presentazione Pitch

Progetto “Dai Credito Alle Tue Idee”, Azione Bando delle Idee, APQ Lazio 2007-2009, finanziato da

I pilastri di una startup Dall’idea al pitch

Augusto Coppola

Experts

My first startup

What I mean by “success”?

Pure genius

What did investors think about me?

VC Consultant

InnovAction Lab

There is no secret ingredient (Po, Kung Fu Panda)

What’s the secret ingredient?

My second startup

What I mean by “failure”?

@#*WTF@]+!

What did investors think about me?

We said no to: eBay, Apple, Intel, PayPal (http://www.bvp.com/Portfolio/AntiPortfolio.aspx)

http://en.wikipedia.org/wiki/Bessemer_Venture_Partners

No one understands a nut (not only me!)

I pilastri

Hanno le stesse regole di mercato

Impresa sociale ed impresa non sociale

Vision Mission Team

Idea imprenditoriale

I tre pilastri

Creare valore anticipando i trend

Vision: perché lo facciamo?

Microsoft 1978 Ci sarà un computer su ogni tavolo di un ufficio La mia prima startup 1996 Internet porterà alla creazione di nuovi servizi La mia seconda startup 2002 I soldi non saranno l’unità moneta

Vision: esempi

1. Breve e scritta in modo semplice

2. Facile da capire, anche se discutibile

3. Diventa realtà in poco tempo (meno di 5 anni)

4. Se corretta ha una validità che dura nel tempo

4 qualità di una buona vision

Microsoft 1978 Sviluppare un sistema operativo facile da usare e adatto ad ogni possibile computer

La mia prima startup 1996 Sviluppare un sistema che permetta agli operatori di telecomunicazione di far pagare i servizi internet La mia seconda startup 2002 Developing a Telco platform to dinamically authorize and price purchases of any possible good based on any possible currency combination

Mission: cosa facciamo? Per chi?

Don’t project into the future your past success (i.e. success makes you blind)

Mission: challenging your core asset

Ci sono trend e bisogni ovunque

Vision e mission “locali”

Raccogliete dati pro e contro le vostre ipotesi

Vision e mission attraverso i dati

Mercati grandi e che crescono veloci (CAGR > 10%)

Provate a stimare il vostro mercato

1. Quali sono i trend che notate?

2. Quale problema risolvete?

3. Chi sarà il vostro cliente?

4. Perché comprerà il vostro prodotto?

5. Siete in grado di capire quanto è grande il mercato?

6. Per quanto tempo ancora ci sarà questa opportunità?

Scrivete tutto in meno di 200 parole e iniziate a raccontarlo in giro per raccogliere commenti

Ora scrivete la vostra business idea

A person with a new idea is a crank until the idea succeeds

(M. Twain)

Qual è il valore dell'idea?

Microsoft Corporation, 1978

Team: sapete farlo?

Fail fast and cheap (and move on)

L'importanza del saper imparare

... capire che le critiche sono un mezzo per crescere

Lavorare in team significa anche...

Team: chiarite bene gli obiettivi

Team: assicuratevi che tutti “pedalino”

Entrepreneurs live in world of surprises, they cannot afford the luxury of prejudices

nothing

What do you know about your market

We don’t know what the market will be. We perfectly know what the market was.

everything

What do you know about your market

• Where are the founders from?

• What have they accomplished in the past?

• What is their reputation?

• Whom do they know?

• Who else needs to be on the team?

• Are they prepared to recruit high-quality people?

• How realistic are they about the venture chances?

• How will they respond to adversity?

• Do they have the mettle to make the inevitable hard choices that have to be made?

• How committed are they to this venture?

• What are their motivations?

Questions about founders

Fundamentals

Grab your audience and

leave them wanting more

Pitch purpose

Don’t let them think

How to grab your audience

Quite common error: providing details

Sell the value, not the project

Please bring your vehicle to a speed not exceeding zero miles per hour at this coordinate in space and time as there is other vehicular traffic moving in a direction perpendicular to your own and may intersect with your vehicle’s current trajectory

What’s easier to understand?

Avoid jargon and techno speech

1. What do you do? Why? For whom?

2. How can you do that? Can you prove it?

3. How can you make it financially sustainable?

4. Who are you?

5. Why you are the best? What is your secret ingredient?

6. What do you need? For doing what? When?

7. Please, can you recap everything?

Questions to answer in 10 minutes

Slides

Each slide should be discussed in less than 90 seconds

Approach: one slide = one message

Title As less text as possible

One take away line

Pitch slides are not designed for Slideshare

Slide structure

What you say : 5% What they read : 30% What they see : 80%

Brain retention after 5 minutes

People read faster than you talk

Let them to find pivotal information in advance on your slide…

…so they can easily follow what you say

Anchorage concept

1 font style

1 animation style

1 coherent palette of colors

People give a meaning to what they see

Design concept: one is a good number

Standing

Find an anchorage point and don’t move

Feet: keep them firm

…well, not so flexible!

Body: don’t look rigid, be flexible...

Use your hands to give emphasis

Hands: keep them in front of you

Never read the slides!

Eyes: look straight at your audience

You have to look fresh and spontaneous

Tone Perception

Not fluent Low volume

No inflection Boring Unimaginative

Weak, timid

Voice: clear, strong & full of passion

Make them laugh with you (not at you!)

Mouth: smiling and the secret ingredient

If you have doubts: business casual is a safe bet

Clothes: wear what they expect you do

The more I practice, the luckier I get (G. Player)

Final trick: practice, practice, practice

…ma, e l’elevator pitch?

I am Ciccio Paduccio, co-founder and CTO of QQ7.

QQ7 is developing a software for meeting the need to discover in real-time web page updates and correlate them with the information coming from the financial market

By correlating virtually any web update with the information flowing on the main financial networks, we can reduce the investment risk for individual brokers and institutions up to 75%.

The market we are addressing is worth more than €37B and is growing at CAGR exceeding 22%

Abbiamo già sviluppato un prototipo della nostra tecnologia e cerchiamo un finanziamento di €200k per sviluppare un piano di 12 mesi che ci permetterà di produrre la prima versione commerciale, rinforzare il team ed essere pronti per scalare a livello globale

People will forget what you say.

People will forget what you did.

People will never forget how you made them feel.

(M. Angelou)

Conclusion

Thanks

http://it.linkedin.com/in/augustocoppola

http://www.facebook.com/augusto.coppola

http://twitter.com/5anatre

presentazione Pitch

Business

Transcript of presentazione Pitch

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