Change is >Renato Montagner Volvo Design Award · 2017. 5. 22. · Japan to Australia and all over...
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Il percorso di Renato Montagner è formato di strade inusuali, luoghi disparati e pietre miliari. Tutto iniziò a Venezia, dove Renato si laurea in Architettura, acquisendo tutte le conoscenze e i principi della Storia dell’Arte e delle sue applicazioni. Presto decide di provare un’altra Venezia, ovvero la Venezia californiana. Qui, durante una collaborazione con uno studio di architettura, inizia a lavorare allo sviluppo di modelli plastici, che gli permettono di usare e conoscere nuovi materiali quali il carbonio e il kevlar. Durante la permanenza a Los Angeles, inizia ad appassionarsi al mondo del windsurf, per quindi lavorarci, utilizzando i vari materiali tecnici impiegati in questi sport unici. Dai mosaici e ai basso-rilievi veneziani quindi, al neoprene e al clark foam delle tradizionali tavole da surf. Rientrato in Italia nel 2002, Renato fonda Changedesign, uno studio multidisciplinare operante a Venezia e Milano. Per Changedesign, Renato seleziona un gruppo di giovani designers provenienti da tutte le parti del mondo accumunati una visione comune: Changeisgood. Le principali attività dello studio sono progetti di: interior, product, fashion e graphic design. Tra i progetti iniziali di maggior successo, ricordiamo Fiat Panda ‘Thank’ (in collaborazione con Dainese), cataloghi per Cassina, lampade per Fabbian, sedie per il gruppo Segis, zaini per Invicta. Parallelamente al lavoro in Changedesign, Renato presiede il Master in Design presso la Domus Academy di Milano. Il suo operare alla Domus gli ha permesso non solo di allenare e crescere nuovi talenti del design, ma di lavorare come project leader per brand internazionali quali Louis Vuitton, Mitsubishi e Nokia. Dal 2004, Renato diventa direttore creativo di Dainese, l’azienda leader per l’abbigliamento sicurezza-performance del mondo moto. Grazie al suo studio dei materiali e ad un’accurata osservazione, Renato è stato capace di estendere il concetto di protezione appreso dagli sport dinamici a quello degli sport estremi, presi, nel senso di affrontati, come missioni spaziali. Nel 2006 partecipa al 6° Volvo Sports Design Forum a Monaco, al fianco di Robbie Nash, Steve Wozniac e Jack Bruton, vincendo il rinomato “Volvo Sports Design Award”, celebre riconoscimento per la sicurezza, che gli viene conferito grazie all’innovativa giacca performante, ovvero la ‘Dainese Core Jacket Out’. Dal 2009, come direttore creativo di Pirelli, lavora ad un range di prodotti vastissimi, passando dalla progettazione di scarpe, attraverso il design di orologi, per finire con gli spazi Retail. La vastità di prodotti messi a punto da Renato Montagner e il suo team, sono disponibili presso il nuovo Flagship Store Pirelli – progettato anch’esso da Changedesign - aperto a San Babila nel settembre del 2011. Attraverso la sua ricca carriera, Renato Montagner ha avuto, tra le altre, l’opportunità di lavorare a stretto contatto con il mondo dell’arte. Grazie infatti alla collaborazione che l’ha visto progettare alcuni spazi retail per 55DSL, viene a conoscere alcuni tra i più rinomati e conosciuti street artists a livello internazionale, che collaboreranno poi con Changedesign per svariati progetti. La sua passione per l’innovazione, unita ad una vasta esperienza in campi diversissimi, gli hanno permesso di viaggiare moltissimo, dal Giappone all’Australia, dagli U.S. a tutta l’Europa. Nel campo della moda, Montagner ha poi lavorato per Valextra, per cui, grazie ad un co-branding, ha messo a punto una valigia limited-edition, mixando materiali ed elementi innovativi. Non solo Valextra ma anche Alcantara, passando per VirusPLus, marchio di abbigliamento urbano + design dedicato al pubblico maschile, creato dallo stesso Montagner. Nel design invece, si ricordano le collaborazioni, tra gli altri, con Foscarini, Issey Miyake e Ferrari, progetti in cui ricerca e applicazioni di materiali innovativi hanno svolto la parte principale. In ambito retail, invece, Montagner è direttore creativo di Italia Independent (brand di Lapo Elkann), mentre dallo scorso anno segue gli