

5

Tim Berners-Lee writes World Wide Web program

6

Digital native – Middle School 1996

Palm Pilot goes on

the market

Digital Native – High School 1999

7

Sean Fanning creates

Napster

Digital Native – Graduates High School 2003

iPod - 2002

Digital native – Late Teens - Early 20s

Blogs – 2004

Digital native – Late Teens - Early 20s

YouTube – 2005

Digital native – Very Late Teens - 20s+

MySpace & Facebook – Today

Caratteristiche dei nativi digitali

• They are used to receiving information really fast;

• They like to parallel process and multi-task;

• They prefer random access (like hypertext);

• They function best when networked;

• They thrive on instant gratification and frequent rewards;

• They prefer games to “serious” work.

Marc Prensky, 2001

Spazio

geografico mediato di rete

Danah Boyd, 2007

Caratteristiche dello spazio mediato di rete

• Permanenza;

• Ricercabilità;

• Replicabilità;

• Pubblico indistinto.

Danah Boyd, 2007

http://www.ninjamarketing.it/2007/12/10/unconventional-conference-alluniversita-di-urbino-unconventional-speaker-alex-giordano/