1 2 A N N I D I N O T T E E U R O P E A D E I R I C E R C AT O R I ! # E R N 1 7

G . M A Z Z I T E L L I L A B O R AT O R I N A Z I O N A L I D I F R A S C AT I – I S T I T U T O N A Z I O N A L E D I F I S I C A N U C L E A R E

F R A S C AT I S C I E N Z A ( I TA LY ) H T T P : / / G I O VA N N I M A Z Z I T E L L I . B L O G

O N B E H A L F O F M O R E T H A N 1 0 0 0 R E S E A R C H E R S T H AT E A C H Y E A R P R O M O T E A N D O R G A N I S E T H E F R A S C AT I S C I E N Z A A C T I V I T I E S A N D T H E E U R O P E A N R E S E A R C H E R S ’ N I G H T

T H E C O N T E X T

This area, with its more then 3,000 researchers and many large research facilities, is a unique pole for history and activities and is the most important in Italy and one of the most significant in Europe.

The Frascati territory is one of the European regions with the highest density of research centres, univers i t ies and researchers working in all the fields.

F R A S C AT I S C I E N Z A : W H O W E A R E

Our mission to share spaces and faces of Science, empowering participation to Research as common good and the literacy to scientific citizenship.

Objectives:

• Spreading the scientific culture, experiencing the thrill of discovery.

• Empowering the Roman Research Area and its infrastructures located in the Lazio Region.

• Training the researchers to Science communication and spreading of results.

E U R O P E A N R E S E A R C H E R S ' N I G H T ( E R N )

The European Researchers' Night is a project promoted by the European Commission through a biennial call for 8 million euro of MSCA to perform the last Friday of September a festival dedicated to the research and to the figure of the researcher. Involve more then 300 European cities, 50 Italian cities, 30 of which under the coordination of Frascati Scienza

Frascati Scienza is a non-profit association of researchers and the public, supported by public institutions, universities and by the major Italian research centres that organised since 12 years the European Researchers' Night, transforming the Tuscolana area and Rome in the epicentre of Italian research.

F R A S C AT I S C I E N Z A

STAFFcommunication - activities - impact - management

Scientific Council CS

objectives evaluation

Board CD

coordinations

Research Centers/Universities Committee

CRER objectives direction

http

://w

ww.

frasc

atis

cien

za.it

/dow

nloa

d/13

789/

association members

# E R N N U M B E R S

In 2016: 39.948 visitors were counted, more then 800 researchers were involved, 20.3 millions people were aware about ERN messages, 371 press/tv/web outcome.

We have started in 2006 with 3 research centres located in the Frascati area, we are now more than 50 partners spread over 30 Italian cities

0

17500

35000

52500

70000

2006 2008 2010 2012 2014 2016

Visitors Web Users

0

55

110

165

220

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

press/tv/radioweb outcome

millions of visualisations of the science pills and prize for no profit awareness

campaign

CERN, EMC

T H E M E T H O D : B E P O P, B E S C I E N C E

meets the researchers

research infrastructure visits

remote labs

science theatres

science tours

research @ hospitalsspeed datesinterviews & debates science exhibit

public lectures

research @ square

roundtables

1 0 ( 1 2 ) Y E A R S O F D ATA : S U R V E Y M Y T H O L O G Y

• Since 2006 we have collected between 300-900 ex-ante/post questionnaires per year. The main objectives of the survey were to:

• define the target audience reached during the European Researchers' Night

• measure knowledge and promotion of the researcher's figure

• draft the most possible concrete idea of the image of the researcher • understand how much difference, between Italy and Europe, is perceived

by the public interviewed in relation to employability and research and funding

• analyse how much the role of research in Italy and Europe • evaluate how much and which media influenced the dissemination • understanding what was the level of appreciation of the events.

• Since 2014 we have started to experiment new impact evaluation methodologies though world cafe and the #humasofERN project

http

s://

libra

ry.ia

ted

.org

/pub

licat

ions

/IC

ERI2

016

A U D I E N C E2%

57%

41%

Gender

Noans.

Female

Male

3%

10%19%

17%13%

32%

6%

AgeNoans.

0-9

10-19

20-29

30-39

40-59

>60

3%

11%

27%

10%10%

26%

13%

Educa&on

Noans.