stores Womo, ultima nata in casa Percassi, dedicata alla cura del corpo per l’uomo. Renato Montagner’s creative path is made of unusual routes, different places and many milestones. It all began in Venice, where Renato graduates as an Architect having mastered all the principles of Art History. He then decides to try another Venice. This time it’s Venice, California where he begins to use new materials such as carbon and kevlar during his collaboration with an architecture studio designing and making plastic models. During his time in Los Angeles, he is introduced to the world of surfing. He uses the various technical materials found in items used in this unique sport. From mosaics to Venetian bas-reliefs, to neoprene and clark foam found on the traditional surfboards. He returns to Italy in 2002 and creates Changedesign, a multi faceted studio with offices in Venice and Milan. At ChangeDesign, he recruits a group of young, fresh designers from all parts of the world to work on interior design, furniture design, trade and retail design as well as graphic and fashion design. Some of the many successful projects ChangeDesign has worked on, include a customized Fiat Panda, the Cassina catalog, Fabbian lamps, Segis Group chairs and backpacks for Invicta. Alongside his work at Changedesign, Renato is the dean of the Master of Design program at the Domus Academy in Milan. His work there has allowed him to train and groom young new talents and work as a project leader with world known brands such as Louis Vuitton, Mitsubishi and Nokia. Since 2004 Renato has been the Creative Director at Dainese, the world leading company for motorcycle safety gear. Through his study of materials and human observation, Renato has been able to extend the concept of protection taken from dynamic sports, extreme sports into space missions. In the past year, Dainese has collaborated with Yojhi Yamamoto, The Turin Olympic Games, NASA and MIT (Massachussets Instiute of Technology). All these experiences lead him to the Politecnico de Milano, where he currently teaches Fashion Design. In 2006 he attends the 6th Volvo Sports Design Forum in Munich with Robbie Nash, Steve Wozniac and Jack Bruton and wins the “Volvo Sports Design Award” for safety with an innovative safety jacket “Dainese Core Jacket Out”. From 2009 until 2012, as Pirelli’s Creative Director he works on a spectrum of items that ranges from shoes to watches. All these items will are available from September 2011 at the brand new 1200 square meter Pirelli store in Piazza San Babila in Milan, designed by Changedesign too. Throughout his fulfilling career, Renato Montagner has also had the opportunity to work with the art world. His collaboration as an architect in retail spaces with 55DSL, allowed him to work with some of the top street artists around the world. His passion for innovation, his vast experience in different fields has given him the chance to travel all over the world, from Japan to Australia and all over Europe. In the field of fashion, he has worked with Valextra, where he designed a co-branded limited edition suitcase, mixing innovative materials and elements. After Valextra, Mr. Montagner has worked for Alcantara, mixing up elements from the fashion world with the performance of the sport apparel. Noteworthy the creation of the VIRUSPlus brand, fashion and design project created by Montagner dedicated to the urban contemporary men. Many others are the collaborations for well- known brands like, i.e. Issey Miyake, Foscarini and Ferrari. In the retail field, he has been following the stores creative direction for Italia Independent (project by Lapo Elkann) and from the past year, also for the brand new WOMO, which deals with men’s body care. Craftsmanship and contaminated ‘Made in Italy’, sport and fashion, teaching, researching and pop taste are some of the words best used to describe Renato Montagner’s unique creative process in both design and architecture. biography Change is >Renato Montagner -Dainese and Renato Montagner winning the Volvo Design Award -Avietta Valextra ^ ^
Transcript of Change is >Renato Montagner Volvo Design Award · 2017. 5. 22. · Japan to Australia and all over...
