WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

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www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
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Le slides dell'intervento "WP Marketing: SEO Avanzata per Wordpress" del Symposium GT 2011 di Roma; slides preparate da Paolo Dello Vicario e Stefano Sarao di http://www.seopoint.org/.Si parla di come implementare funzioni avanzate per Wordpress in ottica usabilità e SEO.

Transcript of WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

Page 1: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

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PROPRIO WORDPRESS?

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

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LE BASI SEO.. SALTIAMOLE!

Non Affollare il Blogroll

Controllare lo Spam

Non Duplicare i Contenuti

Link Fra Articoli Interni

Ragionare sul Title

Spezzare un Articolo se Serve

Settare NoIndex sugli Archivi di Troppo

Bla, bla, bla…

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

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PLUGINS

ESTREMAMENTE UTILI PER

ESPANDERE LE FUNZIONALITÀ�

DA USARE �SOLO PER�MODIFICHE �NON VELOCI�

POSSONO �RALLENTARE IL�

SITO O �ANDARE IN �CONFLITTO �

CONTROLLARE �COMPATIBILITÀ�

E �RATING �

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

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PLUGINS E MODIFICHE DI BASE

All in One SEO / Yoast SEO

Google XML Sitemaps

Wordpress Related Posts

DD Sitemap Generator

W3 Total Cache

Cardy Redirect Plugin

Permalinks

… e Altro …

SEO e Struttura

Wordpress Mobile Edition

Campi Personalizzati

Design Personalizzato

More-Plugins.se

Types

Taxonomies

Fields

Tutto il Resto

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

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LA VELOCITÀ È IMPORTANTE!

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#1: ANALISI

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#2: LE IMMAGINI PRIMA DI TUTTO

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#3: W3 TOTAL CACHE

Cache

Minfier HTML

Minifier JS

Minifier CSS

Gestione Eventuali CDN

Integrazione con le Google Page Speed API

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MODIFICHE VELOCI? NIENTE PLUGIN!

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PERMALINKS – LA SOLUZIONE MIGLIORE DI ANDREA CARDINALI

Il Problema Sembra Risolto dalla Nuova Versione 3.3�

/%post_id%-­‐%postname%/  oppure  /%post_id%_%postname%/  

/%year%/%monthnum%/%day%/%postname%/  

/%year%/%monthnum%/%postname%/  

/%year%/%monthnum%/%category%/%postname%/  

/%post_id%/%postname%/  

/%postname%/  

/%category%/%postname%/  

Approfondimento  sul  Blog  di  Andrea  Pernici    h6p://goo.gl/rw4Fr  

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TEMI? MANO A PHP E HTML

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LA STRUTTURA DI UN TEMA WORDPRESS

http://codex.wordpress.org/Theme_Development

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I CAMPI PERSONALIZZATI

<?php if( get_post_meta($post->ID, "Thumbnail", true) ): ?>

<a href="<?php the_permalink() ?>"><img src="<?php echo get_post_meta($post->ID, "Thumbnail", true); ?>" height="80" width="144" alt="<?php the_title(); ?>" /></a>

<?php endif; ?>

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

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BRICIOLE DI PANE!

http://dimox.net/wordpress-breadcrumbs-without-a-plugin/

http://yoast.com/wordpress/seo/

Utilissime per Grandi Progetti Implementabili sia Tramite Plugin che Tramite Funzione

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UNA VERSIONE STAMPABILE? WP PRINT!

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VERSO IL WEB STRUTTURATO

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RICH SNIPPETS

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RICH SNIPPETS Sport

Musica

App

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INSERIAMOLI IN WORDPRESS

Plugin:

Temi già predisposti:

Custom fields:

•  WP Marketing •  hRecipe •  Micro Anywhere

•  microformats.org/wiki/wordpress-themes

•  Pagine Personalizzate •  Varie..

WP Marketing Download: URL

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RICH SNIPPETS

http://www.google.com/webmasters/tools/richsnippets

Google può impiegare un mese o due prima di abilitare i

Rich Snippets

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Microformati, RDFa o Microdati??? Schema.org

RICH SNIPPETS

“…microdata strikes a balance between the extensibility of RDFa and the simplicity of microformats, so this is the format that we’ve gone with.”

SEOmoz: schema.org Examples

“Google will continue to support rich snippets for existing content, so you don’t need to redo existing content in the new schema.org format.”

“…you should avoid mixing the formats together on the same web page, as this can confuse our parsers.”

Google Webmaster Central: Introducing schema.org

schema.org

Google Webmaster schema.org FAQ

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E LE PAGINE PERSONALIZZATE?

MICRODATI �

STRUTTURE�PERSONALIZZATE �

LANDING PAGES�

Blog Tagliaerbe: Le Landing Page, queste sconosciute! Sezione Landing Pages sul ForumGT

MasteringLandingPages di Filippo Toso

MODULO �CONTATTI �

<?php /*!Template Name: Nome del

Template!*/ ?>!

