Piattaforme web 2.0 a supportodella didattica universitaria:il caso di un corso sul web 2.0
Web 2.0 e salute
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21-Oct-2014 -
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Transcript of Web 2.0 e salute
Web 2.0 e Salute
7 marzo 2012Laurea Magistrale in Scienze della Comunicazione
Pubblica e SocialeCorso di Comunicazione e Marketing Sociale
Valentina Bazzarin twitter: vbazzarinFB: valentina.bazzarinG+: valentina.bazzarin
Social media and 2.0
Ducati FB profile (esempio)
Community Manager
Un annuncio
Progetto AIDS ministero della salute
Dalla ricerca alla proposta
Strategia
Intercettare la community
First, there is community in a topographical sense. This refers to settlement based upon close geographical propinquity, but where there is no implication of the quality of the social relationships found in such settlements of intense co-presence. Second, there is the sense of community as the local social system in which there a localised, relatively bounded set of systemic interrelationships of social groups and local institutions. Third, there is communion, a human association that is characterised by close personal ties, belongingness and warmth between its members. The last of these is what is conventionally meant by the idea of ‘community’ relationships (and see Putnam 2000).
Is the community the medium?
Continua integrazione tra studio, osservazione, ricerca e anche raccolta di feedback provenienti dagli studenti: voi! Esempio di laboratorio che e' diventato campo: TagBoLab
Caratteristiche delle community
A scattered steps flow of communication
The internet represents a tool that can exploit different forms of personal and social influence, complicating the famous two-step flow of communication described by Lazarsfeld.
It could be replaced by a “scattered-steps flow of communication” where opinion leaders are spread in the
network and they can quit or be dismissed from this role quickly and not regretfully.
Fluidity of memberships
Roles are transient too.
This lack of persistence probably explains why ‘the rise and fall of social movements’ (paraphrasing the title of Hilgartner and Bosk’s 1988 paper) is becoming so quick and weak on the long term period.
Strumenti per la condivisione e la classificazione in una campagna 2.0
● Tag● Wiki● Profili, gruppi e pagine● Blog
Video health 2.0http://www.youtube.com/watch?v=eAUH1lX54z8
Esempio di community
Patients like mehttp://www.patientslikeme.com/
Patients like me sections
Video e-Patient Dave: "Let patients help!" Patients is not a third-person word. <iframe width="560" height="315" src="http://www.youtube.com/embed/2vejkD0Rl3o" frameborder="0" allowfullscreen></iframe>