Il percorso di Renato Montagner è formato di strade inusuali, luoghi disparati e pietre miliari. Tutto iniziò a Venezia, dove Renato si laurea in Architettura, acquisendo tutte le conoscenze e i principi della Storia dell’Arte e delle sue applicazioni. Presto decide di provare un’altra Venezia, ovvero la Venezia californiana. Qui, durante una collaborazione con uno studio di architettura, inizia a lavorare allo sviluppo di modelli plastici, che gli permettono di usare e conoscere nuovi materiali quali il carbonio e il kevlar. Durante la permanenza a Los Angeles, inizia ad appassionarsi al mondo del windsurf, per quindi lavorarci, utilizzando i vari materiali tecnici impiegati in questi sport unici. Dai mosaici e ai basso-rilievi veneziani quindi, al neoprene e al clark foam delle tradizionali tavole da surf. Rientrato in Italia nel 2002, Renato fonda Changedesign, uno studio multidisciplinare operante a Venezia e Milano. Per Changedesign, Renato seleziona un gruppo di giovani designers provenienti da tutte le parti del mondo accumunati una visione comune: Changeisgood. Le principali attività dello studio sono progetti di: interior, product, fashion e graphic design. Tra i progetti iniziali di maggior successo, ricordiamo Fiat Panda ‘Thank’ (in collaborazione con Dainese), cataloghi per Cassina, lampade per Fabbian, sedie per il gruppo Segis, zaini per Invicta.
Parallelamente al lavoro in Changedesign, Renato presiede il Master in Design presso la Domus Academy di Milano. Il suo operare alla Domus gli ha permesso non solo di allenare e crescere nuovi talenti del design, ma di lavorare come project leader per brand internazionali quali Louis Vuitton, Mitsubishi e Nokia.
Dal 2004, Renato diventa direttore creativo di Dainese, l’azienda leader per l’abbigliamento sicurezza-performance del mondo moto. Grazie al suo studio dei materiali e ad un’accurata osservazione, Renato è stato capace di estendere il concetto di protezione appreso dagli sport dinamici a quello degli sport estremi, presi, nel senso di affrontati, come missioni spaziali.
Nel 2006 partecipa al 6° Volvo Sports Design Forum a Monaco, al fianco di Robbie Nash, Steve Wozniac e Jack Bruton, vincendo il rinomato “Volvo Sports Design Award”, celebre riconoscimento per la sicurezza, che gli viene conferito grazie all’innovativa giacca performante, ovvero la ‘Dainese Core Jacket Out’.
Dal 2009, come direttore creativo di Pirelli,lavora ad un range di prodotti vastissimi, passando dalla progettazione di scarpe, attraverso il design di orologi, per finire con gli spazi Retail. La vastità di prodotti messi a punto da Renato Montagner e il suo team, sono disponibili presso il nuovo Flagship Store Pirelli – progettato anch’esso da Changedesign - aperto a San Babila nel settembre del 2011.Attraverso la sua ricca carriera, Renato Montagner ha avuto, tra le altre, l’opportunitàdi lavorare a stretto contatto con il mondo dell’arte. Grazie infatti alla collaborazioneche l’ha visto progettare alcuni spazi retailper 55DSL, viene a conoscere alcuni tra ipiù rinomati e conosciuti street artists a livellointernazionale, che collaboreranno poicon Changedesign per svariati progetti. La sua passione per l’innovazione, unita ad unavasta esperienza in campi diversissimi, glihanno permesso di viaggiare moltissimo,dal Giappone all’Australia, dagli U.S. a tuttal’Europa. Nel campo della moda, Montagner ha poi lavorato per Valextra, per cui, grazie ad un co-branding, ha messo a punto una valigialimited-edition, mixando materiali ed elementiinnovativi. Non solo Valextra ma anche Alcantara, passando per VirusPLus, marchio di abbigliamento urbano + design dedicato al pubblico maschile, creato dallo stesso Montagner. Nel design invece, si ricordano le collaborazioni, tra gli altri, con Foscarini, Issey Miyake e Ferrari, progetti in cui ricerca e applicazioni di materiali innovativi hanno svolto la parte principale. In ambito retail, invece, Montagner è direttore creativo di Italia Independent (brand di Lapo Elkann), mentre dallo scorso anno segue gli stores Womo, ultima nata in casa Percassi, dedicata alla cura del corpo per l’uomo.
