CITI Presentation1
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Transcript of CITI Presentation1
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COMPANY REVIEW
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CITIBANKCitigroup Inc.is a major American financialservices company.
Citigroup Inc. has the world's largest
financial services network. Citibank is the consumer banking arm of
services giant Citigroup, it is one of thelargest companies or financial institution in
the world.
Citibank is one of the Big Four banks in theUnited States, along with Bank ofAmerica, JPMorgan Chase .
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Facts about Citibank India
Citi bank is the largest foreign bank in India.
Citibank Indias e-business portal is the most
visited Indian financial site.
Citi - the first company in India to introduce
stock options for its employees.
Citi - the first financial institution to exportsoftware services from India.
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Citibank delivers wide array of banking,lending and investment services to
individual consumers, small businesses,large corporations and governments.
A customer base of over 1500 largecorporates and multinationals, 2500 small
and medium enterprises, 40,000 assetbased financin clients and 7 million retail
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Research topic
BUSINESS DEVELOPMENTFOR CITIBANK IN MNCS AND
LAW FIRM SEGMENTS
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Business development
Business development is acombination of strategicanalysis, marketing, and
sales.The business development is
typically identifying newbusiness opportunities.
Identifying new ways toreach existing markets&better meet the needs ofexisting markets.
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Levels of BusinessDevelopment
Product levelAt the product level business development
means developing a new product or technology.Although the level of development can differ
from firm to firm.
Commercial level
It means hunting new customers in newsegments or markets by, mostly, cold contact.The next level of commercial businessdevelopment is channel or sales organization
setup.
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Functions of businessdevelopment department
Business research
Business research planning
Business research tracking
Business research reporting
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MAJOR SEGMENTS
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multinational
companies
A multinationalcorporation (MNC) orenterprise (MNE) is acorporationor anenterprise that managesproduction or deliversservices in more than onecountry. It can also be
referred to as aninternational corporation.
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Why Citibank focusing onMNCs?For quite a long time, India
had a restrictive policy interms of foreign directinvestment.
Today India is one of thefastest growing economiesin the world.
Besides, the policy of thegovernment towards FDIhas also played a majorrole in attracting the
multinational companies in
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LAW FIRMS
law firms in India, provides aspectrum of legal services toits domestic and international
clients, which includemultinational public andprivate companies and othercorporate entities.
The banks acts as a thirdperson for providing services tothe clients of law firms.
Considerably a large segmentwhich provides Citibankgreater scope of expansion.
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RESEARCH OBJECTIVES
To collect the data ofMNCs and law firms inIndia.
To know the interest levelof the consumers to getassociated with Citibank.
Identifying and studying ofnew market opportunitiesand ways for expansion.
Developing strategic
relationships and alliances
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RESEARCH METHODOLOGY
Modes of data collection
Collection of PrimaryData:
-Telephone survey
-Questionnaire
Collection of Secondary
Data
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Data analysis and interpretation
DO YOU KNOW ABOUT CITIBANK?
Awareness about bank
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how did you come to know
about citibank?
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Would you like to have an
association with Citibank?
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which Citibank services youfind promising?
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ranking of Citibank comparedwith other foreign banks
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RECOMMENDATION &SUGGESTIONS
New market opportunities in MNC segment
Capitalize the strong brand image
Make awareness about unique productportfolio
Bank should stress on telemarketing aswell.
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LIMITATIONS OF THE STUDY
Difficult to get the company details of smallMNCs.
In case of law firm segment, all the datacollected at random but it is always liable forbiasness.
A very small sample size has taken thereforethe analysis cannot be taken for final words.
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Thank you