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ЖУРНАЛ «ЛИЗА»
ЖУРНАЛ «ЛИЗА» AIR Gallup data Circulation Deadlines ContactBackground
Launch 1995
Circulation 650 000
Periodicity weekly
2011 Advertising rate1/1 page RUR 590000 1/2 page RUR 3550001/3 page RUR 2700001/4 RUR 1800001/4 page RUR 180000inside front cover RUR 670000inside back cover RUR 630000back cover RUR 699000
Surcharge for special positioning +15%
NET Rates excluding VATg
ЖУРНАЛ «ЛИЗА» AIR Gallup data Circulation Deadlines ContactBackground
AVERAGE ISSUE READERSHIPREADERSHIP(cities with population of 100 000 + person) September 2011 – February 2012
R iRussiaAverage Issue Readership 3 545 700
MoscowAverage Issue Readership 661 200Average Issue Readership 661 200
Saint-PetersburgAverage Issue Readership 271 100
CPT – 167.00 RUB NRS 2012/1
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Gallup Media Russia
Cover Cover %
Gallup Media Russia September 2011 - February 2012 (cities w ith
population of 100 000)
Cosmopolitan 6 491,00 10,80%7 Dney 4 120,30 6,80%Lisa 3 545,70 5,90%Domashny ochag 2 082,70 3,50%
ЖУРНАЛ «ЛИЗА» AIR Gallup data Circulation Deadlines ContactBackground
Cover women magazines (AIR, thousand people) September 2011 – February 2012
Russia
5 395,6
6 888,2 6 661,8
6 374,6 6 338,6 6 245,8
6 120,5 6 238,9
6 430,0
6 891,8 6 974,2 6 890,0
6 639,6
6 669,2 6 642,6 6 380,0
6 491,0 Cosmopolitan
3 860,8 3 938,6
5 395,6
3 386 04 113,0
4 204,3 4 139,3 4 148,4 3 917,0
3 680,6 3 701,3
4 007,7 4 272,5 4 286,3
4 434,5 4 467,4 4 399,2 4 451,9 4 438,6 4 539,9
3 886,5 4 023,3 4 027,8
3 893,2 4 214,7 4 382,1
3 982,0 3 676 6 3 768 4
4 075,9 4 102,3 4 141,7 4 322,4 4 280,8 4 150,5 4 030,8 4 120,3
3 423 8
Karavan Istorij
7 Dney3 665,0
,3 579,5
2 295,0 2 352,2
2 415,0 2 383,8
3 386,0 3 676,6 3 768,4 3 620,8 3 399,1 3 502,6
3 812,6 ,
3 374,2 3 295,5 3 209,1 2 911,5
3 134,7
3 423,8 3 414,5 3 255,9 3 105,9
2 914,1 2 881,5 2 980,9 3 080,5
3 366,9 3 521,6 3 556,1 3 679,7 3 750,6
3 522,3 3 323,5 3 545,7
1 589 1 1 654,3 1 769,7
2 181,5 2 316,8 2 295,7
2 372,5 2 368,7 2 210,2
2 086,5 2 082,7
Lisa
1 091,9
1 038,9
1 058,9
989,3
1 398,4 1 657,2 1 621,8 1 589,1
1 653,7 1 632,3 1 654,3
1 650,1 Domashnij Ochag
Sept 2006 - Feb 2007
March-July 2007 Sept 2007-Feb 2008
March-July 2008 Sept 2008-Feb 2009
March-July 2009 Sept 2009-Feb 2010
March-July 2010 Sept 2010 - Feb 2011
March-July 2011 Sept 2011 - Feb 2012
ЖУРНАЛ «ЛИЗА»
Cover women magazines (AIR, thousand people)September 2011 – February 2012MOSCOWMOSCOW
3 000,0
7 Dney
2 000,0
2 500,0
Karavan Istorij
1 500,0
Cosmopolitan
Lisa
500,0
1 000,0
Domashnij Ochag
-
,
Dasha
ЖУРНАЛ «ЛИЗА»
NRS Russia (100 000 +) September 2011 – February 2012
Lisa structure of Russia average issue readership share of readers60 362 in percent in % in '000 in %
total 100,00 5,9 3545,7 100,00 100
sexwomen 55,40 9,5 3169,9 89,40 161men 44,60 1,4 375,8 10,60 24
affinity index ( target cover% / universe cover%)