Renato Montagner’s creative path is made of unusual routes, different places and many milestones. It all began in Venice, where Renato graduates as an Architect having mastered all the principles of Art History. He then decides to try another Venice. This time it’s Venice, California where he begins to use new materials such as carbon and kevlar during his collaboration with an architecture studio designing and making plastic models. During his time in Los Angeles, he is introduced to the world of surfing. He uses the various technical materials found in items used in this unique sport. From mosaics to Venetian bas-reliefs, to neoprene and clark foam found on the traditional surfboards.He returns to Italy in 2002 and creates Changedesign, a multi faceted studio with offices in Venice and Milan. At ChangeDesign, he recruits a group of young, fresh designers from all parts of the world to work on interior design, furniture design, trade and retail design as well as graphic and fashion design. Some of the many successful projects ChangeDesign has worked on, include a customized Fiat Panda, the Cassina catalog, Fabbian lamps, Segis Group chairs and backpacks for Invicta.
Alongside his work at Changedesign, Renato is the dean of the Master of Design program at the Domus Academy in Milan. His work there has allowed him to train and groom young new talents and work as a project leader with world known brands such as Louis Vuitton, Mitsubishi and Nokia.
Since 2004 Renato has been the Creative Director at Dainese, the world leading company for motorcycle safety gear. Through his study of materials and human observation, Renato has been able to extend the concept of protection taken from dynamic sports, extreme sports into space missions. In the past year, Dainese has collaborated with Yojhi Yamamoto, The Turin Olympic Games, NASA and MIT (Massachussets Instiute of Technology). All these experiences lead him to the Politecnico de Milano, where he currently
teaches Fashion Design.
In 2006 he attends the 6th Volvo Sports Design Forum in Munich with Robbie Nash, Steve Wozniac and Jack Bruton and wins the “Volvo Sports Design Award” for safety with an innovative safety jacket “Dainese Core Jacket Out”.
From 2009 until 2012, as Pirelli’s Creative Director he works on a spectrum of items that ranges from shoes to watches. All these items will are available from September 2011 at the brand new 1200 square meter Pirelli store in Piazza San Babila in Milan, designed by Changedesign too. Throughout his fulfilling career, Renato Montagner has also had the opportunity to work with the art world. His collaboration as an architect in retail spaces with 55DSL, allowed him to work with some of the top street artists around the world. His passion for innovation, his vast experience in different fields has given him the chance to travel all over the world, from Japan to Australia and all over Europe. In the field of fashion, he has worked with Valextra, where he designed a co-branded limited edition suitcase, mixing innovative materials and elements. After Valextra, Mr. Montagner has worked for Alcantara, mixing up elements from the fashion world with the performance of the sport apparel. Noteworthy the creation of the VIRUSPlus brand, fashion and design project created by Montagner dedicated to the urban contemporary men. Many others are the collaborations for well-known brands like, i.e. Issey Miyake, Foscarini and Ferrari. In the retail field, he has been following the stores creative direction for Italia Independent (project by Lapo Elkann) and from the past year, also for the brand new WOMO, which deals with men’s body care.Craftsmanship and contaminated ‘Made inItaly’, sport and fashion, teaching, researchingand pop taste are some of the words bestused to describe Renato Montagner’s uniquecreative process in both design and architecture.
biography
Change is >Renato Montagner
-Dainese and Renato Montagner winning the Volvo Design Award
-Avietta Valextra
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^
a mood board changedesign used for designing a dainese motorbike collection. Work-in-progress fabric and color schemes used for the planet lamp.
(this page, clockWise from top left) a “material test” from the beginning of the planet project. on a studio workstation, red string used for concept designs and papers detailing the lamp. a board at the
(previous) left to right, renato montagner, francesca tosin, and francesco bortolan arpa thread graphic designs on planet prototypes at changedesign’s studio in venice.
(clockWise from left) francesca tosin working at a hot press, surrounded by the studio’s materials archive—clothes, suits, and helmets realized over the years—and library. renato montagner.