Middleschool

Diploma(1-5)

PHD(8)

Firstleveldegree(6)

Secondleveldegree(7)

None

2016 ex-po

st results

0

20

40

60

80

100

2006 2008 2010 2012 2014 2016

Male

Femele

how many editions did you attended?

gender

40% < 30

46% -> 6-7-8

0.00%

20.00%

40.00%

60.00%

Never One 2-3 4-6 >6 All0.00%

20.00%

40.00%

60.00%

Never One 2-3 4-6 >6 All

http

s://

libra

ry.ia

ted

.org

/pub

licat

ions

/IC

ERI2

016

C O M M U N I C AT I O N

0%10%20%30%40%50%

NoAns.

Other

Friends

Partners

Press

Pressadver:sing

Printedadver:sing

Otheradver:sing

Radio+TV

Website

Socialnetw

ork

55%

16%32%

0%

20%

40%

60%

80%

100%

Noans.

Other

Frineds

Partners

Press

Pressadve9sing

Printedadver9sing

Otheradver9sing

Radio+TV

WebSite

Socialnetw

ork

0to9 10to1920to29 >6030-59

no large difference during the previous years

http

s://

libra

ry.ia

ted

.org

/pub

licat

ions

/IC

ERI2

016

P E R C E P T I O N …

0

20

40

60

80

100

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

verymuchuseful enoughuseful afewuseful

how useful is ERN to promote researcher's image/work?

3%

46%47%

4%NoAns.

Enough

Much

Afew

how much ERN can contribute to young scientific carriers?

what do you expect from ERN?

0%20%40%60%80%

100%

None Other Understandtheissuesrelatedtoresearch

Raiseawarenessresearchers'

work

Encouragedialoguebetween

ci@zensandresearchers

Encourageinterac@on

withresearchers

tounderstandscience

Explainwhat

researchis

0%20%40%60%80%

100%

None Other Understandtheissuesrelatedtoresearch

Raiseawarenessresearchers'

work

Encouragedialoguebetween

ci@zensandresearchers

Encourageinterac@on

withresearchers

tounderstandscience

Explainwhat

researchis

http

s://

libra

ry.ia

ted

.org

/pub

licat

ions

/IC

ERI2

016

P E R C E P T I O N …

0

20

40

60

80

100

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Excellent Good Enough

how much research is important of research for the society development?

how much the organisation was efficient?

0%

20%

40%

60%

80%

100%

Noans. Enough Much Notatall Afew

research is adequately funded?

84%

0%

20%

40%

60%

80%

100%

Noans. Enough Much Notatall Afew00

20

40

60

80

100

2008 2009 2010 2011 2012 2013 2014 2015 2016

— very much (Italy/Europe)

http

s://

libra

ry.ia

ted

.org

/pub

licat

ions

/IC

ERI2

016

E R N 2 0 1 6 - 2 0 1 7 T H E M E :

M A D E I N S C I E N C E

“ M A D E I N S C I E N C E ” W I L L B E T H E S L O G A N O F B O T H T H E N I G H T 2 0 1 6 A N D 2 0 1 7 . “ M A D E I N S C I E N C E ” I S T H E T R A D E M A R K O F R E S E A R C H , W H I C H S H O W S T H E S T R E N G T H O F R E S E A R C H E R S ’ J O B . T H E A I M O F T H E P R O J E C T I S T O C O M M U N I C AT E T O S O C I E T I E S T H E I M P O R TA N C E O F T H E “ P R O D U C T I O N C H A I N ” O F S C I E N C E I N T E R M S O F Q U A L I T Y , I D E N T I T Y , C R E AT I V I T Y , S E C U R I T Y G U A R A N T E E , T R A N S - N AT I O N A L I T Y , “ K N O W- H O W ” A N D R E S P O N S I B I L I T Y .

M I N I N G A N D TA R G E T

A COMMUNICATION action organised at EUROPEAN level aimed at bringing RESEARCHERS and PUBLIC AT LARGE closer to each other and at stimulating young people to embark on scientific CAREERS

• All components of the public at large

• From kids to elderly, including families, teachers, students…

• Focus on young people (pupils, students) faced with a career choice

• Specific kids' programmes

• With or without scientific background

info day ERN1/17 PO slides

http

://e

c.eu

rop

a.eu

/res

earc

h/m

arie

curie

actio

ns/a

bo

ut/r

esea

rche

rs-n

ight

_en

E X P E C T E D M E S S A G E S

• Researchers are amongst us

• Researchers are ordinary people with an extraordinary job

• Research is fun

• Being researcher is exciting

• Researchers improve your everyday life

• Play researcher for a night… or more

• Discover what researchers do and can do

• …info day ERN1/17 PO slides

A B O U T R E S E A R C H E R S

• Researchers expected to be at the centre of the activities

• Possibly actively involved as from the start of the preparatory works

• Showing their "human face":

• Accessible

• In direct contact with the audience

• Easily "traceable"

• Showing other facets than the only scientific one

• Specifically addressing young people about making a career choice

• Presence/witnesses by researchers, notably MCSA fellows an researchers having benefitted from EU support

• Description of career path, of existing EU potential support and schemes, witnesses about experience

• Involvement of researchers coming from various environments (academic, industrial, SME, etc.)