age16 - 24 15,30 5,1 471,6 13,30 8725 - 34 20,80 5,8 726,9 20,50 9935 - 44 16,50 7,2 712,7 20,10 12245 - 54 18,40 6,8 751,7 21,20 11555 + 29,10 5,0 882,9 24,90 86
educationprimary 4,60 3,3 92,2 2,60 57
67 90 6 1 2482 0 70 00 103secondary 67,90 6,1 2482,0 70,00 103higher 27,60 5,8 971,5 27,40 99
incomebelow average 23,50 6,2 886,4 25,00 106average 38,40 6,1 1421,8 40,10 104above average 9,50 5,9 340,4 9,60 101no answer 28,60 5,2 893,5 25,20 88
financial statuswealthy 17,30 5,6 588,6 16,60 96well-to-do 37,00 6,2 1386,4 39,10 106middle 24,40 6,7 989,3 27,90 114poor 10,70 5,7 365,2 10,30 96no answer 10,50 3,4 216,3 6,10 58
social statuswhite-collars 11,50 8,8 613,4 17,30 150managers 11,00 4,9 322,7 9,10 83specialists 11 40 6 5 446 8 12 60 111specialists 11,40 6,5 446,8 12,60 111workers 26,10 5,1 808,4 22,80 87students 6,00 5,0 180,8 5,10 85housewives 6,40 10,1 390,0 11,00 172others 27,60 4,7 783,6 22,10 80
marital statusmarried 58,60 5,9 2084,9 58,80 100single 41,20 5,9 1457,3 41,10 100
Source: TNS Russia, NRS - Russia (September 2011 - February 2012)
ЖУРНАЛ «ЛИЗА»
NRS Moscow September 2011 – February 2012
Lisa structure of Moscow average issue readership share of readers10 050 in percent in % in '000 in %
total 100,00 6,6 661,2 100,00 100
sexwomen 53,10 10,9 581,2 87,90 166men 46,90 1,7 80,0 12,10 26
affinity index ( target cover% / universe cover%)
age16 - 24 11,60 5,0 58,2 8,80 7625 - 34 19,40 5,0 97,2 14,70 7635 - 44 18,10 7,7 139,5 21,10 11745 - 54 19,80 8,2 164,0 24,80 12555 + 31,10 6,5 202,3 30,60 98
educationprimary 3,10 4,0 12,6 1,90 61
60 30 7 3 444 3 67 20 111secondary 60,30 7,3 444,3 67,20 111higher 36,50 5,6 204,3 30,90 85
incomebelow average 22,60 7,2 163,3 24,70 109average 33,50 6,7 226,1 34,20 102above average 9,30 4,8 45,0 6,80 73no answer 34,60 6,5 226,8 34,30 99
financial statuswealthy 21,20 5,3 113,7 17,20 81well-to-do 36,00 7,0 253,9 38,40 107middle 20,60 8,0 164,6 24,90 121poor 10,20 7,1 72,7 11,00 108no answer 11,90 4,7 56,2 8,50 71
social statuswhite-collars 12,50 9,2 115,7 17,50 140managers 13,00 4,6 59,5 9,00 69specialists 14 20 5 6 80 0 12 10 85specialists 14,20 5,6 80,0 12,10 85workers 18,00 6,3 113,7 17,20 96students 4,60 4,4 20,5 3,10 67housewives 7,50 11,5 86,6 13,10 175others 30,20 6,1 185,1 28,00 93
marital statusmarried 57,50 6,7 385,5 58,30 101single 42,30 6,5 275,7 41,70 99
Source: TNS Russia, NRS - Moscow (September 2011 - February 2012)
ЖУРНАЛ «ЛИЗА» AIR Gallup data Circulation Deadlines ContactBackground
Circulation
0,5%
0,6%1,5%
2%
6%0,3%
1,2%
4,2%
2%3,1%
13,5%
0,5%
2%
4,1%
ЖУРНАЛ «ЛИЗА» AIR Gallup data Circulation Deadlines ContactBackground
Deadlines
ЖУРНАЛ «ЛИЗА» AIR Gallup data Circulation Deadlines ContactBackground
ContactPUBLISHER:Burda Publishing House, Polkovaya st. 3, bldg. 4,Moscow 127018 Russia
Advertising director:Viktorya Godunova ([email protected])
Senior sales manager:Jochen Thiel ([email protected])
Advertising managers:Svetlana Kuzina ([email protected])Nadezhda Chulanova ([email protected])( @ )Maria Kharlova ([email protected])Tel.: +7 495 797 98 47/48. Fax: +7 495 797 98 48