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Palladio,” he says, “so i moved to San Francisco.” there he fell in with the surfing and skateboarding crowd and also became aware of a wave of emerging architects. “eric owen moss and Frank gehry—that movement of american architecture that was so new and dif-ferent from european culture,” he says. “they used different materi-als—not bricks, which is what i had studied.” inspired, he returned to italy’s veneto region, home base to many sports-equipment man-ufacturers, and began working in the athletic industry. the use of innovative materials became his focus. as he puts it, “materials are at the root of a good project.” When montagner founded changedesign in 2000, “it was really about industrial and performance design,” he says. “it was about carbon fiber, new technologies, and new techniques for bonding and stitching fabrics.” today, changedesign is best known for products like helmets, back protectors, and motorcycle jackets for dainese, as well as underwear packaging for Fila and product displays for Pirelli and the bicycle-components company campagnolo.
the firm also designs furniture and lighting. “Planet is the first complete and mature object that represents a heritage of sports and performance but, in the end, stands on its own,” says montagner.
“it’s the first project of changedesign that melds everything together.” it didn’t hurt that the lamp also received an indirect assist from NaSa and mit. looking for manufacturing help to develop a new breed of spacesuits that offer a closer-fitting form, almost like a sec-ond skin, the institutions turned to dainese, where montagner is creative director. “We have the skills to design something that com-bines textiles, plastic, and metal,” he says. “We started to experiment with putting different layers together and creating a kind of skeleton using fabric, stitching, and different bonding techniques.” montagner believed that the idea of a structural skin could also be used to create a different kind of light fixture. turning to alessandro vecchiato and carlo urbinati, the cofounders of Foscarini, he presented his proposal. the pair hopped onboard. Says vecchiato: “changedesign differs from other designers we work with,
especially considering their expertise in tex-tiles and their experience in fashion design. they came to us with a piece of tissue and a fascinating concept that captured our imag-ination. From then on, lots of development and engineering work had to be done to make this idea come true. usually an embroidery element constitutes an aesthetical and deco-rative value, but in this project it also constitutes a technical need.” Borrowing from changedesign’s sports background once again, Planet is made in an italian factory that normally manufactures ther-mo-taped ski jackets. to build the light fixtures, flat panels are first stitched with intricate, wing-like patterns. the loose pieces are then expanded around a spherical form and heated, melting the thread. once cooled, it hardens, retaining the round shape. “it’s the same as the human body—the skeleton, the fat, and the skin,” says montag-ner. “everything together creates the structure of the lamp.” Planet was introduced at milan’s euroluce fair this spring and goes into
production this winter in two pendant versions. this brand of boundary-blending design can also be seen in changedesign’s own fashion company, virus Plus. its pieces, including suit jackets made from tech-
nical waterproof fabrics, are designed with a focus on perfor-mance—to look good in the office or on a bike. last year, virus Plus put out a vintage-looking ducati motorcycle and then devel-oped a Top Gun-style bomber jacket to go with it. this year, the company offered a carbon-fiber racing bicycle, with wind- and waterproof jackets and vests to match. Next up? a surfboard and seaworthy apparel. despite his architectural past, montagner now teaches fashion design at the domus academy and Politecnico di milano. But he’s clear that changedesign will never be limited to clothing. With a singular focus on improving human experience, he says, “we can approach everything from lamps to motorcycles to interiors.”
studio, used to hang sketches, materials, and supplier contacts. left to right, daniele orfano, francesca tosin, francesco bortolan, and anna larese brainstorm at the studio’s main workstation.
biography
Change is >creative studio
Changedesign è uno studio multidisciplinare multiculturale composto da un gruppo di designer internazionali che lavora nell’industrial, nell’interior e nel fashion design con una visione comune: changeisgood. Fondato e diretto da Renato Montagner, è attivo in molteplici campi di azione. Cambiare le regole e incrociare esperienze di design provenienti da campi differenti, permette a Changedesign di esplorare diversi scenari, creando un nuovo mercato per prodotti innovativi. Questo approccio è stato condiviso con clienti quali: Dainese, Ferrari, Italia Independent, Foscarini, Valextra, Issey Miyake, 55DSL, e molti altri.
www.changed.it
Changedesign is a multidisciplinary design studio composed of various designers working on industrial, interior and fashion design with a common vision: changeisgood. Founded and run by Renato Montagner, ChangeD. deals with many creative sectors. Changing the rules and mixing design experiences from different fields, enables Changedesign to explore new scenarios, creating a new market with innovative products. This approach has been shared with numerous clients, such as: Dainese, Ferrari, Italia Independent, Foscarini, Valextra, Issey Miyake, 55DSL and many others.
