TEAM-11BENETTI CASE

CONTENT

• SEGMENTATION• ADDED VALUE• LEAD TIME• COST STRUCTURE

SEGMENTATION

New Generation

Technology Enthusiasts

Future Customers

FOCUS

From 70-feet yacht

ADDED VALUECHAMELEONby Yachtique

Share us your what need

Why? | Get bored by normality | Always surprising you

Change your room everytime you want(3 Times per year)

Service pack

Just 8 weeks and it’s yours

TECH vs DESIGNCHAMELEONby Yachtique

• Technology and design come together. • Customer driven design• Not a solution of advanced technological solutions. • Rent of equipment • Offers according to customer willingness

LEAD TIME

• Design the project: 2 weeks• Disassemble, Creation and Assemble: 6 weeks• Deadline for customer’s request: 8 weeks before

• Strength know how of our employees that reduces time (go fast!)

*Assumption from Driade, Feg and Cattelan Vitra delivering time data

COST STRUCTURE & Final Value• Selling Price: 1 Million €

2.000.000 € (Annual Subscription)• Cost:4000 €/m2 – 12000 €/m2

• average room: 50m2• average total cost: € 1.000.000 - 1.200.000

• Value:• For us: Loyalty50-60% margin/year• For Costumer: Customize the customizedWhole service

CONCLUSION

“Wow” effectLoyalty $$$

THANK YOUTeam-11