• Mainly through EU corners…info day ERN1/17 PO slides

2 0 0 6 — > 2 0 1 7 - P R O J E C T ( R ) E V O L U T I O N

• 2006 - COME IN (Condividiamo Mille Emozioni Insieme - Lets share thousand emotions together)

• 2007 - AGORA’ (AlleGria Oltre la Ricerca - enjoy beyond/with research/ers)

• 2008 - The EOS (Eyes On Researchers)

• 2009 - SAY (Scientist Around Youth)

• 2010 - BEST (focus on collaboration with European partners, ERASMUS MC/CERN)

• 2011 - BRAIN (Be in contact with Research And its Institutions Network for a night)

• 2012 - RESPEcT (RESearchers - Pure Energy from Tip to Toe)

• 2013 - TRAiL (Taste the ReseArchers‟ Life)

• 2014/15 - DREAMS (focus on Sustainability and the Responsibility of Researchers and Science -RRI )

• 2016/17 - MADE IN SCIENCE (focus on Science as a real product creating effective benefits for European citizens)

focus on researchers (as science)

• to enhance the public recognition of the researchers

• to enhance the researchers role in the Society and Europe

• to attract the young and very young public towards a future scientific career

• to show that researchers are “like you and me”, that they have hobbies, hope, dreams they are wishful to share

2 0 0 6 — > 2 0 1 7 - O B J E C T I V E S ( R ) E V O L U T I O N

focus on research (as benefit)

• to increase the public awareness of research and innovation’s importance

• to support the society to better understand research key benefits

• to increase the number of people undertaking a research career

• to reduce and possibly to delete the current stereotypes about researchers and related jobs.

2 0 1 6 - 2 0 1 7 - B U D G E T ( ! R ) E V O L U T I O N

Budget profile INFN-Frascati Scienza European Researchers’ Night 2006-2017

€0

€70.000

€140.000

€210.000

€280.000

Totale entrate gestite2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

~ 30 %

~ 50 %

~ 5 %

~ 15 %

budget

Past editions: http://www.frascatiscienza.it/chi-siamo/attivita/

PA R T I C I PAT I O N M O D E L S

• Single Beneficiary

• EU consortium

• Single Beneficiary + third parties

• Single Beneficiary + third scientific parties: Frascati Scienza (Sweden Model) takes care to administrate directly the bugged, eu reports, coordination, communication, etc.

budget and activities are 100% reported to the EU and Regional Funding Agencies

2 0 0 6 — > 2 0 1 7 - PA R T N E R ( R ) E V O L U T I O N

http://www.frascatiscienza.it/pagine/notte-europea-dei-ricercatori-2016/partner/

F L A S H M O B - P R O M O T I N G E V E N T S

B R A N D : T- S H I R T

T H E E V E N T S G R O W T H

125

250

375

500

2013 2014 2015 2016

# of press outcome

# of web outcome# of ERN events

# of partners

52374323

406

287

155

63

171

917070

205181

8238

2013 2014 2015 2016and 2017 388 events scheduled up to now

P R O G R A M , B O O K I N G , S A F E T Y…

• il programma oltre alla funzione informativa ha il compito di definire ed indicare luoghi e situazioni di rischio

• la prenotazione permette di valutare i flussi (anche per la rendicontazione) e di stimare/valutare possibili luoghi congestionati.

• per le terze parti scientifiche ciò vine completamente delegato localmente, ma ai fini assicurativi e’ essenziale che tutti gli spazi e gli eventi siano registrati.

I M PA C T A N D D U T I E S

• European Corner: EU roll up, info on EU call, EU brochure, info on EU project ongoing, MCSA researchers

• ex-ante, ex post questionnaires

• events pictures & videos

• numbers of attendees and qualitative report of successful events

• numbers of researchers involved and numbers of researchers reporting/involved in EU projects

• #humansofERN

• comunicazione!!!

