Post on 12-Apr-2017
#wmf15 #keyformat Web Marketing Festival – 19 e 20 giugno 2015, Rimini
#wmf15 #keyformat Web Marketing Festival – 19 e 20 giugno 2015, Rimini
1. Cos’è il protocollo di misurazione
3. Esempi 4. Strumenti e Materiale Extra
2. Requisiti
1. Cos’è il protocollo di misurazione
?
2. Requisiti
Mesurement Protocol Reference
https://ssl.google-analytics.com/collect http://www.google-analytics.com/collect
Mesurement Protocol Reference Mesurement Protocol Parameters Reference
PARAMETRI OBBLIGATORI PER TUTTE LE RICHIESTE
• Version (v): • Tracking ID (tid): • Client ID (cid): • Hit Type (t):
PARAMETRO ESEMPIO
v=1 tid=UA-XXXX-Y cid=123456 t=pageview
http://www.google-analytics.com/collect?v=1&tid=UA-XXXXXXXX-X&cid=123456&t=pageview&dp=%2Ftest
CID1: 0001 CID2: 0002 CID3: 0003
UID: 0123456
UID 0123456
User ID Parameter Reference
#wmf15 #keyformat
GIGGITY!
3. Esempi
iSpy Motion Detection iSpy Alert Configuration
iSpy License Plate and Face Recognition Microsoft Project Oxford Face API
http://www.google-analytics.com/collect?v=1&tid=UA-XXXXXX-Y&cid=01168fb8-7f78-4c1a-81f1-5ff5e6caa66a&t=event&ec=Store&ea=Ingresso&el=WMF2015
ASSUNZIONE
REGISTRAZIONE / CANDIDATURA
CANDIDATI
About the UserID Feature Dimensioni e Metriche Personalizzate
Get ClientID from GA Cookie Using Google Tag Manager
userid nome cognome mail username01168fb8-7f78-4c1a-81f1-5ff5e6caa66a Selene Davide selenedavide@teleworm.us Wheaur0134e81a-d337-4a30-bac5-ee39793d4adb Castore Lucchese castorelucchese@rhyta.com Leng197201b7ede5-0cfc-4266-98f0-763d4c5f8d32 Davide Milanesi davidemilanesi@dayrep.com Greentrion03107191-dce8-4bac-94fa-409099551b2c Concordio Bruno concordiobruno@armyspy.com Gasselve073e91d6-c3df-4fb2-85aa-3a8795150e04 Amina Fallaci aminafallaci@dayrep.com Ardsomal0853b64c-66c5-492c-9d7f-b526404c237d Livio Genovese liviogenovese@teleworm.us Themp196208eaa2c3-590a-4c44-9f56-c64e2841b8b9 Giordana Lettiere giordanalettiere@gustr.com Noing196309b85ef0-db87-43dd-b4c5-2f2e71312167 Elena Ferrari elenaferrari@einrot.com Phest19610a9053cd-b6b3-44dd-ad7a-28929545e861 Algisa Fallaci algisafallaci@rhyta.com Fromeflow0ab642a7-f971-490c-a395-774833d88aaa Pantaleone Russo pantaleonerusso@rhyta.com Whimmuz0c50c552-74a4-4671-b0da-e201cdb66cb1 Cinzia Bianchi cinziabianchi@cuvox.de Grecelf0c81a341-af73-4b1d-af01-a77345e25b18 Roberto Romano robertoromano@dayrep.com Bose19630cdec281-342e-4286-b333-77b06514e80b Lia Trevisani liatrevisani@fleckens.hu Torned0e4441f5-0927-4f04-b013-12f4111123c6 Nerea Marchesi nereamarchesi@fleckens.hu Beanind
Dati Generati con Fake Name Generator
userid source nome cognome01168fb8-7f78-4c1a-81f1-5ff5e6caa66a infojobs.com / referral Selene Davide0134e81a-d337-4a30-bac5-ee39793d4adb example.com / referral Castore Lucchese01b7ede5-0cfc-4266-98f0-763d4c5f8d32 example.com / referral Davide Milanesi03107191-dce8-4bac-94fa-409099551b2c infojobs.com / referral Concordio Bruno073e91d6-c3df-4fb2-85aa-3a8795150e04 trovolavoro.com / referral Amina Fallaci0853b64c-66c5-492c-9d7f-b526404c237d linkedin.com / referral Livio Genovese08eaa2c3-590a-4c44-9f56-c64e2841b8b9 careerjet.com / referral Giordana Lettiere09b85ef0-db87-43dd-b4c5-2f2e71312167 example.com / referral Elena Ferrari0a9053cd-b6b3-44dd-ad7a-28929545e861 trovolavoro.com / referral Algisa Fallaci0ab642a7-f971-490c-a395-774833d88aaa careerjet.com / referral Pantaleone Russo0c50c552-74a4-4671-b0da-e201cdb66cb1 example.com / referral Cinzia Bianchi0c81a341-af73-4b1d-af01-a77345e25b18 linkedin.com / referral Roberto Romano0cdec281-342e-4286-b333-77b06514e80b linkedin.com / referral Lia Trevisani0e4441f5-0927-4f04-b013-12f4111123c6 linkedin.com / referral Nerea Marchesi
DB Cliente
Google Analytics Reporting API
DB Cliente
userid source nome cognome hired01168fb8-7f78-4c1a-81f1-5ff5e6caa66a infojobs.com / referral Selene Davide yes
You’re HIRED!
http://www.google-analytics.com/collect?v=1&tid=UA-XXXXXXXX-X&cid=01168fb8-7f78-4c1a-81f1-5ff5e6caa66a&t=event&uid=01168fb8-7f78-4c1a-81f1-5ff5e6caa66a&cd1=01168fb8-7f78-4c1a-81f1-5ff5e6caa66a&cs=infojobs.com&cm=referral&ec=Candidato&ea=Assunzione&el=B001
Conviene usare POST invece di GET
Le nostre preziose conversioni offline
ASSUNZIONE
REGISTRAZIONE / CANDIDATURA
CANDIDATI
PROTOCOLLO DI MISURAZIONE
Nop.-
Grab Offline Data With Excel – Simo Ahava
Maggio 2013, processati due affiliati top di eBay che hanno guadagnato più di 30 milioni grazie al
cookie stuffing.
4. Strumenti e Materiale Extra
PHP Client
Python Client
Tracking Your Home
Tracking Your Cat
Tracking Store Activity
Grab Offline Data With Excel
Tracking eMail Open Rate
Tying Caffeine to Productivity
Track Dance Moves
Measure Twitter
Tracking our Assets in Different Websites
Google Forms and the Measurement Protocol
#wmf15 #keyformat
#wmf15 #keyformat
#wmf15 #keyformat Web Marketing Festival – 19 e 20 giugno 2015, Rimini
http://tinyurl.com/keyformat
#wmf15 #keyformat
Web Marketing Festival – 19 e 20 giugno 2015, Rimini