Web 2.0 e salute

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Web 2.0 e Salute 7 marzo 2012 Laurea Magistrale in Scienze della Comunicazione Pubblica e Sociale Corso di Comunicazione e Marketing Sociale Valentina Bazzarin twitter: vbazzarin FB: valentina.bazzarin G+: valentina.bazzarin
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Lezione di Comunicazione e Marketing Sociale - Corso di Laurea Magistrale in Scienze della Comunicazione Pubblica e Sociale

Transcript of Web 2.0 e salute

Page 1: Web 2.0 e salute

Web 2.0 e Salute

7 marzo 2012Laurea Magistrale in Scienze della Comunicazione

Pubblica e SocialeCorso di Comunicazione e Marketing Sociale

Valentina Bazzarin twitter: vbazzarinFB: valentina.bazzarinG+: valentina.bazzarin

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Social media and 2.0

Ducati FB profile (esempio)

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Community Manager

Un annuncio

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Progetto AIDS ministero della salute

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Dalla ricerca alla proposta

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Strategia

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Intercettare la community

First, there is community in a topographical sense. This refers to settlement based upon close geographical propinquity, but where there is no implication of the quality of the social relationships found in such settlements of intense co-presence. Second, there is the sense of community as the local social system in which there a localised, relatively bounded set of systemic interrelationships of social groups and local institutions. Third, there is communion, a human association that is characterised by close personal ties, belongingness and warmth between its members. The last of these is what is conventionally meant by the idea of ‘community’ relationships (and see Putnam 2000).

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Is the community the medium?

Continua integrazione tra studio, osservazione, ricerca e anche raccolta di feedback provenienti dagli studenti: voi! Esempio di laboratorio che e' diventato campo: TagBoLab

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Caratteristiche delle community

A scattered steps flow of communication

The internet represents a tool that can exploit different forms of personal and social influence, complicating the famous two-step flow of communication described by Lazarsfeld.

It could be replaced by a “scattered-steps flow of communication” where opinion leaders are spread in the

network and they can quit or be dismissed from this role quickly and not regretfully.

Fluidity of memberships

Roles are transient too.

This lack of persistence probably explains why ‘the rise and fall of social movements’ (paraphrasing the title of Hilgartner and Bosk’s 1988 paper) is becoming so quick and weak on the long term period.

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Strumenti per la condivisione e la classificazione in una campagna 2.0

● Tag● Wiki● Profili, gruppi e pagine● Blog

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Video health 2.0http://www.youtube.com/watch?v=eAUH1lX54z8

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Esempio di community

Patients like mehttp://www.patientslikeme.com/

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Patients like me sections

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Video e-Patient Dave: "Let patients help!" Patients is not a third-person word. <iframe width="560" height="315" src="http://www.youtube.com/embed/2vejkD0Rl3o" frameborder="0" allowfullscreen></iframe>