B L O G G E R S , R E P O R T E R S , S O C I A L M E D I A M A N A G E R S

@ F R A S C AT I S C I E N Z A # E R N # H U M A N S O F E R N

#humansofERN

F R A S C AT I S C I E N Z A . I T M A G A Z I N E

 Sessions

2010 2011 2012 2013 2014 2015 2016 2017

40,00040,00040,000

80,00080,00080,000

Sessions

496,731

Users

335,558

Pageviews

1,689,756

Pages / Session

3.40

Avg. Session Duration

00:03:04

Bounce Rate

52.31%

% New Sessions

67.55%

New Visitor Returning Visitor

32.4%

67.6%

Web site: • 261.000 unique visits in 2016• 356.000 pages viewed in 2016• 3 editorials/week + events• 1 newsletter/month + specials (night)Social (FB & TW): 1 post/dayYoutube: 1/2 video/month

2015 2017

magazine impact

science pills post impact

N I G H T V S O F F N I G H T

0

125

250

375

500

407

168

332

58

2015

2016

0

7,5

15

22,5

30

likes - offnight likes - nigt

28

14 15

3

2015

2016

average daily number of likes

average daily number of people who engaged with page (any click or story created)

(*)120 days in the next year Jan-Apr(**) 21 days before night

off-night(*) night(**)

off-night(*) night(**)

off-night

night

R A D I O S C I E N Z A . I T - F I S I C A S T

 Sessions

2012 2013 2014 2015 2016 2017

1,5001,5001,500

3,0003,0003,000

Sessions

91,034Users

56,338Pageviews

223,870

Pages / Session

2.46Avg. Session Duration

00:02:39Bounce Rate

61.08%

% New Sessions

61.89%

New Visitor Returning Visitor

38%

62%

credit: http://www.radioscienza.it/fisicast/chi-siamo-fisicast/

2 0 0 6 — > 2 0 1 7 A W A R E N E S S ( R ) E V O L U T I O N

It seems we're made of science, it's our

destiny in life

Science is the one that gives power to man, surrounds us, penetrates us, unify

the galaxy

S O C I A L C O N T E N T S : T H E J O K E S …

credit: dario campagna

B AY E R P R I Z E AT C O R I N A S H O R T M O V I E F E S T I VA L & S A N B E R N A R D I N O P R I Z E F O R T H E B E S T N O P R O F I T AWA R E N E S S C A PA I N

Dire

cted

by

Ales

sio L

auria

e F

ranc

esco

Let

tieri,

writ

ten

by M

irko

Cetr

ango

lo, A

less

io L

auria

e F

ranc

esco

Let

tieri

and

with

Gia

nluc

a M

usiu

and

the

voce

of C

hiar

a Co

lizzi

“ S O C I A L ” I M PA C T O F P I L L S• Frascati Scienza Facebook

• pills 1 —> 250.000 visualisations

• pills 2 —> 133.000 visualisations

• pills 3 —> 13.000 visualisations

• last 4 months 65.000 visualisations (34.000 minutes)

• from other Facebook pages up to January 2017

• 6.000.000 visualisations

• Repubblica.it 40.000 visualisations

• TG5 2.500.000 visualisations

• corriere.it, GAZEBO, La7, WhatsApp… unknown…

• Frascati Scienza Youtube channel

• pills 1 —> 67.000 visualisations

• pills 2 —> 40.000 visualisations

• pills 3 —> 30.000 visualisationsmany thousands of comments, about 3 negative, but…

I N N O VAT I V E ( S C I E N C E ) L E A R N I N G S PA C E S

S C I E N C E D ATA J O U R N A L I S M S C H O O L

workshop @ international journalism festival of Perugia #IJF17

http

s://w

ww.

gam

.com

/en/

insi

ghts

-con

tent

/ant

i-pan

ic-m

anua

l-don

-t-be

-the-

turk

ey/

http

://w

ww.

obse

rva.

it/an

nuar

io-s

cien

za-te

cnol

ogia

-soc

ieta

-201

4-ed

izio

ne-s

peci

ale-

dece

nnal

e/

W I R E - W O R K S H O P I N D U S T R Y, R E S E A R C H , E C O N O M Y 5 M I N U T E S F O R Y O U R I D E A & E S A P R I Z E F O R B E S T I D E A , C O M M U N I C AT I O N , I N N O VAT I O N

W I R E 1 7 . F R A S C AT I S C I E N Z A . I T

inventors

students

researchers

entrepreneurs

working group

business angel

open discussion

communication

WIRE17…

T H A N K Y O U …

M A D E I N S C I E N C E C R E D I T S : W W W. F R A S C AT I S C I E N Z A . I T / PA G I N E / N O T T E - E U R O P E A - D E I - R I C E R C AT O R I - 2 0 1 6 / C R E D I T S /

H T T P : / / W W W. F R A S C AT I S C I E N Z A . I T / PA R T N E R /