Category:

ENERGY AND ENVIRONMENT

PREMIO 2014-2015 organizzato daAssociazione LIFEBILITY

per la diffusione dell’ETICA sociale LIONS presso i giovanie per favorire l’ingresso nel mondo del lavoro

ENERGY AND ENVIRONMENT

PROJECT N° 27

COFFEE MADE

By Giovanni FRULLANI - Milano

PREMIO 2014-2015 organizzato daAssociazione LIFEBILITY

per la diffusione dell’ETICA sociale LIONS presso i giovanie per favorire l’ingresso nel mondo del lavoro

Circular economy: all the production activities are organized in a system where the refuses of a phase turn in to resources for another one.

-COFFEE MADE- Circular valorization of coffee’s refuse

027 – Coffee Made/ Giovanni Frullani

Needs met and potential

CUSTOMER NEEDS MET

-Impulse satisfaction-Solidarity -> do something positive-Emotional experience-Environmental and social sustainability

BENEFICIARIES Non-economic benefitsBuyers -Direct environmental contribution -> recycled and biodegradable

objects-Sensitization to ecological issues-Concrete solidarity to the upstream cultivation/production-No oil derivatives

Farmers in Africa, raw material producers. Through contribution to IIC.

-Improving green coffee waste management - > used as fertilizer in loco-CO2 and methane emission reduction from this green waste-Soil improvement -> improved product quality and consequent well-being of farmers , combating deforestation.

INTEREST IN THE ARTICLES PROPOSED

027 – Coffee Made/ Giovanni Frullani

E-commerce, afterdelivery , purchaseor return within 2 days

Strategy and marketing

Channel with customerfattidicaffè.it

Each item shows the site and a qr-CODEObjective : build a dialogue with the public about products, social initiativesand the thematic forums ( environment , circular economy of coffee , etc. )

Branding we create nice and «good» articles

Information points in collaborating BARS(co-marketing)

Green-shop stores

Shop-in-shopstores

Promotion on magazines

Promotion on local TV, dedicated events and celebration

Intenseon-line promotion

KEY POINTS

027 – Coffee Made/ Giovanni Frullani