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CATEGORY:

NUTRITION AND QUALITY OF LIFE

PREMIO 2014-2015 organizzato daAssociazione LIFEBILITY

per la diffusione dell’ETICA sociale LIONS presso i giovanie per favorire l’ingresso nel mondo del lavoro

NUTRITION AND QUALITY OF LIFE

PROJECT N° 65

CAFFE’ FIBER

by Alessia GIUSTINIANO, Alessia MONTANO, Carmela VIOLA - Naples

PREMIO 2014-2015 organizzato daAssociazione LIFEBILITY

per la diffusione dell’ETICA sociale LIONS presso i giovanie per favorire l’ingresso nel mondo del lavoro

065 – Caffè Fiber/ Alessia Giustiniano, Alessia Montano, Carmela Viola

Caffè fiberthe pleasure of a fiber-rich coffee

It’s innovative: it is the first enriched in fibers coffee that maintains the same taste and fragrance of the classic blend

Caffè fiber gives taste, flavor and more health

The pleasure of coffee combines with the beneficial effects of vegetal FIBER added to the blend

EVERYONE can taste a caffe fiber, EVERYONE can choose to drink healthier


Caffè fiber

ARABICA Blend

STRONG blend

Coffee enriched in fibers

Coffee enriched in fibers + natural

sweetener


Coffee rich in fibers

LARN 2014 indications recommend a daily dietary fiber intake of 25-30g.

increased sense of satietyimprovement of bowel function

reduced risk of chronical – degenerative diseases

slowing absorption of sugars and fats The natural sweetener-enriched variety of Caffè Fiber has a low glycemic

index and allows diabetics to have a coffee without adding sugar while benefitting of the properties of fibers.

Fibers are taken through cereals, fruits and vegetables Caffè fiber is suitable for the nephropathics , whose diet is composed of a

reduced intake in wholemeal cereals , fruits and vegetables in order to maintain stable levels of certain minerals

CAFFE’ FIBER BRINGS FIBER AND DOES NOT CONTAIN MINERALS.


ECONOMICAL IMPACT OF DIABETES AND KIDNEY DISEASES

• Each person affected by diabetes costs the National Health Service 2.589€ average for disease-related expenses only.

• State budgets face and will face more and more the huge weight of anti-diabetes therapies and the prevention and treatment of kidney disease, in terms of disability allowances, pensions, social and health services.

• Diabetes and nephropaties threaten gains of economic progress worldwide

DIABETICS

5.4% in ITALY 11% in ITALY

TARGETNEPHROPATHICS

POPULATION:

9,8 mln


SOCIAL IMPACT OF CAFFE’ FIBER1 Year 2 Year 3 Year

Sale of

Caffè Fiber

Sale of

Caffè Fiber

Sale of

Caffè Fiber

0,2%of target population

market

0,8%of target

population market

2 % of

target population market


Ameliorate diabetic and preventive therapies of metabolic diseases

Increase the fiber intake for people affected by kidney diseases

REDUCES HEALTH ASSISTANCE COSTS

A DAILY INTAKE OF CAFFE’ FIBER:


Choose Caffè fiber Choose…..more

HEALTHY!!!

ByCARMELA VIOLA, ALESSIA MONTANO, ALESSIA GIUSTINIANO


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