www.changed.it
biography
Change is >Renato Montagner
Personal detail
Work history
Education
Teaching
namesurnamelanguagesbirthday
2014—Present 2014—Present 2014—Present 2013—Present2012—Present2012—20132012—20142012—20132011—Present2011201120112010—20122010—2011From 20102009—20102009—201220082007—Present2007—20092005—20112004—Present2003—2012From 20021995—20111999—20021998—19991997—19991997—19991995—19981994—1995
1988
2012 —Present2011—20122004—Present2003—Present2010—Present
nationalitystatusemailwebsite
RenatoMontagnerItalian (native)/ Franch/ English31th October 1963
Creative Director for EXRRetail Creative Director for VionnetDesign Consultant for MUMM BUGATTI Retail Design consultantWOMO & BULLFROG Retail Creative DirectorDesign Consultant for AlcantaraDesign Consultant for SchuberthCreative Director for NO KA ‘OIDesign Consultant for GlipCollaboration with Ilti LuceCollaboration with FoscariniCollaboration with FerrariCreative Director for Campagnolo SportswearDesign Consultant for Issey MiyakeFounder of VirusPlusDesign Consultant for Fila UnderwearCreative Director Pirelli PZeroCollaboration with InvictaRetail Creative director of Italia IndependentArt Director Italia IndependentArt Director DaineseFounder of Raptus EntertainementDesign Consultant for ValextraFounder of ChangedesignDesigner of Dainese No Impact multisport collection Collaboration with Fabbian Illuminazione: product design and trade retail designRetail design for TIM (Italian mobile communication provider) with Marc SadlerCo-founder with Marc Sadler of Venice Bleach: graphic and retail design agencyFreelance designer for Nordica: ski gloves and accessories collectionWorking at Novus design with Marc Sadler on project for Nike, Salomon, Aprilia, Albatros, Cassina, Faram, Foscarini, Moulinex, TecnoStage at Solomon Architects San Francisco /Los Angels
Graduation at IUAV, Istituto Universitario di Architettura, Venice
Naba, Milan: Business DesignIUAV, Venice: Fashion design ProfessorDomus academy, Milan: Project Leader for Master Design CoursesPolitecnico, Milan: Fashion Design & Design Professor/ Politecnico di Milano: Professor@Design for fashion II year courseSeveral Partecipations@ Panels Discussion
biography
Change is >Renato Montagner
Recognitions
Books, Pubblications
Exhibitions
Awards
201320112004
2015 (March)2015 (March)2013 (February)2012 (February) 2012 (June)2012 (June)2011 (December)2011 (April)2010 (September)2004200320022002
20122009—201020042003
2010—20122009200620052003
Adi design codex ‘06/08, featured product ‘Air Helmet, Dainese’ - ed. CompositoriMaria Luisa Frisa, ‘Una nuova moda italiana’ ed. MarsilioVirginio Briatore, ‘Il design salva la vita’, ed. Abitare
Harper’s Bazaar, KoreaLeon, KoreaAbitare, ‘Una questione di contaminazione’ Case da Abitare, ‘L’Alchimista’Axis Magazine, ‘Renato Montagner and Extreme Sports’Rolling Stones, ‘Sull’arte di arrangiarsi’ Surface Magazine, ‘Planet Captains’http://www.domusweb.it/it/video/2011/04/15/changedesign--foscarini.htmlLeon, ‘New Italia!’Motociclismo, InterviewDomus, Featured productInterni Magazine, interwiewWallpaper, featured product
Venice: ‘Aveamen - Design per lo spirito’; collective exibition of an original artwork (rosary) Red Dot Design Museum, Essen and Singapore: V20 Collection (RaptusLab textile vases)Fuoribiennale Venice: Exbition of design collection during Biennale Arte VeneziaNational Gallery Prague, Reflections: Exbition and conference about light design
Premio Fabbricatore di Idee (www.festivaldellecittaimpresa.it)Red Dot Design Award: V2O vasesVolvo Sports Design Award, Core Jacket OutEuro Bike prize IF, Raptor Downhill bike helmetNational Gallery Prague, Reflections Prize Boemia Glass Design