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NON TRALASCIAMO I SOCIAL!

Search Engine Land: What Social Signals Do Google & Bing Really Count?

mashable.com

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FACEBOOK!

<html xmlns:fb='http://www.facebook.com/2008/fbml'>

<meta property="og:title" content="<?php wp_title(); ?>"/>

<meta property="og:image" content="<?php $image_id = get_post_thumbnail_id(); $image_url = wp_get_attachment_image_src($image_id,'large'); $image_url = $image_url[0]; echo $image_url; ?>" />

<link rel="image_src" href="<?php echo $image_url; ?>" />

<meta property="og:site_name" content=”NomeSito" />

<meta property="og:admins" content=”IDUtente" />

<fb:like href="<?php the_permalink(); ?>" send="true" width="450" show_faces="true" font=""></fb:like>

Like Botton:

vincos.it

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FACEBOOK!

<script type="text/javascript" src="http://static.ak.connect.facebook.com/js/api_lib/v0.4/FeatureLoader.js.php/it_IT"></script>

<script type="text/javascript">FB.init(”API Key");</script>

<fb:fan profile_id=”id pagina fan" stream="0" connections="6" logobar="0" width="182" height="280" css=”URL file .css?n"></fb:fan>

Like Box:

bigthink.it

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TWITTER!

<a href="http://twitter.com/share" class="twitter-share-button" data-url="<?php the_permalink(); ?>" data-via=”NomeUtente" data-text="<?php the_title(); ?>"

data-related=”NomeUtente: Descrizione Utente" data-count="horizontal/vertical/none" data-lang="it">Tweet</a> <script type="text/javascript" src="//platform.twitter.com/widgets.js"></script>

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

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GOOGLE+!

<script type="text/javascript" src="https://apis.google.com/js/plusone.js"> {lang: 'it'} </script> <g:plusone size=”small/medium/standard/tall"></g:plusone>

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PUBBLICARE AUTOMATICAMENTE SUI SOCIAL

Applicazione Facebook Pubblicazione sulle Pagine Pubblicazione su Profilo Diversi Stili

Applicazione Online Pubblicazione su Facebook Pubblicazione su Twitter Pubblicazione su LinkedIn

Applicazione Facebook Pubblicazione sulle Pagine Pubblicazione su Profilo Directory e Community

Plugin Pubblicazione Tutti i Social e Non Solo Social Gestione da Wordpress

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 30: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

NOFOLLOW O DOFOLLOW?

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MOBILE: È IL CASO?

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MOBILE: È IL CASO?

Ricerca di EFF

Mercato in Netta Crescita Previsione Search 2012 al 22% Combinando i Dati con la Ricerca sulle Revenue della Search di eMarketer abbiamo due scenari: 16% à $2.7 mld 22% à $3.7 mld

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MOBILE: È IL CASO?

20 MLN

di Smartphone In Italia

GOOGLE FACEBOOK MSN/BING

I Siti più Visitati

+52% Di Smartphone

Dal 2010

Statistica IPSOS MEDIA CT

+224% di ricerche

mobile

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 34: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

MOBILE: E I MOTORI? “…we encourage companies to create a mobile-specific site to optimize the small form factor mobile device experience for consumers.”

Andy Chu - Bing

Search Engine Land: Do You Know Google’s Official Stance On Mobile Search & SEO?

Search Engine Land: Bing On Mobile Search & SEO

Google Mobile Ads: GoMo Helping businesses create a mobile friendly website

“…The most important thing you can do to grow your business using the mobile web is to create a mobile-friendly website.  So today we’re launching an initiative called GoMo that helps businesses ‘Go Mobile’ ”

Jesse Haines - Google

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WORDPRESS E MOBILE

WORDPRESS MOBILE EDITION

WP MOBILE

DETECTOR

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…E GLI SMARTPHONE E I TABLET? “…We’re paying close attention to how consumers use tablets and other advanced devices, as consumer behavior on these devices is evolving quickly. Today, we consider tablets to be part of our multi-platform mobile strategy..”

Andy Chu - Bing

“Once upon a time, mobile phones connected to the Internet using browsers with limited rendering capabilities; but this is clearly a changing situation with the fast rise of smartphones which have browsers that rival the full desktop experience. As such, it’s important to note that the distinction we are making here is based on the current situation as we see it and might change in the future.”

Pierre Far - Google

Google Webmaster Central Blog: Making Websites Mobile Friendly

VELOCIZZIAMO IL NOSTRO SITO!

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GRAZIE!

Seo Point

www.seopoint.org

Facebook:

www.facebook.com/SeoPoint

Twitter:

@pdellov

@SStev3

Google+ http://goo.gl/meZXm

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3